Mohammad A. Abdulmuttaleb (MoeTaleb) |01224317075 | MoeTaleb@newegyptconsulting.com

Summary

I am a social media user since 1999 and I enjoy digital marketing strategy & social media management roles. I got certified in social media & email marketing since 2010 and got trained on YouTube at Google Dubai premises 2014 .

You will enjoy 10 years of successful hands-on practice in E-Commerce sales, digital marketing communications (Accounts with 25M social media fans & followers), online ads ($10K+ campaigns), SEO, business development & people leadership.

I've enjoyed working for diversified sectors & clients: Music & film production (UK & US), retail, musicians & singers, book authors, food & beverage brands, software development (US), HR, real estate, medical supplies and NGOs (UN).

My achievements include: Global online talent contest 2013 (USD 100K revenues and Dubai award from UAE PM) + London conference trending hashtag 2016 + Utilizing SEO and social media ads to increase E-Commerce revenues by 13000% + Hiring teams that achieved more [Of my talents as described by my managers is being able to headhunt top calibers].

Education @ Arab Academy for Science and Technology (AAST)

Master Degree | Business Administration (MBA; English) | Excellent GPA 3.44/4 Aug 2009

Bachelor Degree | Electronics & Communications Engineering | Excellent GPA 3.9/4 Jun 2006

Work Experience

Digital Marketing Manager & Social Media Strategist Cairo

New Egypt Consulting 2011 till now

For many clients: Executed & planned Facebook/AdWords/YouTube/PPC/Twitter ads of $10K+ with measurable ROI

For US Director Hisham Izzeldin: Crowdfunding Deported movie Indiegogo campaign with $103K (101% funded)

For Monginis F&B Brand (Repeated client): o Increased E-Commerce revenues from int'l sales by 133% per month

o Increased local E-Commerce sales by 10X without ads and 13000% growth (yes ) with Ramadan ads

o Restructured E-Commerce & digital marketing dept. (Augmented reality & integration with 60+ shops)

o Crafted content and branding guidelines for social media accounts (Growth from 0 to 450,000+ social media fans)

For KSA-based mobile VAS company OTS (Now Unifonic):

o SEO: 50% increase in New Visits and 18% increase in traffic from Facebook

o Ads: 64% of clients’ inquiries (and 17% of sales) were from Google AdWords/Facebook campaigns

For General Electric Authorized Distributor Sigma Electronics Industrial Company: Digital marketing assessment

For Dubai-based Multiples Group: Intensive Facebook & social media training

For KSA-based CXTransformers Company: Social media & online business auditing for education sector

For UK-based IIDR Institute: Online advertising campaign and website SEO consultations

For BadrIT Company: Content marketing & product management for TweetElect (Featured in Washington Post & Wamda)

For Beltone Hearing Aids Company: SEO optimization & social media content to generate thousands of pounds quarterly

My viral post on Tamer Hosny's fake Twitter followers got featured in Yahoo!, ElFagr, Akhbarak, AlBawaba & FilFan

Social Media Consultant Cairo

United Nations Jan 2016 till Feb 2016

Coordinated with UNHCR, UNDP & UK government to support London conference on Syria along with the regional press conference in Cairo at UNIC office (Achievement Arabic & English Twitter hashtags were trending in Egypt)

Worked with the Arab League on Mostakbalna social media initiative on fighting terrorism & empowering youth supporting also UN Sustainable Development Goals.

Digital Marketing Communications Manager Cairo

Awakening Records 2013 till 2015

Hired 5+ team members to achieve growth of social media platforms for Swedish Maher Zain, British Harris J, Kuwaiti

Humood AlKhudhur, Macedonian Mesut, Egyptian Hamza Namira & American Raef:

o 1.5 Million YouTube subscribers (88% YOY growth - $100K increase in revenues)

o 35 Million Facebook fans (USD 15,000 was collected for charity within 4 weeks)

o Millions of Instagram & Twitter followers

o Hundreds of thousands of SoundCloud listeners, website visitors and email lists

Led the $25,000+ project Awakening Talent Contest 2013 that received 1,000+ videos from 30+ countries including:

PR communications

Outsourcing video production & website development

Live streaming the judging committee announcements on YouTube

o This global contest helped our company to win the Media Award from HRH Ruler of Dubai on November 2013

Led Hamza Namira's Esmanni album team to be trending on Twitter and YouTube (+Partnership with Jumia Egypt)

Led We Are Home music video crowdfunding project team collecting $26,117 (119% of target) PAGE 2/4

Achieved 50% YOY sales growth on Awakening Store utilizing warehouses in UK, US, Dubai & Cairo as well as SEO (2012

H1 visits from FB & Twitter jumped from 10% of all visits to 30% @ H2).

Worked with UN organizations (i.e. UNHCR, Human Appeal, etc) on mutual projects. One tweet was the 3rd largest source

of donation transactions and the 3rd largest source of traffic to UNHCR website. Facebook post was the 5th largest.

The only employee from Cairo to be mentioned in Awakening VIP Magazine celebrating 15 years (& Trained in Dubai)

Associate Product Manager Cairo

E-Nor (NetSignature) 2010 till 2011

DNN software modules life cycle including project user experience mockups Result: 41% of DNN sales achieved

Worked on Hadanty.com project for kids (100+ flash games) handling vendor relations, animation production, etc

Saved $4,000 by modifying web-based project requirements

E-Marketing Specialist Alexandria

NEC 2009 till 2009

Advised job seekers for CV & job-hunting (Read my article in Shorouk Newspaper: http://goo.gl/0QvhMj)

Conducted marketing campaigns (Facebook, HTML-based email marketing campaigns, Waseet Ads & Syndicate Clubs)

Developed the career tips and job board blog & website http://carcareercairo.newegyptconsulting.com

Alexandria Branch Manager Alexandria

Beltone Egypt for Hearing Aids 2006 till 2009

Activated existing sales channels (67% increase in branch office sales 2007; computerized activities)

Attracted new sales accounts (10+ key accounts 07/08; doubling sales force 07/08)

Improved sales quality with 5+ colleagues (Insurance RFPs, average allowed discounts 2.8%@07 down from 5.7%@06)

Managed distributors' contracts & accounts including Ministries of Defense & Health

Managed process of relocating to a new office from negotiations to final transfer

Arranged for company participation in the international ENT conference including logistics preparations (i.e. hotel reservations, etc)

Mohammad A. Abdulmuttaleb (MoeTaleb) |01224317075 | MoeTaleb@newegyptconsulting.com

YouTube Certified (Since 2014) | Google AdWords Fundamentals Exam (Passed 2015)

Social Media Marketing Certified (Since 2010) | Email Marketing Certified (Since 2010)

Tools: HootSuite, Google Analytics, MailChimp, Keyword Planner, Google AdWords & SEOptimer

Arabic Language Native | English Language Excellent (573 in p-TOEFL) | Married | Birthdate: 1984