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Molly Wang Portfolio

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Page 1: Molly Wang Portfolio
Page 2: Molly Wang Portfolio

Design makes me feel

GOOD about myself;

I use DESIGN to make

people feel good about themselves.

Page 3: Molly Wang Portfolio

Design makes me feel

GOOD about myself;

I use DESIGN to make

people feel good about themselves.

CONTENT

Design ProjectsSanguine Eyewear Design

Whirl Experience Sustainable Design

JaBa- Concept Kitchenware

CChina- Furniture Design

Page 4: Molly Wang Portfolio

New Product Line for The McGee Group

Project Brief For 2010, I developed a new line, Sanguine, for The McGee Group. The target consumer is young female professionals whose ages are between 25-35. My design provide d young professionals a pair of stylish eyewear that is suitable for professional occasions while giving a comfortable and

Time: 10 weeks

Number of People: 1

Problem:

Dark color builds a serious look

One color looks dull-

Metal frame looks slick

Rectangular eye shape creates a strong look

Rimless frame looks freshLack of style

Lack of color

The McGee Group is a mid-size eyewear design manufacturer that mostly focusing on license brands. As eyewear has been recognized as fashion accessory, expending house brand could be the next step for the McGee Group.

Totally Rimless®

Vera Bradly

Orvis

XOXO Ducks Unlimited

License Brand

Market Analysis

Strengths Weaknesses

Threats

- Design is commercial and wearable

- Style- Gaps in certain sectors

- Market demand is seasonal- Expending house brand And focusing on style- Extending business oversea

Classic

Maximum

Concept

House Brand

Young females professionals have a tremendous purchasing power. One of the top reasons of

a professional and serious look in business

market are usually lack of variety and vitality.

SANGUINE

Page 5: Molly Wang Portfolio

New Product Line for The McGee Group

Project Brief For 2010, I developed a new line, Sanguine, for The McGee Group. The target consumer is young female professionals whose ages are between 25-35. My design provide d young professionals a pair of stylish eyewear that is suitable for professional occasions while giving a comfortable and

Time: 10 weeks

Number of People: 1

Problem:

Dark color builds a serious look

One color looks dull-

Metal frame looks slick

Rectangular eye shape creates a strong look

Rimless frame looks freshLack of style

Lack of color

The McGee Group is a mid-size eyewear design manufacturer that mostly focusing on license brands. As eyewear has been recognized as fashion accessory, expending house brand could be the next step for the McGee Group.

Totally Rimless®

Vera Bradly

Orvis

XOXO Ducks Unlimited

License Brand

Market Analysis

Strengths Weaknesses

Threats

- Design is commercial and wearable

- Style- Gaps in certain sectors

- Market demand is seasonal- Expending house brand And focusing on style- Extending business oversea

Classic

Maximum

Concept

House Brand

Young females professionals have a tremendous purchasing power. One of the top reasons of

a professional and serious look in business

market are usually lack of variety and vitality.

SANGUINE

Page 6: Molly Wang Portfolio

4

I created a persona for my target users who are modern young female professionals. It helped me

make design decisions. Based on my research, my

roles in their life; they are not only the women you look at but have more depth. They perform well at work and know how to enjoy their life as well.

Design Opportunity:

Create a piece with more than one look

Light weight lookingFocus on details to show the quality and taste in a subtle wayIncorporate the 2010 fashion color and accessary trend into design

Design Criteria:

Amy goes to work from Monday to Friday

Tai food is her favorite food

She goes shopping on Saturday with her

to have some beer and danceAmy goes to work from Monday to Friday

Amy (Atlanta, GA)

30 years old

Single

Persona

PlayfulSerious

Strong

SANGUINE

Brand Language

She likes to go to museum and appreciate contemporary art on Sunday

In order to met their needs, I develop a new product line called SANGUINE. It helps people build a professional look

-

Page 7: Molly Wang Portfolio

4

I created a persona for my target users who are modern young female professionals. It helped me

make design decisions. Based on my research, my

roles in their life; they are not only the women you look at but have more depth. They perform well at work and know how to enjoy their life as well.

Design Opportunity:

Create a piece with more than one look

Light weight lookingFocus on details to show the quality and taste in a subtle wayIncorporate the 2010 fashion color and accessary trend into design

Design Criteria:

Amy goes to work from Monday to Friday

Tai food is her favorite food

She goes shopping on Saturday with her

to have some beer and danceAmy goes to work from Monday to Friday

Amy (Atlanta, GA)

30 years old

Single

Persona

PlayfulSerious

Strong

SANGUINE

Brand Language

She likes to go to museum and appreciate contemporary art on Sunday

In order to met their needs, I develop a new product line called SANGUINE. It helps people build a professional look

-

Page 8: Molly Wang Portfolio
Page 9: Molly Wang Portfolio
Page 10: Molly Wang Portfolio

4

AVA

SANGUINE

Page 11: Molly Wang Portfolio

4

AVA

SANGUINE

Page 12: Molly Wang Portfolio

JaBaSeasoning Management System for Home Cooking

Project BriefJaBa, Smart Seasoning Management System for Home Cooking, is a revolutionary concept for evaluating proper procurement of home cooking seasoning. It involves the complete process from manufacturing to user experience. “JaBb” help users organize their cooking seasoning in the kitchen by emphasizing three points of importance: “online eating habit analysis”, “cooking seasoning cartridge” and “seasoning dispenser”. “JaBa” makes home cooking easy, tidy and healthy.

Time: 4 weeks

Number of People: 2

Existing Solution Analysis1

By analyzing exiting products and understanding their pros and cons, the design opportunity emerged.

Observation

Storage

Counter top

Cooking E�ciency

Environmental Concern

Seasoning Usage

Opportunity:

Existing solutions address only one or two aspects of the seasoning problems. The opportunity is to envision a systematic solution that could cover all facets of the problems.

A. Various sizes of bottles cause storage problemB. Bottles create chaos on the kitchen counter topC. Wholesale purchasing habit creates unnecessary abundance of seasoningD. Cooking efficiency and flow need to be improvedE. The traditional production and consumption process causes huge amount of waste.

Problem:

Page 13: Molly Wang Portfolio

JaBaSeasoning Management System for Home Cooking

Existing Solution Analysis1

By analyzing exiting products and understanding their pros and cons, the design opportunity emerged.

Observation

Storage

Counter top

Cooking E�ciency

Environmental Concern

Seasoning Usage

Opportunity:

Existing solutions address only one or two aspects of the seasoning problems. The opportunity is to envision a systematic solution that could cover all facets of the problems.

A. Various sizes of bottles cause storage problemB. Bottles create chaos on the kitchen counter topC. Wholesale purchasing habit creates unnecessary abundance of seasoningD. Cooking efficiency and flow need to be improvedE. The traditional production and consumption process causes huge amount of waste.

Page 14: Molly Wang Portfolio

4

counter top dispenser makes home cooking easy and tidy. 2 Customized JaBa Cartridges are

packed in Assembling Center. Compact cartridges are shipped to consumer.

JaBa dispenser updates information of remain seasoning amount automatically. and user can order seasoning through the dispenser as well.

5.2

5.1

3

Customized cartridges result less seasonings waste and trash

JaBa EATING HABIT ANALYSIS PROGRAM

JaBaASSEMBLINGCENTER

SeasoningCompanies

GROCERY

1.1 Purchase seasonings at stores 4

Seasoning bottles create chaos in the kitchen and hard to be organized.

1.2 Order seasonings onlineONLINEMARKET

2

3

Result in bringing home various sizes of seasoning bottles and packages.

Wholesale purchasing habit creates unnecessary abundance of seasoning, and traditional process causes huge amount of trash.

Customize the proper amount of seasonings online based on JaBa Analysis

1

Trad

ition

al P

roce

ssJa

Ba P

roce

ss

Page 15: Molly Wang Portfolio

4

counter top dispenser makes home cooking easy and tidy. 2 Customized JaBa Cartridges are

packed in Assembling Center. Compact cartridges are shipped to consumer.

JaBa dispenser updates information of remain seasoning amount automatically. and user can order seasoning through the dispenser as well.

5.2

5.1

3

Customized cartridges result less seasonings waste and trash

JaBa EATING HABIT ANALYSIS PROGRAM

JaBaASSEMBLINGCENTER

SeasoningCompanies

GROCERY

1.1 Purchase seasonings at stores 4

Seasoning bottles create chaos in the kitchen and hard to be organized.

1.2 Order seasonings onlineONLINEMARKET

2

3

Result in bringing home various sizes of seasoning bottles and packages.

Wholesale purchasing habit creates unnecessary abundance of seasoning, and traditional process causes huge amount of trash.

Customize the proper amount of seasonings online based on JaBa Analysis

1

Trad

ition

al P

roce

ssJa

Ba P

roce

ss

Page 16: Molly Wang Portfolio
Page 17: Molly Wang Portfolio
Page 18: Molly Wang Portfolio

23.7

cm

18.3 cm

20 cm

9.3

cm

4.6cm

1.4cm

Touch Screen

Activation

Voice Control

Speaker

Spoon

Nozzle

Seasoning Cartridge

Page 19: Molly Wang Portfolio

23.7

cm

18.3 cm

20 cm

9.3

cm

4.6cm

1.4cm

Touch Screen

Activation

Voice Control

Speaker

Spoon

Nozzle

Seasoning Cartridge

Page 20: Molly Wang Portfolio

Install Cartridge

Touch Screen Slices to Open

Seasoning Amount Control

Digital Recipes

Remain Amount Reminder

Page 21: Molly Wang Portfolio

Install Cartridge

Touch Screen Slices to Open

Seasoning Amount Control

Digital Recipes

Remain Amount Reminder

Page 22: Molly Wang Portfolio

CCHINAFurniture Design of the Modern Chinese Style

Project Brief CCHINA is a set of furniture that is

designed for modern people who

appreciate Chinese culture and

aesthetic. The final embodies the

beauty of Chinese character while

providing a multifunctional

design pieces.

Time: 7 weeks

Number of People: 2

Opportunities:

Market Research

The chic Chinese style is all the rage now. Nowadays, many urban people become fond of adding such ancient element to the interior design of their houses. The Chinese culture dates back to very ancient times. It is not only a traditional way of life for the Chinese people, but many people from other countries now care for it.

Urban residents of the new generation in Taiwan, who adore the Chinese culture, are in want of a new kind of Chinese furniture that goes with the modern trend.

The mood board helped me illustrate visually the direction of style which I want to pursue. The elements match the life style of the target consumer who is young or middle-aged people who live in cities. They love the Chinese style. This type of people values the tastes and delights in life, and are interested in creating a living environment that suit their own likings. They are both sensitive and funny. They pursue a better quality of life and are yet not necessarily followers of luxury.

Mood Board

Nature

Cozy

Simplicity

Modern

Page 23: Molly Wang Portfolio

CCHINAFurniture Design of the Modern Chinese Style

Opportunities:

Market Research

The chic Chinese style is all the rage now. Nowadays, many urban people become fond of adding such ancient element to the interior design of their houses. The Chinese culture dates back to very ancient times. It is not only a traditional way of life for the Chinese people, but many people from other countries now care for it.

Urban residents of the new generation in Taiwan, who adore the Chinese culture, are in want of a new kind of Chinese furniture that goes with the modern trend.

The mood board helped me illustrate visually the direction of style which I want to pursue. The elements match the life style of the target consumer who is young or middle-aged people who live in cities. They love the Chinese style. This type of people values the tastes and delights in life, and are interested in creating a living environment that suit their own likings. They are both sensitive and funny. They pursue a better quality of life and are yet not necessarily followers of luxury.

Mood Board

Nature

Cozy

Simplicity

Chinese

Modern

Page 24: Molly Wang Portfolio

Incorporate the look of Small Seal Characters Represent the beauty of simplicity

Design Criteria:

Page 25: Molly Wang Portfolio

Incorporate the look of Small Seal Characters Represent the beauty of simplicity

Design Criteria:

Page 26: Molly Wang Portfolio

Development of the concept:The Whole World with One Eye

Model

Just as surely as it’s rising and setting man, the sun’s shining upon the wicked was well as the good demonstrates that it sees the whole world with one eye

Page 27: Molly Wang Portfolio

Development of the concept:The Whole World with One Eye

Model

Just as surely as it’s rising and setting man, the sun’s shining upon the wicked was well as the good demonstrates that it sees the whole world with one eye

Page 28: Molly Wang Portfolio

Final Solution

Page 29: Molly Wang Portfolio

Final Solution

Page 30: Molly Wang Portfolio

WHIRL EXPERIENCESite Plan Concept for Rebuilding Community in Pass Christian

Project Brief The project focused on collaborating with architecture students to develop new site plan concepts for Trinity Church congregation in Pass Christian. The final emphasized on giving locals ownership through education and including key figures in design process to promote its local leadership.

Time: 10 weeks

Number of People: 6-10

Problems:

Education element in design

Modular system

Connect to existing culture of Trinity Church

Include all ages and connect generations

Reuse materials when possible

Take advantage of nature forces of nature

Young generation don’t go to church

OpportunitiesEducation & engage the user.

Rain collection via structural designs

Trinity Church as a leader in the community.

The Pass Christian School and Girls/Boys Club across the street:

Local people are limited in environmental issue information and water conservation

Spent three days visiting the site and the surrounding area. Understood the history and the role of Trinity Church in the community.

Participatory research

Site Visit

Environmental Concern

Survey

Design Criteria

Father Chris

Surroundings

Farmers’ Market

Talked to local people and visited the Farmers’ Market. Volunteered in helping reconstruct locale houses to get the sense of empathy.

Interviews

After KatrinaBefore Katrina

Page 31: Molly Wang Portfolio

WHIRL EXPERIENCESite Plan Concept for Rebuilding Community in Pass Christian

Project Brief The project focused on collaborating with architecture students to develop new site plan concepts for Trinity Church congregation in Pass Christian. The final emphasized on giving locals ownership through education and including key figures in design process to promote its local leadership.

Time: 10 weeks

Number of People: 6-10

Problems:

Education element in design

Modular system

Connect to existing culture of Trinity Church

Include all ages and connect generations

Reuse materials when possible

Take advantage of nature forces of nature

Young generation don’t go to church

OpportunitiesEducation & engage the user.

Rain collection via structural designs

Trinity Church as a leader in the community.

The Pass Christian School and Girls/Boys Club across the street:

Local people are limited in environmental issue information and water conservation

Spent three days visiting the site and the surrounding area. Understood the history and the role of Trinity Church in the community.

Participatory research

Site Visit

Environmental Concern

Survey

Design Criteria

Father Chris

Surroundings

Farmers’ Market

Talked to local people and visited the Farmers’ Market. Volunteered in helping reconstruct locale houses to get the sense of empathy.

Interviews

After KatrinaBefore Katrina

Page 32: Molly Wang Portfolio

Education element in design

Modular system

Connect to existing culture of Trinity Church

Include all ages and connect generations

Reuse materials when possible

Take advantage of nature forces of nature

Design Criteria

TrinityChurch

Community

Youth

Create a pleasurable and relaxing atmosphere

To share,

informs and

Package Green

Connection

Entertaining Education

School

Elders

Package Green

-

Reused Materials

Cooling

Art

Sun Shade

Page 33: Molly Wang Portfolio

Education element in design

Modular system

Connect to existing culture of Trinity Church

Include all ages and connect generations

Reuse materials when possible

Take advantage of nature forces of nature

Design Criteria

TrinityChurch

Community

Youth

Create a pleasurable and relaxing atmosphere

To share,

informs and

Package Green

Connection

Entertaining Education

School

Elders

Package Green

-

Reused Materials

Cooling

Art

Sun Shade

Page 34: Molly Wang Portfolio

Whirl Experience: Look-Out Tower + Whirl DIY Kit

Look-Out Tower

-

-

N

a

The Church

Look-Out Tower

Community Garden

Gathering Space

Play Ground

Winter Wind

Summer Wind Winter Wind

Design Feature

Page 35: Molly Wang Portfolio

Whirl Experience: Look-Out Tower + Whirl DIY Kit

Look-Out Tower

-

-

N

aa

The Church

Look-Out Tower

Community Garden

Gathering Space

Play Ground

Gathering Space

Winter Wind

Summer Wind Winter Wind

Design Feature

Page 36: Molly Wang Portfolio

Whirl DIY Kit is designed with the symbol of

Page 37: Molly Wang Portfolio

Whirl DIY Kit is designed with the symbol of

Page 38: Molly Wang Portfolio

Molly Wang912-484-5677

[email protected]