money mailer 2012
DESCRIPTION
TODAY’S AGENDA Record Results PLUS Higher Fees For YOU Industry Trends Why Money Mailer Model Overview Candidate Profile Questions. Money Mailer 2012. RAPID REFRESHER. Your Fees Have Been INCREASED!. LET’S DO SOME DEALS!. HIGHER FEES (Paid at Closing) - PowerPoint PPT PresentationTRANSCRIPT
TODAY’S AGENDA
• Record Results PLUS• Higher Fees For YOU• Industry Trends• Why Money Mailer• Model Overview• Candidate Profile• Questions
Money Mailer 2012
RAPID REFRESHER
Your Fees Have Been INCREASED!
HIGHER FEES (Paid at Closing)New AND All Corporate Territories
Franchise Fee Your FeeSingle Territory $50,000 $25,000Multi $75,000 $35,000 Executive $100,000 $45,000
Franchisee Resales* 10% or $12,000 whichever is greater*Resales have same sales and qualification process. We must consent to every transaction, your fees are always covered!
LET’S DO
SOME DEALS!
TV
Direct
Newspaper
Intern
et
Magazin
esRadio
Yellow Pages
Other
27.1%
23.1%
12.9%
10.4%
7.1% 6.2%5.1%
8.0%
Share of Media Ad Spend
US Bureau of Econ. Anal., DMA, MAGNA Consulting
US Bureau of Econ. Anal., DMA, MAGNA Consulting
2002 2003 2004 2005 2006 2007 2008 2009 2010 20110
5
10
15
20
25
30
35
40
45
Internet Newspaper Direct Mail
Perc
enta
ge o
f Tot
al A
d Sp
end
Growth of Direct Mail, Newspaper, Internet
Sources: 1. Outlook 2011: The Future of Direct Mail In a Changing Economy. Winterberry Group, 6/2011.2. USPS Household Diary 2009
3. MMR Strategy Group: Coupon Usage and Attitude Research May 20114. 2010 NCH Report
Coupon Usage Continues To Increase…
79% read or scan advertising sent to their households
86% of US households use coupons
39% using more online
coupons
45% using more mail coupons
Coupon Growth
8 ½ x 5 ½ Shared Mail Insert Folded Restaurant Menu
Mobile App, SMS, Social MediaMoneyMailer.com & Partner Sites
Target Prospects in 10,000 Home Increments
Reach Additional Prospects at Home and on the Go
The Integrated Marketing Solution
Mail to homes with business’ “most desirable” demographics
Smart Zones Targeting
Consumer Buying Decision3% know what they want and use the Internet for best deal
Receptive to Buy
Not Thinking About Buying
Don’t Think They’re Interested
Know They’re Not Interested
3%
7%
30%
30%
30%
The Internet has become the new Yellow Pages for the 3% Direct Mail targets the other 97% before the buying decision is made!
Direct Mail Impact
Reach business’ “most desirable” prospects 96% open rate - strong local content “Touch and feel” of print makes deeper
impression than image on screen Direct Mail is “most trustworthy” source of
information for purchase decision Only channel where unsolicited offer not
viewed as inappropriate by consumer Direct Mail has highest ROI of any
advertising medium
Power of MM Shared Mail Envelope
All Components Work Together!
• 200-400 pre-set sales appointments• Grand Opening discounts/promotions• Royalty waived 100% for 1st year• Customized, high-impact iPad presentations• Cutting edge marketing tools for repeat business
Launch Package and Candidate Profile
• Business Development/Sales/Marketing/Customer Service• Exceptional communication/People skills• Strong work ethic/Passion for helping businesses succeed• Driven/Customer Focused/High Energy/Consultative • Sales experience is not required
Business Experience/Key Traits
Fast Track to Profitability!
Model Franchise Fee
Net Worth Required Training & Support Year 1
Realistic GPItem 19
Gross Profit*
Single $50,000 $200,000 2 weeks MM University4 weeks in Territory $52,000 $96,336
Multi $75,000 $250,000 2 weeks in MM University7 weeks in Territory $106,000 $288,201
Executive $100,000 $350,000 2 weeks in MM University11 weeks in Territory $165,000 $571,162
*Gross Profit = sales (less) all costs to produce and distribute mailings including postage and royalty. Excludes home office and sales staff expenses.
Local and Multi can be started without sales staff. Executive requires sales staff in place to open. We provide local recruiting, hiring and training resources.
Investment and Earnings Potential
When You Have a Qualified Candidate
Send Your Qualified Candidates To:Dennis H. Jenkins, VP Franchise [email protected] (direct line)
NEW! Money Mailer Franchise Informationwww.franchise.moneymailer.com
Check Out The Available Territory Listo Shows type of model available by state by marketo “Hot Links” to territory maps for selected markets
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Your INCOME!
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QUESTIONS??
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