MONITORING REPORTN OV E M B E R 2 01 8

OUR MISSION:

MIBOR REALTOR® AssOcIATIOn EMpOwERs

MEMBERs And sTREngThEns ThE MARkETpLAcE

In cEnTRAL IndIAnA ThROugh cOLLABORATIOn,

AdvOcAcy, pROfEssIOnALIsM, EducATIOn,

And InnOvATIOn.

2018 - 2020 GOALS

[1] EnsuRE MARkET EffIcIEncy

[2] sTREngThEn OuR cOMMunITIEs

[3] pROMOTE pROfEssIOnALIsM

[4] pREsERvE MEMBER RELEvAncy

[5] BE ThE dEfInITIvE sOuRcE

GO

VE

RN

ME

NT

AF

FA

IRS

GOVERNMENT AFFAIRS & ADVOCACY TOP ISSUES

BROADBAND SUMMITChris Pryor participated as a speaker for the Lt. Governor’s Broadband Summit to discuss the importance of broadband and housing.

MEETING WITH CONGRESSWOMANStaff and several REALTORS® met with Congresswoman Brooks to discuss key housing issues.

1

BEECH GROVE RENTAL INSPECTION ORDINANCEWorking with Mayor Dennis Buckley, we successfully repealed an existing rental inspection ordinance in Beech Grove. At the same time, we were successful at tabling a rental registration proposal the council was considering to replace the repealed ordinance.

INDY CHAMBER HOBNOB SPONSORSponsored the Indy Chamber HobNob that hosted the US Senate Debate.

2018 GENERAL ELECTION RESULTSBelow is a list of our supported candidates with their election results. Please note several candidates were supported by RPAC in the May Primary and did not face challengers in the General Election.

BOONE COUNTYCounty Council Dist 4, Steve Jacob - WON (61%)

HAMILTON COUNTYCounty Commissioner Dist 1, Christine Altman - WON (61%)

County Council Dist 3, Steve Schwartz - WON (66%)

County Council Dist 4, Ken Alexander - WON (60%)

HANCOCK COUNTYCounty Commissioner Dist 2, Marc Huber (REALTOR®) - WON (71%)

HENDRICKS COUNTYBrownsburg School Board - Lincoln Township,Tiffany Dearman (REALTOR®) - WON (48%)

GO

VE

RN

ME

NT

AF

FA

IRS

2018 GENERAL ELECTION RESULTS CONT...

2

MARION COUNTYIPS Capital Referendum - PASSED (74%)

IPS Operations Referendum - PASSED (70%)

MIBOR paid close attention to this issue as education is one of the top factors in where people choose to live. We played a significant role in reducing the amount of property tax dollars requested from property owners in the district and supporting budget and operation efficiency to maximize the use of funds collected. The final referendum offered a better balance between the impact on property owners and the benefits to the IPS school system, and Marion County as a whole. MIBOR continues to stay engaged to ensure implementation is successful.

IPS SCHOOL BOARDAt-Large, Mary Ann Sullivan - LOSS (42% to Susan Collins)

District 3, Evan Hawkins - WON (52%)

District 5, Dorene Hoops - LOSS (40% to Taria Slack)

MONTGOMERY COUNTYCounty Commissioner Dist 2, Jim Fulwider - WON (65%)

County Council Dist 3, Mark Smith - WON (65%)

These races were significant because Montgomery County is one of the last of our counties without planning and zoning. This was the top issue for both races. These results demonstrate that citizens are ready to move forward in this process. Currently, without planning and zoning, there is nothing to prevent development that can have a significant negative affect on property rights

and property value, like wind farms, landfills, gas stations and more. With a comprehensive plan, citizens in these communities will have the protection they need for their private property rights and their investment. MIBOR has and will continue to support the current efforts to adopt the county’s first comprehensive plan.

RPAC-SUPPORTED CANDIDATES WHO WON THE PRIMARY ELECTION AND WERE UNCONTESTED IN THE GENERAL ELECTION:

HANCOCK COUNTYCounty Council Dist 3, Jim Shelby

JOHNSON COUNTYCounty Commissioner, Kevin Walls

County Council Dist 1, Peter Ketchum

MONTGOMERY COUNTYCounty Council Dist 1, Tom Mellish

MORGAN COUNTYCounty Commissioner, Kenny Hale

SPECIAL RECOGNITIONWe also want to give special recognition to Steve Thompson, REALTOR® and MIBOR RPAC Trustee, who was elected to the Henry County Fall Creek Township Board.

GO

VE

RN

ME

NT

AF

FA

IRS

3

PLACEMAKING CONFERENCE INVESTMENTMIBOR REALTOR® Association invested $1,000 toward the Montgomery County-Crawfordsville Placemaking Conference. The three-day event focused on enhancing the quality of life for residents in Montgomery County and concluded with two community groups receiving $500 each to go toward a proposed placemaking project in the community.

ASSIST IN LAUNCHING A LARGE TALENT ATTRACTION INITIATIVEProvided data and insight to the Indy Partnership to assist in launching a large talent attraction initiative for central Indiana.

INDY MUSIC STRATEGY INITIATIVEMIBOR staff serves on Indy Music Strategy Initiative steering committee. The committee will focus on establishing a broad-based music strategy as a component for quality of life and talent attraction for Indianapolis and the region.

ECONOMIC & COMMUNITY DEVELOPMENT

2018 HOUSING SUMMITMIBOR in partnership with the Builders Association of Greater Indianapolis, hosted the 2018 Housing Summit where findings from two new region-wide studies (Housing the Region’s Future Workforce and the Central Indiana Community Preference Survey) were shared with REALTORS®, builders, elected officials, planners and economic development professionals.

Years 2017 Total

October 2017

October 2018

Nov 2017

Nov 2018

2018 Total (to date)

Membership ® 6,867

Goal ($15/member) $140,842.17 $140,842.17 $140,842.17 $140,842.17 $140,842.17 $140,842.17

Amount Raised incl. Divisions $143,505.91 $118,794.32 $104,102.07 122,577.32 $108,092.07 $119,643.07

% of Goal 102% 84% 73% 87% 76% 84%

Contributors 2,075 2060 1953 2068 1958 1967

Participation 30%

Average Contribution $69.16

Crystal R’s ($2,500 - $4,999) 0

Sterling R’s ($1,000 - $2,499) 22

REALTOR® 500 ($500 - $999) 14

Capitol Club ($250 - $499) 26

$99 Club ($99 - $249) 169

RPAC FUNDRAISING UPDATEThese are our RPAC numbers for October and November 2018 including a side-by-side comparison to the same months in 2017:

GO

VE

RN

ME

NT

AF

FA

IRS

4

Division RPAC CONTRIBUTION

Northside $2,000

Montgomery $500

Southside $1,500

Hendricks $1,250

Shelby $500

Hancock $1,800

Boone

Division RPAC CONTRIBUTION

Hamilton $500

Morgan

Downtown $500

Eastern $500

Madison

Brown Total $8,600

These are our RPAC numbers for October and November 2018 including a side-by-side comparison to the same months in 2017:

#1 ARTICLE 12#2 ARTICLE 1#3 ARTICLE 16#4 ARTICLE 3#5 ARTICLE 15 & 9

VIOLATED ARTICLES 2017-2018

Be honest and truthful in their communications and present a true picture in their advertising, marketing, and in other public representations.

Respect the exclusive representation or exclusive brokerage relationship agreements that other REALTORS® have with their clients.

Protect and promote their clients’ interests while treating all parties honestly.

Cooperate with other real estate professionals to advance their clients’ best interests.

Make only truthful, not misleading, comments about other real estate professionals. | Make sure that details of agreements are spelled out in writing & all parties receive copies.

PR

OF

ES

SIO

NA

LIS

M

5

COMPLAINT REVIEWStaff conducted a review of the number of ethics complaints and arbitration requests over the last fifteen years to determine if there is an increase in the number of complaints as we perceived there to be. In looking at the data, we found that while the total number of filings were increasing quite a bit,

the number of ethics complaints and arbitration requests filed have remained fairly steady. The increase in the total is due to the filing of citation complaints. Members are taking advantage of this additional option in resolving their grievance as was the intent of the Citation Policy.

ETHICS ARBITRATION CITATION

120

80

40

0‘03 ‘04 ‘05 ‘06 ‘07 ‘08 ‘09 ‘10 ‘11 ‘12 ‘13 ‘14 ‘15 ‘16 ‘17 ‘18

AVERAGE YEARS IN BUSINESS WHEN FOUND IN VIOLATION (2008 - NOV 2018)

PR

OF

ES

SIO

NA

LIS

M

6

SEVERITY OF DISCIPLINES (2010 - NOVEMBER 30, 2018)

‘10 ‘11 ‘12 ‘13 ‘14 ‘15 ‘16 ‘17 ‘18

Letter of Warning 1 3 1 3 3 3 11 6 17

Letter of Reprimand 3 3 4 1 4 2 5 3 6

Education 2 1 1 3 1 6 5 15

Fine $0 - $999 1 3 2 2 3

Fine $1000 - $1999 1 2 2

Fine $2000 - $2999 1 1 2 2

Fine $3000 - $4999 1

Fine $5000-$10000 1

Probation 1 1

Suspension

Expulsion

‘08 ‘09 ‘10 ‘11 ‘12 ‘13 ‘14 ‘15 ‘16 ‘17 ‘18

20

15

10

5

0

TE

CH

NO

LO

GY

7

TECHUPDATES

COMMITTEE APPLICATIONS

• 100+ Training Class offerings (monthly recurring topics)

• 1500+ Agents attended training classes (class counts, not individual people)

• 4 New class topics added in 2018

• In-office training offered (over 1200 agents in 2018)

• On-demand training via MIBOR’s YouTube channel (grab view stats?? It’s 50K +)

• Annual TECH Talk, to keep you up with industry tech initiatives (next in Feb. 2019)

2019 INITIATIVES:• Skills based training to earn BLC® Certification

• Increased use of video for online training opportunities

• Revamp New Member Orientation including BLC and Technology Tools

102 Members Total applied for 8 committees (Could apply for as many committees as desired)

BLC Policy 21

BLC Technology 22

Division 23

Economic 34

Finance 19

Grievance 44

NextGen 29

Prof. Std. 52

2150 Users September – November 2018

27% 90-Day Usage (Top Adoption for RPR)

1,200 Users on Average Monthly

4,515 Subscribers

1,450 New 2018

9,250 Invitations to Clients Sent in 2018

2019 INITIATIVES:• Adding Virtual Media and Listing Disclosures

• Framing for Public Search on MIBOR.com

• Adding Additional Search Criteria in Q1

0-2 Years 18

3-5 Years 13

6-10 Years 25

11-20 Years 24

21+ Years 22

Total activated users: 1,864 - 23% of the market activated.

Starter: 1,662

Paid Accounts:Plus: 84Success: 42Pro: 69Pro Annual: 7

OCTOBER - NOVEMBER 20183,870 Agent Users

PROPERTIES DPR ELIGIBLE (ACTIVE & PENDING)UNIQUE CLIENT CLICKS NOVEMBER 2018UNIQUE CLIENTS COMPLETED DPR ELIGIBILITY FORMUNIQUE CLIENTS VIEWED PROGRAM DETAILS

10,6361,960

559222

TE

CH

NO

LO

GY

8

MATRIX2.7 Million Logins 2018 Distinct Sessions by Month:

January 212,506

February 233,225

March 264,539

April 297,254

May 259,756

June 247,623

July 247,556

August 230,184

September 215,665

October 222,864

November 182,938

_______

2019 Initiative to launch Matrix 360 offering one point of access for both Matrix & Realist

TE

CH

NO

LO

GY

9

73.02% Sentricard Access 13.91% SentriSmart Access

5.1% One-Day Code and Contractor

7.98% Bluetooth

_______

2019 Initiative to increase SentriSmart Access vs. SentriCard Access.

RE-LIST POLICYThe Re-List Policy was enacted in November.

Properties that are re-listed by the same office or firm may be entered into the system as “new”

provided the former listing (i.e. BLC #) has been in an off-market status for at least 30 days. Listings

reactivated by the same office or firm in less than 30 days must be updated to the active status under

the most recent BLC #.

_______

2019 Initiative to increase complete, accurate and timely BLC data and foster Article 12 of the Code of Ethics to present a true picture in advertising, marketing, and other representations.

COMPLIANCE POLICYThe Compliance Policy will be enacted on January 1, 2019.

In an effort to be the trusted source of listing data and to foster a healthy and efficient marketplace, the MIBOR BLC® Listing Service will begin enforcement of the Compliance Policy on January 1, 2019.

Fine Structure:

$100 – (Level One) Violations of Complete and Accurate Data Rule – 2 Full Business Days to Fix

$250 – (Level Two) Violations of “Status Changes/Agreement Dates” Rules – Immediate Fine if not entered/updated within 2 Full Business Days

$500 – (Level Three) Violations of “Exempt Listing” Rules – Immediate Fine if Exemption Form and Listing Agreement not filed with BLC office within 2 Full Business Days

$1000 – (Level Four) Violation of “Sharing BLC® Password/Unauthorized Access” Rule – Immediate Fine

_______

2019 Initiative to improve accuracy of BLC Listing Information (50% 2017, 58% 2018)

CO

MM

UN

ICA

TIO

NS

10

NEWS AND MEDIA

PRESS RELEASES FOR OCTOBER & NOVEMBER 2018 [CLICK FOR FULL ARTICLES]

• REALTORS Release September Central Indiana Housing Data and Statewide Housing Data

• MIBOR REALTOR® Association Announces the Integration of Down Payment Resource

• MIBOR REALTOR® Association and the Builders Association of Greater Indianapolis Unveil Key Findings From Two Region-Wide Studies

• MIBOR REALTOR® Association Offers Statement of Support, Outlines Expectations for Indianapolis Public Schools’ Referenda

• REALTORS Release October Central Indiana Housing Data and Statewide Housing Data

OCT

NOV

MEDIA MENTIONS: THE HEADLINES [CLICK FOR FULL ARTICLES]

• Central Indiana Existing-Home Market Showing Signs of Weakness

• Central Indiana Existing-Home Sales Show Monthly Increase

• Area Builders Stay on Hot Streak, But Study Says Pace Won’t Meet Demand

• Teachers Union Spends Big on Indianapolis Public Schools in Election

MIBOR ADVERTISING CAMPAIGN & INDYSTAR BRANDED CONTENT On March 16, MIBOR launched an eight-month branded content campaign with the Indianapolis Star. The campaign includes two written pieces a month to be features both on indystar.com and in the Sunday Star. The goal of this campaign is to align with our goal of “Be the definitive resource.” Below are the articles that ran in August and September.

This mostly rural south-central Indiana area boasts gorgeous scenery and country homes [Click link for more]

5 kinds of greater Indiana neighborhoods – and which is right for you [Click link for more]

CO

MM

UN

ICA

TIO

NS

11

In addition to the branded content, on March 26th MIBOR launched our advertising campaign to promote the value of a REALTOR®. Our “tagline” is Real Estate. Real Data. Real Simple. The campaign includes a series of online banner and display advertisements. The campaign ran from March 27 – April 30 and again in the fall, September 4 – October 15. The data below reflects both the spring and fall campaign.

In total, we delivered over 5.9 million ad impressions (5,970,623 to be exact). We had 11,250 click for a click-through-rate (CTR) of .19%. The industry average CTR is 0.05%. We outperformed the industry average, impart due to our targeting, on-going optimizations and engaging creative.

SCREENSHOTS OF ADVERTISEMENTS IN

ALL FORMS

NEXTGEN REACH: • Indianapolis 10• Carmel 1• Greenwood 1• Avon 1

YEAR JOINED MIBOR • 2013> 1• 2014 1• 2015 1• 2016 1• 2017 4• 2018 5

CO

MM

UN

ICA

TIO

NS

EVENTS RECAP

NEW MEMBER/NEW BROKER

OCTOBER• New Member Orientation 86

• New Managing Broker 5

NOVEMBER• New Member Orientation 75

• New Managing Broker 8

MIBOR DIVISION PARTICIPATION• October & November total

attendance of Division meetings and events: 1,565 (26% decrease from previous report, 7% increase from 2017 timeframe)

SPECIAL EVENTS• 2018 Housing Summit - 584

registered, 232 attended

• Emeritus Breakfast - 39

MIBOR NEXTGENUPDATESVolunteering with HVAF Recorded attendance: 13

12

SOCIAL MEDIAMIBOR SOCIAL MEDIA ENGAGEMENT

• Facebook Likes – 4,534 – increase from 4,478 in September

• MIBOR Facebook messaging had an average daily total reach of 1160 in November, this is an increase from 1094 in September

ASKMIBOR SOCIAL MEDIA ENGAGEMENT• Facebook Likes – 1,188 – increase from 1,126 in September

• AskMIBOR Facebook messaging had an average daily total reach of 105 in November, this is a decrease from 120 in September

NEXTGEN SOCIAL MEDIA ENGAGEMENT• Total Page Views: 85 (up 64% from last report)

• Page Reach: 323 (up 66% from last report)

• Total Video Views: 11 (down 54% from last report)

• 427 Page Likes

FIN

AN

CE

13

YEAR TO YEAR FINANCIALS (2006 - OCT 2018)

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

REALTOR® Members 7,150 7,222 6,391 6,076 5,862 5,571 5,562 5,855 6,250 6,602 6,932 7,373 7,761

Affiliate 529 495 490 435 391 384 398 477 505 591 654 686 728

Total Members 7,679 7,717 6,881 6,511 6,253 5,955 5,960 6,332 6,755 7,193 7,586 8,059 8,489

BLC® Subscribers 7,892 8,158 7,111 6,744 6,494 6,172 6,182 6,442 6,843 6,989 7,380 7,887 8,253

Key Subscribers 8,162 8,206 7,382 6,992 6,748 6,358 6,453 6,732 7,181 7,298 7,706 8,218 8,604

9,000

8,000

7,000

6,000

5,000

4,000

3,000

2,000

1,000

0

FIN

AN

CE

14

YEAR TO YEAR MARKETPLACE (2006 - OCT 2018)

60,000

50,000

40,000

30,000

20,000

10,000

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

YTD Sales 29,881 28,195 24,070 22,697 21,281 21,054 24,285 29,687 28,243 30,705 33,185 34,448 34,701

Curr. Active Listings 21,062 22,678 20,881 19,153 19,773 16,849 13,790 9,740 13,063 11,766 9,514 7,662 7,987

YTD Res. Listings 58,324 57,123 50,778 43,929 45,340 39,283 39,688 43,112 42,374 43,246 43,289 42,630 43,696