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CUT FLOWERS ANDORNAMENTAL PLANTSMARKET NEWS SERVICE (MNS)MONTHLY EDITION

BULLETINMNS, June 2009


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Cut Flowers and Ornamental Plants2

Disclaimer

This report has been prepared without formal editing, as a service to exporters and industries indeveloping countries by the Market News Service (MNS), Division of Market Development,International Trade Centre; The Joint Agency of the World Trade Organization and The United

Nations.

No part of this report may be reproduced, stored in a retrieval system or transmitted in any form orby any means, without prior permission in writing from the International Trade Centre.

The mention of specific companies or of certain commercial products and brand names does notimply that they are endorsed or recommended by ITC in preference to others of a similar naturethat are not mentioned.

The designations employed and the presentation of material on the map do not imply theexpression of any opinion whatsoever on the part of the International Trade Centre concerning thelegal status of any Country, territory, city or area or of its authorities, or concerning the delimitationof its frontiers or boundaries.


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Cut Flowers and Ornamental Plants

Market News Service: Floriculture ProductsReport prepared by Mr. Jan Plasmeijer and Mr. Chumi Yanai

Issue No. M06, of 03 July 2009

The Market News Service (MNS) Cut Flowers and Ornamental Plants Monthly Report presents informativenotes and statistical analysis on Cut Flowers and Plants traded in major European and internationalmarkets. First, the report is divided into a market trend section with qualitative information and markettrends for both Cut Flowers and Plants traded in major international European markets. Second, the reportoffers information and analysis for a selected number of countries within the world floriculture market andreviews of published articles about the industry. Third, it presents major international floriculture events,exhibitions and conferences. Finally it provides, when available, selected price and quantity trendinformation for major auction houses and wholesalers in major European and Asian floriculture markets.

The MNS objective is to provide indications on market trends to support exporters, producers, sectorassociations and other private or public organizations in their export marketing decisions. MNS aims toserve as a market intelligence tool to improve market transparency and facilitate trade.

MNS information providers for floriculture products include major importers, wholesalers, auctions andorganizations in 11 European countries and 2 Asian countries. Market information is collected throughoutthe year and is available for transmission to subscribers on a monthly basis.

The MNS Floriculture Statistical Information section, available through the P-Map portal www.p-maps.orgon a weekly basis, provides quotations that refer to major flower auctions` quantities and average weeklyprices from the Netherlands and Japan, and wholesale market indicative prices from Singapore. Europeanprices are quoted in Euro. Asian prices are quoted in local currencies and in US$. Unless otherwisementioned, prices are quoted per stem and are related to size in cm.

We welcome new sources of information, news that subscribers and readers might have on their specificproducts or areas, inquiries or information requests on the products and markets covered by the report as

well as suggestions, remarks and indications on the report content.

For these purposes or for other information about the report and the Market News Service, please contact [email protected]. The authors can be contacted [email protected] [email protected]

To subscribe to the report or to access MNS reports directly online, please contact [email protected] orvisit our website at: http://www.intracen.org/mns

The Market News Service is made available free of charge to all Trade Support Institutions and enterprisesin Sub-Saharan African countries under a joint programme of the International Trade Centre and CBI, the

Dutch Centre for the Promotion of Imports from Developing Countries (www.cbi.nl).

Copyright MNS/ITC 2000. All rights reserved
http://www.p-maps.org/mailto:[email protected]:[email protected]:[email protected]://www.intracen.org/mnshttp://www.intracen.org/mnshttp://www.cbi.nl/http://www.cbi.nl/http://www.cbi.nl/http://www.intracen.org/mnsmailto:[email protected]:[email protected]://www.p-maps.org/


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INDEX

MARKET TRENDS ........................................................................... 5CUT FLOWERS MARKET IN EUROPE ............................................................................... 5PLANTS MARKET IN EUROPE ...................................................................................... 9SELECTED FLORICULTURE WORLD INFO ............................... 12UK:CUSTOMERS SHOW PREFERENCE FORBRITISH FLOWERS ................................................... 12NEW FOOD MILES POLICY THREATENS HORTICULTURE SECTOR................................................. 12DUTCH SUPERMARKET CHAIN GUARANTEES ROSES TO LAST 7DAYS ............................................ 13USA:MANHATTAN FLOWERDISTRICT WILTING ................................................................. 13COLOMBIA:ONE BILLION FLOWERS CERTIFIED BY VERIFLORA................................................ 14NAIROBI TO HAVE SPECIAL FLOWERMARKET.................................................................... 14IMPORTS SHAKE VIETNAMS FLOWERMARKET ................................................................... 15AFRICA:CONTINENT SHOULD SUBSIDIZE OWN FARMERS ........................................................ 15CREDIT CRUNCH WILTS TANZANIAS HORTICULTURAL INDUSTRY................................................ 16KENYAN GREENS URGE BOYCOTT NAIVASHA FLOWERS.......................................................... 17EVENTS CALENDAR .................................................................... 18FLOWERS DAY CALENDAR........................................................................................ 18EXHIBITIONS AND CONFERENCES ................................................................................. 18STATISTICAL INFORMATION ...................................................... 19PERIOD PRICE INFORMATION FIRST HALF YEAR2009 ......................................................... 19


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Market Trends

Cut Flowers Market in Europe

The Netherlands

Flower Auctions Notes

The June 2009 auction figures were published asfollows. The monthly cut-flowers turnover hasdecreased by 15.4% as compared to the samemonth of last year, realised with a 4.5% lowersupply, resulting in a total average price of 20cents per stem (3 cents lower than last yearduring the same month). Prices were much lower

for roses, peonies, tulips and single headedchrysanthemums; higher prices were only forcymbidium orchids, freesia and eustoma.After the reasonable results obtained during themonth of May, the cut-flowers market during thefirst two weeks of June was relatively better,especially during the first week of the month, theFrench Mothers Day week. It was feared thatprices and results would not be so positive,because the weather was very summery, with lotsof sunshine and temperatures up to 27C.Therefore supplied quantities were not particularlysmall. In fact, they were bigger than during a

normal week. However, as said, all turned out tobe different. Prices were higher and thereforeturnovers and interests as well. It was difficult tocompare the week with the same week of lastyear, when the French Mothers Day took placeone week earlier (which is normal in France - thelast Sunday of May). Best prices were paid forroses, carnations, cymbidium orchids, lilies,helianthus, hortensia flowers, peonies, limonium

and hypericum. Still disappointing prices were foranthurium, chrysanthemum, gerbera, tulips andzantedescia (calla lilies). Remarkable was the factthat prices at the beginning of the post MothersDay week remained rather steady, and werehardly at all lower than during the previous week.However, throughout the week the general price

level slowed down considerably, except for rosesand helianthus. It was reported that quite someextra demand and sales were generated from thetwo Scandinavian countries Sweden and Finland,where the so-called students days werecelebrated, marking students graduation. At theend of the first half of June it could be concludedthat prices in general were relatively better thanduring all the previous weeks so far this year. Aswas reported several times, prices during weeknumbers 1 to 23 this year were lower than thesame weeks of last year; only during weeknumbers 24 and 25 were they slightly higher.

Week number 26 was, again, a minor week.Throughout the third week of the month, and evenmore so during the last week of the month, pricesslowed down further every other day, with theexception of roses and carnations. Prices forthese products were better than those of mostother products. Lowest prices were quoted for theproducts: gerberas, anthurium, chrysanthemums,alstoemeria, freesia and solidago.

Importers and Traders Notes

The May 2009 cut-flowers export figures werepublished by HBAG (Exporters Union) as follows.The May export turnover has decreased by 11%,when compared to the same month of last year.Remarkable was the relatively low percentages ofexports to Germany (-2%) and Austria (-1%).Biggest decreased percentages were noticed toFrance (-32%), Italy (-14%), Russia (-33%),Denmark (-16%) and other countries (-14%).The cut-flowers market throughout the first weekof June, the French Mothers Day week, turnedout to be rather good and satisfactory. Muchbetter than expected, even thought the weather

was very summer-like - very sunny withtemperatures of around 25C. As said, demand

was very positive, while sales, prices and resultswere all positive as well. It was really a kind ofrelief, after so many negative months with suchlow results, according to traders. Absolute bestsellers were tea roses, helianthus, hypericum anderyngium. At the beginning of the second weekprices remained rather steady, as well. However,throughout the week they slowed down everyother day, but not to the lowest levels. It wasremarkable that demand and sales for theEcuadorian tea roses remained good, sincenormally the situation in June is different. Proteasand leucospermum cordifolium, both supplied in

much smaller quantities, still fetched veryreasonable prices, except for the lower qualities.


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Unfortunately, quite some lower qualities,especially of leucospermum cordifolium, arrived atthe market. Very different was the market situationfor the so-called leucadendron types, with safarisunset as the biggest variety. Quantities were toobig for realising reasonable prices. The importsummer flowers types and quality, such asastantia and molucella, became overshadowed bythe domestically produced ones, which arrived atthe market in bigger quantities. Throughout thethird week and even more throughout the fourth

week of the month, the markets demand, sales,prices and results slowed down quite considerably.Roses prices have decreased very strongly, whencompared to the first half of the month.Ecuadorian roses, however, still fetched veryreasonable prices. The ones suffering the mostfrom the negative market situation and priceswere the producers, both the domestic ones andthe growers from overseas production countries,was reported. Traders and florists could still makesome small margins.

Austria

The cut-flowers and cut-foliage market throughoutthe first half of June was really calm and quiet,which was not very special, given the time of theyear. An additional negative impact was causedby the special day of Fronleichnam (Sorrow day),

on Thursday the 11

th

. In previous yearsconsumers used to buy some flowers, to bring tothe churches, but nowadays hardly anybody doesthat anymore. It is more of a negative day for cut-flowers sales, because many people take Fridayoff, to make a long weekend of it. During thosefour days they did not buy flowers at all. Importquantities have decreased to an absolute lowestlevel. Only spray carnations were relatively well

demanded. Import carnations, roses and nearly allthe Italian cut-foliage types and varieties wereused in very small quantities, partly due to theavailability of the so-called Freeland (Freiland)flowers and roses, which could be purchased for

much lower prices. The general quality level ofthese local flowers was very good. Throughout thesecond half of the month the cut-flowers and cut -foliage markets did not improve at all. On thecontrary, they further slowed down, almost to asummer level. Only a few mixed bouquets weredemanded and could be sold. It can be expectedthat all will not improve at all during the weeks, -maybe even two months - to come.

France

The first week of June was the Mothers Day week,one week later than normally, but that was onlybecause of Whitsuntide taking place on the lastweekend of May. Normally Mothers Day takesplace on the last Sunday of May, at the same dateas the Swedish Mothers Day. Due to the fact thatthe French Mothers Day this year was one weeklater, purchase prices of most of the productswere slightly lower than normally. And they werenot extremely high, especially not for the flowersoriginating from the Netherlands. Finally, nearlyeverything was sold out, which had a very positive

impact on the market during the post MothersDay week, as well. As of the beginning of themonth also the weddings and communionsseason had started. For these events, the mostimportant demanded products are roses, orchidsand lilies. The market for the exotic flowers andfor the cut-foliage was continuously good, andmost probably will remain positive during theweeks to come. Throughout the last two weeks ofthe month the cut-flowers market became muchquieter and slower, mainly because the summerholiday has started.

Germany

The cut flowers market throughout the first twoweeks of June still profited of the good marketsituation and results obtained during the month ofMay. Only because of two holidays (days off), oneduring the first week (Whit-Monday) and oneduring the second week (Fronleichnam=sorrowday), cut-flowers quantities were slightly adjusted.And so, in total - turnovers were slightly lower, butthat was taken into account, planned andcalculated in advance. All in all, importers,

wholesalers and florists were satisfied with theresults of the first half of June. On the supply side

of the market quantities were not really overdone,which fitted well with the lower demand at thattime. In the meantime the so-called Freeland(Freiland) production of mainly summer flowersand roses had started, but moderately, due to thegiven weather circumstances. Per product notmuch difference in demand, sales and pricescould be noticed. However, roses, carnations,helianthus and gypsophila were sold slightly betterthan for instance gerberas, tulips or freesias. The

cut foliage market situation was more or lessnormalised, both supply- and price-wise.


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Throughout the third week of the month demand,sales and prices were slightly slowing down, butthe situation was still very reasonable. However,during the last week of the month the marketreally slowed down quite considerably.Ecuadorian roses, carnations and some flowerswith smaller supplies still did maintain theirpositive positions, but for nearly all other products

demand was absolutely lowest, even thoughprices were not high at all. As of the very end ofthe month the weather became very nice andwarm. At the same time the first wave of thesummer holidays has started, which might haveits negative impact on the sales and results duringthe weeks to come.

Italy

During the first two weeks of June the cut-flowersmarket was very slow and quiet. The weather wasvery bad, with lots of rain and thunderstorms.Under such conditions people come out of theirhouses only when necessary. During the secondweek the market was slightly better, but still notvery special. The main cut-flowers business wasdone with flowers to be used for weddings and

funerals. In accordance, quantities of nearly allimport flowers were adjusted. Still, all types of thetypical import products, such as hypericum, roses,dendrobium orchids, solidago and cut-foliagewere used, but as said in adjusted quantities.

Throughout the second half of the month themarket did not improve at all. Things remainedslow and quiet, even though offered prices werenot high at all. On the contrary, purchase priceswere low everywhere, especially in theNetherlands, for nearly all products. It was just amatter of low demand, traders were reporting. Thesummer holiday period is approaching now, which

will mean even more moderate cut-flowersdemand and sales during the weeks, or evenmonths, to come.

Norway

After an excellent month of May, with great salesand good returns, June started much slower. Thiswas normal, however, given the time of year.Some demand was generated from the fact that

school-year was over. Some extra flowers wereused for the graduation celebrations, but in termsof absolute quantities this was not a very big deal.The slow market situation is most probably a signof the approaching summer holidays. Some

quantities were continuously used for normaloccasions, such as weddings and funerals, butmuch less for personal home use. During the lasttwo weeks of the month the market slowed down

to a summer level. The school holidays hadstarted, and for many people the first wave ofsummer vacations had started, as well. Themarket will, most probably, remain much slowerduring the weeks, maybe even months, to come.

Spain

It has not been easy to trade with cut-flowers andcut-foliage during the first two weeks of June.However, importers and wholesalers tried to keepand maintain the level of trading as good as

possible, by acting very actively and by havingeven more contact with the potential buyers thannormally. The present demand of end-consumerswas still very moderate, as it was throughout thisyear so far. Some extra demand was generatedfrom the use of flowers for weddings andcommunions, and plenty of quantities of nearly allflowers were continuously available. OnlyColombian carnations were not oversupplied, justbecause of the re-planting of new young plants forfuture productions. Roses, originating from both

Colombia and Ecuador, were really plentiful, andtherefore importers could successfully negotiate toget lower prices. Flowers originating from theNetherlands were not too expensive, especially

the chrysanthemums, the biggest productimported from over there. During the last twoweeks of the month the market remained at thesame slow level as during the first half of themonth. Even though most of the products couldbe purchased for much lower prices, the interestof wholesalers, supermarkets, florists andconsumers was nothing special at all. Thissituation is expected to continue throughout thecoming two summer months.


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Sweden

Mothers Days cut-flowers demand, sales andresults turned out to be very good and satisfactory.According to traders it was even slightly betterthan expected, and also better when compared toprevious years. Still, purchase prices for nearly all

products were not too high, especially not for allflowers originating from the Netherlands. ForSweden it was a great advantage that the FrenchMothers Day took place one week later this year,because therefore prices were still veryreasonable, while it surely would have been muchhigher if both days would have taken place on thesame date, which normally is the case (the lastSunday of May). Almost all florists and other cut-flowers sales points were, eventually, sold out,which had a very positive impact on the postMothers Day market. During that same week theso-called Students Days had started - the days

when students find out whether they havegraduated and will receive their diplomas, or not.When they receive the diplomas, feasts are given,and this is celebrated with giving bouquets of cut-flowers, especially roses. These events take place

during two weeks, and both weeks were verysuccessful cut-flowers consumption weeks. Ahandicap was that Ethiopian roses were hardlyavailable, and so quantities had to becompensated for by other suppliers. Quite someshortage was noted of Colombian carnations,while spray carnation were plentiful. Some extrademand was created for the mid-summer nightfeasts. However, immediately after all the specialdays, throughout the last week of the month, themarket slowed down to a very low level, as thoughsummertime had started already. This will,however, only happen as of the first week of July.

Switzerland

During the first two weeks of June the cut-flowersmarket was rather calm and quiet, much slowerthan during the past months and also slower whencompared to the same period of previous years.According to traders and florists, the economicaland financial world crisis is now hittingSwitzerland, too, especially in the industrialsectors, but also in the flowers business. It wasreported that florist had a turnover loss of some10% so far this year. Also the supermarketsnoticed a turnover loss, smaller than 10%, but stilla loss. Consumers bought much smallerquantities, much less frequently. It seems that theeconomical problems arrived in Switzerland laterthan to nearly all other European countries. Ofcourse, some other reasons for the slow marketcould be the beginning of the summer holidayseason, and the arrival of many domestically

cultivated Freeland (Freiland) flowers, particularlysummer flowers and roses. Normally, Switzerlandimports relatively big quantities of roses (morethan many other countries, due to very lowdomestic greenhouse cultivation), but now thereare plenty of local flowers and roses available ofgood quality and for very competitive prices.Throughout the third week of the month themarket gradually and slightly improved, mainlydue to the fact that the weather was rather poor,with quite some rainfall and relatively lowertemperatures, which had its strong effect on theproductions of the so-called Freeland flowers.Throughout the last week of the month the marketslightly improved again. Traders reported ofstrong pressure only on the prices of roses andleather leaves.

United Kingdom

The cut-flowers market during the first two weeksof June was very subdued, according to traders.One day demand and sales were reasonable,while on the other day the market was nearlydead. Demand in general was low, which isnormally the case during the summertime, withonly some extra demand and sales for weddingsand funerals. The weddings season normally is inthe summer, during June, July and August. On thesupply side of the market there was quite someshortage of Colombian carnations, especially ofcertain colours, and particularly of the white

varieties. It was reported that the Colombianfarmers were in the re-planting period. Moreover,several farmers have decided to plant otherproducts instead, especially roses. It could meanthat some of the countries that traditionally usecarnations, such as England, will face a morefrequent shortage in quantities. Throughout thesecond half of the month the market slowed down,but still demand and sales turned out reasonably.The same could be said when taking into accountthe entire month, which normally is not one of theyears best months.


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Market Trends

Plants Market in Europe

The Netherlands

FloraHolland Aalsmeer Auctions Notes

The June 2009 auction figures were published asfollows. The monthly turnover of house-plants hasdecreased by 0.9% when compared to the samemonth of last year, realised with a lower supply of0.6%, resulting in an average price per plant of1.68 (Last year 1.71). Much lower prices werequoted for phalaenopsis orchids, pot roses,hydrangea, anthurium, ficus, and dracaena, whileprices were higher for kalanchoe, zantedeschia onpot, campanula on pot and hibiscus. The gardenplants turnover has decreased by 10.9%, realisedwith a lower supply of 6.1%, resulting in a totalaverage price per plant of 35 Eurocents (last year37 cents).At the very beginning of June the house andgarden plants market could be called rather goodand satisfactory. Good demand and sales werenoted especially for flowering plants, and forgreen plants all turned out reasonably well,particularly for the medium and smaller sizedplants. The situation of the bigger sized plantsremained very difficult, with absolutely lowestdemand, even though prices were not high at all.However, throughout the second half of the firstweek - and even more so during the second weekof the month, the market slowed down to anabsolute low level. For flowering plants the marketsituation was still reasonable, but for all green

plants prices were very low; in many cases far toolow to cover the cost price. Only the nicheproducts and the specials, supplied in smallquantities, have obtained good prices. The totalaverage price for all flowering plants still seemednormal, but when analyzing the situation perplant-type, one could see enormous differences.For instance, the phalaenopsis orchid plants,receiving a total average price of some 3.50 (lastyear during the comparable time 4.50), still had apositive impact on the total average price of 1.50(last year 1.55), and shows a distorted picture ofthe final results. Heavy pressure on the priceswas noticed also for plants like pot roses andhortensias, while better prices were quoted for potanthurium and double flowering kalanchoes.Throughout the last two weeks of the month themarket further deteriorated for nearly all plants,flowering and green house-plants, as well as forthe garden and bedding-plants, of which theseason was nearly terminated. It could beconcluded that the season of the garden andbedding-plants has been very successful. This isin strong contradiction with what happened in thehouse-plants sector. It can be expected that themarket will remain the same during the weeks tocome, when the summer holidays will start, as ofthe beginning of July.

Importers and Traders Notes

The May 2009 house and garden plants exportfigures from the Netherlands were published byHBAG (Exporters Union) as follows. Mays exportturnover has decreased by 4% when compared tothe same month of last year. Remarkable werethe positive percentages realised to the countriesGermany (2%), France (3%), Switzerland (2%)and Spain (12%).Very negative percentages were realized to:United Kingdom (-12%), Belgium (-14%), Austria(-10%), Denmark (-17%), Poland (-15%) andother countries (-16%).After a very good month of May, the fully-grown

house-plants market during the month of June hasbecome much slower and quieter, especially in

the sector of the green house-plants. For smallerand medium sized plants demand and sales werestill reasonable, but there was hardly any interestin the bigger sized plants, especially in the groupof plants that were normally used for internallandscaping. Most of the bigger companies andorganisation with plenty of room, such as airports,hospitals and big banks were amongst the bestclients for the mentioned plants. However, nearlyall companies and organisations are saving onthese cost-posts for the time being. There is alsoa tendency to use smaller and more compactgreen houseplants, on the producers side as well

as on the consumers side. Wholesalers andgrowers can profit more by placing more plants on


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the same square meter, and the consumers newtrend is to purchase more of these sized plants.In the tropical ornamental young plants sector thesituation was very much adjusted to the marketsituation of the fully-grown plants. Importersbecame more cautious in importing quantities,

and were definitely not prepared to take anyquantities overhand, as was very common in thepast. The same can be said for producers andgrowers. Everyone is trying to save costswherever possible.

DenmarkDuring the first two weeks of June the fully-grownplants market was reasonably satisfactory, bothfor the flowering houseplants as for the gardenand bedding plants. The season of the lattermentioned plants was excellent this year, becausethe weather circumstances during April and Maywere nearly ideal. People could plant in thegarden easily, and there were no night-frostdamages this year. Towards the end of June theseason was terminating, and so it can beconcluded that this sector was very successful

this year. As mentioned, there was alsoreasonable demand for the flowering houseplants,except for the products pot roses and kalanchoe.Phalaenopsis orchid plants were demanded andsold very well, though prices and results weremuch lower this year, when compared to theprevious years. In the green houseplants sectorthings were much more subdued. Rather goodwas the situation for the smaller and medium

sized plants in pot sizes 6cm to 11cm. The majorgiven reason was that more profitable resultscould be obtained with smaller and medium sizedplants, due to more economical packing andtransport. Bigger sized plants were facing sellingproblems due to very low demand in the internallandscaping sector. Towards the end of the monththe market for nearly all houseplants, for floweringas well as for green houseplants, became veryslow and calm. This situation will, most probably,remain like that during the weeks to come.

In the tropical ornamental young-plants sectorthings were moving on normally, given the time ofyear. It is very much related to what happens inthe fully-grown plants sector. With the summercoming up, growers will be careful not to buyoversized quantities. The general quality level ofthe imported material could be called very good,for the moment.

Germany

Throughout the first half of June the fully-grownplants market became really slow and quiet, instrong contrast with the market situation of May,which turned out to be a very reasonable andpositive month. Mays market demand, sales andresults were the best in this year, so far. Astraders reported, it has become a fighting market,which means that many traders have beenoffering products for bargaining prices, whilesupermarkets, multiples and florists were alsotrying to purchase their plant material for thelowest prices possible. Objectively no one makesany margins or profits under certaincircumstances. Slightly more positive were thesales of some flowering plant types and of somesmaller and medium sized green houseplants.The only one product with positive demand andresults is phoenix roebelinii, which has beenscarcely available for quite a long time. Thegarden and bedding plants season has been verygood until the end of May. However, the last part,which was only a small part of the season, wasnot good at all, except for the product geranium.Throughout the second half of the month themarket did not improve at all. On the contrary, it

further deteriorated to a summer level situation. At

the same time the actual summer holidays werestarting. It can be expected that the market will notreally recover until mid August, the end of theholiday time.In the tropical ornamental young-plants sector thesituation did not improve. Plenty of new materialand quantities were continuously offered forbargaining prices, though most of the growers didnot buy at all, because their greenhouses were fullall the time. Anyway, plant material was offeredfor such low prices that nobody could earn anymoney on them, not the original produceroverseas, not the importer and neither the growerin the importing country. Some prices for therespective products were: dracaena compacta 6rooted tips for 0.10; dr. deremensis 12 rootedtips for 0.25; phoenix roebelinii 6 cane size,1.10m high, for 8.50, 10-14 cane size, 1.40mhigh for 12.50; raphis palms 1 meter high in a potsize 17 for 3.80; A container with sanseveriaplant material arrived in a very poor qualitycondition. Part of the material was very minimallyrooted, another part not rooted at all. The questionis whether these plants will ever be saleable.


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Sweden

Due to the rather cold weather, with quite a lot ofrainfall, the fully grown plants market during thefirst half of June was called very moderate, evenslightly disappointing. By the end of the month,the season of the garden and bedding plants was

about to terminate. However, growers and traderscould be reasonably satisfied, so far. MothersDays (last Sunday of May) plants sales turned outto be reasonably good, though it always has beenmore of a cut-flowers consumption event. Themost popular plant item used for Mothers Day isthe so-called hanging basket, mostly filled withannual garden and bedding- plants. In thehouseplants sector the market was extremely

slow and quiet. There was some demand for theflowering houseplant types like kalanchoe,kalandiva and begonia. Green houseplants werenot traded at all. This will start again at the end ofthe summer holidays, around mid- or end- August.

Also the third week of the month was a goodplants selling month, especially for floweringhouseplants and for garden and bedding plants(the end of the season). During the last week ofthe month the market slowed down quiteconsiderably, mainly because of the nice andwarm weather, and due to the fact that thesummer holidays have started, at the very end ofthe month.


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Selected Floriculture World Info

UK: Customers Show Preference for British Flowers

Along with othergoods on the freshproduce market;

there is a growingpreference in

consumers to buy British cut flowers. The cutflower market in the UK is worth more than 2billion. There is a growing feeling in this marketthat we need to be buying as locally andaccountably as we can.

The British-grown sector of the flower market ismaking progress due to the low pound and theinflated prices of imported flowers. Marks andSpencer, for instance, has committed to buyingmore British flowers as its sales in this area haveincreased by 7% - from 18% to 25% - in the past

two years. British grown flowers such as daffodils,tulips, gladioli, peonies and lilies are all provingvery popular currently. Dahlias, asters and sweetWilliams are also fashionable.

There are plans to introduce more informativelabeling this year as to where flowers actuallycome from. You can go im M&S to buy a bunch

of summer flowers including alliums, stocks andacid-green alchemilla - all grown in the UK. Nichegrowers can enjoy lucrative deals with retailers,producing different flowers at different times ofthe year. But these niche growers are in fastdecline. The demand is certainly there for freshlyproduced food, but there is not the samecommitment from retailers in general to freshlycut UK flowers. Unfortunately, the power base inrelationships between retailers and smallproducers is invariably in the retailers' favor. Theyare reluctant to enter into long-term agreementswith growers and this makes business - and life -

unpredictable for growers; at best.

Source:internationalsupermarketnews.com 11/06/09

New Food Miles Policy Threatens Horticulture Sector

Fresh produce exporters could face new hurdlesas the European Commission embarks oncrafting new policy regulations on the

controversial carbon foot prints concept that aimsat curbing environmental pollution.Stakeholders have proposed further EUschemes particularly in the environmental sphere,such as product of high-nature value farming,the Commission said in a latest notice to the EUParliament as well as the economic and socialcommittee. But in what is expected to causejitters among players in developing countrieshorticulture industry, the commission revealed itwould particularly rein in on policies on themanagement of products shipped in from farflung areas amid concerns that such shipments

contributed to global warming. The Council hasasked the Commission to look at labelling options

in the complex area of carbon footprint, the ECsaid in its communication.Though the debate over carbon footprint/foodmiles concept has gradually fizzled out, thesubject in 2007 rattled players in the Kenyan

horticulture industry amid concerns that itthreatened to lock out local producers from key


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markets especially in Europe. Proponents of thisconcept argued that to discourage such threats ofenvironmental degradation, all produce brought inthrough long haulage should be accorded specialcautionary labels such that buyers skipped themfor locally produced ones.

Kenyan horticulture exporters howeverresponded to the claims and pointed out that theirproduce was prudently grown under the naturalsun unlike those from Europe that were naturedunder green houses whose emissions are moredestructive to the environment.They went on to launch counteractive campaigndubbed Grown Under the Sun that put offhelped to silence their carbon foot print critics.Two years on the debate has once again re-emerged even as the EU worked towards

reinforcing its agricultural production andmarketing systems to ensure high qualitystandards.The strategic orientations set out in thisCommunication offer a logical framework for thefuture policy on agricultural product quality, the

EC said, signalling its resolve to among otherthings entrench the carbon miles concept into itsagricultural management policy. Kenyanproducers, however, vowed to challenge suchplans to re-introduce the carbon mile conceptsaying it lacked a basis for justification. We aretrying to make a case that the air miles issueshould revolve around the complete life cycle ofthe product and not just the air freight.

Business Daily, Nairobi 22/06/09

Dutch Supermarket Chain Guarantees Roses to Last 7 Days

Dutch supermarket chain Albert Heijn haslaunched a new quality mark for rosesguaranteeing that the flowers will last at least 7days. In the coming month the quality mark willappear on all roses that are for sale in the AlbertHeijn stores. The freshness of the roses isguaranteed for seven days, but for the moreluxury Dutch roses customers can even obtain a

10 days guarantee. If a customer is not satisfiedwith the roses, there is a money back guarantee.Albert Heijn has selected the best cultivarsfeaturing beautiful blooms and a long shelf life.

The roses are harvested everyday and directly transported tothe Albert Heijn stores. Only inthis way the supermarket canoffer this special guarantee.In the coming months Albert Heijn will introducethe money back guarantee for its entireassortment of flowers and plants. At the moment

only roses, carnation and gerbera bear the AlbertHeijn quality mark.

Source: FloraCulture International 05/06/09

USA: Manhattan Flower District Wilting

While the economic recession continues to takesome of the financial bloom out of Manhattan'sFlower District, merchants and customers alike

are finding new ways to substitute simplicity forextravagance. At first glance, it seems there'sdecent foot traffic in the Flower District. But peekin the stores and you'll find plenty of foliage withhardly any buyers. "It's a very, very hard time now.Very tough time," said Paradise Plant owner SeesKumar. Kumar's store has been open for 25 years.But while his inventory is blooming, Kumar sayshis business is not. He says the recession iskeeping his customers away and that's affectinghis bottom line, no matter what he does. "We'reopen from six to six, that's 12 hours, like 7 days aweek, we're open Sunday too," said Kumar. Hard

work and little profit seems to be the norm for thewholesale merchants on 28th Street between 6th

and 7th Avenues. "We're still doing a lot of charitywork, but as far as the corporate events side hasgone, it has completely disappeared as of last

year and that has affected 50 percent of ourbusiness," said Absolutely Wild owner PeterCunningham. With rent, employees and taxes topay and customers loathing to spend money on aluxury item like flowers, some merchants saythey're thinking carefully about how they pick andprice their inventory. "If people choose lessexpensive and you buy flowers for like 15 - 20dollars a bunch where you can sell? People askfor three dollar, two dollar flowers," said RasidMohamed, a flower merchant.It seems merchants aren't the only ones who arehurting. Many people buying flowers say they're

struggling too. Event planner Dena Rogoff saysshe's cultivating a new set of money-saving skills.


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"I find I'm trying to work with more economicalflowers and just use filler-ins on the higher-endones so I can achieve a nice look but not spendthat much," said Rogoff.Some floral designers who are used to pulling outall the stops say they're seeing clients tailor their

expectations to meet the economic climate. "Theydon't want to hear about lilies and orchids andbeautiful centerpieces. People are retreating,

they've got to do good at their daughter's weddingbut not as luxuriously as it would have been," saidJohn Grafenecker, a floral designer. As desperateas things may seem now, flower merchants arehoping it won't be this way forever. While notoptimistic about recouping their losses, many say

they're committed to weathering the economicstorm.

Source: NY1.com 15/06/09

Colombia: One Billion Flowers Certified by VeriFlora

VeriFlora announced at this years Super FloralShow in Atlanta (from June 10 to 12) that it hascertified more than one billion flower stems asbeing sustainably grown. VeriFlora alsoannounced the certification program has

achieved ISO/IEC Guide 65 accreditation afterpassing a rigorous audit by the AmericanNational Standards Institute (ANSI). These areimportant milestones for VeriFlora, says SCSCertification Manager for Sustainable Agriculture,Dr. Michael Keyes. The certification of the onebillionth stem demonstrates the growing demandfor sustainably grown cut flowers and pottedplants, and the ANSI accreditation reinforces ourability to provide high-quality certificationservices.The VeriFlora program is a rigorous agriculturalsustainability certification and eco-labeling

program recognized as the gold standard in thefloriculture and horticulture industries. To becomecertified under VeriFlora, growers, handlers and

others implement cultivationprotocols and other systemsthat help: Protect ecosystems Conserve natural resources

Reduce waste Ensure the well-being of workers Benefit local communities Enhance product beauty and longevityLaunched in 2005, the VeriFlora CertifiedSustainably Grown program has grown to includemore than 50 growers and handlers doingbusiness in five countries, including many of thelargest and most sophisticated farms in North andSouth America. Certified VeriFlora fresh cutflowers and potted plants can be found in leadingretailers, grocery stores, nurseries and gardencenters across the U.S. and Canada.

VeriFlora is administered by ScientificCertification Systems, an internationallyrecognized third-party certifier of environmental,health and safety claims.

Source: www.VeriFlora.com10/06/09

Nairobi to Have Special Flower Market

Nairobi will soon have a designated flower marketwhere both vendors and buyers can converge

and transact their business, a government officialhas said.This follows revelations by the newly appointedNairobi Metropolitan Development Minister NjeruGithae that a flower market with facilities such ascold rooms would be set up within the City. Inconjunction with the (Nairobi) City Council, I haveundertaken to come up with a formal flowermarket where everyone will know that if they wantflowers that is the place to go, he said. He toldreporters that the initiative would not only createjob opportunities for many vendors but would alsohelp curb (export) flower theft during

transportation where refrigerated-lorries carryingthe product are opened and a few bunches

removed for sale locally. We will copy what theycall the free market in London where on a

weekend you close one road and let the trader tocome in and sell their goods, he added. MrGithaes pledge came after he opened a flowershow dubbed Soko la maua where the KenyaFlower Council (KFC) applauded the movesaying it would help develop the local flowermarket. At the same time, KFC Chairman KabuyaMuito asked the government to go a step furtherand consider using cut flowers as one of theprominent Kenyan features as they carry out thecountrys branding exercise. He said there was aneed to stimulate the consumption of theproducts locally, which would spur the industrys

growth. Despite the fact that these flowers aregrown here, the usage of flowers has not been


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growing as fast. As we look to branding Kenya,we would like to see flowers brought in as one of

the major faces identifying aspects of Kenya, heemphasized.

Source: Capital Business 11/05/09

Imports Shake Vietnams Flower MarketThe domestic flower industry is struggling againstup to 40 per cent reduced demand in the first fourmonths of the year and increased competitionfrom imported flowers.The domestic flower market, especially innorthern regions, could not compete with someimported flowers because their strange beautyhad important novelty value, flower traders said.Flowers imported from foreign countries, such asHolland and Australia, were often moreexpensive but they had interesting colors and

shapes and could remain fresh for two weeks.Flowers imported from Vietnams biggestcompetitor, China, were cheap and they couldstay fresh for days.HCM City flower trader Pham Huu Phuc saidafter a study trip to northern markets that he wassurprised at the low price and high quality of

flowers imported from China. "The shelf life ofChinese flowers is two or three times longer thanVietnamese flowers and the price is so cheap.This surprised me," Phuc said. Nevertheless,some flower traders are looking at new ideas andmarkets. Lang Biang Farm in Da Lat City hasfound new hybrid flower varieties and has manyexport orders from foreign countries. Also in DaLat City, Nguyen Van Sau, director of ThanhQuang Company, said local orchids could notcompete with Chinese ones because of the

latters low price, high quality and numerouscolors. So his company had changed tack. In thepast the companys products were grown to serveexport markets. Now in the recession, they werefocused on the domestic market and the price oforchids was cut by six times to serve domesticconsumers.Other companies had considered e-commerce asa way to get out of the crisis, choosing high-endconsumers as key clients. Nguyen Thi Thuy Vu,director of World of Flower Joint Stock Companyin HCM City, said the number of individuals whoordered e-flowers had reduced, leaving mostly

companies. Many companies were resorting todiscounting to attract customers. Companieshave also set up websites so customers canorder on line. Many accept payment throughcredit cards. Also some companies havecoordinated with many small companies to openbranches in provinces and cities.

Source: VietNam Business Finance 16/06/09

Africa: Continent Should Subsidize Own Farmers

Tired of seeing prices for their crops undercut byUS and European producers who receive billionsof dollars in government subsidies each year,African governments appear to increasingly favorimplementing their own subsidies.The message from state representatives fromnumerous African countries attending theAgribusiness Forum 2009 held in Somerset Westwas that international donor demands for 'freemarkets' no longer held sway in the face of adrive for an African 'green revolution'. And theywere being backed by international agriculturaldevelopment NGOs, with even private

Agribusiness companies seemed to accept thelogic.

Speaking during a press interview at the forum,which was attended by about 400 high-levelinternational government and private sectordelegates, Uganda's state minister forAgriculture, Bagire Henry, said: "The US andEurope are saying 'don't subsidize' and yet theycontinue subsidizing their own farmers; why? TheWorld Bank is saying 'don't subsidize', we'retelling them 'you go away, this is our country'."Henry said in a push to develop export crops andincrease yields, farmers were being merged intoco-operative groups to create economies of scaleand his ministry was also identifying farmers who

engaged best practice in the farming of exportcrops, providing technical input and subsidizing


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their farming practices. Henry said Uganda hadalready started subsidizing 30 000 farmers whoheaded up identified agricultural nodes inUganda's parishes. He said a further 30 000farmers would receive subsidies this year and thenumbers would increase until there would soon

be "a million farmers" receiving state subsidies.He said Uganda was spending $70 millionannually through the National AgricultureAdvisory Services in order organize smallholderfarmers and provide extension services.The African statesmen may be emboldened byMalawi's success over the last four years insubstantially increasing their maize yields throughgovernment subsidies to reduce farmers' costsfor fertilizers and high-yielding seed.President of the Kenyan-based Alliance for aGreen Revolution in Africa (AGRA) NamangaNgoni, said: "Only in Africa is the word subsidy a

sin." Ngoni said targeted subsidies could be used toreduce the costs of production for farmers having tocompete in world markets skewed by theirEuropean and US counterparts.However, Director of the Rainman LandcareFoundation Raymond Auerbach said wholesalesubsidies were not the answer. Auerbach said

subsidies were needed but should perhaps ratherbe targeted at farmers who engaged in bestpractice models. Another way to do it, he said,would be to penalize farmers who were usinginefficient or polluting agricultural practices, rather

than handing out subsidies, which would distortthe market. He said one way to get around thedemands of donors and the World Bank would beto simply find another word for subsidies. "If wecan find another word for it perhaps the WTOwould not have such a problem with it."

Source: West Cape News 19/06/09

Credit Crunch Wilts Tanzanias Horticultural Industry

Tanzanias horticultural industry is wilting underthe pressure from the global economic downturn,rising production costs, instable currencies andunpredictable weather conditions. According toJacqueline Mkindi (photo), managing director ofthe Tanzania Association for HorticulturalAgriculture (TAHA) both flower and vegetablegrowers are experiencing the toughest moment inthe past 20 years. "There is a great threat that

some of the horticultural producers will close

down their businesses if we dont manage tosalvage the situation.Just recently Mkindi held a TAHA training in inArusha. Mkindi can look back on a successfulevent, This was a training meant for the seniorstaff members of the member farms and whichaimed at transforming the organizationalstructures in the farms through empowering theirrespective senior staffs.TAHAs helping hand comes at one of thehardest moments when Tanzanias horticulturalindustry sees a dramatic drop in demand for itsflowers and vegetables. Since October 2008,

prices on average have declined by 30-50%compared to a year earlier and as for flowerscertain varieties and lengths have had zerodemand, Mkindi said.TAHAS managing director points out differentreasons for the bad market conditions: Thedecline in the world economy and purchasingpower has had a major impact on the horticulturalindustry by reducing consumer spending whichhas included the retail of flowers as a majorexample. The impact of reduced credit, higherunemployment and erosion of personal savingsand investments has reduced the demand for

flowers, especially in emerging markets. We sawa major growth in the world economy in 2007 of


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5.2% with resultant growth in the flower industry,but this increased supply now exceeds demandwith a resultant downward pressure on prices.The priority normally given at the Dutch flowerauctions for European flowers to the detriment ofAfrican flowers is making the situation even

worse. If the financial crunch continues to causea lower demand in the flower market, the flowersfrom Africa (Tanzania included) might findthemselves completely pushed out of themarket. This is a very serious threat to theTanzania flower growers who are already facingincreasing production costs with oil peaking at$146/barrel in July 2008, putting upward pressureon fertilizer and airfreight. The weakening Euro(vs the US Dollar), has also resulted in higherinput prices as the majority of operating costs aredollar based, said Mkindi. Speaking about worldcurrencies TAHAs managing director refers to

the two major importers of East African flowers,which have seen their currencies weakendramatically. The UK Pound has weakened by28% over the last year, resulting in a 20%reduction of imports and the Russian Rouble by35%, which has had the equivalent downwardimpact on Russian prices. Also, unpredictableand extreme weather conditions have badlyinfluenced the sales of Tanzania fresh produce.The very hot weather of late is having someimpact on the operational costs of horticulturalproducers. When it is dusty, the farmers usemore chemicals to control pests like aphids and

red spider mites. The farmers can also not

produce the quality of products they expect, i.e.the color intensity. The yield per hectare has alsogone down due to high temperatures.Calls for a stimulus plan, including a morestructured financing of the sector, small groweraids, credit guarantees and completion of the

Mwanza Airport allowing horticulture and fishexports to share chartered flights.The horticultural industry has registeredtremendous growth in the past three years andhas recently been recognized and prioritized bykey stakeholders including the government ofTanzania as a significant contributor in thenational economic growth and poverty alleviationstrategy. The industry earns the country morethan $130 million and employs more than 30,000Tanzanians per annum. The biggest market forcut flowers has always been the auctions inHolland. Norway and others follow this like

Australia, UK and France, which account for alarge part of the direct markets.The main production areas for cut flowers are inthe northern part of the country, more specificallythe Arusha and Kilimanjaro regions. Mkindiconcludes, We are now having two farmsestablished in Southern Tanzania (in Iringa)which has a more conducive climate for this kindof farming. However, Arusha and Kilimanjarohave an advantage of proximity to supportservices like airports and agro input which aremostly bought from Kenya.

Source: FloraCulture International 16/06/09

Kenyan Greens Urge Boycott Naivasha Flowers

Green campaigners in Kenya called for a boycottof flowers from some 30 farms contributing to thedegradation of Lake Naivasha. The executivedirector of the Indigenous bio-diversityenvironmental conservation association (IBECA),James Kahora, said his group would travel toEurope to promote the "Save Lake Naivasha"

campaign. "We are ready to travel even to theHolland market and various supermarkets in theUnited Kingdom to have our case heard as theseflower farms are killing Lake Naivasha," he toldreporters. Lake Naivasha, some 100 kilometers(60 miles) northwest of Nairobi, is a stunningfreshwater lake considered one of the top 10 bird-watching spots in the world and one of thecontinent's bio-diversity jewels. Environmentalistsand biologists say that water extraction by thedozens of flower farms around the lake hascontributed to a sharp decline in water levels thatwill eventually destroy the local ecosystem.

Maasai herders have further complained thatflower farms have also closed natural corridors,making it impossible for them to water theirlivestock. "The farmers found the Maasais hereand we shall not stand back and watch as theonly natural resource we know is killed by profit-oriented investors," a local Maasai leader, said.

IBECA and various demonstrators prevented alocal farm from extracting water from the lakethrough a deep canal. Local MP John Mututhogave the 30 farms targeted by the campaign twoweeks to fill the canals they have dug around thelake. Many of the sprawling flower farms aroundLake Naivasha and across the country areforeign-owned and send tones of roses and otherflowers daily to European capitals and othermarkets such as Japan. The horticultural sector isone of Kenya's top exporters but wildlife tourismis also a key source of revenue for the eastAfrican country.

Source: Allafrica.com /AFP 25/06/09


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Events Calendar

Flowers Day Calendar

Exhibitions and Conferences


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STATISTICAL INFORMATION

Period Price Information First Half Year 2009Floriculture Products - European Markets

Statistics from the Flower Auctions of the Netherlands

A. Comparative Analysis of Main Products

Weekly data is provided in kindness of the Dutch Flower Auctions Association (VBN)The accumulated data below is the sum of the weekly sales results of all the Dutch flower auctions over

weeks 01 through 26of2009 2008 2007

Index:All Countries Total auctioned products, originating from The Netherlands and all other supplying countries.Import Products supplied from exporting countries, excluding The Netherlands.Qnt_ Quantities sold, in Stems (for cut flowers) or in Units (for plants)

P_ Average price per Stem (for cut flowers) or per Unit (for plants) in EuroQnt/Qnt Change in % Supplied quantity in 2009, compared to 2008 and to 2007P/P Change in % average price in 2009, compared to 2008 and to 2007

All Countries = Mostly Dutch supply

All Countries = Mostly imported supplyGreen number ishigher than in 2008 Red numberislower than in 2008

Qnt P Qnt P

Product/ Origin Qnt_ 2009 Qnt_2008 Qnt_2007 P_09 P_08 P_07 09/08 09/08 09/07 09/07

All Cut Flowers

All Countries 6,252,426,090 6,464,288,461 6,404,971,889 0.19 0.22 0.22 -3% -12% -2% -13%

Import 2,061,928,004 2,097,096,138 2,024,572,434 0.15 0.17 0.16 -2% -7.8% 2% -4.2%

Holland 4,190,498,086 4,367,192,323 4,380,399,455 0.21 0.24 0.25 -4% -13% -4% -15%

AlstroemeriaAll Countries 106,950,674 125,336,093 120,334,325 0.14 0.15 0.16 -15% -1.7% -11% -11%

Import 3,273,040 6,414,546 5,287,740 0.10 0.10 0.11 -49% -1.5% -38% -12%

Holland 103,677,634 118,921,547 115,046,585 0.15 0.15 0.17 -13% -2.3% -10% -12%

Anemone

All Countries 56,198,166 52,779,723 54,024,276 0.09 0.11 0.11 6% -14% 4% -14%

Import 51,848,206 47,505,113 46,663,611 0.08 0.10 0.10 9% -13% 11% -12%

Holland 4,349,960 5,274,610 7,360,665 0.16 0.18 0.16 -18% -10% -41% -1.6%

Carnation Spray

All Countries 33,431,933 36,446,588 27,606,918 0.09 0.10 0.12 -8% -8.6% 21% -18%

Import 29,918,257 32,322,611 22,661,361 0.09 0.10 0.10 -7% -8.3% 32% -12%

Holland 3,513,676 4,123,977 4,945,557 0.12 0.13 0.17 -15% -8.9% -29% -28%

Carnation Stan.

All Countries 54,305,390 65,235,131 79,644,900 0.15 0.15 0.15 -17% 2.0% -32% -1.6%

Import 17,681,255 24,639,259 33,317,616 0.15 0.14 0.15 -28% 11% -47% 1.1%Holland 36,624,135 40,595,872 46,327,284 0.15 0.15 0.15 -10% -2.6% -21% -3.1%

Chrysant. Spray

All Countries 601,360,849 633,537,434 635,998,603 0.20 0.23 0.26 -7% -25% -6% -28%

Eustoma

All Countries 52,379,287 57,461,880 55,490,518 0.33 0.33 0.36 -9% -0.7% -6% -6.5%

Import 9,230,251 11,520,086 13,923,678 0.23 0.22 0.26 -20% 3.1% -34% -10%

Holland 43,149,036 45,941,794 41,566,840 0.35 0.36 0.39 -6% -2.3% 4% -8.9%

Gerbe ra Large

All Countries 95,541,858 96,475,934 100,883,181 0.17 0.20 0.22 -1% -19% -5% -25%

Import 1,679,752 6,438,100 8,485,982 0.21 0.21 0.23 -74% -0.2% -80% -10%

Holland 93,862,106 90,037,834 92,397,199 0.16 0.20 0.22 4% -19.0% 2% -25%

Gerbera Mini

All Countries 342,739,554 366,087,173 329,882,315 0.10 0.11 0.13 -6% -11% 4% -21%

Import 3,415,961 7,979,025 226,455 0.08 0.09 0.12 -57% -3.6% 1408% -28%Holland 339,323,593 358,108,148 329,655,860 0.10 0.11 0.13 -5% -11.1% 3% -21%


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Qnt P Qnt P

Product/ Origin Qnt_ 2009 Qnt_2008 Qnt_2007 P_09 P_08 P_07 09/08 09/08 09/07 09/07

Gypsophila

All Countries 79,394,820 87,655,621 93,153,231 0.19 0.19 0.18 -9% -1.2% -15% 3.2%

Import 78,825,740 86,705,485 91,987,181 0.19 0.19 0.18 -9% -1.1% -14% 4%

Holland 569,080 950,136 1,166,050 0.25 0.23 0.27 -40% 5.6% -51% -6.6%Helianthus

All Countries 16,554,445 16,729,850 21,960,740 0.33 0.35 0.33 -1% -7.5% -25% -2%Import 11,378,241 13,455,161 14,988,530 0.31 0.33 0.33 -15% -5.4% -24% -5%

Holland 5,176,204 3,274,689 6,972,210 0.36 0.45 0.34 58% -19.9% -26% 4.6%

Hypericum

All Countries 78,477,625 85,595,460 98,757,610 0.15 0.16 0.15 -8% -7.9% -21% 1.5%

Import 77,704,500 84,828,274 97,269,895 0.15 0.16 0.15 -8% -7.9% -20% 1%

Holland 773,125 767,186 1,487,715 0.12 0.13 0.12 1% -9.8% -48% -2.7%Leucadendron

All Countries 10,533,006 15,581,576 16,835,622 0.11 0.12 0.14 -32% -7.5% -37% -21%Lilium Longif l.

All Countries 26,582,766 31,490,880 36,495,170 0.36 0.40 0.40 -16% -10% -27% -11%

Import 5,775,876 7,491,931 9,814,595 0.26 0.30 0.30 -23% -13% -41% -14%

Holland 20,806,890 23,998,949 26,680,575 0.39 0.43 0.44 -13% -11% -22% -12%Lilium Oriental

All Countries 68,973,013 75,356,716 75,995,519 0.61 0.67 0.67 -8% -8.2% -9% -8.8%Import 7,769,406 5,055,370 926,300 0.41 0.40 0.46 54% 2.0% 739% -11%

Holland 61,203,607 70,301,346 75,069,219 0.64 0.69 0.68 -13% -7.0% -18% -5.3%

Limonium

All Countries 27,747,426 25,711,248 29,038,067 0.19 0.20 0.22 8% -6.1% -4% -13%

Import 21,362,081 18,264,386 20,649,025 0.17 0.19 0.20 17% -11% 3% -14%

Holland 6,385,345 7,446,862 8,389,042 0.26 0.23 0.27 -14% 11% -24% -4.7%Ornithogalum

All Countries 35,900,735 36,868,850 40,378,705 0.17 0.17 0.15 -3% 0.1% -11% 7.7%Ranunculus

All Countries 64,447,576 63,262,785 63,206,369 0.13 0.15 0.13 2% -8.1% 2% 0.4%

Import 53,264,525 51,910,955 50,492,310 0.13 0.13 0.12 3% -3.4% 5% 7%

Holland 11,183,051 11,351,830 12,714,059 0.17 0.21 0.20 -1% -21% -12% -13%Rose Large

All Countrie s1,

295,

328,

632 1,

287,

680,

353 1,

236,

875,

462 0.

24 0.

29 0.

29 1% -

16%

5% -

16%Import 768,227,977 690,152,336 593,052,611 0.17 0.20 0.18 11% -11% 30% -3.6%

Holland 527,100,655 597,528,017 643,822,851 0.34 0.40 0.39 -12% -13% -18% -11%

Rose Small

All Countrie s 430,944,394 466,866,828 441,994,763 0.10 0.12 0.12 -8% -14% -3% -16%

Import 419,355,371 455,650,320 424,122,268 0.10 0.12 0.12 -8% -14% -1% -16%

Holland 11,589,023 11,216,508 17,872,495 0.12 0.14 0.16 3% -19% -35% -26%Rose Spray

All Countries 31,025,683 35,760,590 34,816,244 0.31 0.32 0.33 -13% -2.1% -10.9% -6.6%

Import 14,368,740 17,514,081 16,300,120 0.14 0.13 0.14 -18% 7.2% -11.8% -2.0%

Holland 16,656,943 18,246,509 18,516,124 0.46 0.50 0.50 -9% -7.7% -10.0% -8.3%Ruscus

All Countries 35,627,107 33,794,055 32,246,577 0.07 0.09 0.09 5% -25% 10% -21%

Solidago

All Countrie s 34,756,537 36,361,381 50,992,005 0.12 0.14 0.13 -4% -14% -32% -6.8%

Import 33,815,622 35,623,646 49,313,280 0.12 0.14 0.13 -5% -14% -31.4% -7%

Holland 940,915 737,735 1,678,725 0.11 0.14 0.13 28% -24% -44.0% -12%Trachelium

All Countrie s 17,425,001 13,896,135 14,699,207 0.18 0.24 0.25 25% -25% 19% -26%

Import 12,314,540 10,759,405 10,209,661 0.16 0.22 0.21 14% -27% 20.6% -25%

Holland 5,110,461 3,136,730 4,489,546 0.23 0.32 0.32 63% -28% 13.8% -26%Tulip

All Countries 1,378,606,568 1,361,324,958 1,313,726,901 0.13 0.15 0.14 -5% -0.8% 4.3% 0.8%Veronica

All Countrie s 30,948,600 31,319,433 31,356,076 0.14 0.16 0.17 -1% -14% -1.3% -15%

Import 27,817,770 28,092,970 27,331,341 0.14 0.17 0.17 -1% -15% 1.8% -17%

Holland 3,130,830 3,226,463 4,024,735 0.12 0.11 0.13 -3% 8% -22% -9%Wax Flower

All Countries 32,654,990 25,566,257 36,224,278 0.15 0.19 0.16 28% -22% -10% -7%


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Market News Service


Notes Related to the analysis-tables above, and to the detailed tables belowCut flowers all countries

Total supplied cut flower quantities during the first half year 2009 decreased with 210 million stems,compared to the same period of last year, which is 3.3%. The Dutch supply decreased more than theimport supply. Some products total supplied quantities were yet slightly bigger, such as of : anemones,limonium, nerine, tea roses, ruscus leaves, trachelium, tulips and wax flowers. All other products weresupplied in smaller quantities. Significant decrease in quantities was in: alstromeria, ammi majus, aster,delphinium, eustoma, gypsophila, hypericum, lilies asiatic and oriental types, leucadendron, small andsweetheart roses, spray roses and solidago.The total average price for all flowers together ended up at 19 cents per stem, which was 3 cents (= -12%)lower than during the same period of 2008 as well as 2007. Only for a few products prices in 2009 werehigher than in 2008; these are: delphinium, liatris and rudbeckia. For some other products like: ammi majus,

aster, single headed carnations, eustoma, gypsophila and ornithogalum, prices were quite the same as lastyear. Remarkable was the fact that the total tea rose average price was 5 cents lower, but for the two biggestred coloured varieties Grand Prix and Passion they were more than 10 cents lower. Percentage wise - rosesaverage price was lower by some -14%, which is significant indeed.

Cut flowers Import

Import 2009 supplied quantities deceased with some 36 million stems when compared to last year, which is1.7%. Products that were supplied in bigger quantities were: anemones, oriental lilies, limonium,ranunculus, ruscus leaves, trachelium and wax flowers. Most remarkable is the continuously increase oforiental lily quantities.Much smaller quantities this year of: alstromeria, ammi majus, asters, single headed carnations, carthamus,eustoma, all gerberas, gypsophila, helianthus, hypericum, leucadendron, small and sweetheart roses, sprayroses and solidago.

The stabilisation of the decrease of small and sweetheart roses, which was noticed last year, did notcontinue this year. The major reason might be the continuous increase of the cultivation and supply of tearoses from the producing countries that were used to grow mainly the small and sweethearts before.The total average price per stem was 15 cents, two cents (-7.8%) lower than during the same period of lastyear and one cent (-4.2%) lower than in 2007. Higher prices in 2009, compared to 2008, for products like:standard carnations, carthamus, delphinium, eustoma, liatris, asiatic and oriental lilies, spray roses andrudbeckia. Much lower prices for: spray carnations, hypericum, longiflorum lilies, limonium, tea and small andsweetheart roses, ruscus, solidago, trachelium, veronica and wax flowers.

Houseplants

Total 2009 houseplants supplied quantities increased with +3.3%, compared to 2008. However, much moreflowering plants (+ 5%) and less green plants (- 5%) were supplied.Smaller quantities for nearly all types of green houseplants this year, but strongest decreases for: asparagus,

calathea, areca palms, codiaeum, dieffenbachia, dracaena, epipremnum, euphorbia and ficus. Still a slightincrease of quantities of: cactus, chlorophytum, sanseveria and yucca.

Houseplants - All Countries

Origin Qnt_ 2009 Qnt_2008 Qnt_2007 P_09 P_08 P_07 09/08 09/08 09/07 09/07

Houseplants - Total502,865,808 486,841,696 463,452,602 1.53 1.55 1.52 3.3% -1.5% 8.5% 0.4%

Chrysalidocarpus Areca

2,509,117 2,836,171 2,911,621 3.47 3.01 2.96 -12% 15% -14% 17%

Cycas Revoluta

796,306 878,628 993,159 4.20 4.62 4.73 -9.4% -9.2% -20% -11%

Dracaena Marg. Single Cane

2,079,128 2,776,252 2,708,469 0.73 0.69 0.71 -25% 6.8% -23% 3.2%

Ficus Benjamina Natasja

775,793 861,396 1,196,444 0.99 1.10 1.04 -10% -9.5% -35% -4.2%

Sansevieria cylindri. Skyline

213,564 86,247 59,066 2.90 4.67 6.60 148% -38% 262% -56%

Schefflera Arbor. Nora

386,758 413,916 462,015 1.07 1.25 1.09 -6.6% -14% -16% -1.8%

Yucca Single Cane

953,679 871,945 915,620 1.42 1.61 1.61 9.4% -12% 4.2% -12%


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Market News Service


The total average price per plants for all plants together during the first half year 2009 was Euro 1.56; exactlythe same as last year. For green plants the total average price for all plants together in 2009 was 1.48 (lastyear 1.55). Higher prices for products like: aglaonema, calathea, chrysalidocarpus, cocos nucifera,cordyline red edge, nearly all ficus benjamina types, phoenix roebelinii and sanseveria laurentii. Lower pricesfor: cordyline compacta purple stripes, cycas revolute, dracaena types sanderiana, bicolor and branched,ficus benjamina braid, all schefflera types and yucca tips.

B. Detailed Price Information

Issue No. M06 Date: 03/07/2009Weeklydata is provided in kindness of theDutch Flower Auctions Association(VBN)Weeklyquantities and prices are thesumover all VBN flower auctions in The NetherlandsThe accumulateddata below is the sum of theweeklysales results of all the Dutch flower auctions

over weeks 01 through 26 for the years 2009-2008-2007Index:All Countries Total auctioned products, originating from The Netherlands and all other countries.

Import Products supplied from exporting countries, excluding The Netherlands.Qnt_ Quantities sold, in Stems (for cut flowers) or in Units (for plants)P_ Average price per Stem (for cut flowers) or per Unit (for plants) in Euro Green numberishigher than in 2008 Red numberislower than in 2008

Cut Flowers - All Countries

Group Name Product Name Qnt_ 2009 Qnt_2008 Qnt_2007 P_09 P_08 P_07

Cut Flowers Total 6,252,426,090 6,464,288,461 6,404,971,889 0.19 0.22 0.22

Alstroemeria Total 106,950,674 125,336,093 120,334,325 0.14 0.15 0.16

Ammi majus Total 4,818,875 8,175,230 7,956,879 0.14 0.14 0.13

Anemone Total 56,198,166 52,779,723 54,024,276 0.09 0.11 0.11

Anthurium Total 37,078,664 37,393,510 37,324,363 0.39 0.51 0.57

Aster Total 9,666,784 13,228,220 15,734,250 0.21 0.21 0.22

Carnations Spray Total 33,431,933 36,446,588 27,606,918 0.09 0.10 0.12

Carnations Stan. Total 54,305,390 65,235,131 79,644,900 0.15 0.15 0.15

Carthamus Total 3,672,030 5,906,490 6,564,135 0.19 0.18 0.17

Chrysant. Spray Total 601,360,849 633,537,434 635,998,603 0.20 0.23 0.26

Delphinium Total 10,059,188 13,544,795 12,112,927 0.29 0.27 0.33

Eustoma Total 52,379,287 57,461,880 55,490,518 0.33 0.33 0.36

Gerbera Large Total 95,541,858 96,475,934 100,883,181 0.17 0.20 0.22

Gerbera Mini Total 342,739,554 366,087,173 329,882,315 0.10 0.11 0.13

Gladiolus Big Total 4,630,930 5,139,335 8,973,607 0.26 0.30 0.23

Gypsophila Total 79,394,820 87,655,621 93,153,231 0.19 0.19 0.18

Helianthus Total 16,554,445 16,729,850 21,960,740 0.33 0.35 0.33

Hypericum Total 78,477,625 85,595,460 98,757,610 0.15 0.16 0.15

Leucadendron Total 10,533,006 15,581,576 16,835,622 0.11 0.12 0.14Liatris Total 1,375,050 2,533,180 1,953,384 0.22 0.18 0.22

Lilium Asiatic Total 19,566,853 25,125,182 24,967,125 0.31 0.33 0.39

Lilium LA Total 40,078,208 40,185,218 36,504,610 0.31 0.33 0.38

Lilium Longiflor. Total 26,582,766 31,490,880 36,495,170 0.36 0.40 0.40

Lilium Oriental Total 68,973,013 75,356,716 75,995,519 0.61 0.67 0.67

Limonium Total 27,747,426 25,711,248 29,038,067 0.19 0.20 0.22

Nerine Total 952,860 850,070 800,545 0.39 0.46 0.49

Ornithogalum Total 35,900,735 36,868,850 40,378,705 0.17 0.17 0.15

Protea Total 1,258,984 1,352,399 1,903,406 0.62 0.74 0.77

Ranunculus Total 64,447,576 63,262,785 63,206,369 0.13 0.15 0.13


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Market News Service



Rose Large Total 1,295,328,632 1,287,680,353 1,236,875,462 0.24 0.29 0.29

Rose large Akito 50,085,696 49,690,162 55,338,806 0.18 0.21 0.22

Rose large Aqua! 34,306,446 31,825,125 34,374,555 0.27 0.31 0.30

Rose large Avalanche+ 69,248,232 68,647,557 54,182,859 0.33 0.37 0.41

Rose large El Toro 21,771,892 24,547,890 27,439,380 0.20 0.25 0.26

Rose large Grand Prix 63,391,284 69,562,749 67,710,188 0.42 0.52 0.53Rose large Happy Hour 14,890,310 25,497,270 31,239,982 0.26 0.32 0.33

Rose large Ilios! 12,055,735 20,750,496 23,406,086 0.31 0.35 0.37

Rose large Marie-Claire! 38,421,822 32,422,803 28,263,521 0.21 0.23 0.22

Rose large Passion 76,875,501 89,097,240 102,390,587 0.34 0.45 0.44

Rose large Sphinx 12,645,880 19,047,800 33,143,507 0.23 0.25 0.24

Rose large Vendela 14,418,980 19,346,285 21,934,775 0.29 0.33 0.34

Rose Small Total 430,944,394 466,866,828 441,994,763 0.10 0.12 0.12

Rose Small Bibi! 6,410,700 11,518,052 10,787,300 0.11 0.14 0.14

Rose Small Candid Proph 9,684,650 12,848,670 13,475,080 0.14 0.16 0.17

Rose Small Chelsea 26,601,609 32,702,493 29,697,580 0.10 0.11 0.12

Rose Small Escimo 3,500,474 5,634,600 12,069,582 0.11 0.14 0.12

Rose Small Kerio+ 3,429,590 7,031,450 8,000,581 0.18 0.21 0.20

Rose Small Mixed Colors 43,219,910 106,374,828 86,131,831 0.10 0.11 0.10

Rose Small Pistache! 15,678,638 21,706,097 14,290,565 0.07 0.10 0.11

Rose Small Poeme! 7,596,070 12,002,277 15,261,560 0.10 0.12 0.11

Rose Small Red Calypso 46,568,750 49,009,080 40,512,102 0.10 0.13 0.15

Rose small Sunnysher 21,746,571 21,900,684 16,794,875 0.09 0.11 0.12

Rose Small Viva! 41,343,841 36,413,504 25,214,020 0.12 0.15 0.15

Rose Spray Total 31,025,683 35,760,590 34,816,244 0.31 0.32 0.33

Rudbeckia Total 235,720 256,015 820,575 0.19 0.16 0.12

Ruscus Total 35,627,107 33,794,055 32,246,577 0.07 0.09 0.09

Solidago Total 34,756,537 36,361,381 50,992,005 0.12 0.14 0.13

Trachelium Total 17,425,001 13,896,135 14,699,207 0.18 0.24 0.25

Tulip Total 1,378,606,568 1,361,324,958 1,313,726,901 0.13 0.15 0.14

Veronica Total 30,948,600 31,319,433 31,356,076 0.14 0.16 0.17Wax Flower Total 32,654,990 25,566,257 36,224,278 0.15 0.19 0.16

Cut Flowers- Import

Group Name Product Name Qnt_2009 Qnt_2008 Qnt_2007 P_09 P_08 P_07

Cut Flowers Total 2,061,928,004 2,097,096,138 2,024,572,434 0.15 0.17 0.16

Alstroemeria Total 3,273,040 6,414,546 5,287,740 0.10 0.10 0.11

Ammi majus Total 4,618,045 7,872,765 7,698,855 0.14 0.14 0.13

Anemone Total 51,848,206 47,505,113 46,663,611 0.08 0.10 0.10

Aster Total 5,841,329 8,227,455 10,317,075 0.18 0.19 0.20

Carnations Spray Total 29,918,257 32,322,611 22,661,361 0.09 0.10 0.10

Carnations Stan. Total 37,781,831 45,701,429 59,544,152 0.14 0.13 0.14

Carthamus Total 1,317,655 3,836,795 3,890,460 0.25 0.19 0.17

Chrysant. Spray Total1,615

,863 682

,451 939

,013 0

.14 0

.15 0

.14

Delphinium Total 5,550,945 8,855,610 7,260,545 0.21 0.17 0.23

Eustoma Total 9,230,251 11,520,086 13,923,678 0.23 0.22 0.26

Gerbera Large Total 1,679,752 6,438,100 8,485,982 0.21 0.21 0.23

Gerbera Mini Total 3,415,961 7,979,025 226,455 0.08 0.09 0.12

Gladiolus Big Total 1,731,470 1,766,100 2,111,766 0.34 0.36 0.32

Gypsophila Total 78,825,740 86,705,485 91,987,181 0.19 0.19 0.18

Helianthus Total 11,378,241 13,455,161 14,988,530 0.31 0.33 0.33

Hypericum Total 77,704,500 84,828,274 97,269,895 0.15 0.16 0.15

Leucadendron Total 10,496,596 15,304,146 16,610,082 0.11 0.12 0.14

Liatris Total 1,372,590 2,497,250 1,841,805 0.22 0.18 0.23


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Market News Service



Lilium Asiatic Total 30,270 264,965 151,480 0.28 0.15 0.16

Lilium LA Total 380,471 185,425 288,980 0.20 0.19 0.28

Lilium Longiflor. Total 5,775,876 7,491,931 9,814,595 0.26 0.30 0.30

Lilium Oriental Total 7,769,406 5,055,370 926,300 0.41 0.40 0.46

Limonium Total 21,362,081 18,264,386 20,649,025 0.17 0.19 0.20Nerine Total 230,180 169,950 176,250 0.24 0.30 0.31

Ornithogalum Total 34,611,505 35,729,190 37,988,538 0.17 0.16 0.15

Protea Total 1,247,922 1,344,895 1,895,437 0.62 0.74 0.77

Ranunculus Total 53,264,525 51,910,955 50,492,310 0.13 0.13 0.12

Rose Large Total 768,227,977 690,152,336 593,052,611 0.17 0.20 0.18

Rose large Akito 24,614,526 30,435,912 29,664,136 0.10 0.12 0.12

Rose large Duett 25,113,585 26,516,450 24,371,850 0.16 0.18 0.16

Rose large High Society 19,473,527 12,838,041 14,702,470 0.15 0.23 0.21

Rose large Inka 16,698,676 19,918,764 16,768,340 0.12 0.13 0.12

Rose large Kiwi 14,552,013 15,595,740 16,065,441 0.14 0.17 0.16

Rose large La Belle 25,778,009 18,020,239 10,154,280 0.18 0.28 0.26

Rose large Marie-Claire! 38,404,992 32,380,640 28,222,090 0.21 0.23 0.22

Rose large Mariyo! 28,223,140 19,783,760 18,674,281 0.23 0.28 0.28

Rose large Mixed Colors 14,115,764 23,053,328 21,397,338 0.17 0.18 0.19

Rose large Tucan 14,211,010 16,968,065 18,717,125 0.14 0.18 0.16

Rose large Valentino 31,062,554 26,084,995 22,654,781 0.11 0.14 0.15

Rose Small Total 419,355,371 455,650,320 424,122,268 0.10 0.12 0.12

Rose Small Bibi! 6,380,800 11,474,252 10,770,880 0.11 0.14 0.14

Rose Small Candid Proph 9,530,410 12,586,070 13,196,960 0.14 0.16 0.17

Rose Small Chelsea 25,760,609 32,548,053 29,427,700 0.10 0.11 0.12

Rose Small Jambo 16,511,984 13,441,837 8,498,295 0.08 0.10 0.11

Rose Small Kerio+ 3,429,030 7,027,550 7,996,251 0.18 0.21 0.20

Rose Small Mixed Colors 41,272,238 105,019,265 85,123,661 0.10 0.11 0.10

Rose Small Pistache! 15,611,338 21,632,597 13,633,065 0.07 0.10 0.11

Rose Small Poeme! 7,542,390 11,960,637 15,220,240 0.10 0.12 0.11Rose Small Red Calypso 45,888,890 48,744,730 40,361,722 0.10 0.13 0.15

Rose small Sunnysher 21,101,381 21,803,064 16,733,295 0.09 0.11 0.12

Rose Small Viva! 40,881,521 36,168,954 25,110,620 0.12 0.15 0.15

Rose Spray Total 14,368,740 17,514,081 16,300,120 0.14 0.13 0.14

Rudbeckia Total 195,995 220,455 728,965 0.17 0.14 0.12

Ruscus Total 35,482,782 33,581,538 31,986,957 0.07 0.09 0.09

Solidago Total 33,815,622 35,623,646 49,313,280 0.12 0.14 0.13

Trachelium Total 12,314,540 10,759,405 10,209,661 0.16 0.22 0.21

Tulip Total 3,685,525 4,917,685 4,931,525 0.17 0.23 0.16

Veronica Total 27,817,770 28,092,970 27,331,341 0.14 0.17 0.17

Wax Flower Total 31,664,270 25,054,417 35,219,335 0.15 0.19 0.16


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Plants- All Countries

Group Name Product Name Qnt_2009 Qnt_2008 Qnt_2007 P_09 P_08 P_07

Houseplants Total 502,865,808 486,841,696 463,452,602 1.53 1.55 1.52

Aglaonema Maria Christina 37,069 48,160 56,607 2.01 1.51 1.74

Aglaonema Silver Queen Co 25,585 45,604 36,708 2.47 2.12 2.65

Chamaedorea Eleg. Narrow Leaf 44,289 53,305 5,382 1.09 1.11 1.75

Chamaedorea Eleg. Wide Leaf 3,745,977 3,997,378 3,944,611 0.52 0.52 0.55

Chrysalidocarpus Areca 2,509,117 2,836,171 2,911,621 3.47 3.01 2.96

Cocos Nucifera 14,329 42,894 49,825 3.15 2.72 2.74

Cordyline Red Edge 21,439 22,256 85,821 0.71 0.58 0.53

Cordyline Compac. Purple Strips 323,143 330,373 373,604 0.42 0.46 0.42

Croton Aucubaefolia 9,831 12,921 35,106 2.30 2.43 0.83

Croton Gold Star 28,791 59,152 66,663 0.96 0.67 0.60

Croton Gold Sun 29,704 31,345 31,642 0.83 0.89 0.83

Croton Pictum 3,188 0 20,522 0.43 0.00 0.10

Cycas Revoluta 796,306 878,628 993,159 4.20 4.62 4.73

Dracaena Sanderiana 253,447 420,445 359,566 0.41 0.47 0.56

Dracaena Deremen. Warneckei 4,932 16,003 16,949 3.72 1.59 4.54Dracaena Fragrans Compacta 161,190 260,237 280,343 0.91 0.80 0.74

Dracaena Fragrans Massangeana 137,531 110,063 99,796 1.26 1.36 1.42

Dracaena Margina. Bicolor 104,763 143,321 255,889 0.52 0.62 0.52

Dracaena Margina. Branched 38,378 22,780 28,951 6.47 8.48 6.92

Dracaena Margina. Single Canes 2,079,128 2,776,252 2,708,469 0.73 0.69 0.71

Dracaena Margina. Tips 151,134 192,536 209,989 0.39 0.40 0.41

Ficus Benjamina Braid 66,458 22,931 44,915 4.61 13.72 12.31

Ficus Benjamina Esther 8,284 2,568 68,683 0.92 1.45 0.52

Ficus Benjamina Exotica 135,908 168,215 275,377 6.37 5.63 3.67

Ficus Benjamina Golden King 79,016 127,424 170,659 3.53 2.97 2.15

Ficus Benjamina Monique 14,104 26,083 23,588 5.23 6.21 5.03

Ficus Benjamina Natasja 775,793 861,396 1,196,444 0.99 1.10 1.04

Ficus Benjamina Starlight 44,849 91,168 121,673 3.51 2.27 2.32

Ficus Binnendijk. Alii 68,028 51,722 62,770 5.56 8.75 6.05

Philodendron Red Emerald 27,207 28,020 27,578 6.01 6.54 6.39

Phoenix Canariensis 432,259 424,333 447,987 3.26 3.58 3.83

Phoenix Roebelenii 222,650 409,239 339,477 10.59 8.56 9.40

Polyscias Balfouriana 4,560 1,501 4,177 2.38 4.12 1.31

Sansevieria Futura Superba 206,645 495,752 507,049 0.91 0.88 0.92

Sansevieria Laurentii 412,472 396,323 474,662 2.23 2.09 1.72

Sansevieria cylindri. Skyline 213,564 86,247 59,066 2.90 4.67 6.60

Schefflera Arbor. Compacta 110,688 65,524 116,813 3.17 4.70 3.19

Schefflera Arbor. Gold Capella 286,357 278,534 320,070 2.13 2.94 2.47

Schefflera Arbor. Nora 386,758 413,916 462,015 1.07 1.25 1.09

Yucca Branched 21,786 23,396 36,931 17.36 15.97 15.54Yucca Single cane 953,679 871,945 915,620 1.42 1.61 1.61

Yucca Tips 135,080 76,969 111,370 2.08 2.79 3.27

monthly cut flowers sample

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