1 THE NATIONAL MUSEUM OF LATINO AMERICAN HISTORY AND CULTURE

The Opportunity http://www.nps.gov/americanlatinomuseum/

We believe a National Museum to celebrate the history, contributions and story of the American Latino should be of the people, by the people and for the people it most represents.

Texas is that place.

Nearly one in five U.S. Latinos lives in Texas — more than

8.5 million people.

Eight of the nation’s top 25 counties for Latino population

are in Texas. Each has more than 300,000 Latino residents.

One of them is Travis County, in the center of the state.

3 THE NATIONAL MUSEUM OF LATINO AMERICAN HISTORY AND CULTURE

A Great Idea: Austin, Texas

•  Heritage: Austin rests just west of the historic El Camino Real de los Tejas trail, the “Crossroads of Cultures”

•  2,500 Miles of National Historic Trail in Texas

•  42 Texas Counties and 2 Louisiana Parishes

Austin is one of the few places in the country where the Latino American story truly began.

4 THE NATIONAL MUSEUM OF LATINO AMERICAN HISTORY AND CULTURE

A Great Idea: Austin, Texas •  Balance: Austin has a wonderfully blended Latino culture and demographic—a complete

Latino mosaic.

•  Access: Austin is easy to reach by air or car from throughout the state and nation and from Mexico and Latin America.

•  Located on I-35 — “the NAFTA Highway” •  New Austin airport ranked No. 1 in the nation by travelers

•  Destinations: Austin draws visitors from around the globe to its natural, cultural and lifestyle landmarks.

•  State Capitol, Bob Bullock Texas State History Museum •  UT campus: Blanton Museum of Art, Texas Memorial Museum •  Barton Springs, Highland Lakes and Hill Country •  Live music and nightlife; SXSW, Austin City Limits and other festivals •  Top-tier shopping, dining and hospitality options

•  Cultural Capital: Austin is a globally recognized center of scholarship, innovation and creativity

•  UT-Austin: the nation’s largest Latin American Studies program and library collection •  Brand-new city Mexican American Cultural Center •  Mexic-Arte Museum: Unique reciprocal partnership with Mexican museums and

university collections

5 THE NATIONAL MUSEUM OF LATINO AMERICAN HISTORY AND CULTURE

Proyecto Mosaico Leadership Team

Several influential leaders and academics have committed to participate in the National Museum recruitment effort.

• The Honorable Mike Martinez, Austin Mayor Pro Tem (Chair)

• Dr. Francisco de la Teja: Texas State University (Co-Chair) • Dr. Jose Limon: University of Texas (Co-Chair) • Robert Hicks Navarro: Camino Real

• Andy Martinez: Greater Austin Hispanic Chamber • Anna Sanchez: Wells Fargo Bank

• Luis Patino: Univision-Austin • Leo A. Ramirez, Jr.: MiniDonations • Geronimo Rodriguez: Seton

• Patty Gonzales: Public Affairs Director - Hahn, Texas

Leadership Committee Lead Consultants

•  Phil Freelon – Freelon Group: architect for the Smithsonian’s African American History Museum

•  Pete Winstead and Carol Thompson: former Chairs, Greater Austin Chamber of Commerce

•  F. Keith Hall: Architect

•  Jeff Hahn: Principal - Hahn, Texas

•  Ray Perryman: Chief Economist, Perryman Group

THE NATIONAL MUSEUM OF LATINO AMERICAN HISTORY AND CULTURE

Proyecto