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Page 1: MOST Creative Events_presentation
Page 2: MOST Creative Events_presentation

WE ARE CREATIVE EVENT AGENCY

Page 3: MOST Creative Events_presentation

THE METHOD OF WORK

Every event is a mini-campaign for the Client that consists of 3 main parts:

Announcement Involving/intriguing, sending of the invitations, confirming participation or registration on the site of the event

Occurence Communication with the guests, unique atmosphere, program, catering, handing presents

Posteffect Photos on the site of the event and on the monitors in the office, video, collecting the guests’ reviews, sending of the gifts

During the briefing we formulate KPI’s that strictly determines our further activity

Page 4: MOST Creative Events_presentation

OUR COMPETENCE

Event-marketing Presentation of the product

Corporate launches

Conferences, seminars, forums

Press-conferences

Urban festivals

Corporate responsibility

Inspiring events New Year

Professional holidays

Company’s Birthday

Corporate outdoor events

Corporate holidays for children

Page 5: MOST Creative Events_presentation

OUR FORMULA

OF SUCCESSFUL EVENT

C – creative, Se – service, p – proactivity Based on anylized data of 103 events organized since year 2008

(С + Se)p

Page 6: MOST Creative Events_presentation

OUR QUALITY STANDARDS

New ideas for every task

We never pick up ideas from the archives just putting new client’s logo in the presentation. We work with the brief and propose at least 2 conceptions

You can forget the budget’s increase after concept’s confirmation

As soon as the idea and the budget are submitted, increase of the cost s is only possible in case of fundamental changes of the concept

Advanced account-managers

Our managers like to listen and are always able to hear the client

The transparence of event’s preparation process

Status/proceedings of the meeting is sent to the client the same day. You can always call our managers, we reply to emails during a couple of hours and never keep force majeur from the client

We put deadlines above all!

Page 7: MOST Creative Events_presentation

THE SYSTEM OF OUR INTERACTION

If necessary,Most Creative Events project group meets with the client to solve irregular problems/situations

One window system

YOU

Page 8: MOST Creative Events_presentation

POINTS OF YOUR PROJECT’S

REALIZATION

Initialization

Work with the incoming request, Q&A, commercial proposal, harmonization of the idea, assistance in preparation of the project’s sale to the client’s top-managers, signing of the contract

Planning

Preparation of the project realization timing, forming of the key contractors pool, preparation and agreement of design layouts, the decoration plan

Monitoring and control

Maintaining a detail record at all stages of the project, status-meetings with all participants of the process

Execution

Production of materials, event realization

Assessment

Analysis of the activities carried out, assessment of the event, preparation of report

Of course, at every stage we allot enough time for client’s alignment!

Page 9: MOST Creative Events_presentation

WE VALUE ASSESSMENTS

After every conducted activity we suggest to the client to evaluate our work within our tale.

If the overall mark is worse than 8 we return % of our agency fee.

The average score of the conducted activities is 8,5!

Stage % of the contribution to the project

points (max 10)

Announcement/Invitation 2% 7

Arrival of guests 3% 8

Interior design 20% 8

Organization and technical equipment 20% 7

Leisure software 30% 9

Аccompagnement musical 10% 10

Buffet table 10% 9

Photographer 5% 10

Total 100% 8,5

Page 10: MOST Creative Events_presentation

OUR CLIENTS

Sberbank1

Beeline

Binbank

Troika dialog

Rolf

Renault

TV-channel «Russia»

Rosno

Alfa insurance

Adidas

Energostroyinvest

Evraz

Fuel-energy complex Mosenergo

Major Auto

Cinema Park

Astra Zeneca

Page 11: MOST Creative Events_presentation

PROJECT GEOGRAPHY

Central office in Moscow

Partnership network in 59 Russian towns.

Organized mechanisms of work with regions: Within the limits of local activity While realization of federal projects Working in dozens of cities simultaneously

Regardless of the city, event-producer’s presence is obligatory!

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EMBODIED PROJECTS

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EVENT- MARKETING

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OLYMPIC CHANGES FOR RUSSIAN OLYMPIC COMMITTEE

http://youtu.be/GZquO26IkzQ

November 8, 2013

11 000 people

Launch of the project dedicated to Olympic values promotion. Within the project there was an opening of our engineered automatic machine, which gives the Metro tickets for squatting. Famous sportsmen and media-people participated in the activity.

Page 15: MOST Creative Events_presentation

DEMONSTRATION OF "LUNIN" PERFORMANCE FOR SBERBANK1

http://youtu.be/X_6LwuvcpHc

February 5 and 6, 2013 in the Center of Fine Arts on Volhonka and February 7, 2013 in Poland Embassy in Moscow

Exclusive demonstration of "Lunin" performance, with a reconstruction of the atmosphere of the 19th century for VIP clients of the Moscow Bank Sberbank

Page 16: MOST Creative Events_presentation

MAGIC GARDEN NAKAJIMA For Sberbank1

October 2, 2012 in All-Russian Museum of Decorative-Applied and Folk Arts

180 guests

VIP-reception of the Moscow Bank Sberbank within the framework of prepremier demonstration of an exhibition of Japanese jeweler art Kunio Nakajima

Page 17: MOST Creative Events_presentation

CONGRESS OF DISTRIBUTORS FOR SIEMENS

June 19-20, 2014, Innovative center "Skolkovo", Moscow School of Management Skolkovo

60 guests

The conference organization for partners and distributors of the company, carrying out a solemn dinner

Page 18: MOST Creative Events_presentation

FASHIONABLE COURSES FOR SHOPPING CENTRE "RAIKIN PLAZA"

23.11.2013 – Dmitry Loginov

30.11.2013 – Igor Chapurin

07.12.2013 – Alexander Rogov

1500 people participated

For the increase in passability traffic of shopping center we offered the Fashionable Courses project within the framework of which well-known stylists carried out some master classes. In the end of each action fashion shows were organized

Page 19: MOST Creative Events_presentation

December 21, 2012 on Poklonnaya Mountain

380 guests

Carrying out New Year's Eve action for VIP clients of the Moscow Bank Sberbank

ACTIVITIES WITHIN THE FRAMEWORK OF "FAIR OF GOOD DEEDS" FOR SBERBANK1

Page 20: MOST Creative Events_presentation

INDIAN SUMMER

September 21, 2013 in "Neskuchny Garden” in Gorky Park

1000 people

The first festival for adult children and their parents is developed completely by MOST Creative Events

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SPIRIT-RISING

ACTIVITIES

Page 22: MOST Creative Events_presentation

December 28, 2013 in shopping center "Raikin Plaza"

5000 people

For all visitors of shopping center "Raikin Plaza" the big New Year's concert divided to children's and adult programs was organized

CARNIVAL PARTY FOR SHOPPING CENTRE "RAIKIN PLAZA”

Page 23: MOST Creative Events_presentation

MOSENERGO FUEL AND ENERGY COMPANY MOVIE FOR MOSENERGO FUEL AND ENERGY COMPANY

June 22, 2013 in Moscow Country Club

100 participants

Corporate film festival, shooting of seven short film-stories (mini-movies) by strength of Mosenergo Fuel and Energy Company staff and their demonstration during the evening arrangement

Page 24: MOST Creative Events_presentation

NEW YEAR'S LINER OF TIME FOR ASTRAZENECA

On December 19, 2013 at "Neskuchny Garden" restaurant

270 guests

Time-travel to four key historical periods of development of the AstraZeneca company

Page 25: MOST Creative Events_presentation

CHRISTMAS CLUB "EVRAZ 20" FOR EVRAZHOLDING

December 17, 2012 in Tatler Club

140 guests

The global company EVRAZ collected 20 brightest Christmas traditions of Europe and the world (from the countries of presence of the company) in the elite Christmas club

Page 26: MOST Creative Events_presentation

“LUZHSKAYA-SORTIROVOCHNAYA” STATION OPENING FOR SIEMENS

On December 12, 2013 in "Nevsky" restaurant, St. Petersburg

100 guests (employees of Siemens and representatives of the Russian Railway)

Carrying out a field excursion to Luzhskaya-Sortirovochnaya station and the organization of the dinner devoted to opening of station

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QUEST "ON THE TRAIL OF VERNER FON SIEMENS" FOR SIEMENS

April 28, 2014

48 people

Trip to the historical center of old Moscow

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CLIENTS’ REVIEWS

"We thank you for carrying out our activities at high level and high-quality preparation in the shortest timing"

Oksana Selendeeva Head of marketing department Moscow bank JSC Sberbank of Russia

Zoya Gushchina Director of Management of marketing "Troika Dialog"

"We are sincerely glad that our cooperation turned out creative, interesting and very successful"

Page 29: MOST Creative Events_presentation

CLIENTS’ REVIEWS

"I would like to thank you for our unforgettable evening. We received many pleasant comments from colleagues"

Tatyana Antonova Training and personnel development manager/AstraZeneca

Olga Snedovskaya Sales manager/Siemens

"Allow to thank you and your colleagues for the fine organization of our Congress! Reviews of our Partners on the action are the kindest"

Page 30: MOST Creative Events_presentation

KEY POINTS IN

THE

DEVELOPMENT OF

THE AGENCY

2008 — Company creation. All-Union flashmob "A push to good thoughts“

2009 — Promotion of the movie "Taras Bulba" for "Russia"TV channel, 8 activities in 8 cities at the same time: N. Novgorod, Rostov-na-Donu, Volgograd, Kazan, Ufa, Yekaterinburg, Novosibirsk, Krasnoyarsk

2010 — The All-Russian launch Renault Fluence campaign "The size matters" in 51 cities of Russia: 16 days, 88 dealer centers. Campaign is recognized as the most effective in collecting contacts of potential buyers from the moment of Renault opening in Russia

2011 — The All-Russian campaign "The size matters" (with the updated mechanics) for Renault Fluence: 59 cities, 102 dealer centers

2012 — Gold in the nomination "The Best Secular Event of the Year" on the "Event 2012" award for "A magic garden Kunio Nakajima" project for Sberbank1

2013 — Carrying out the Russia's first ARG-event (Alternate Reality Game — game in alternative reality) on the "Game" movie with Michael Douglas basis.

2013 — The first festival for adult children and their parents "Indian summer 2013" in " Neskuchny Garden "

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Cannes Lions 2007: shortlist in Cyber Lions category for the “Survive till the vacation” project for DANONE.

He is in the list of the best Russian CEO 2012 according to “CEO” magazine.

Producer of french-speaking youth theatre Arlequin — the winner of international theatrical festivals.

Author of the A.Vasilev dramatics school

In the industry since 1997.

Igor Namakonov Executive partner

Eugene Shurshikov CEO

Gold Cannes Lion owner in Promo Lions category for «Watch out! Fierce w@tchdog Ozon» project in 2006

Author and teacher of creative production faculty in Wordshop Communication Academy since 2010 (wacademy.ru)

Member of Coordinating Council of nonprofit organization “Downside Up” (downsideup.org)

Idea and strategy of “Omsk – social capital of Russia” project development author.

In the industry since 2000

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DO YOU WANT TO RELAX ON YOUR ARRANGEMENTS?

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CALL out personal manager in Most Creative Events ANASTASIA DRELINSKAYA:

+7 (495) 981-48-81

or e-mail us: [email protected]

Address : Moscow, Berezhkovskaya quay, 20. building 10

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THANK YOU