Find us on

Our Story

https://www.facebook.com/ITNproductionshttps://twitter.com/ITNProductionshttps://www.linkedin.com/company/itn-productionshttps://plus.google.com/u/0/b/100961119349760200173/100961119349760200173/postshttp://www.itnproductions.co.uk/resources/creative-services/

Most of you will be familiar with ITN as the producer of the news on ITV, Channel 4 and Channel 5. You may also be aware that ITN Productions is ITN’s creative production division making television programmes such as The Agenda with Tom Bradby for ITV, Dispatches for Channel 4, Harrow – A very British school for Sky1, and Mud Men for History. What you may not know is that ITN Productions also produces TV commercials and sponsorship bumpers, branded content, corporate video, digital media including apps, VOD and outdoor, and digital sport including English and Scottish Premier League football. This booklet shares and celebrates some of our best content.

Best wishes,

Mark BrowningManaging Director

Find us on

https://www.facebook.com/ITNproductionshttps://twitter.com/ITNProductionshttps://www.linkedin.com/company/itn-productionshttps://plus.google.com/u/0/b/100961119349760200173/100961119349760200173/posts

Apricot Fashion Campaign

Client: Apricot

For women’s fashion brand Apricot, ITN Productions created and produced the retail brand’s first advert for TV broadcast along with a host of digital content for play out on ITV, ITV2 and online.

The challenge was to stand out in the fashion retail market. Using a single take the model holds the audience’s gaze throughout and showcases the clothing range on offer.

WATCH IT NOW

Find us on

https://www.facebook.com/ITNproductionshttps://twitter.com/ITNProductionshttps://www.linkedin.com/company/itn-productionshttps://plus.google.com/u/0/b/100961119349760200173/100961119349760200173/postshttp://www.itnproductions.co.uk/work/launch-ad-for-apricot/http://www.itnproductions.co.uk/work/launch-ad-for-apricot/http://www.itnproductions.co.uk/work/launch-ad-for-apricot/

Suzuki S-Cross Dancing On Ice Commercial

Client: Suzuki

The idea was to create a contextual based commercial that tied in perfectly with Dancing On Ice featuring ice skating legends Jayne Torvill and Christopher Dean. The two minute ad follows the conclusions of the winter Olympics in Sochi, where Team GB picked up 4 medals, their highest tally since the inaugural winter Olympics in 1924. From concept to delivery, the project was turned around in just over 3 weeks.

WATCH IT NOW

Find us on

https://www.facebook.com/ITNproductionshttps://twitter.com/ITNProductionshttps://www.linkedin.com/company/itn-productionshttps://plus.google.com/u/0/b/100961119349760200173/100961119349760200173/postshttp://www.itnproductions.co.uk/work/launch-ad-for-apricot/http://www.itnproductions.co.uk/work/launch-ad-for-apricot/http://www.itnproductions.co.uk/work/launch-ad-for-apricot/

The World’s First All Lego Ad Break

Client: Warner Bros, BT and Confused.com

ITN Productions produced the adverts for BT and Confused.com which achieved 1million views online and won 2 golds at Cannes Lions 2014.

2 x GOLD WINNER

WATCH IT NOW

Find us on

https://www.facebook.com/ITNproductionshttps://twitter.com/ITNProductionshttps://www.linkedin.com/company/itn-productionshttps://plus.google.com/u/0/b/100961119349760200173/100961119349760200173/postshttp://www.itnproductions.co.uk/work/itv-lego-ad-break-bt/http://www.itnproductions.co.uk/work/launch-ad-for-apricot/http://www.itnproductions.co.uk/work/launch-ad-for-apricot/

Grant’s Whisky Sponsorship Idents on ITV4

Client: First Drinks

For the second year ITN Productions was commissioned by First Drinks to produce 26 channel sponsorship idents, repositioning Grant’s Whisky as a premium spirit. As well as running across ITV4’s ‘TV of Character’ programming, we created digital versions to be shown on digital signage throughtout the Harrods store.

WATCH IT NOW

Find us on

https://www.facebook.com/ITNproductionshttps://twitter.com/ITNProductionshttps://www.linkedin.com/company/itn-productionshttps://plus.google.com/u/0/b/100961119349760200173/100961119349760200173/postshttp://www.itnproductions.co.uk/work/grants-whisky-sponsorship-idents-for-itv4/http://www.itnproductions.co.uk/work/launch-ad-for-apricot/http://www.itnproductions.co.uk/work/launch-ad-for-apricot/

LifeSkills Created with Barclays

Client: Barclays

Barclays’ education programme and work experience matching service LifeSkills partnered with ITV for a week-long campaign, following two young people undertaking work experience. ITN Productions were responsible for the creative which involved delivering daily TV ads and digital content that showed first-hand what it’s like to undertake work experience for a young person. Each piece of content was shot and delivered on the same day.

WATCH IT NOW

Find us on

https://www.facebook.com/ITNproductionshttps://twitter.com/ITNProductionshttps://www.linkedin.com/company/itn-productionshttps://plus.google.com/u/0/b/100961119349760200173/100961119349760200173/postshttp://www.itnproductions.co.uk/work/life-skills-created-with-barclays/http://www.itnproductions.co.uk/work/launch-ad-for-apricot/http://www.itnproductions.co.uk/work/launch-ad-for-apricot/

Kia’s Road to Rio Ad Funded TV Series

Client: Kia

Ahead of the biggest event in the world’s footballing calendar ITN Productions created a 6 part series broadcast on Dave for the official sponsor of 2014 FIFA World Cup Brazil™, Kia. The documentary follows a comic duo on their exploration of the countries, people and cultures that the world will come to know so well during the World Cup.

WATCH IT NOW

Find us on

https://www.facebook.com/ITNproductionshttps://twitter.com/ITNProductionshttps://www.linkedin.com/company/itn-productionshttps://plus.google.com/u/0/b/100961119349760200173/100961119349760200173/postshttp://www.roadtorio.tvhttp://www.itnproductions.co.uk/work/launch-ad-for-apricot/http://www.itnproductions.co.uk/work/launch-ad-for-apricot/

The Hobbit: The Desolation of Smaug Premier ‘As-Live’ Advert

Client: Warner Bros.

Warner Bros wanted to bring the excitement and buzz of the red carpet premier of the Hobbit 2 in Berlin into the homes of viewers across ITV, ITV1, ITV2, ITV3 and ITV4. ITN Productions produced an ‘as live’ advert from the red carpet which was turned around within two hours and shown simultaneously across all ITV channels.

WATCH IT NOW

Find us on

https://www.facebook.com/ITNproductionshttps://twitter.com/ITNProductionshttps://www.linkedin.com/company/itn-productionshttps://plus.google.com/u/0/b/100961119349760200173/100961119349760200173/postshttp://www.itnproductions.co.uk/work/hobbit-premier-as-live-advert/http://www.itnproductions.co.uk/work/launch-ad-for-apricot/http://www.itnproductions.co.uk/work/launch-ad-for-apricot/

Virgin Active Tennis Launch Campaign

Client: Virgin Active

Virgin Active leveraged ITN Productions’ real-time digital content capabilities, to produce engaging same-day social media films for major events and campaigns. Our digital team boosted the content, achieving coverage on 24 online news desks (reach of 190+ million users), as well as securing 11 television news broadcasts. Total equivalent media spend was over £1M.

WATCH IT NOW

Find us on

https://www.facebook.com/ITNproductionshttps://twitter.com/ITNProductionshttps://www.linkedin.com/company/itn-productionshttps://plus.google.com/u/0/b/100961119349760200173/100961119349760200173/postshttp://www.itnproductions.co.uk/work/virgin-active-tennis-launch/http://www.itnproductions.co.uk/work/launch-ad-for-apricot/http://www.itnproductions.co.uk/work/launch-ad-for-apricot/

British Council Connecting Classrooms

Client: The British Council

We visited a school in Lagos, Nigeria and a school in Devon, UK to capture the magic of the British Council’s global education programme.

The creative involved mirroring shots across both UK and Nigerian classrooms. ITN Productions delivered 9 pieces multiplatform content to share cultural experiences and boost the profile of the programme.

WATCH IT NOW

Find us on

https://www.facebook.com/ITNproductionshttps://twitter.com/ITNProductionshttps://www.linkedin.com/company/itn-productionshttps://plus.google.com/u/0/b/100961119349760200173/100961119349760200173/postshttp://www.itnproductions.co.uk/work/connecting-classrooms-with-the-british-council/http://www.itnproductions.co.uk/work/launch-ad-for-apricot/http://www.itnproductions.co.uk/work/launch-ad-for-apricot/

Continental Tyres Sponsors Dancing On Ice

Client: Continental Tyres

Continental wanted to promote their winter tyres through sponsorship of the final series of Dancing On Ice. For the second year they came to ITN Productions for full creative and production of sponsorship idents as well as digital content, which saw Torvill and Dean doing a break test at Mercedes Benz World.

WATCH THE COMMERCIAL

CHECK OUT THE DIGITAL CONTENT

Find us on

https://www.facebook.com/ITNproductionshttps://twitter.com/ITNProductionshttps://www.linkedin.com/company/itn-productionshttps://plus.google.com/u/0/b/100961119349760200173/100961119349760200173/postshttp://www.itnproductions.co.uk/work/virgin-active-tennis-launch/http://www.itnproductions.co.uk/work/launch-ad-for-apricot/http://www.itnproductions.co.uk/work/launch-ad-for-apricot/http://www.itnproductions.co.uk/work/continental-tyres-torvill-and-dean/http://www.itnproductions.co.uk/work/continental-tyres-torvill-and-dean/http://www.itnproductions.co.uk/work/launch-ad-for-apricot/

iFORESEE Character Animation

Client: Tata Consultancy Services

As part of a B2B campaign for global consultancy firm TCS, we designed a set of characters (including the ghost of Albert Einstein) introducing TCS’s new retail stock forecasting product .

WATCH IT NOW

Find us on

https://www.facebook.com/ITNproductionshttps://twitter.com/ITNProductionshttps://www.linkedin.com/company/itn-productionshttps://plus.google.com/u/0/b/100961119349760200173/100961119349760200173/postshttp://www.itnproductions.co.uk/work/iforesee-animation/http://www.itnproductions.co.uk/work/launch-ad-for-apricot/http://www.itnproductions.co.uk/work/launch-ad-for-apricot/

Key Contacts

Creative and Digital Content

Simon Baker, Head of Creative and Corporate VideoE: simon.baker@itn.co.ukT: +44 (0)207 430 4511

Simeon Berends, Head of Digital Solutionssimeon.berends@itn.co.uk T: +44 (0)207 430 4056

Commercials

Adam Barnett, Head of CommercialsE: adam.barnett@itn.co.uk T: +44 (0)207 430 4183

Robin Gibson, Commercial DirectorE: robin.gibson@itn.co.ukT: +44 (0)207 430 4143

What our clients say about us

“Wow, what can I say but wow. These really bring the product to life, beautiful executions so well done to everyone involved. Thank you so much.”

Oliver Dickson, Head of Premium Spirits at First Drinks Brands Ltd

“I found ITN Productions one of the most professional teams I have ever worked with. They created a film that was creative, clever, extremely well-polished and perfect for what we needed.”

Jim Hytner, G14 CEO of IPG Mediabrands

“ITN Productions were the true heroes of the LEGO ad break, the team produced the ads for BT & Confused. Their enthusiasm and commitment from the very beginning were fantastic, accommodating very tight timing and budget restrictions and remarkably unfazed by the need to accommodate feedback from so many stakeholders. We were absolutely delighted with how the final ads looked - as were the clients themselves.”

David Wilding, Head of UK Planning, PHD UK

Connect

ITN Productions, 200 Gray’s Inn Road, London, WC1X 8XZ

Phone: +44 20 7430 4770Email: productions@itn.co.uk

Find us on

mailto:Simon.Baker@itn.co.ukmailto:Simeon.Berends@itn.co.ukmailto:Adam.Barnett@itn.co.ukmailto:Robin.Gibson@itn.co.ukhttps://www.facebook.com/ITNproductionshttps://twitter.com/ITNProductionshttps://www.linkedin.com/company/itn-productionshttps://plus.google.com/u/0/b/100961119349760200173/100961119349760200173/postshttp://www.itnproductions.co.ukhttps://twitter.com/ITNProductionshttps://www.facebook.com/ITNproductionshttps://www.linkedin.com/company/itn-productionshttps://plus.google.com/u/0/b/100961119349760200173/100961119349760200173/postshttp://vimeo.com/itnproductionsvideohttps://www.youtube.com/user/ITNproductionsproductions@itn.co.uk