Salford City CollegeEccles CentreCreative Media Production

Use of text:(Title, Credits, animated captions, stings, indents, interactive menus, web banner)

More 4 have used animation with different coloured squares and triangles. They made a ‘4’ with these shapes which is very clever, simple but eye catching.

Brief description:What do you see?

They use different coloured squares which are made up of triangles therefore this allows them to make a ‘4’ by making half of specific squares the same colour as the background so that they become invisible and disappear.

Techniques used:Animation, Visual Effects, Colour Rendering, Graphics, Movement

They have used animation to move the squares and triangles in order to make the 4 appear in different ways. The coloured squares spin to catch the viewer’s eye. They have also used high contrast bright colours compared to the plain white background this also makes them stand out.

Advanced techniques:Blur, Sharpen, Distortion, Rotation, Opacity

This advert doesn’t contain any blur, distortion or opacity changes as it is advertising HD television. This means it is very sharp. They use rotation in order to form the ‘4’ with the shapes and also to make it more eye catching.

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Salford City CollegeEccles CentreCreative Media Production

Technical comments:Video Format, Screen Ratio, Resolution, Frame rate, Compression

The video format, frame rate and compression is unknown however I played it at 1080p.

Motion Graphics and Video Compositing Unit 64

Glossary

Motion graphics - Graphics that use video footage and/or animation technology to create the illusion of motion or rotation, graphics are usually combined with audio for use in multimedia projects.

Compositing video - When there are several different clips of video are layered over one another to create a single image.Interactive Menus – DVD Interface or Interactive Menus on a web pageIdent – The ‘call sign’ of a channel or production company to identify themselves on screen, usually shown before a programme.Animated Captions – Animated Graphics layered over an image / videoWeb Banners – A form of web advertising that is embedded into a web page. They are used to attract a viewer to their website. A Web

Banner usually a mix of motion graphics and videoVideo Format - 3 Main Formats HD, PAL, NTSC. HD is the highest resolution (720 or 1080 vertical lines in the image). PAL is the UK

Standard definition image (576 vertical lines). NTSC is the US Standard definition image (480 vertical lines). Now in the digital age we now look at video format in terms of pixels (i.e. High definition 1080; 1920 x 1080 or 2,073,600 pixels)

Screen ratio – Standard TV ratio is 4:3; this means that for every 4 units wide it is 3 units high. It is likely that the screen ratio will be Widescreen (16:9) in a cinematic sequence.

Resolution – The amount of detail in an image or signal, such as Standard TV Definition and High Definition. See Video Format.Frame Rate - The number of video or film frames displayed each second (frames per second; fps). PAL frame (standard UK TV) is 25

fps, NTSC (standard US TV) is 30 fps, film is 24 fps. This means as NTSC updates more regularly there is less strobing (jerkiness).

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Salford City CollegeEccles CentreCreative Media Production

Compression – The use of Codecs (WMV, DivX) to reduce the file size of a video by a variety of methods. This sometimes means a loss in image quality (a “lossy”). Codecs are found in Video Cameras, DVD players / recorders, Editing Packages, Video upload sites)

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