Mountain Mike’sMarina locationPresented By

Joshua Kern, Adam Oser and Omar Duran

Agenda

Situation analysisSurvey responsesMarketing researchResultsConclusion/Recommendation

Mountain Mike’s Background

One of leading pizza brands

Family oriented casual-dining

Provide high quality and custom made food using only the freshest & finest ingredients

Mountain Mike’s problem

Does not have a strong marketing campaign

Can not seem to attract college students

People do not know its location

Research Objective

Would Otter bucks increase the likelihood of purchase among CSUMB students

How conducted survey’s

Surveyed classmates, roommates, friends, and other CSUMB students

Surveys are each 34 questions to help determine student’s pizza preferences

Survey results

Importance of each factor

Survey ratings

Dining preferences Crosstab Total

Dine - in Carry out Delivery

Mountain Mike’s 6 6 7 19

Round Table 2 1 6 9

Pizza Hut 0 0 3 3

Domino’s 2 6 11 19

Total 10 13 27 50

On campus residents - Otter bucks

Sum of Squares df Mean Square F Sig.

Increased likeliness

of purchase w/ Otter

bucks

3.735 1 3.735 23.832 .000

7.367 47 .157

Total 11.102 48

On-Campus residents .999 1 .999 4.645 .036

10.104 47 .215

Total 11.102 48

Household size / Otter bucks Levene's Test for Equality of

Variances

t-test for Equality of

Means

F Sig. t df

Increased likeliness of

purchase w/ Otter bucks

1006.903 .000 -4.882 47

-6.158 29.000

Household size 4.157 .047 -1.103 46

-1.142 42.869

Willingness price of purchase

Model Unstandardized Coefficients Standardized

Coefficients

t Sig.

B Std. Error Beta

(Constant) 2.213 .262 8.460 .000

Household size -.426 .191 -.315 -2.230 .031

Results

● Mountain Mike’s & Domino’s are favorite

● Mountain Mike’s rated highest qualityo Most important factor

● Dining preference

● Otter bucks increase likelihood of purchase

● Willing purchase price / HH size

Conclusion / Recommendation

● Mountain Mike should accept Otter Bucks

● Increase popularity with students

Thank you