Move Through Life Inc strategic plan

2009-2012

The Big PicturevisionTo inspire and enable adults to sustain a love of dance throughout their lives, so they are physically, creatively, mentally and socially active.

missionTo be the leading provider of training and performance opportunities for adult dancers in South Australia.

The Big PictureValuesactive participation throughout lifebuilding community via inclusioninventive artistic expressionprofessionalismpositive lifestyle choiceschallenging perceptionsgoal orientated

Goals1. Establish a dance company for adults

committed to developing a creative artistic practice, producing inventive choreography in atypical performance settings and continued professional development of its members.

2. Secure sustainable levels of income from a range of sources to underpin the organisation’s activities.

Goals3. Build awareness in South Australia

and the Australian dance and arts sectors.

4. Develop the skills of dancers, board members, operational committee, staff and volunteers and attract individuals with valuable skills and experience to join the organisation.

5. Organisational culture.

Goal 1Dance

• Develop creative and performance skills of dancers and choreographers.

• Attract more dancers.• Maintain and build on our existing

production capacity.• Provide an experience for the

audience that offers more than a pure dance performance.

Goal 2Sustainable levels of income

• Income generated from fees.• Develop and maintain partnerships

with key stakeholders.• Secure grant funding.• Build donations via tax deductibility.• Secure sponsorships.

Goal 3Awareness

• Clarify and promote our brand.• Increase awareness in our target

markets. • Increase membership.• Network within the arts, business and

government sectors.• Identify opportunities to showcase our

work• Build audiences.

Goal 4Skills development & retention

• Optimise functioning of board and operational committee.

• Build team of volunteers.• Develop staff team.• Develop dancers.

Goal 5Organisational Culture

• Develop appropriate policies, procedures and plans.

• Review internal communications.• Develop values & behaviour

guidelines.• Develop system to manage risk.• Build on our sense of community.

Longer termLook at:• Flexible dance and office space.• offer part time employment for key

positions.• Offer performance fee for company dancers.• Review corporate performance /

conventions market.• Review concept of separate performance

group.• Expand operations interstate.