moving towards audiences in a keyword-based world - friends of search 2017 - arianne donoghue
TRANSCRIPT
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Custom Audience
• Upload email data
• Use pixel data to select users of site or certain pages
• Engaged page users –watched videos, filled in Lead Ads or interacted with page
Lookalike Audience
• Choose a Custom Audience, Pixel, or Page
• Specify how closely lookalikes match source
Saved Audience
• Choose from Facebook’s targeting
• Use this to combine Custom Audiences & Lookalikes
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
a a aa a a aa a a aa a a a
a aa a a aa a a a
•
•
•
•
•
•
•
•
•
•
•
•
•••
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
All Visitors
Converters
Men
25-34 35-44 45-54
Women
25-34 35-44
Device
Interests
45-54
Non-Converters
Men
25-34 35-44 45-54
Women
25-34 35-44 45-54
All Visitors
Converters
Men
25-34 35-44 45-54
Women
25-34 35-44
Device
Interests
45-54
Non-Converters
Men
25-34 35-44 45-54
Women
25-34 35-44 45-54
• Sam Noble - A Mindset Shift: Thinking Beyond the Conversion #pubcon - https://www.koozai.com/blog/pay-per-click-ppc/mindset-shift-thinking-beyond-conversion-pubcon/
• Larry Kim – Increasing Brand Affinity in Search http://www.wordstream.com/blog/ws/2017/02/08/brand-affinity-marketing
• Jon Loomer - Facebook Preferred Audiences
• YouGov Profiles Lite: https://today.yougov.com/profileslite
