mrc 2015
TRANSCRIPT
v vv v
A credit card walks into a bar…
Klas BäckHead of global strategy,
Braintree
Justin WooDeveloper advocate,
Braintree
2
Design and experience are transforming commerce.
300
600
900
1,200
1,500
020131999
GlobalUnits
Shipped(MM)
2003
PC: Desktop+Notebook Mobile: Smartphone+Tablet
Internet Trends 2014, Mary Meeker/KPCB, 5/28/2014
1.7BILLION
2.0BILLION
Mobile Leverage, Benedict Evans, 7/22/2014
5
Merchants who don’t know
their own cart abandonment
rate. Source: Fifth Gear
+22%
The average shopping cart abandonment rate is 65% on desktop.
Source: Rigor.com
On mobile, that abandonment rate skyrockets.
40%
27%
25%
22%
21%
0%10%
20%
30%
40%
Screen size too small
Can’t see detailed product info
Hard to type
Hard to compare prices
Too long to load web page
Source: Google
Barriers for Mobile Purchase (%)
A 1-second delay decreases
conversion by 7%
9
Examples_
Simplicity with design
Mobile experience focus
Curated content
Impact to your business_
Is there friction in your checkout flow?
How about on mobile?
What does a 5% decrease in abandonment
mean to your business?
A 5% decrease in cart abandonment for a $50M merchant would increase revenue by $7.8 million.
5% = $7.8M
The small things make a big difference.
Especially on mobile.
A Credit Card Form walks into a bar……
A Talk on Credit Card Forms
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A Credit Card walks into a Bar…
A Credit Card Form walks into a bar……
A Talk on Credit Card FormsA series of Bad Jokes
A Credit Card Form walks into a bar……
he says to the bartender,
“I’ve been having a hard time meeting people”
the bartender says:
“Wait, aren’t you supposed to be good at generating…”
“interest”
THANK YOU!
8 Things Justin thinks merchants
should not* do when trying to make him
buy more stuff
1.
Add a Captcha
2.
Ask users to register…
before purchasing
Shoppers who have cited ‘not
wanting to create an account’
with merchant as reason for
cart abandonment. Source: Fifth Gear
14%
@jzwoo
2b.
Not allow me to store my
Credit Card info
An American Express walks into a bar in Moscow……
the bartender says,
“Sorry mate,You aren’t allowed in here without a ….”
“Visa”
3.
Not Autodetecting Credit Card Type
*Blatant copy of Wikipedia
jquerycreditcardvalidator.com/
creditcardjs.com/
3b.
You lost me at the Card Security
Number
http://jessepollak.github.io/card/
http://kenkeiter.com/skeuocard/
4.
No ValidatedCredit Card # field
Inline
Luhn algorithm
4217 6511 1111 1119
@jzwoo
4217 6511 1111 1119
@jzwoo
9111 1111 1165 7124
4217 6511 1111 1119
@jzwoo
9111 1111 1165 7124
9212 1212 1260 7228
4217 6511 1111 1119
@jzwoo
9111 1111 1165 7124
9212 1212 1260 7228
4217 6511 1111 1119
@jzwoo
9111 1111 1165 7124
9212 1212 1260 7228
14 + 6 + 11 + 19 = 50
4217 6511 1111 1119
@jzwoo
9111 1111 1165 7124
9212 1212 1260 7228
14 + 6 + 11 + 19 = 50
50 % 10 == 0?
A Credit Card Form walks into a bar……
He sees his buddy the PayPal button and is mildly
annoyed
“Hey, I thought you weren’t coming”
the PayPal Buttion says:”Yah, sorry, that’s me I just like to
“pop-up”
5.
You don’t even limit my digits
Card Number of Digits
AMEX 15
Visa 13 or 16
MasterCard 16
Discover 16
@jzwoo
http://zdfs.github.io/toscani/paymentInfo/index.html
Live Demo!
I Have a Dog
Who is Blind…BUT
Thinks he can see?!?!
People always want to pet him..
especially kids!!!
I wrote an application that….
charges people when they want to pet him
I know what you are thinking
I’m an a**hole
I’m actually trying to raise money for his
eye surgery
I promise!!!
6.
Not show appropriate keyboard layouts
http://mobileinputtypes.com/
7.
Not provide me a calendar view when
selecting dates
8.
Make it difficult to enter Credit Card info
on a mobile device
Uber
A Credit Card walks into a bar……
the bartender says,
“I haven’t seen you in a while”
The credit card looks at him and says:
“Yeah, I had to go to jail. I was”
“Charged with bad humour”
v vv v
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