msc - master’s of science degree communication, behaviour ...€¦ · communication channels...

of 14 www.eiagroup.comCBCA

MSc - Master’s of Science Degree

Communication, Behaviour and Credibility Analysis

Delivered by The Emotional Intelligence Academy (EIA) Accredited by Manchester Metropolitan University

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The Emotional Intelligence Academy


Welcome

At EIA we believe skills, teaching, and qualifications ought to be grown out of valid scientific research, preparing you with the best knowledge and understating with a development pathway that is always at the cutting edge of science.

EIA lives by the idea that all learning must be applicable within your life… you need to be able to demonstrate the skills, as well as study them.

We aim to bring high level, specialised educational programs to those interested in a progressive way of earning an academic qualification. From distance learning materials to personal tutor communication we provide a place of study for every person from any area of the world.

Developed on Key Research

The course has been developed on research conducted in the fields of psychology, linguistics, criminology, and sociology.

It has also been designed with application in mind, with a view to creating ‘research practitioners’ as an outcome, giving students the knowledge and skills for real-world contexts.

Online Learning Platform

EIA uses a state-of-the-art online learning platform to allow students to access their course content from the comfort of their own homes, or while on the move, using a mobile application.

The platform allows access to materials, interactive reviews, assessment submission, and feedback, as well as a social forum to chat with other students and pose questions to the tutors.

Fully Certified and accredited by Manchester Metropolitan University

On successful completion, you will be awarded a Master’s Degree from Manchester Metropolitan University (MMU).

EIA is a recognised collaborative partner delivering the content under the endorsement and rigour of MMU.

Learning Resources

Access to core reading materials is provided through the ebook library and multi-disciplinary research database providing full-text journals, magazines, and other valuable resources.

- Why Study with EIA - Principles


Communication, Behaviour & Credibility Analysis (CBCA)

In a collaborative partnership with Manchester Metropolitan University, EIA has developed the MSc CBCA programme to meet the needs of students that wish to understand human behaviour on the deepest level.

It has been designed to convey the latest scientific research across the core disciplines of Psychology, Sociology, Linguistics, and Criminology, to give students a holistic understanding of people and their communications.

The MSc has a balanced focus on Emotional Intelligence, Interpersonal Skills, Deception, and Behaviour Analysis. Modules such as Criminology or Emotional intelligence will be flavoured towards certain applications such as policing and coaching, however, even if you are not working or planning to move into one of these sectors directly, there are many benefits to developing your understanding of how emotions, behaviour, communication and credibility can be applied in these areas.

Having a wider understanding of the avenues that the science and research fit into, broadens your application and insight, your assessment work will give you the freedom to make links between your specific areas of interest and the module content.

Blended learning for flexible educationThe MSc CBCA is a 2-year blended learning course, combining face-to-face workshops with online webinars, online course materials, and resources delivered through a state-of-the-art learning management system.

The online platform allows you to learn from any location with a good internet connection and provides access to:

• Core Unit Content

• Supporting content and wider reading

• Interactive Reviews

• Assessment details and documentation

• Assessment submission and feedback portal

• Student forums to share the learning experience and communicate with students and tutors

• Earn badges and awards for engaging with the materials and with other students



Aims and Objectives

This course is based on theories and techniques relating to the study of communication, the message and its channels; with a specific focus upon the behaviour and interactions of the provider(s) and receiver(s).

Its aim is to equip you with the requisite knowledge and skill sets to assess the credibility of content, its delivery and, where relevant, any potential deception and assessment of intentions, motivations and/or emotional states.

The interdisciplinary programme will develop your research skills in Communication Behaviour and Credibility Analysis drawing on the core disciplines of Linguistics, Psychology, Sociology. This includes the specialist areas of Forensic Linguistics, Criminology, Communication Theory and Digital Information.

This course has been designed with students new to the area and professionals in mind: in particular, those who need to be able to communicate effectively, and make critical judgements respecting the credibility of what their interlocutors are saying and displaying.

• A particular focus on interpersonal communication: the reading of self and others, in respect to feelings and motivations as well as meanings, using one or more of the communication channels (face, voice, body, interactional style, verbal content, and psychophysiology).

• The course is designed to start with interactive workshops ensuring a strong cohort identity for the group and online classes so that you can work through them and revisit in your own time.

• You will be trained to become a skilful researcher-practitioner. You will be encouraged to draw upon and share your own relevant professional experiences in each of the units; and to undertake a project, which has direct relevance to your profession or career aims in the Research Project.


Structure, Schedule and Delivery

The MSc Communication, Behaviour, and Credibility Analysis is a Level 7 programme and on successful completion of the module, you will accrue 180 credits.

However, there are other exit points in the programme:

60 Credits – Post Graduate Certificate Communication, Behaviour and Credibility Analysis.

120 Credits – Post Graduate Diploma Communication, Behaviour and Credibility Analysis.

The MSc CBCA programme is delivered over two years, the majority of the units being online distance learning with only three compulsory live attendances to reduce the travel of international students:

1. Behaviour Analysis Workshop + Year 1 Induction - Total of 2 days

2. Masterclass Workshop + Year 2 Induction - Total of 4 days (12 months after starting)

3. Final presentations of research projects - Total of 2 days (18 months after starting)

- 34% lectures, seminars or similar

- 0% placement

- 66% independent study


Assessment

100% Coursework - 0% Practical - 0% Examination

The programme units are each assessed using a combination of essays, reflective writing, video/audio analyses, and research critiques. The units and their related assessments are added approximately every month as you progress through your studies to ensure that you have time to commit to each of them. This gives you the opportunity to explore the knowledge, develop skill, and also to consider the application as you move through the programme. Mentioned above, the final unit of the MSc programme “Advanced Research Project” will give students the opportunity to design and carry out their own research project, under the guidance of an appropriate tutor team member as a supervisor. This research will then be written up into the final Dissertation for the MSc and your results presented to your fellow students and the tutor team.


Behaviour AnalysisThe Behaviour Analysis unit introduces you to the multiple communication channel model ‘SCAnR’ - a six-channel analysis framework that is validated for use in high-stakes contexts. You will learn how to read the verbal and non-verbal behaviours of others across each of the six channels, including, a person’s facial expressions, body language, verbal content, verbal style, their psychophysiology, and their voice. You will also be introduced to a conversational approach that has been designed to aid interventions for behaviour assessment and ‘amplify’ leakage across all channels (due to cognitive/emotional load) and get you closer to the truth.

The Face of Emotion and DeceptionThe Face of Emotion and Deception unit examines emotions and deception with respect to the ‘Facial Expressions’ channel of communication. It takes a closer look at the key theoretical concepts and broader debates around emotional facial expressions, universality of expression, and other aspects of facial displays, including their function in communication. The unit will also introduce the student to the Facial Action Coding system - the gold standard for measuring movement on the face and how you can use this information to make more subtle and informed observations about a persons physical and mental state.

Attentiveness & MindfulnessThis unit focuses on attentiveness, an important facet in mastering the art of conversation. The act of attentiveness and mindfulness helps shift your thoughts away from your usual preoccupations and focuses you toward an appreciation of the moment and the current goal, whether that, be a negotiation or investigation. It can help you create the conditions to analyse behaviour accurately through genuine concern and interest in understanding a person’s point of view, without thinking about or putting forward personal opinions. You will develop techniques to become aware of biases and emotional states and in turn, increase the success of your interactions and support your emotional intelligence.

PsychophysiologyExamining the relationship between psychology and physiology. You will learn how thinking and feeling processes are mirrored in physiological processes, and how this supports the assessment and understanding of the behaviour you can see and hear. You will also investigate the latest technology being utilized in the field of emotion and deception and assess their strengths and limitations.

Emotional IntelligenceThe Emotional Intelligence unit investigates the different models that have been developed to scope and measure emotional intelligence. Opportunities are given, throughout, to assess the validity of the approaches critically. You will explore how these models can be applied in order to manage and influence one’s own emotions and the emotions of others. By developing emotional intelligence we can begin to increase our own self-awareness as well as our awareness of the emotional lives of others. This can have a profound impact on how we develop as individuals, how we work with others, and how we form positive, constructive, and collaborative relationships.

Linguistics AppliedThis unit explores the various linguistic theories and approaches used in order to analyse language, language use, and the acoustic qualities of the voice in relation to emotion, influence, credibility, and deception. This module provides you with the knowledge and skills to analyse the verbal and written

CBCA Modules


content communicated by others in order to assess for credibility, evasion, influence, potential deception, or important emotional and relational elements. The end result of this module is a deeper insight into the ‘words’ that are so often taken for granted in communication.

Investigative InterviewingThe Investigative Interviewing unit examines the different interviewing methods, frameworks, and models that are used throughout commercial and high-stake contexts, highlighting significant overlaps with related psychological research areas. You will become familiar with a wide range of methods for eliciting information from others and how many of the theories, knowledge, and skills explored in this module can be adopted and transferred into all professional sectors.

Masterclass This unit aims to consolidate core units covered throughout the MSc into two days of practical application. It also introduces, through engaging activities, those units that are yet to be covered. Under the support and guidance of their peers, tutors, and facilitation teams, students will be challenged to put their knowledge and skills to use in the classroom and real-world environments. Students will be introduced to and assessed in, the use of various methodologies for analysing and reporting on behaviour (with and without technology), as well as engaging with individuals with the aim of uncovering deception, raising awareness of emotional states, and identifying behavioural areas of interest.

Research MethodsThe Research Methods unit aims to develop students’ research skills and covers the research process from formulating a research question or hypothesis to developing a research proposal. This unit will focus the student on their final Advanced Research Project, helping them to develop their proposal.

Psycho-Social Aspects of Behaviour AnalysisThe Psycho-Social unit explores those areas of the psychology and sociology disciplines that apply to, and impact on, the study and practice of behaviour analysis. Exploring areas such as behavioural/developmental theories, gender, age, personality, culture, and various environmental/social contexts, the module focuses the student on research areas that aid or inform the analysis of human behaviour.

Criminology and Behaviour AnalysisThis unit focuses on areas of criminology that impact on the professional behaviour analyst, exploring various crimes, criminals, and their victims. Examining the current research being conducted in psychology, linguistics, criminology, and behaviour analysis fields, there is a focus on how and why crime takes place, the process of solving crime, and how behaviour analysis methodologies may, now and in the future, feature in stages of criminal investigations from identification of suspects, through to courtroom trials.

Advanced Research ProjectThe final unit of the MSc programme is the student’s opportunity to: formulate a research question relating to emotion, emotional intelligence, deception, or credibility assessment, which fills a gap in current scientific knowledge and understanding; design and conduct a research study to address that question and present the results to peers.




Team

Below are the key members of the programme team that will help you on your journey as needed:

Aaron Garner is the Programme Leader, and Tutor, for the MSc CBCA programme, he holds an MSc in Emotion, Credibility, and Deception, during which he specialised in exploring the impact of Attention and Memory on behaviour observation and deception detection accuracy rates. Aaron has delivered training, coaching, keynotes, and conference lectures/workshops around the world on behaviour analysis, emotional intelligence, and evaluation of truthfulness, with audiences ranging from young offenders, law enforcement, military, intelligence, security, through to corporate management, HR/Recruitment, Investors & Lawyers to name a few sectors.

• Behaviour Analysis Training, Coaching, and Consultancy

• Research into cognitive ability and its impact on behaviour analysis

• Research into primary detection of malintent, especially in the counterterrorism field

• Certified Facial Action Coder working on a variety of cross-sector projects

• Co-author of book chapters in respected scientific literature.

Aaron Garner

As a tutor, consultant, facilitator and coach, Phil Willcox combines his passion for research and expertise in the workplace to drive performance. He takes an evidence-based approach in his practice and conducts research to close the gap between research and the real world.

Phil believes that both areas have a lot to learn from each other and actively improves understanding and joint working opportunities.

Phil is particularly well known for his personal and research interest into emotion(s), identity, face and facework and the workplace.

• Regularly consults with organisations on how to measure and develop the emotional culture of an organisation.

• Deploys psychology and linguistics strategies in his work to develop individuals, teams and specific groups (e.g. leaders) within organisations.

• Accurately completes a variety of behaviour analysis and coding projects and details this analysis in reports as required.

• Published research into the role of face and facework in Performance Appraisal discussions in the workplace.

Phil Wilcox



As a Professor of Pragmatics and Corpus Linguistics, Dawn Archer seeks to ensure that her work has practical applications for those whose roles require them to observe the minutiae of human behaviour; how that behaviour might “pattern” within and across different activity types and cultures; and its potential consequence for effective communication.

Dawn is particularly well known for her investigations recording (changes to) the discursive practices of the English courtroom (1640-present).

• Her research has led to the development of pragmatic annotation schemes.

• Involved the development of corpus linguistic tools such as the VARD (a spelling-variantdetector) and a historical semantic tagger (based on Wmatrix). This work is mainly undertakenin collaboration with Drs Paul Rayson and Alistair Baron (Lancaster University).

• Explored pragmatic/interactive features of language use – for example, speech acts, theinteraction between questions and answers, facework (especially verbal aggression), and therole played by individual reality paradigms when communicating (and mis-communicating).

• Research into the linguistic performance of emotion, credibility and deception in a range ofcontexts (public sector, commercial and professional).

Dawn Archer

A behaviour analyst, with educational psychology roots, Cliff has applied his research and development work across major government, military and commercial organisations across the globe for the last thirty years. He has led development of the multi-channel (six) analysis system (SCAnS) that enables effective high-stake lie and truth detection.

His current research is developing a new approach to emotional intelligence that can help it become an equivalent framework to IQ. This is being completed under the framework of a PhD to support the aims to take this into schools after validation work with adults.

• Provided academic support to multiple MSc/PhD professionals working in this field.

• Established author, keynote speaker, and consultant, including a wide range of media projectsas a behaviour analysis

• Developed and trained intelligence, law enforcement and military personnel in elicitation andinvestigative interviewing to predict and counter crime and terrorism

• Certified Facial Action Coding System (FACS) Coder

• Member of the Consortium for Research on Emotional Intelligence in Organisations

• Chairman of Paul Ekman International and the Emotional Intelligence Academy.

Cliff Lansley



Partnership with MMUThe Emotional Intelligence Academy has the pleasure of sharing a partnership with Manchester Metropolitan University.

This assures our students receive groundbreaking and practitioner-focused education, with the added reputation, academic rigour and benefits offered by partnering with the Manchester Metropolitan University.

A first of its kind, partnerships like this reflect the high standards of both institutions and offers students access to the highest qualification programmes available in this field.

The MSc in Communication, Behaviour and Credibility Analysis is a Master’s Degree of Science delivered by the Emotional Intelligence Academy, with the content, teaching and assessment governed by the Manchester Metropolitan University.

Manchester Metropolitan University works in partnership with EIA, as ‘Collaborative Partner Institution’ deliver Manchester Met approved programmes to students, which result in a Manchester Met award upon successful completion.

As part of any partnership, Manchester Met has a commitment to ensure that all our students have access to the information they need to ensure a smooth transition from induction, through each level of their studies to the completion of their programme, regardless of their location of study. We are dedicated to working in partnership with EIA to ensure that all students undertaking a programme that leads to a Manchester Met award can be confident in the academic quality and standards of their programme.

The programme you are undertaking has been formally approved by Manchester Met for delivery by EIA. All academic staff at EIA involved in the management, delivery and assessment of your programme have been approved by Manchester Met as having subject expertise and appropriate qualifications to teach and support you throughout your studies. Your tutors are available to help you in your studies and guide you towards any other pastoral support that you may need.

Student EnrolmentWhen you commence your studies at EIA, you will be enrolled as a student of MMU. That enrolment allows both EIA and Manchester Met to gather information about you that will be helpful in supporting you throughout your studies and in contacting you when necessary. You can request an MMU Student Card which entitles you to access areas of the University and its resources.

Manchester Met ensures that the partner has sufficient resources in place to support students and that the resources provided are at the appropriate level for your successful study. As a student of Manchester Met, you will also be entitled to access an additional, limited, quantity of Manchester Met library print and electronic resources. The range of electronic resources available to you is determined by legal considerations and whether you are studying within the UK or elsewhere.

You are welcome to visit either of our libraries in person. Please note, you will need to produce your Manchester Met ID card to enter the buildings. Further details are available on the Library Website.


MMU’s PrioritiesManchester Metropolitan University is one of the largest campus-based undergraduate University’s in the UK with a total student population of more than 37,000. Our aim is to be the University for World Class professionals with an emphasis on vocational education and employability. The University’s roots in higher education date back to 1824, and we’re committed to a strong future through a £350 million investment in our buildings and facilities. We have a combination of the traditional and the contemporary that sets the University apart and gives us our distinct character. Our objective is that through the use of high-quality academic staff with a reputation for academic excellence, we can provide accessible education to a diverse student population who want to develop rewarding careers. We provide education that is high quality and relevant and which delivers longterm benefits to those that experience it.

Student Experience

We have a forward-looking, dynamic approach to teaching, learning and the holistic student experience (including facilities, course delivery, content, support and environment). Students are at the heart of our University. Every contact counts. We all make a difference.

Research

We are research-informed. Our drive for excellence and impact powers and underpins what we do. We will focus on attracting talented researchers, giving them outstanding support and the environment to succeed. With application nationally and internationally, our discoveries and innovations will shape business and enterprise for the 21st century.

International

We have a global ambition and will focus on building purposeful collaborations that benefit students, research and the city region. Staff and students from all over the world find a warm welcome at our University. They enrich our community, widen our horizons, and give flight to our ambitions.

Engaged with Business

We cultivate multiple relationships. Developed in partnership, our academic offer creates opportunities for our students, drives business productivity and innovation, and promotes research and knowledge transfer. We support and are supported by the business community.

Progressive and Market-Focused

Driven by quality, we are dynamic and responsive and have a forward-looking approach to the development of our curriculum, facilities and offer to staff, students and partners. We are innovative and creative; continually evolving, never standing still.

In delivering courses on behalf of Manchester Metropolitan University, EIA fully supports these values and vision.



Visiting / Accommodation / TravelBe part of where the arts meet business meets science, and where applied research informs academic rigour, in one of the busiest and best student cities on the planet, being the 4th most popular student city in the world.

Where the world is on your doorstep; from arts, culture, history, music and theatre, to a world of sports at all levels, and where an entrepreneurial spirit abounds; an amazing choice of food, drink and entertainment.

Getting in and out of Manchester is a breeze. Rail and road links are great, and the city is handily placed for all manner of events and attractions. Manchester Airport is the third busiest airport in Britain after Gatwick and Heathrow, with direct flights all over the world. For some picture-postcard scenery, the Lake District and Snowdonia National Park are a little more than an hour away.

Having said that, you’ve got everything you need right here in Manchester – from pubs and clubs to food and football, to culture and entertainment, to art and architecture, and much more besides.

www.visitmanchester.com

www.instagram.com/visitmanchester/

Manchester


Your Destination and CareerThis programme is designed, primarily, for those career specialists who want to engage in life-long learning in a way that benefits their chosen career paths. In many professions’ knowledge of interpersonal, linguistic, and other communicative behaviour are recognised to be essential in evaluating and communicating in multifarious formats (including digital). Professionals who are likely to be attracted to the course will have a diverse range of backgrounds in academia, business, coaching, counselling, digital publishing (and web design), human resources, intelligence, investment, law enforcement, library and information, management, medicine, negotiation, security, sales, sport and social services.

On successful completion of this course, graduates will be able to:

• Apply skills of critical analysis to real-world situations within a defined range of contexts;

• Demonstrate a high degree of professionalism characterised by initiative, creativity,motivation and self-management;

• Express ideas effectively and communicate information appropriately and accuratelyusing a range of media including ICT;

• Develop working relationships using teamwork and leadership skills, recognising andrespecting different perspectives;

• Manage professional development reflecting on progress & taking appropriate action;

• Find, evaluate, synthesise and use information from a variety of sources;

• Articulate an awareness of the social and community contexts within their field.



Fee and FinancingThere are two methods available to secure your place:

• Pay in Full: £11,268 - Save 10% paying in full (normally £12,520).

• Pay Per Year: £6260 per year - 2-year programme.

Staged payment plans & finance options are available, contact us to discuss requirements.

Phone+44 (0) 161 413 8930

[email protected]

Webwww.eiagroup.com

Applying

Download an application form: www.eiagroup.com/apply/

Please submit to: [email protected]

Contact us


AddressEIA GROUP, Waulk Mill, 51 Bengal Street, Manchester, M4 6LN UK

Entry Requirements

The MSc CBCA programme is aimed at those students with a 2:1 degree or better, or in some cases a 2:2, often in a relevant subject, preferably with a level of work experience also.

However, whilst a previous degree award is preferable, for professionals and career-changers, extensive professional experience in place of a degree may be considered as Recognition of Prior Learning (RPL), but the RPL’s eligibility for the programme would be checked on a case-by-case basis.

International students also require a strong grasp of the English language (e.g. IELTS 6.5). An interview may be required to help you and us decide that you are likely to succeed with the programme.

msc - master’s of science degree communication, behaviour ...€¦ · communication channels...

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