‘TROGGS MULTIMEDIA MOBILE SURF REPORT SYSTEM’‘TROGGS MULTIMEDIA MOBILE SURF REPORT SYSTEM’

MU301 Multimedia In Business & IndustryMU301 Multimedia In Business & Industry

Proposal by Simon Anderson S0308820Proposal by Simon Anderson S0308820

INTRODUCTION TO TROGGS SURF SHOP

SURF SHOP PRODUCTS AND SERVICES

CURRENT USES OF MULTIMEDIA

THE PROPOSAL FOR A NEW MULTIMEDIA PRODUCT

COSTING

PROBLEMS/ISSUES

CONCLUSION

QUESTIONS/DISCUSSION

REFERENCES

INTRODUCTION TO TROGGS SURF SHOP

SURF SHOP PRODUCTS AND SERVICES

CURRENT USES OF MULTIMEDIA

THE PROPOSAL FOR A NEW MULTIMEDIA PRODUCT

COSTING

PROBLEMS/ISSUES

CONCLUSION

QUESTIONS/DISCUSSION

REFERENCES

AGENDAAGENDA

Company : Troggs Surf Shop

Company Size : 4 Stores

Sector : Retail & Leisure

Location : Portrush County Antrim Northern Ireland

Company : Troggs Surf Shop

Company Size : 4 Stores

Sector : Retail & Leisure

Location : Portrush County Antrim Northern Ireland

THE COMPANYTHE COMPANY

SURF SHOP PRODUCTS AND SERVICESSURF SHOP PRODUCTS AND SERVICES

• Troggs Surf Shop has been providing a range of quality surfing products and services to its customers for almost 30 years.

• As Ireland's premier surf shop Troggs Surf Shop offer the largest range of surfing equipment, clothing and accessories in Ireland. Brands such as Billabong, Rip Curl, Quiksilver, Roxy and many more.

• Troggs Surf Shop provides wetsuits, board hire and surf lessons.

• Troggs are currently developing a photography arm of the business

• Troggs Surf Shop has been providing a range of quality surfing products and services to its customers for almost 30 years.

• As Ireland's premier surf shop Troggs Surf Shop offer the largest range of surfing equipment, clothing and accessories in Ireland. Brands such as Billabong, Rip Curl, Quiksilver, Roxy and many more.

• Troggs Surf Shop provides wetsuits, board hire and surf lessons.

• Troggs are currently developing a photography arm of the business

CURRENT USES OF MULTIMEDIACURRENT USES OF MULTIMEDIA

In April 2004 Troggs Surf Shop made a significant investment in an onlinestore and content-rich website.In April 2004 Troggs Surf Shop made a significant investment in an onlinestore and content-rich website.

This extensive web site includes features such as:

• Blog• Online Gallery• RSS News Feeds• Surf Cam• Pod Casting

This extensive web site includes features such as:

• Blog• Online Gallery• RSS News Feeds• Surf Cam• Pod Casting

THE PROPOSALTHE PROPOSAL

Introduce a Mobile device compatible surf report servicewhich delivers detailed surf reports to customers mobilehandsets in the following forms:

Introduce a Mobile device compatible surf report servicewhich delivers detailed surf reports to customers mobilehandsets in the following forms:

Text message surf & weather reports from a chosen beach Web Cam Image updated every 2 minutes Video footage from chosen beach Advertising & News alerts opt in.

Text message surf & weather reports from a chosen beach Web Cam Image updated every 2 minutes Video footage from chosen beach Advertising & News alerts opt in.

The service will be delivered to the customers phone daily and updated twice daily.The service will be delivered to the customers phone daily and updated twice daily.

THE TARGET MARKETTHE TARGET MARKET

Due to the nature of the product the service would betargeted at the following users :Due to the nature of the product the service would betargeted at the following users :

Water users : surfers, windsurfers, kite surfers, sailors etc. Land sailing,Kite flying & Land boarding Dog walkers

Water users : surfers, windsurfers, kite surfers, sailors etc. Land sailing,Kite flying & Land boarding Dog walkers

This service has a potentially large base of custom and Competition for a similar local service does not exist.This service has a potentially large base of custom and Competition for a similar local service does not exist.

THE PROTOTYPE IN ACTIONTHE PROTOTYPE IN ACTION

Lets see the product in action

HOW IT WORKSHOW IT WORKS

SMS GATE WAY

In order to receive and broadcast messages, Troggs will need to sign up to a company who will provide this communication gate way.

The gate way host provides the software and database that will allow Troggs to easily manage and control the SMS service.

A gateway enables the sending of text and multimedia messages betweenthe internet and mobile handsets.

SMS GATE WAY

In order to receive and broadcast messages, Troggs will need to sign up to a company who will provide this communication gate way.

The gate way host provides the software and database that will allow Troggs to easily manage and control the SMS service.

A gateway enables the sending of text and multimedia messages betweenthe internet and mobile handsets.

HOW IT WORKSHOW IT WORKS

THE APPLICATION

• Desktop application compatible with both PC & MAC allows

• Allows Troggs to send SMS, MMS to Individuals or Groups

• An easy online system allows content management and uploading

fresh reports.

THE APPLICATION

• Desktop application compatible with both PC & MAC allows

• Allows Troggs to send SMS, MMS to Individuals or Groups

• An easy online system allows content management and uploading

fresh reports.

THE DATABASE

• Software is built around a central database of clients in order

to broadcast messages,Email and Newsletters/Alerts. The

contacts can be imported from another program such as

Outlook and easily updated.

• Allows distribution lists and sorting of subscribers etc.

THE DATABASE

• Software is built around a central database of clients in order

to broadcast messages,Email and Newsletters/Alerts. The

contacts can be imported from another program such as

Outlook and easily updated.

• Allows distribution lists and sorting of subscribers etc.

HOW IT WORKSHOW IT WORKS

DELIVERING THE SURF REPORT

1. The user texts the keyword ie. “westbay” or sign up online as a subscriber.2. Keyword is sent to server /database3. Database retrieves keyword query4. Database sends requested content to users phone

DELIVERING THE SURF REPORT

1. The user texts the keyword ie. “westbay” or sign up online as a subscriber.2. Keyword is sent to server /database3. Database retrieves keyword query4. Database sends requested content to users phone

CLIENT MANAGEMENTCLIENT MANAGEMENT

A virtual number is set up which :

• Allows customers to sign up, communicate and purchase single reports.

• Clients who text to the service are added to groups / mailing lists depending on the service they have requested.

• Received texts can be forwarded to a given email address.

A virtual number is set up which :

• Allows customers to sign up, communicate and purchase single reports.

• Clients who text to the service are added to groups / mailing lists depending on the service they have requested.

• Received texts can be forwarded to a given email address.

COSTINGS (TROGGS)COSTINGS (TROGGS)

The following table is a summary of the averagerunning cost of Troggs SMSThe following table is a summary of the averagerunning cost of Troggs SMS

Cost Per SMS Text - £0.05 pence

Cost Per MMS Text - £0.10 pence

1 Inbound SMS channel for 1 Year: GBP £60.00 + VAT @ 17.5%(NO INITIAL SET UP COST)

Pricing based on quotes received from hosting companies this cost could be variablePricing based on quotes received from hosting companies this cost could be variable

COSTINGS (TROGGS)COSTINGS (TROGGS)

The following table is a possible choice of service plans forthe subscription service.The following table is a possible choice of service plans forthe subscription service.

Gold 3 Services

Silver 2 Services

Bronze 1 Service

COSTING (Customer)COSTING (Customer)

The following table is a summary of a pricing strategyaimed at Troggs SMS subscriber / single usersThe following table is a summary of a pricing strategyaimed at Troggs SMS subscriber / single users

PRICING FOR THE CUSTOMER

Report Type 3 month Per Annum Per message

Daily £25 £90 0.60p

Weekend Report

£10 £40 0.60p

Pricing based on clients subscribing to the service

or using the service as a pay per text. Pricing based on clients subscribing to the service

or using the service as a pay per text.

HOW IT WORKS (MAKING PROFIT)HOW IT WORKS (MAKING PROFIT)

SMS/REVERSE BILLING

• Message recipients will be billed for each message and this willShow on their mobile phone bill as ‘Troggs Text’

• UK mobile operators offer premium rate messaging service. Mobile users will be charged £0.60 for receiving messages. The mobile operator charges the user for the message and shares the revenue with Troggs.

SMS/REVERSE BILLING

• Message recipients will be billed for each message and this willShow on their mobile phone bill as ‘Troggs Text’

• UK mobile operators offer premium rate messaging service. Mobile users will be charged £0.60 for receiving messages. The mobile operator charges the user for the message and shares the revenue with Troggs.

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PROBLEMS / ISSUES TO CONSIDERPROBLEMS / ISSUES TO CONSIDER

• Training a service administrator / Manager will be required

• Surf / Weather reporters gathering the media and content daily

• Service start up costs and implementation

• Customer satisfaction

• Ensuring service is always live throughout the year

• 100% commitment to the service will be required by Troggs

• Training a service administrator / Manager will be required

• Surf / Weather reporters gathering the media and content daily

• Service start up costs and implementation

• Customer satisfaction

• Ensuring service is always live throughout the year

• 100% commitment to the service will be required by Troggs

CONCLUSION CONCLUSION

• A valuable addition to the existing multimedia products

• A potential cash cow for the business

• Positive marketing and advertising tool for Troggs, reaching out to new markets

• A valuable addition to the existing multimedia products

• A potential cash cow for the business

• Positive marketing and advertising tool for Troggs, reaching out to new markets

ANY QUESTIONSANY QUESTIONS

Please feel free ask questions and express youropinions on the today’s proposed product.Please feel free ask questions and express youropinions on the today’s proposed product.

Commercial viability?Commercial viability?

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REFERENCESREFERENCES

http://www.troggs.com

http://www.k2-media.com

http://www.kapow.co.uk/

http://www.troggs.com

http://www.k2-media.com

http://www.kapow.co.uk/