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TRANSCRIPT
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0
49746211
49746217
49746232
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MUJI
02
03
15
17
22
26
34
38
42
44
1
-
MUJI
2001
2
-
MUJI
,
1980 PB 1983
1990
Speciality store retailer of Private label Apparel
3
-
POS
1991 16.2
24.9
1991
9%
1993 3
R.K.TRUCK
1993
1993 2376 615
4
-
1993
Lalaport()
1190 ( 360 )
Lalaport
1000
Lalaport
()
1994 252.9
995.9 4
1991 7 MUJI West
Soho 155
(Liberty)
1997 5 Ryouhin Keikaku
Europe 4 Ryouhin Keikaku
France S.A.S 10
2000 5
MUJI Net 9
Net Store
5
-
6 6
-
2000
2000 1980
12.7% 2000 (3~5
)4
7%5 8%
9
3.4% 51.3%
2002
4
47
35%
UNIQLO
7
-
(DAISO)
2000
1998
60% 2000 51%
2003 MUJI TAIWAN Co., LtdC.
J. HsuRYOHIN KEIKAKU CO., LTD.
Matsui Tadamitsu
Life Style Store
2004
2004 4 1 2008 1 11
8
-
2
Life Style
Store
Life Style StoreLife
Style Store
5
Starbucks Coffee
(Life Style Store)
MUJI
No Brand
9
-
10
-
1980 11
()
1981
1982
1983 6 (103 )
1984
1985 9
1986 ()
1987
1988
1989 6 ()
7
1990 3
()
1991 1
7
11 ( 1998 )
1992 BLUE
1992 9
11
-
1993 3
R.K.TRUCK
10 (1190 )
1994 3 Ryohin Keikaku Europe LTD.
1995 4 ( 1998
)
7
8
1996 3
7 67 6625
12
1997 5
Ryohin Keikaku Europe LTD.
12 ISO9001
1998 4 Ryohin Keikaku S.A.
9
12
1999 5 R.K.TRUCK()
7 Ryohin Keikaku U.S.A.,LTD.
8 JR KIOSK com
KIOSK
12
-
10 com KIOSK
2000 3 Platz(3365 )
5 MUJI Net
8
9 Net
Store
MUJ I Card
2001 1
2
3 MUJI CO.,LTD.()
4
11
2002 2
7
11 ()
2003 1 MUJI Private LTD.()
3
4
8
11 ()
MUJI+INFILL
2004 4 MUJI Breezr Center
7
13
-
9 MUJI Itala S.p.A
()
10 MUJI+INFILL
11 MJUI Langham Place
12 MUJI Korea Co.,Ltd
MUJI Corso Buenos Aires
MUJI(HK)
2005 5 ()
()
7 MUJI Deutschland GmbH
11 (Dusseldorf)
( x2)()
MUJI
2006 4
5
Global Sourcing Private Limited
()
6 MUJI Deutschland GmbHLiving
Store of the year 2006
8 NEW IDEE
IDEE
11 ()
14
-
MUJI
1980
private brand
5000
15
-
1980
No-Design
16
-
MUJI
29 32
51.1%
MUJI No
Brand
World Brand LabWBL 100
(MUJI) 53 Gucci
Hermes
17
-
()
455 1431
1990 1999
4.4
107
0.5% 12.5% 1993
1999
18
-
2007 2 172 146
15 76 2007 11
1 2004 4 1 2008
1 11 2008 11 12 (
) 97
19
-
20
-
21 21
-
MUJI
1.
2.
3.
22
-
4.
5.
23
-
40% 74%
6.
:
7.
24
-
90
8.UNIQLO
2000
UNIQLO
25
-
MUJI
26
-
!
(Anti-brand)
(1980 )
27
-
40
1983 6
31
450
1.2
1989
10
28
-
400
Less is more
emptiness
29
-
30%
(
)2005
2
30%(
30%
)
(
)
30
-
004
2
31
-
30%
32
-
2002 2005
POS
80
33
-
MUJI
4P
Emptiness()
(production)
3
(price)
34
-
TRAD-OFF
(place)
(promotion)
4,500 7-ELEVEN
7-ELEVEN icash
35
-
SWOT
(Strength):
1.
2.
3.
4.
5.
6.
(Weaknesse):
1.
2.
3.
4.
5.
6.
(Opportunity):
1.
2.
36
-
3.
(Threat):
1.
2.
3.
4.
37
-
MUJI
38
-
Uniqlo
Excel
POS
Flower MUJI
39
-
Uniqlo
MUJI Car 1000
MUJI
40
http://72.14.235.104/translate_c?hl=zh-TW&sl=zh-CN&u=http://mkt.icxo.com/keysearch.jsp%3Fkey%3D%25E6%2594%25B9%25E9%259D%25A9&prev=/search%3Fq%3D%25E6%259D%25BE%25E4%25BA%2595%25E5%25BF%25A0%25E4%25B8%2589%26hl%3Dzh-TW%26client%3Dfirefox-a%26channel%3Ds%26rls%3Dorg.mozilla:zh-TW:official%26hs%3DtRW%26sa%3DG&usg=ALkJrhjxsi6iBmdu7nLO1_js9AfiaemOAwhttp://72.14.235.104/translate_c?hl=zh-TW&sl=zh-CN&u=http://mkt.icxo.com/keysearch.jsp%3Fkey%3D%25E6%2597%25A0%25E5%258D%25B0%25E8%2589%25AF%25E5%2593%2581&prev=/search%3Fq%3D%25E6%259D%25BE%25E4%25BA%2595%25E5%25BF%25A0%25E4%25B8%2589%26hl%3Dzh-TW%26client%3Dfirefox-a%26channel%3Ds%26rls%3Dorg.mozilla:zh-TW:official%26hs%3DtRW%26sa%3DG&usg=ALkJrhjDkiF1mqNRf7njTZz2N1EZ2Sc99Qhttp://72.14.235.104/translate_c?hl=zh-TW&sl=zh-CN&u=http://mkt.icxo.com/keysearch.jsp%3Fkey%3D%25E6%2597%25A0%25E5%258D%25B0%25E8%2589%25AF%25E5%2593%2581&prev=/search%3Fq%3D%25E6%259D%25BE%25E4%25BA%2595%25E5%25BF%25A0%25E4%25B8%2589%26hl%3Dzh-TW%26client%3Dfirefox-a%26channel%3Ds%26rls%3Dorg.mozilla:zh-TW:official%26hs%3DtRW%26sa%3DG&usg=ALkJrhjDkiF1mqNRf7njTZz2N1EZ2Sc99Qhttp://72.14.235.104/translate_c?hl=zh-TW&sl=zh-CN&u=http://mkt.icxo.com/keysearch.jsp%3Fkey%3D%25E6%2597%25A0%25E5%258D%25B0%25E8%2589%25AF%25E5%2593%2581&prev=/search%3Fq%3D%25E6%259D%25BE%25E4%25BA%2595%25E5%25BF%25A0%25E4%25B8%2589%26hl%3Dzh-TW%26client%3Dfirefox-a%26channel%3Ds%26rls%3Dorg.mozilla:zh-TW:official%26hs%3DtRW%26sa%3DG&usg=ALkJrhjDkiF1mqNRf7njTZz2N1EZ2Sc99Qhttp://72.14.235.104/translate_c?hl=zh-TW&sl=zh-CN&u=http://mkt.icxo.com/keysearch.jsp%3Fkey%3D%25E6%2597%25A0%25E5%258D%25B0%25E8%2589%25AF%25E5%2593%2581&prev=/search%3Fq%3D%25E6%259D%25BE%25E4%25BA%2595%25E5%25BF%25A0%25E4%25B8%2589%26hl%3Dzh-TW%26client%3Dfirefox-a%26channel%3Ds%26rls%3Dorg.mozilla:zh-TW:official%26hs%3DtRW%26sa%3DG&usg=ALkJrhjDkiF1mqNRf7njTZz2N1EZ2Sc99Qhttp://72.14.235.104/translate_c?hl=zh-TW&sl=zh-CN&u=http://mkt.icxo.com/keysearch.jsp%3Fkey%3D%25E6%2597%25A0%25E5%258D%25B0%25E8%2589%25AF%25E5%2593%2581&prev=/search%3Fq%3D%25E6%259D%25BE%25E4%25BA%2595%25E5%25BF%25A0%25E4%25B8%2589%26hl%3Dzh-TW%26client%3Dfirefox-a%26channel%3Ds%26rls%3Dorg.mozilla:zh-TW:official%26hs%3DtRW%26sa%3DG&usg=ALkJrhjDkiF1mqNRf7njTZz2N1EZ2Sc99Q -
41
-
MUJI
BusinessWeek
No Brand
42
-
38
43
-
MUJI
http://www.104info.com.tw/comp/80518858000.htm#01
http://www.cw.com.tw/article/index.jsp?page=2&id=2925
http://www.muji.tw/company_1.asp
http://www.uni-president.com.tw/04business/departments02-2.asp
http://zh.wikipedia.org/wiki/%E7%84%A1%E5%8D%B0%E8%89%AF%E5%93
%81
http://tw.myblog.yahoo.com/jw!SCyCpYWdEwPpWbn17FAELAAC2T3IXg--/artic
le?mid=4457
http://www.muji.tw/company_2.asp
http://tw.myblog.yahoo.com/jw!Z8.sGS.eGQKPxjJXz4ULJ0E-/article?mid=1096
&prev=1097&next=1095&l=d&fid=21
http://www.cw.com.tw/article/index.jsp?page=1&id=2925
http://www.cw.com.tw/article/index.jsp?id=34468
http://translate.google.com.tw/translate?hl=zh-TW&sl=zh-CN&u=http://mkt
.icxo.com/htmlnews/2007/06/12/1143113_0.htm&sa=X&oi=translate&resnu
m=6&ct=result&prev=/search%3Fq%3D%25E6%259D%25BE%25E4%25BA
%2595%25E5%25BF%25A0%25E4%25B8%2589%26hl%3Dzh-TW%26client
%3Dfirefox-a%26channel%3Ds%26rls%3Dorg.mozilla:zh-TW:official%26hs
%3DtRW%26sa%3DG
44
http://www.104info.com.tw/comp/80518858000.htm#01http://www.cw.com.tw/article/index.jsp?page=2&id=2925http://www.muji.tw/company_1.asphttp://www.uni-president.com.tw/04business/departments02-2.asphttp://zh.wikipedia.org/wiki/%E7%84%A1%E5%8D%B0%E8%89%AF%E5%93%81http://zh.wikipedia.org/wiki/%E7%84%A1%E5%8D%B0%E8%89%AF%E5%93%81http://www.muji.tw/company_2.asphttp://tw.myblog.yahoo.com/jw!Z8.sGS.eGQKPxjJXz4ULJ0E-/article?mid=1096&prev=1097&next=1095&l=d&fid=21http://tw.myblog.yahoo.com/jw!Z8.sGS.eGQKPxjJXz4ULJ0E-/article?mid=1096&prev=1097&next=1095&l=d&fid=21http://www.cw.com.tw/article/index.jsp?page=1&id=2925http://www.cw.com.tw/article/index.jsp?id=34468http://translate.google.com.tw/translate?hl=zh-TW&sl=zh-CN&u=http://mkt.icxo.com/htmlnews/2007/06/12/1143113_0.htm&sa=X&oi=translate&resnum=6&ct=result&prev=/search%3Fq%3D%25E6%259D%25BE%25E4%25BA%2595%25E5%25BF%25A0%25E4%25B8%2589%26hl%3Dzh-TW%26client%3Dfirefox-a%26channel%3Ds%26rls%3Dorg.mozilla:zh-TW:official%26hs%3DtRW%26sa%3DGhttp://translate.google.com.tw/translate?hl=zh-TW&sl=zh-CN&u=http://mkt.icxo.com/htmlnews/2007/06/12/1143113_0.htm&sa=X&oi=translate&resnum=6&ct=result&prev=/search%3Fq%3D%25E6%259D%25BE%25E4%25BA%2595%25E5%25BF%25A0%25E4%25B8%2589%26hl%3Dzh-TW%26client%3Dfirefox-a%26channel%3Ds%26rls%3Dorg.mozilla:zh-TW:official%26hs%3DtRW%26sa%3DGhttp://translate.google.com.tw/translate?hl=zh-TW&sl=zh-CN&u=http://mkt.icxo.com/htmlnews/2007/06/12/1143113_0.htm&sa=X&oi=translate&resnum=6&ct=result&prev=/search%3Fq%3D%25E6%259D%25BE%25E4%25BA%2595%25E5%25BF%25A0%25E4%25B8%2589%26hl%3Dzh-TW%26client%3Dfirefox-a%26channel%3Ds%26rls%3Dorg.mozilla:zh-TW:official%26hs%3DtRW%26sa%3DGhttp://translate.google.com.tw/translate?hl=zh-TW&sl=zh-CN&u=http://mkt.icxo.com/htmlnews/2007/06/12/1143113_0.htm&sa=X&oi=translate&resnum=6&ct=result&prev=/search%3Fq%3D%25E6%259D%25BE%25E4%25BA%2595%25E5%25BF%25A0%25E4%25B8%2589%26hl%3Dzh-TW%26client%3Dfirefox-a%26channel%3Ds%26rls%3Dorg.mozilla:zh-TW:official%26hs%3DtRW%26sa%3DGhttp://translate.google.com.tw/translate?hl=zh-TW&sl=zh-CN&u=http://mkt.icxo.com/htmlnews/2007/06/12/1143113_0.htm&sa=X&oi=translate&resnum=6&ct=result&prev=/search%3Fq%3D%25E6%259D%25BE%25E4%25BA%2595%25E5%25BF%25A0%25E4%25B8%2589%26hl%3Dzh-TW%26client%3Dfirefox-a%26channel%3Ds%26rls%3Dorg.mozilla:zh-TW:official%26hs%3DtRW%26sa%3DGhttp://translate.google.com.tw/translate?hl=zh-TW&sl=zh-CN&u=http://mkt.icxo.com/htmlnews/2007/06/12/1143113_0.htm&sa=X&oi=translate&resnum=6&ct=result&prev=/search%3Fq%3D%25E6%259D%25BE%25E4%25BA%2595%25E5%25BF%25A0%25E4%25B8%2589%26hl%3Dzh-TW%26client%3Dfirefox-a%26channel%3Ds%26rls%3Dorg.mozilla:zh-TW:official%26hs%3DtRW%26sa%3DG -
http://www.cw.com.tw/article/index.jsp?page=1&id=2925
http://faculty.ndhu.edu.tw/~tyrone/JM96/seibu.pdf
45
http://www.cw.com.tw/article/index.jsp?page=1&id=2925http://faculty.ndhu.edu.tw/%7Etyrone/JM96/seibu.pdf