d"i/!ft}XPRESS WEDNESDAY MARCH 21, 2007

BUSINESS EDITION

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Music to help reduce poverty A communication Specialist at the World Bank says the music industry in the country has the potential of contributing towards the reduction in the country's poverty rate.

Speaking to the dailyEXPRESS BUSINESS, Kafu Kafi Tsikata who categorized music under the non­traditional export sector said the players i n the music industry have failed to take advantage of available avenues to create wealth for themselves. This he says is because they have not been able to look out for proper marketing channels for export.

Mr. Tsikata says many musicians and other industry players do not run their businesses professionally because of a lack of proper education and orientation on the business management of their chosen career.

He observed that some mLlsicians, despite creating record hits, died in penniless because they were taken advantage off by producers who used financial inducement to rob them of their property rights.

"Even those who are still alive have no rights to their own records despite the fact t hat they are still selling in the record shops," he said.

The World Bank, Mr. Tsikata said, has therefore decided to help sensitize the musicians on the need to run

- their industry as a purely business entity in order to earn money for their own work. "We have begun a series of lectures both formal and informal with some of the musicians, exploring ways of putting them together," he said.

He said his outfit believes that such an exercise will stir some awareness in the musicians on the need to be in

charge of their own works. "Musicians in the advanced world and even some parts of Africa operate music purely on the business level. ..

According Mr. Tsikata . the incorporation of music in the GPRS II document means other development partners have understood the positive role the music indust ry plays in the development process. and urged musicians to advantage of that by properly grouping themselves in order to solicit for the needed funds .

" It's important they have a common front so that they can go to the government who will intend lead them to these development partners for the

WHO'S SWITCHING JOBS DANNEX Manager. The drug manufacturer has In this role. he will work secured the services of William with the Managing Consultants Alexander Quansah (Bill and managing Editor to Quansah) as its Marketing oversee the development of Manager and is tasked with new business lines and lead a positioning the company's highly motivated sales team to

funds to be given out in the form of a loan or grant"

He also believe NGO's have a role to play In thIs direction by way of research. "They can research into the potency of highli fe for wealth creation. This will go a long way of uplifting the poor i mage of the music profession in order to encourage as many people as possible to pursue it as a profession. " he reiterated.

He also chastised the musician union. MUSIGA. for failing to protect the rights of i ts members. According to Mr. Tsikata. the union has become rent seekers who have failed to seek t he interest of their members.

Ghana subsidiary. He reports to the CEO, Brett Goschen. George brings well over a decade of high level expertise as a marketing professional to our operations and we are extff~mp- Iv nl~::ac~n +" h."".o h;_