Jessica GrundyMusic Video Analysis The knife- Pass this on https://www.youtube.com/watch?v=gKhjaGRhIYU

Comment on the following aspects in relation to your music video choice. How will these techniques appeal to the target audience needs?

Target Audience & Needs

I think the most suitable target audience for this music video would be Transgender males and females from all races. Their expectations for the video would be to contain people from all ethnic groups and with all sexual relationships. I also think that the target audience would be more mature.

Lyrics (Meaning Implied?)

The protagonist is singing the lyrics, I think the meaning implied is about a boy that se is in love with but she doesn’t know how to tell that person or anyone else.

Tempo The speed is slow but can be danced to. The sound is very calm and soft.

Genre The genre is dance containing electrical instruments. The genre can also be identified as Jamaican style music.

Camera Technique Long shots of the woman singing, also mid shots of her doing this. Establishing shots of people dancing, two men talking and a close up of the woman’s face. Close ups of body features and he people’s faces that are sat down in the video.

Jessica GrundyMusic Video Analysis The knife- Pass this on https://www.youtube.com/watch?v=gKhjaGRhIYU

Editing There were a lot of scenes cutting to another this was the only editing technique I identified. Each sot had been cut so that they last for only a couple of seconds.

Use of Digital Effects The scenes cut from one to another. The shots have been colour corrected to fade out the colours and give them a low saturation.