YOUR BACKSTAGE PASS TO LIVE VIDEO

CONSUMERS <3 LIVE VIDEO Video has always been the format of choice for today’s consumer and live video is set to take the stage next. Consumers are embracing this emerging medium and consuming it across screens.

1in3 people online have watched live video in the past 6 months

46% on a desktop / laptop

23% on a smartphone

14% on connected TV

11% on a tablet

CONSUMER ADOPTION IS INCREASING

AOL’s live video UVs have INCREASED 26%

year over year

““LIVE VIDEO HUMANIZES DIGITAL Authentic. Organic. Accessible. All reasons why consumers are gravitating towards the only format that humanizes digital.

TOP REASONS WHY PEOPLE CONSUME LIVE VIDEO

TOP WAYS CONSUMERS HEAR ABOUT LIVE VIDEO EVENTS

I’m able to get access to something I wouldn’t normally be able to see.

They are unscripted so anything can happen.

I’m able to participate directly and join the conversation (e.g. commenting, sharing, liking etc.).

I can see a more authentic side of my favorite celebrities / public figures.

52% Social Media

35% Friends / Word of Mouth

33% Online Search

STRIKE WHILE THE IRON’S HOT Advertisers need to get on board and experiment with live video now in

order to stay relevant with today’s consumers. Here are 4 best practices to help you successfully leverage live video.

ALIGN WITH LIVE VIDEO THAT FEATURES INFLUENCERS Consumers crave a more intimate view into the personalities of their favorite celebrities/public figures and live video provides that accessibility.

Live video that features cultural influencers give advertisers an opportunity to align with content that is deemed relevant and more human.

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MERGE ONLINE AND OFFLINE EXPERIENCES The opportunity to merge online and offline experiences is key for advertisers experimenting with live video. Take advantage of the openness of the medium and align with experiences that are immersive and interactive.

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STRETCH LIVE BEYOND LIVE

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Even if consumers miss the moment, live video can live on through VOD.

Partner with publishers that develop strategies to encourage viewing after the fact.

TAKE ADVANTAGE OF PREMIUM Consumers want premium and professionally produced video content. Not only should premium be conveyed through production - but it should also be translated into partnerships and concepts.

These types of environments provide advertisers with an opportunity to easily integrate compared to UGC.

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