my journey - by dr. omar shawky
TRANSCRIPT
رسالتك
Your Mission
By: Omar Shawky عمر شوقى
أهم سؤال فى البشريه
Greatest Question in
History of Mankind
By: Omar Shawky عمر شوقى
لماذا خلق هللا البشر؟
Why God Created Humans?
And [mention, O Muhammad], when your Lord said to the angels,
"Indeed, I will make upon the earth a successive authority." They
said, "Will You place upon it one who causes corruption therein
and sheds blood, while we declare Your praise and sanctify You?"
Allah said, "Indeed, I know that which you do not know."
A: Why God Created “Humans” :
God’s Successive Authority “Khalifa”
:“البشر”لماذا خلق هللا . أ
هللا “ خليفه”رسالتك أن تكون
هللا“ خليفه”ماذا يجب أن تفعل لتستحق أن تكون
What Should We Do to Deserve to Be
God’s “Khalifa”
And He taught Adam the names - all of them. Then He showed
them to the angels and said, "Inform Me of the names of these, if
you are truthful."
They said, "Exalted are You; we have no knowledge except what
You have taught us. Indeed, it is You who is the Knowing, the
Wise."
He said, "O Adam, inform them of their names." And when he had
informed them of their names, He said, "Did I not tell you that I
know the unseen [aspects] of the heavens and the earth? And I
know what you reveal and what you have concealed."
And [mention] when We said to the angels, "Prostrate before
Adam"; so they prostrated, except for Iblees. He refused and was
arrogant and became of the disbelievers.
A: Why God Created “Humans” :
God’s Successive Authority “Khalifa”
B: What Should We Do to Deserve to Be
God’s Khalifa:
1. Be Intellectual (Ability to Learn &
Reason )
- Read First Word & Command
- “People who do not reason” 7 times
- “don’t you reason” 14 times
- “so they understand” 8 times
- “people of insight” 16 times
- “bring your proof” 10 times
- “do not you see” 8 times
:“البشر”لماذا خلق هللا . أ
هللا “ خليفه”رسالتك أن تكون
:هللا“ خليفه”ماذا يجب أن تفعل لتستحق أن تكون . ب
أن تكون . (فكرالقدره على التعلم و الت)متعلم و مفكر 1
أول كلمه و أول أمرإقرأ -
مرات 7قوم ال يعقلون -
مره14“ أفال تعقلون”-
جمل 8“ لعلهم يفقهون”-
مره16أصحاب البصيره -
مرات 10“هاتو برهانكم”-
مرات 8“ألم تر”-
-
And We said, "O Adam, dwell, you and your wife, in Paradise and
eat therefrom in [ease and] abundance from wherever you will. But
do not approach this tree, lest you be among the wrongdoers."
But Satan caused them to slip out of it and removed them from
that [condition] in which they had been. And We said, "Go down,
[all of you], as enemies to one another, and you will have upon the
earth a place of settlement and provision for a time."
Then Adam received from his Lord [some] words, and He
accepted his repentance. Indeed, it is He who is the Accepting of
repentance, the Merciful.
A: Why God Created “Humans” :
God’s Successive Authority “Khalifa”
B: What Should We Do to Deserve to Be
God’s Khalifa:
1. Be Intellectual (Ability to Learn)
2. Be Moral (Ability to Make Choices)
:“البشر”لماذا خلق هللا . أ
هللا “ خليفه”رسالتك أن تكون
:هللا“ خليفه”ماذا يجب أن تفعل لتستحق أن تكون . ب
أن تكون . (فكرالقدره على التعلم و الت)متعلم و مفكر 1
أن تكون . (القدره إتخاذ قرارات أخالقيه) أخالقى2
A: Why God Created “Humans” :
God’s Successive Authority “Khalifa”
B: What Should We Do to Deserve to Be
God’s Khalifa:
1. Be Intellectual (Ability to Learn)
2. Be Moral (Ability to Make Choices)
C: How to Fulfill your Mission?
:“البشر”لماذا خلق هللا . أ
هللا “ خليفه”رسالتك أن تكون
:هللا“ خليفه”ماذا يجب أن تفعل لتستحق أن تكون . ب
أن تكون . (فكرالقدره على التعلم و الت)متعلم و مفكر 1
أن تكون . (القدره إتخاذ قرارات أخالقيه) أخالقى2
كيف تؤدى رسالتك ؟ . ت
كيف تؤدى رسالك
How to Fulfill Your Mission?
رسالتك
Mission:
مالمستخلف عليه
Stakeholders
عائلتك
Family
شغلك
Work
أصدقائك
Friends
دينك
Religion
بلدك
Country
المجتمع
Community
نفسك
Yourself
Your Mission
has to be:
1. Balanced
2. Deep
رسالتك يجب أن
:تكون
متزنه . 1
عميقه . 2
A: Why God Created “Humans” :
God’s Successive Authority “Khalifa”
B: What Should We Do to Deserve to Be
God’s Khalifa:
1. Be Intellectual (Ability to Learn)
2. Be Moral (Ability to Make Choices)
C: How to Fulfill your Mission?
Serve & Help Your Stakeholders
:“البشر”لماذا خلق هللا . أ
هللا “ خليفه”رسالتك أن تكون
:هللا“ خليفه”ماذا يجب أن تفعل لتستحق أن تكون . ب
أن تكون . (فكرالقدره على التعلم و الت)متعلم و مفكر 1
أن تكون . (القدره إتخاذ قرارات أخالقيه) أخالقى2
كيف تؤدى رسالتك ؟. ت
إخدم و ساعد المستخلف عليهم
كيف ستعيشها , إنها حياتك
It’s Your Life…
How Do You Want to Life it?
Car
MarriageBoy
Girl
Boy
Marriage
Girl
Marriage
$
Time
Planning vs. Reflex
Higher
Objectives
Higher
Objectives
22
Years
Bank
Account
How to Build A Successful Business
Plan for a Small Business
Speaker:
Omar Shawky
Why write a Business Plan
1. Because I have to…
– Needed for financing
– Strategic partnering
– Attract key people/investors
– Organize my thoughts
Why write a Business Plan
2. Because I Need to Understand My Business
– The Plan is the result of a planning process
– People Don’t Plan to Fail; They Fail to Plan
• Who are my customers?
• Why will they buy my product or service?
• What will they pay?
• How will I make and deliver/sell the service/product?
• What resources (people, money, technology) do I need?
• Can I make money / create value?
• Do I have the right team on board?
The Right Ingredients
• A TEAM with Relevant Experience
• Market Size
• Idea
• Technology
• Competitive Advantage
• Reasonable Projections
• Exit Strategy
Company Structure
Financials
Operations&
Production
Team
Idea
Market
Competitive Edge
MarketingStrategy
Business Plan
Business Planning Steps
1. Idea generation, Vision, Mission, Objectives, Strategies
2. Market research and Analysis
3. Marketing strategy
4. Production planning
5. Management and Organization
6. Financial plan
7. Company formulation
Business Planning Steps
1. Idea generation, Vision, Mission, Objectives, Strategies
2. Market research and Analysis
3. Marketing strategy
4. Production planning
5. Management and Organization
6. Financial plan
7. Company formulation
1. The Idea
• Innovative product or service
• Visualize a market gap – you
can add value
• Imported idea
Vision
1st Objective
2nd Objective
3rd Objective
4th Objective
Strategy
Where do you want to go at
the end?
What is the road
map and major mile
stones? How will
you reach
your
objectives?
Vision
Objectives
SMART
Specific
Measurable
Achievable
Relevant
Time-Bound
Mission:
Stakeholders
Family
Work
Friends
Religion
Country
Community
Who are your stakeholders and what is
your mission to each one of them?
Mission:
Stakeholders
Shareholders
Employees
Customers
Suppliers
Country
Community
Who are your stakeholders and what is
your mission to each one of them?
Business Planning Steps
1. Idea generation, Vision, Mission, Objectives, Strategies
2. Market research and Analysis
3. Marketing strategy
4. Production planning
5. Management and Organization
6. Financial plan
7. Company formulation
2. Market Analysis
• Market size
– How big is it NOW?
– Trends – how fast is it or will it grow?
• Market Players – Competitors
– Competitive Advantage
– Estimated market shares
– Existing/planned products in the marketplace
• Is this the RIGHT TIME for my product?
• Is there a GAP that I can fill?
How you capitalize on them
How you avoid them
How maximize them
How minimize their effects
Strengths
Weaknesses
Opportunities
Threats
Internal
External
SWOT Analysis
Business Planning Steps
1. Idea generation, Vision, Mission, Objectives, Strategies
2. Market research and Analysis
3. Marketing strategy
4. Production planning
5. Management and Organization
6. Financial plan
7. Company formulation
• Who are my TARGET customers?
• Why would they buy my product?
• How much would they pay?
• What are the special features in my product?
• What is my competitive advantage
It is all about your EDGE
3. Marketing Strategy
Marketing Plan Process
Marketing Research
Segmenting Positioning Targeting
Defining Target Market Needs, Wants, Demand
Product
VarietyQualityDesignFeaturesBrandPackagingSizeServicesWarrantyReturn
Price
Price ListDiscountsAllowancesPaymentsCredit
Promotion
PromotionsAdvertising
Sales Force
Public relation
Direct marketing
Place
ChannelsCoverage
Location
InventoryTransport
Push / Pull
Marketing Mix 4 Ps
Business Planning Steps
1. Idea generation , Vision, Mission, Objectives, Strategies
2. Market research and Analysis
3. Marketing strategy
4. Production planning
5. Management and Organization
6. Financial plan
7. Company formulation
4. Production plan
• Technology
• Equipment
• Raw Material Sourcing
• Operation Plan and Capacity
Business Planning Steps
1. Idea generation , Vision, Mission, Objectives, Strategies
2. Market research and Analysis
3. Marketing strategy
4. Production planning
5. Management and Organization
6. Financial plan
7. Company formulation
5. Management Plans
• Getting the RIGHT Team
on board
• Training
• Delegation
• Empowerment
Business Planning Steps
1. Idea generation , Vision, Mission, Objectives, Strategies
2. Market research and Analysis
3. Marketing strategy
4. Production planning
5. Management and Organization
6. Financial plan
7. Company formulation
What Investors is looking for in Financial Section:
1. Total Investments
2. Breakdown of Investments (Land, Building, Equipment, People, Working Capital, …etc.)
3. Income Statement Projections
4. Cash Flow Statement Projections
5. Internal Rate of Return (IRR)
6. Breakeven Analysis
7. Payback Period
Financial Section
Financial Plans
• Income Statement Projections – Revenues Assumptions
– Costs/Expenses Assumptions
– Depreciation Assumptions
– Interest Expenses Assumptions
– Taxes
• Cash Flow Projections– Initial investment
– Working Capital (Payables vs Receivables)
– Capital Expenditure (Capex)
– Debt Assumptions
Business Planning Steps
1. Idea generation
2. Market research and Analysis
3. Marketing strategy
4. Production planning
5. Management and Organization
6. Financial plan
7. Company formulation
7. The Company
• Name – logo - slogan
• Legal structure
• Location
Mission – Values - Objectives
Elements of the
Business Plan
1. Executive Summary
2. The opportunity, company, product/service, vision, mission & objectives
3. Market research/analysis / SWOT Analysis
4. Marketing plan
5. Design and development plan
6. Manufacturing and operations plan
7. Management team
8. Financial plan (Capital Required, Projections, Returns)
9. Action Plan
Finally: No Risk … No Gain
ومن ال يتعلم صعود الجبال” “يعش أبد الدهر بين الحفر
“If we all did the things we are really capable of doing,
we would literally astound ourselves”
Thomas Edison
Thank You
&
May God Bless
Omar Shawky