Description of the Business 

New Age Wireless Solutions is a small wireless airtime provider in Victoria that is seeking corporate recognition and partnership possibly to become considered as an authorized communications retailer.This would ensure initial growth of my present customer base from 15 now to over 50 in the next quarter. This could bring in favorable exposure and help grow my business financial outlook over the next two years as a well recognized small to moderate sized company.  

Major demographic, economic, social and cultural Factors Wireless Communication is the fastest growing segment of the communication industry. In addition, wireless LAN currently replaces wired networks in many homes, businesses and campuses. Many new applications, including wireless sensor networks, automated highways and factories, smart homes and appliances and remote telemedicine, are emerging ideas of wireless communication An immaculate technological conception has taken place and now the fourth generation (4G) of mobile wireless technology (son of 3G) has been born. The effects of this virtually instantaneous mobile broadband will go far beyond just being the next mobile phone. The numbers will be huge, so business opportunities in manufacturing, retailing and development of applications such as gaming, will be spectacular.  The opportunities for social networking will be staggering. The opportunities for service providers will become bigger than ever. This is a wireless technology trend that promises to be truly life-changing.   Major Players 

Taking into account direct, indirect and induced impacts, the Canadian wireless industry generated a total economic contribution of $22.4 billion in GDP to the Canadian economy in 2013. There are currently more than two dozen wireless service providers in Canada, including national carriers and their subsidiaries, regional carriers, urban-centric providers, and numerous high-profile resellers: The Major Suppliers are only some of the two dozen in all of Canada. These are Bell, Virgin, Fido, Koodo, Telus, Rogers  Nature of the industry 

I think it rational to believe that the nature of the wireless mobile business is now becoming a broad-based coalition of businesses, non-profit organizations and individuals Interested in and dedicated to advocating for an environment in which innovations in wireless technology and services are enabled and

encouraged. Choice defines every corner of the modern mobile marketplace. A large percentage of consumers in Canada can choose from among 6 or more large providers and around 15 or more small wireless providers. With a wide array of services from family plans to pre- and post-paid no contract options that offer consumers a flat monthly bill to “all in” voice, data and texting for as little as $40 a month, and with that, any 3G or 4G add on data for laptop or PC.The Canadian Market 

Canada’s wireless carriers offer coverage to more than 99% of Canadians. (CRTC, Communications Monitoring Report, 2014). Canadian wireless phone subscribers number over 28.4 million. (CRTC, Communications Monitoring Report, 2014) There are currently more than two dozen wireless service providers in Canada, including national carriers and their subsidiaries, regional carriers, urban-centric providers, and numerous high-profile resellers: Bell, Bell Aliant, Chatr Wireless, Cityfone, CityWest, EastLink, Fido, Ice Wireless, KMTS Mobility, Koodo Mobile, Lynx Mobility, MTS, Mobilicity, NorthernTel, PC Mobile, Petro Canada Mobility, Primus, Public Mobile, Rogers Wireless, SaskTel, Sears Connect, 7-Eleven Speak Out Wireless, Sogetel, TBayTel, Telebec, TELUS, Videotron, Virgin Mobile, Wightman Telecom and Wind Mobile More than one in five households in Canada has cell phones as their only form of telephone service. In 2013, 20.4% of households reported using a cell phone exclusively, up from 15.7% in 2012. (Statistics Canada, Residential Telephone Service Survey 2014). In 2013, ownership of at least one cell phone was reported by 84.9% of households. (Statistics Canada, Survey of Household Spending, Jan 2015)   Trends in the Industry 

Wireless data consumption is booming now like never before, as social media and application happy users Google it all up on YouTube. Newer, more powerful smart phones are gobbling up vast amounts of data on mobile networks. Consumers love it. Consumers demand more from their technology. Whether it is a television, cellular phone, or refrigerator, the latest technology purchase must have new features. With the advent of the Internet, the most-wanted feature is better, faster access to information. Cellular subscribers pay extra on top o f their basic bills for such features as instant messaging, stock quotes, and even Internet access right on their phones. To support such a powerful system, the authors need pervasive, high-speed wireless connectivity. A number of technologies currently exist to provide users with high-speed digital wireless connectivity; Bluetooth and 802.11 are examples. A number of technologies currently exist to provide users with high-speed digital wireless connectivity; Bluetooth and 802.11 are examples. These two

standards provide very high-speed network connections over short distances, typically in the tens of meters. The goal is the same: long-range, high-speed wireless, which for the purposes of this report will be called 4G, for fourth-generation wireless system. Fourth-generation wireless needs to be standardized due to its enticing advantages to both users’ and providers. Each generation is characterized by new frequency bands, higher data rates and non backwards compatible transmission. Government Regulation The Canadian Radio-television and Telecommunications Commission (CRTC) has created this Wireless Code (the Code) so that consumers of retail mobile wireless voice and data services (wireless services) will be better informed of their rights and obligations contained in their contracts with wireless service providers (service providers). The Wireless Code will make it easier for individual and small business customers to obtain and understand the information in their wireless service contracts; Establish consumer-friendly business practices for the wireless service industry where necessary; and Contribute to a more dynamic wireless market. The Code applies to all wireless services, whether purchased on a stand-alone basis or as part of a bundle, and whether purchased in person, online, or over the phone. All service providers must comply with the Code. All sections of the Code apply to postpaid services. The following sections of the Code also apply to prepaid services: A. 1-3; B. 2; E. 1, E. 4, and E. 5; F. 1-4; G. 1-4; and J. 1. Definitions of terms used in the Code are provided at the end of the Code. Defined terms are indicated in italics and bold the first time they appear in the Code. If any part of the Code or the customer’s contract is ambiguous, or if it is unclear how the terms of the Code or the contract are to be applied, then the Code and the contract must be interpreted in a manner that is favorable to the customer. A customer who believes that their service provider is not adhering to the Code should first try to resolve the problem directly with the service provider. If the customer is not satisfied with the service provider’s response, they can contact the Commissioner for Complaints for Telecommunications Services Inc. (CCTS) as follows: Mail: P.O. Box 56067 – Minto Place RO, Ottawa, Ontario. K1R 7Z1 Website: www.ccts-cprst.ca Toll-free: 1-888-221-1687 TTY: 1-877-782-2384 Email: response@ccts-cprst.ca Fax: 1-877-782-2924  THE MARKET 

Market Segment 

The worldwide Smartphone market kicked off the year with an expected post-holiday dispersion in shipment volume compared to the previous quarter's unprecedented results. According to data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, vendors shipped a total of 334.4 million Smartphone’s worldwide in the first quarter of 2015 (1Q15), up 16.0% from the 288.3 million units in 1Q14 but down by 11.4% from the 377.6 million units shipped in 4Q14. Android dominated the market with a 78.0% share in 1Q15. Samsung reasserted its global lead with a renewed focus on lower-cost Smartphone’s. 

Products & Services 

To possess the likelihood to embrace a “Mobile Workplace” and deliver Wireless Products and IT servicing anywhere, anytime (within reason) to pleased individuals/clientele that didn’t get to the Cellular Outlet in time. A link and website here is showing an example of a link of a host business using this principle https://www.vworkapp.com/marketplaces. By bringing the market home basically or to the residence in an effort to build business clients by offering a convenient alternative. The days of companies selling products to consumers are coming to an end," Cox said. "The whole element of moving the position from sell to buy is something we're going to be working on over the course of 2015 and beyond: how to engage customers with products and services very differently … the notion of the marketing funnel marketing fundamentally changes. It becomes much more about a lifecycle, that circular notion of over time — how do we catch people, using data, and actually help them in the moment?"    Pricing and Distribution 

Smart brands will continue to create campaigns through this connected-consumer lens, and the confluence of product, marketing, technology, and other driving functions will be more important than ever -- as it’s this blurring of the lines that will enable these richer consumer experiences. What I propose as an economic certainty so as to rank with pricing, and distribution strategy is the main focus of my advertisement intently increasing my consumer base by firstly offering a cheaper wireless product to what would become a larger share of the marketplace as a small player. That is the trend in all of North America, with a large volume of mergers being caused. With Rogers it happens to be Fido. Fido was originally launched by Microcell Solutions Inc. in 1996 and went on to revolutionize the wireless industry in Canada with a unique approach to pricing, a money-back satisfaction guarantee.  

Market Trends 

As we launch into 2015 with wishes and expectations for the year ahead, one thing is clear: We're in the midst of a global transformation as more and more people are moving from the offline and disconnected world to being constantly connected. Consumers all around the world are adopting smart devices at an astounding pace, opening up more and more opportunities to engage in new ways –changing the way we interact, entertain, educate and shop. And that pace is expected to continue with 50 billion connected devices projected by 2020. Things as simple as e-commerce trends like retail device scanning that will further leverage the barcodes that shoppers will then often scan with their mobile devices. That can mean stores and brands that are better equipped to keep customers engaged, drive sales, and increase customer loyalty and retention. "Retailers now recognize the power of barcode scanning in the context of high performance and reliable native mobile applications," said Samuel Mueller, chief executive officer at Scandit. "We expect the trend of mobile-enabled commerce to continue throughout the 2014 holiday shopping season and into 2015 and beyond." 

Implications or Risk Factors 

Developers will increasingly feel pressure to cut back on building mobile apps with data collection that's unnecessary for core functionality. "Examples such as a flashlight app that taps a user's geo-location and accesses user's cameras and their calendars are raising some red flags," said Domingo Guerra, president and co-founder of App-thority. "The argument by developers, that they need to monetize, will increasingly hold less water as enterprises and users recognize the true cost of 'free' apps and require more transparency and stronger reasoning from developers … Developers that recognize this trend will be able to differentiate their app in a sea of competition by offering better security and privacy than their competitors."  

Planned Response With global technology brands OTT 

I am a firm believer that the only thing that happens to change things in my personal world is my change in perception about it. (Change itself) Thus the responsiveness to any changes and tenacity around the innovative business model must matter to managers, entrepreneurs and academic researchers for several reasons. First, it represents an often underutilized source of future value. Second, competitors might find it more difficult to imitate or replicate an entire novel activity system than a single novel product or process. Since it is often relatively easier to

undermine and erode the returns of product or process innovation, innovation at the level of the business model can sometimes translate into a sustainable performance advantage. Third, because business model innovation can be such a potentially powerful competitive tool, managers must be attuned to the possibility of competitors’ efforts in this area. Competitive threats often come from outside their traditional industry boundaries.  

THE COMPETITION Competitors and type of Competition There has always been a demand for the latest technological advances in cellular and wireless in Canada. We are third in the world as consumers behind Great Britain and the United States. Now with more competition and leverage on smaller wireless providers because of more affordable communications. There seemingly were a handful of carriers 5 years ago, and now across Canada there are dozens each lobbying and trying to bid for consumers by offering lower prices on phones and rates. What is diametrically appears here is that with the smaller players is that if you go by just numbers alone over time you can't not be profitable in this manner of business model as well. The large 4 or more providers in Bell, Virgin, Rogers, and Telus charge higher prices and compensate with an obligation to a 2 year contract. There is pay as you go but it is scary expensive. With New Age Wireless Solutions I would prefer to reach a smaller segment of the population with a limited budget and charging a competitively lower rate. These obligations are not temporary or partial to change. In propelling the network that builds it's reputation on making less money off of more people instead of being compliant to a board of shareholders. The main villain in the marketplace that I am willing to compete with is the prepaid 7/11 type cell phones that grab the unassuming buyer to a cheaply made phone and then charging huge airtime rates. http://www.comparemyrates.ca/cell-phone-plans/british-columbia/  

Competitors' Strengths and Weaknesses       

The major players: Canada’s wireless carriers offer coverage to more than 99% of Canadians. (CRTC, Communications Monitoring Report, 2014) There are currently more than two dozen wireless service providers in Canada, including national carriers and their subsidiaries, regional carriers, urban-centric providers, and numerous high-profile resellers: Bell, Bell Aliant, Chatr Wireless,Cityfone, CityWest, EastLink, Fido, Ice Wireless, KMTS Mobility, Koodo Mobile,Lynx Mobility, MTS, Mobilicity, NorthernTel, PC Mobile, Petro Canada Mobility,Primus, Public Mobile, Rogers Wireless, SaskTel, Sears Connect, 7-Eleven Speak Out

Wireless, Sogetel, TBayTel, Telebec, TELUS, Videotron, Virgin Mobile, Wightman Telecom and Wind Mobile The edge or advantages to some of the smaller companies is in getting reduced affiliate rates as authorized dealers being paired up with the larger flagship provider. As in one example Rogers and Fido being coupled. I am looking to build a network that will foster relationships within as I am in consideration of other financial avenues in a elaborated start-up as this.

Competitive Advantages 

I have learned a valuable lesson in promoting an honest and ethical business practice. If I can promote in this way it will always allow for positive feedback and a valuable relationships with the people I serve. What I can bring that is different to a sustainable platform in addition is specialized allowances and equipment for disabled clientele. I have worked with recently and it is really a matter of building consumer confidence through trust. I can take time for specialized adaptations and my technical right arm can be unequivocally valuable in this area as well. The principles of sound etiquette and preference in no way precludes the fact that the customer is priority one. I also am "mobile" most times and can bring the store to wherever the buyer wishes. This may or may not be the case for technical repair issues. I want to build a strong contributor at the accordance of making record of all failures and hopefully some success.   I have import contacts with a variety of suppliers from Hong Kong for competitive rates on phones and assesories. i.e. "Lamyik Telecom"  

 If you are a start-up and do not yet have clients or suppliers you should still contact potential clients and suppliers and include letters of intent and market research information to help show your sales potential. Customers 

 

NAME\ADDRESS 

TERMS  PRODUCT/SERVICE 

1  Chris

Monthly  Business Bundle 60 Plan 

Hooks 

2  John Crosman 

Monthly  BusinessBundle 60 Plan 

3  Jorge F Gomes 

Monthly  BusinessBundle 60 Plan 

4  Craig Brown 

Monthly  Business Bundle 60 Plan 

ADDITIONAL INFORMATION 

All 15 clients are on month to month flex BusinessBundle 60 Shared Data Plan. (11 not listed here)  Suppliers   N

AM

TERMS  PRODUCT/SERVICE 

E\ADDRESS 

1  Blackapple Cellular  Victoria BC 

Notarized Dealer  IT Tech Repairs Service And Supplies 

2  Rogers

Notarized Dealer and Partner 

All Wireless Supply Service and Technical Support. 

Communications  

3  Tesseract 2.0 Computers Store 

Dealer and Agent   Some IT And Network Software Sales 

4  Mobi

Dealer  Software and Phone Accessories 

le Snap 

5  T-Booth Wireless  

Consultation Services  Network Administration. 

ADDITIONAL INFORMATION 

More wholesale wireless parts, software, and repair shops not listed here.  Advertising & Promotion 

I mainly advertise on social media sites and applications because they are very efficient, very inexpensive, and effective in reaching hundreds of thousands of possible clients who are online now in the forefront. Within just one ad-campaign on facebook I hit a demographic of Victoria and Vancouver with my ad and was exposed to a possible network of 150,000 to 200,000 within an expense of $2.00/day. Within the parameters of building a website I have basically used Wix.com as a host for now just to outline what I would like to emulate when designing a dynamic and bold domain.  www.newagewirelesssolu.wix.com/newage   Pricing & Distribution       

All pricing will mainly cut the inflated costs of mainline sectors of the open marketplace by most dealers. I can determine a bottom line that has to be

workable and adjusted very efficiently as I must use a cost and pricing analysis to make noise in the industry. I don't pretend to be anything close to the bigger companies in Canada. All I can prospectively seduce is that by introducing options that are favorable I will assume a sustainable ROI and New Age Wireless Solutions can contently procure its fresh and dynamic future. Customer Service Policy       

All hardware sold comes with available insurance from distributor in the form of device protection plus. All prices are negotiable and if a customer finds another coupon, sale receipt, and or policy it will always be considered in favor of that client. Any such favorable circumstances will thus be in effect. I am here with a business mind, and a vision to make a difference. With changes comes challenges but with that primarily there is a formula for success. I truly believe that all my experiences with customers is a chance to learn something that might not be valuable now but in time it stands out immaculately.