Raj Shakyawar

Copywriter

Saffola Masala Oats

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The Brief

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A healthy-tasty

snacking option

Concept

Awareness: Motion sensor Billboard- Screen 1

Screen 2

Screen 3

Awareness: Corporate Activity

Engagement: Mobile Game - bEAT it!

Game over!

Engagement idea 1

Engagement idea 2: Dabbawalas

Engagement idea

Sustenance: Event Standee

Sustenance: SMO Fit-foodie Centre

Fit-foodie app

Pears

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The Brief

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•I shall remain…

Concept

Pears Digital TVC Lyrics

Pre-launch

Pre-launch

Pre-launch

Song Launch

Interactive digital banner

Microsite

Twitter page

Youtube channel

Ad 1

Ad 2

Outdoor branding

Outdoor branding

Mall activity 1

Mall activity 2

Mall activity 2

Mall activity 3

Engagement idea 1

Engagement idea 2

Engagement idea 3

Engagement idea 4

Bhau Daji Lad

Museum

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The Brief

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The journey

through time

Concept

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Visitor Home

Student Home

Investor Home

Partner Home

Look 2: Home

Student Profile

Rama Group

Real Estate

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The Brief

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Add more hours to life

Concept (1 of 3)

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Awareness:

Print Ad 1

Awareness:

Print Ad 2

Awareness: Outdoor ad

VO Mood/Tone/Situation 1 28 hours a day?

Have you lost it? Fool!

A stern voice, a man in his 50s, a nagging boss (a Hari Sadu personality)

2 1 divsache atthavees tas? Shaalet ja parat!

A middle-aged woman, in a

typical Punekari Marathi tone,

shopping alongside a busy

street.

Radio Ad

3 Atthais ghante? 1 din mein? Bhai 2 baar gin chuka hoon, 24 hi hote hain.

A young guy, a casual

rejective tone, talking to a

friend in the canteen/sports

field.

4 Ek din mein atthais ghante? Ade Chariya hai kya?

An irritated middle-aged man,

in a typical Sindhi tone, busy

store.

MVo: It’s true! Now live close to your workplace and add a few more hours to your day by saving your exhaustive travel time. Find more time for yourself and don’t let your life pass by you. NYSA, a Rama Group project with 1, 2, 2.5 & 3 bhk luxury apartments amidst nature and fresh air, at a walking distance from Hinjewadi IT park, Pune. For more information call 9898989898 or SMS ‘Nysa’ to 1800110001, today!

Radio Ad

Sustenance: Print Ad