my space deck

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My Space Advertising


Advertising Opportunities include:

Home page takeovers – overlays, roadblocks, skins

Banner ads – ROS on content channels

Sponsorships – Online music video overlays, pre-roll billboards, custom opportunities

Offline event sponsorships – concert sponsorships with co-branded promos

Beyond Advertising:

Create a branded community on MySpace

MySpace Advertising Opportunities

MySpace is an online community that allows users to meet their friends, their friend’s friends, share photos, journals and interests and grow their network. MySpace houses a large inventory of entertainment for its users including music, music videos, as well as original, licensed (off-TV) and user-generated video programming.

MySpace approaches advertising as a typical online portal, with standard ads, home page takeovers and custom sponsorships available. MySpace ads can be “hyper-targeted” by user interest, geography or demographics.


MySpace Advertising Opportunities: Home Page Takeover

Standard Roadblock

• 100% share of voice for a day

• 300x250 Medium Rectangle near login box and key content

• Optional 620x50 Companion Strip unit remains visible below the fold

Marquee without Skin

• Larger 960x250 unit


Marquee Roadblock and Skin Marquee Roadblock and Overlay

• Dominates home page

• Larger 960x250 unit with static or animated skin


• Takes over home page

• Overlay launches automatically (1x/day/user frequency cap)

• User may initiate subsequent exposures

• Can include animated or static skin


MySpace Advertising Opportunities: IAB Standard Ads


MySpace Advertising Opportunities: Content Sponsorship

Toyota Tuesdays Download (free song)McDonald’s Dollar Menu Music Video

Overlay/pre-roll Billboard

my space deck

Documents

myspace ads

myspace approaches advertising

home page takeovers

larger 960x250 unit

friends friends

online community

animated skin

static skin