n ew blue book ii c a - pr newswire...5 blue book new-car market report june 2013prius sales...

Automotive Insights from Kelley Blue Book

BLUE BOOK Market Report JUNE

2013

Natalie Kumaratne | Public Relations Coordinator949.267.4770 | [email protected]

Brenna Robinson | Public Relations Manager949.267.4781 | [email protected]

Kelley Blue Book Public Relations Contacts:

In This Issue:

Joanna Pinkham | Senior Public Relations Manager949.268.3079 | [email protected]

NEW-CAR MARKET ANALYSIS:

Sales Bounce Back, Seasonally Adjusted Annual Rate (SAAR) Jumps to 15.3 Million in May

NEW-CAR MARKET ANALYSIS Sales Bounce Back, Seasonally Adjusted Annual Rate (SAAR) Jumps to 15.3 Million in May

Compact Crossovers Post Biggest Ever Month of Sales

Full-Size Pickup Truck Sales Making Year-Over-Year Gains, Thanks to Improved Construction Numbers

Subaru Has Best Month Ever

More Model-Year 2014 Units Appearing on Dealer Lots

Toyota Camry Sales Down, Honda Accord and Ford Fusion Post Big Gains

New MAZDA6 Tries to Turn Around Slow Sales Start in 2013

Prius Sales Continue to Climb

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Daily Sales Rate Highest Since May 2007

2007 2011 2012 2013

Source: Kelley Blue Book Automotive Insights

Chintan Talati | Senior Director, Public Relations949.267.4855 | [email protected]

9.6%

8.0% 7.3%

4.2%

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Jan-13 Feb-13 Mar-13 Apr-13 May-13

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Sales Growth Rebounds in May


• Aftersalesgrowthslowedlastmonth,inMay2013,SAARreturnedabove15millionwith8.1percentyear-over-yeargrowth

• Withconsumerconfidenceontheupswing,KelleyBlueBookexpectssalestoremainstrongthroughthesummermonths.

Industry growth once agaIn was drIven by strong pIckup and compact crossover sales, whIch were both more than 20 percent above may 2012,” saId alec gutIerrez, senIor market analyst for kelley blue book. “trucks have benefItted from a rebound In new home constructIon, whIle small crossovers have grown In demand as fuel-thIrsty suvs have fallen out of favor.

-Alec Gutierrez

CAREDITION

NEW

2 BLUE BOOK New-Car Market Report JUNE 2013

NEW-CAR MARKET ANALYSIS:continued

Compact Crossovers Post Biggest Ever Month of Sales

Full-Size Pickup Truck Sales Making Year-Over-Year Gains, Thanks to Improved Construction Numbers

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Compact Crossovers Gain Market Share in 2013

2011 2012 2013


• At183,319units,morecompactcrossoversweresoldinMay2013thaninanymonthbefore.Salesincreased21.2percentfromlastyear,andareup18.9percentfortheyear.

• Marketsharefellslightlyfromlastmonthto12.7percent;however,theyear-to-datetotalof12.4percentshareismorethanafullpercentagepointhigherthanlastyear.

“Transactionpricesforthecompactcrossoversegmentremainhigh,climbing3.1percentto$26,709,”saidGutierrez.“TherecentlyredesignedFordEscapeandToyotaRAV4ledtheway,withpricesincreasing5.9percentand3.5percent,respectively.”

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100,000120,000140,000160,000180,000200,000


Truck Sales Up 24 Percent in May

2010 2011 2012 2013

Source: Kelley Blue Book Automotive Insights Source: Kelley Blue Book Automotive Insights

• To-datein2013,salesofnewfull-sizepickuptrucksareoutpacingthelastseveralyears. •Totalfull-sizepickuptrucksalesinMay2013were34,344units,or24percenthigher,thanMay2012. •Full-sizepickuptrucksmadeup12.2percentoftotalnew-vehiclesalesinMay2013,comparedto10.6percentinMay2012.

“Salesoffull-sizepickuptrucksareupfrompreviousyearsduetotheimprovedhousingandconstructionsectors,”saidGutierrez.”TherecentlyredesignedRampickupandupcomingGMtruckredesignswillhelptokeepsalesstrong.”

Make Model May-13 YTD 2013 YOY % ChgYTD YOY %

ChgFord Escape 29,123 127,932 26.2% 29.7%Honda CR-V 27,298 119,191 8.4% -3.4%Chevrolet Equinox 22,918 102,752 13.2% 14.0%Toyota RAV4 20,780 80,734 8.0% 8.6%Nissan Rogue 17,333 63,533 44.7% 4.4%Subaru Forester 10,068 40,578 37.5% 35.9%GMC Terrain 7,847 42,617 -10.5% 9.8%Mazda CX-5 7,128 31,201 79.4% 171.8%Jeep Patriot 6,636 31,425 12.6% 15.9%Subaru XV Crosstrek 5,295 20,438 New New

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Trucks Gain Market Share in 2013

2010 2011 2012 2013


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Total Housing Units Started and Under Construction

2013 Starts 2013 Under Const2012 Starts 2012 Under Const

Source: U.S. Department of Housing and Urban Development, May 16, 2013

• Thetotalnumberofnew,privatelyownedhousingunitsthatbeganconstructionwasup13.1percentattheendofApril2013comparedtoApril2012.

• ThetotalnumberofnewprivatelyownedhousingunitsunderconstructionattheendofApril2013was30.4percenthigherthanattheendofApril2012.




Subaru Has Best Month Ever

More Model-Year 2014 Units Appearing on Dealer Lots

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2007 2008 2009 2010 2011 2012 2013

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Subaru Sets Sales Record in May

Source: OEM Press Releases

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MY2014 Inventory on the Rise

MY2012MY2013MY2014

Source: AutoTrader.com Listings

• SubarusetitsbestmonthlysalesrecordinMay2013,withtotalsalescominginat39,892units.• SubarubesteditsMay2012salesfiguresby34.2percent,whileincreasing21.1percentmonth-over-month,puttingthebrand’stotalsalesfortheyear

(todate)at165,362units.• ThisranksSubaruNo.11amongbrandsforMay2013new-carsales,andNo.12intotalsalesyear-to-date.

“SubarusaleshavebeenbolsteredbyincreasedinterestintheredesignedImpreza,aswellastheall-newSubaruForester,”saidGutierrez.“Withsomuchavailableinthewayofnewproduct,KelleyBlueBookexpectsSubaru’sstrengthtocontinue.”

• InMay2013,model-year2014vehiclessurpassedmodel-year2012fortotalnumberofvehiclesininventory.

“Inventorylevelssuggestconsumersshoppingforanew2012vehiclearegoingtohaveadifficulttimefindingoneasinventorydepletes,”saidGutierrez.“However,greatdealsmaybefoundasdealersarelookingtomakeroomontheirlotsfortheincoming2014modelyear.”

• Forexample,consumerslookingforafull-sizesedanmaywanttoconsiderthe2013ChevroletImpala,sinceanew2014isjustaroundthecorner.• The2013modeliscurrentlyavailablewithupto$4,000incashoffersand/or0.9percentfinancingforupto

72months.Model-year2013vehicleinventorylevelsappeartohavereachedtheirpeakinMay,andKelleyBlueBookexpectslevelstobegindeclininginJuneasmanufacturersramp-upproductionof2014model-yearvehicles.


Toyota Camry Sales Down, Honda Accord and Ford Fusion Post Big Gains

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Camry Losing Sales to Competition

20122013


New MAZDA6 Tries to Turn Around Slow Sales Start in 2013

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MAZDA6 Posts First Sales Increase in 2013

2012

2013



• AlthoughtheToyotaCamryremainsthesalesleaderofthemid-sizecarsegment,totalsalesfortheyeararedown5.5percent.• Thetwovehiclesthathavesignificantlyimprovedtheirsalesin2013aretheHondaAccordandtheFordFusion.AccordandFusionsaleshave

increased22.9and21.7percent(respectively)thisyearasaresultof2013redesigns.

“Notallredesignsareperforminguptopar,”saidGutierrez.“ThenewChevroletMalibureceivedalukewarmreceptionlastyearandsalesaredown18.4percentin2013.Inresponse,GMislaunchingarefreshforthe2014modelyear,hopingtoregainsomeofitslostmarketshare.”

• TheMAZDA6haspostedslowsalesinmostof2013,down25.6percent.However,salesinMaywere34.5percentabovetheAprilnumbers.Theslowfirstquarterlikelywasduetoconsumerswaitingforthe2014redesign,whichbecameavailableinApril.

wIth the new 2014 mazda6 model now avaIlable, sales should vastly outpace last year’s numbers In June and through the second half of the year. however, stIff competItIon wIthIn the mId-sIze car segment wIll make any large volume gaIns dIffIcult for mazda.

-Alec Gutierrez


Prius Sales Continue to Climb

15,772 17,812

22,140 19,889

23,522

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Prius Sales Continue to Climb in 2013



• DespiteadeclineinthemonthofApril,ToyotaPriusnew-carsalesreboundedinMay2013toreachitshighestmonthlysalesfigureinmorethanayearat23,522unitssold.Thisamountedtoa9.5percentincreasefromlastMay.

• Intotal,99,135unitsinthePriusfamilyhavebeensoldin2013.However,thisfigureisstilldown7.8percentfromlastyear.Thiscanbestronglyattributedtolowerfuelcosts,whichare10centscheaperonaveragein2013.

“ThePriusalsohasfacedcompetitionfromelectricvehicles,whichhaverelieduponaggressiveleaseoffersinrecentmonths,”saidGutierrez.“Forexample,theNissanLEAFcanbehadfor$199amonthfor36monthswithonly$1,999down,makingitatrulycompellingofferingforthoseseekingtoreducefuelexpenses.”

The statements set forth in this publication are the opinions of the authors and are subject to change without notice. This publication has been prepared for informational purposes only. Kelley Blue Book assumes no responsibility for errors or omissions.

About Kelley Blue Book (www.kbb.com)

Foundedin1926,KelleyBlueBook,TheTrustedResource®,istheonlyvehiclevaluationandinformationsourcetrustedandrelieduponbybothconsumersandtheindustry.Eachweekthecompanyprovidesthemostmarket-reflectivevaluesintheindustryonitstop-ratedwebsitewww.kbb.com,includingitsfamousBlueBook®Trade-InandSuggestedRetailValuesandFairPurchasePrice,whichreportswhatothersarepayingfornewcarsthisweek.Thecompanyalsoprovidesvehiclepricingandvaluesthroughvariousproductsandservicesavailabletocardealers,automanufacturers,financeandinsurancecompaniesaswellasgovernmentalagencies.KBB.comprovidesconsumerpricingandinformationoncarsforsale,minivans,pickuptrucks,sedan,hybrids,electriccars,andSUVs.KelleyBlueBookCo.,Inc.isawhollyownedsubsidiaryofAutoTraderGroup.

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n ew blue book ii c a - pr newswire...5 blue book new-car market report june 2013prius sales...

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