napcp april newsletter 2016

N A P C P N e w s l e t t e r A p r i l 2 0 1 6 | 1

Industry News &Announcements,

Workshops,Updates andmuch more!

INSIDESee the newest items inthe NAPCP Store!

N A T I O N A L A S S O C I A T I O N O F P R O F E S S I O N A L C H I L D P H O T O G R A P H E R S

LATESTThe

A P R I L 2 0 1 6

FeaturingKeri Meyers of

Keri MeyersPhotography

B Y NA P C P

I N S P I R ED

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The arrival of April may mean great weather and endless fun, but it also

means it’s time for spring cleaning. As you get into the nitty gritty, don’t forget to

focus on your business too. Rid yourself of any practices that aren’t working and

revitalize your plans to ensure great success for the future!

Step one is simple – finalize a spring marketing plan. If you haven’t gotten

around to it yet, have no fear! The new Spring Postcard Marketing Pack is online

in the NAPCP store and is a great tool to use with Mother’s Day sessions, spring

mini-sessions and other photography events you have planned for the coming

months.

Looking even further ahead, we invite you to save the date for the next

Gathering on May 11. Being plugged in to your local NAPCP group and participating

in photography fellowship will provide both inspiration and encouragement –

two things any successful businessperson needs. Topic details will be announced

soon, but be prepared for an interactive session!

If you want to learn a thing or two about how to really excel at being plugged

in, this month’s featured photographer knows a thing or two! Specializing in

newborn portraits, we are delighted to introduce Keri Meyers of Anthem, Ariz.

A teacher by trade, Meyers uses her nurturing foundation to make each client

and session feel special and rewarding. In addition to being her own boss and

an active member of NAPCP, she’s a mom to two young boys (and dog Silver!),

running enthusiast and lover of the outdoors!

Enjoy this month’s issue, friends!

Hello friends!

Cheers!The NAPCP Team


Pg. 6...............Featured Photographer: Keri Meyers

Pg. 22 ............................Camera Bag Essentials

Pg. 29.............................Apply For Membership

Pg. 30..............Video Interview Series: Sarah Petty

TABLE OF CONTENTS

Pg. 4 ..............................NAPCP GatheringsPg. 5 ..............................News & Announcements


#NAPCPGATHERINGS

Don't forget to mark your calendars for next month's #NAPCPGATHERINGS. We are

looking forward to seeing you all there! Click here for more information about our

ambassadors and to stay updated on locations in your area.

S A V E T H E D A T e | M a y 1 1 t h


NEWS & ANNOUNCEMENTS

We hope that everyone will continue

to partake in our NAPCP Facebook

Community page! Join now and get

involved with the latest discussions,

trending topics, news and updates,

and much more! Click here to

request to join today!

Facebook Community

If you are in the market for fresh,

new photography templates and

creative client gifts, be sure to hop

on over to the NAPCP store! We are

constantly adding new products to

help make the design side of your

business a little less stressful! Did

You see our Spring Art Prints and our

Spring Postcard Pack? Click here to

get yours now!

Napcp Store


FEATUREDPHOTOGRAPHERK E R I M E Y E R S

Images by Keri Meyers of Keri Meyers Photography

N A P C P N e w s l e t t e r A p r i l 2 0 1 6 | 7N A P C P N e w s l e t t e r A p r i l 2 0 1 6 | 7


his month’s featured photographer is Keri Meyers of Keri

Meyers Photography! A former teacher turned entrepreneur,

Meyers is one of the most highly sought-after newborn

photographers in her field. Her client list includes celebrities

such as Vince and Kayla Vaughn, Megan Fox and AJ Cook. In

addition to running her own business, she is a co-founder

of Newborn Photography, an online community dedicated to

supporting and encouraging newborn photographers across

the world. In her free time, she enjoys running, family time

and being a self-proclaimed Starbucks addict.

T

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1. Started photographing? In High School

2. Officially opened business? 2008

3. Favorite camera? Nikon D700

4. Lens of choice? 35mm for studio, 70-

200mm and 16mm fisheye outdoors.

5. Favorite Lab? Millers

5. Favorite Framer? Organic Bloom

BEHIND SCENES

Keri Meyers

AT A GLANCE WITH

N A P C P N e w s l e t t e r A p r i l 2 0 1 6 | 1 1

6. Favorite subject to photograph? Newborns and expecting mothers.

7. Favorite musician? Tim McGraw

8. Favorite movie? Hope Floats

9. Recent Favorite Read? Who has time to read?

10. Favorite Client Product? Millers Signature Albums

11. 3 things you can't live without? Family, outdoors, and running.

BEHIND SCENES KERIMEYERSAT A GLANCE WITH

F L I P T H E P A G E F O R O U R E X C L U S I V E I N T E R V I E W W I T H K E R I !


Tell us your story. How you started your photography, brand, and how your

business has changed since you began. My journey with photography started in

high school. I took a class and fell in love with it. I didn’t do much with it other

than just snap pics for myself. I love being outdoors and taking in beautiful

landscapes, so that was my first photography passion. It was always a hobby as

my full time job was teaching a classroom of 5th graders.

After the birth of my first son in 2007, like many, I fell in love with photographing

him. Then 14 short months later my second son came along and I decided to take

time off from teaching to stay home with my boys. This time not only allowed

my to be with my boys, but it also gave me the opportunity to really explore my

new passion for photographing babies and children.


It wasn’t long before I was taking on part time sessions. I officially started my

photography business in 2008 and never went back to teaching grade school.

When I started my business I dabbled in weddings and seniors, but very

quickly realized that my niche was newborns, maternity and children. After a

couple of years in business I started getting inquiries for mentoring. I started

mentoring photographers from all over the world in 2010 and continue to do

so in my Phoenix studio as well as through my Online Newborn Mentoring.

I’ve met many wonderful photographers through mentoring, many of whom

have turned into great friends.

In 2012 I cofounded NewbornPhotography.com, a community for newborn

photographers, with friend and business partner, Jennifer Blakeley. Jennifer

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came to mentor with me and we became fast friends. It is so rewarding

for us both to help other photographers grow through this wonderful and

positive community.

You have celebrity clients. Tell us about how doing business might

be different with these families. Jennifer and I work together (www.

keriandjen.com) to photograph celebrities. It is much easier and less

stressful to work as a team to photograph these high profile clients. We offer

newborn, maternity and children’s portraiture for our celebrity clientele.

We typically fly to them and photograph them in their homes and/or on-

location near their current working environment. Our celebrity clients are

a joy to work with and we treat them just as we would our non-celebrity

clients. While they may be celebrities, they are no different than other new

parents trying to figure out life with a new baby. Many of our clients allow

us to share their images, while others prefer to keep them private, which

we complete respect and understand in their line of work. Some of our

past clients include AJ Cook (Criminal Minds), Megan Fox (Teenage Mutant

Ninja Turtles), Donald Trump Jr., Ian Zeiring (Sharknado), Simon Helberg

(Big Bang Theory) and Vince Vaughn.

Part of your business is in product: actions, tutorials, templates. Will you

tell us a little bit about how you expanded your business in this way? I

started my online shop shortly after I began mentoring. It started with

actions and then grew into templates, overlays, and more. I love using

my actions because it really speeds up my workflow. I have worked with

some great designers over the years to create some really fun templates for

photographers. It’s just one more creative outlet for me.

What are some of your personal and professional goals this year?

Professionally, I want to continue to grow my clientele and develop more

meaningful relationships with my clients. I moved from Seattle to Phoenix

nearly two years ago and left behind a wonderful clientele. Moving to


Thank you so much Keri!

Phoenix meant building a whole new clientele, but it has been a great move for

both my business and our family.

Personally, I want to be the best mom, wife and friend I can be. I want to create

memories with my husband and family. With our busy lives and social media,

we often lose that real and authentic connection with others. My goal is nurture

the friendships that I have and take time to show others how much I appreciate

them.

To see more of Keri's work, please visit her site here!

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F O R M A I N TA I N I NG A W O R K- L I F E B A L A NC E | BY K E R I M E Y E R S

Three Tips

1- Family First. Don’t be afraid to say no to bookings, speaking engagements,

meetings, etc. if it is going to keep you from important family time or

events. My husband and I try to schedule time away for our family as often

as we can. Our kids are only going to be young for so long and we want to

create as many memories together as we can.

2- Schedule time for YOU. Make time to do things for yourself that doesn’t

involve work. Get your nails done, read a book, go hiking, spend time with

friends, etc.. For me, it’s running - running keeps me sane.

3- Stick to work hours. Set work hours and stick to them. It is too easy

to get sucked into work with it being so easily accessible. I try not to

schedule sessions on weekend (unless it is unavoidable) as that is our only

uninterrupted time together as a family.


BODY: NIKON D700 | LENSES: 70-200MM 2.8, 24-70MM 2.8, 60MM 2.8, 35MM 1.4, 16MM 2.8 | BAG: KELLY MOORE "TWO SUES"EXTRAS: BABY SHUSHER, HAND SANITIZER, IPHONE, IPHONE STAND, JOURNAL & PEN, BUSINESS CARDS, CAMERA STRAP - MADE WITH LOVE SCARF STRAP


CAMERA BAGESSENTIALSW I T H K E R I M E Y E R S

BODY: NIKON D700 | LENSES: 70-200MM 2.8, 24-70MM 2.8, 60MM 2.8, 35MM 1.4, 16MM 2.8 | BAG: KELLY MOORE "TWO SUES"EXTRAS: BABY SHUSHER, HAND SANITIZER, IPHONE, IPHONE STAND, JOURNAL & PEN, BUSINESS CARDS, CAMERA STRAP - MADE WITH LOVE SCARF STRAP

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BEHIND SCENESWe asked Keri to give us a peek into her busy day to day life with a few of her favorite Instagram captures. Enjoy a behind the scenes look at some of her favorite moments!

BEHIND SCENES WITHKERI

MEYERS

We asked Keri to give us a peek into her busy day to day life with a few of her favorite Instagram captures. Enjoy a behind the scenes look at some of her favorite moments!


NEW

C L I C K H E R E TO V I S I T T H E N A P C P STO R E

O U R S P R I N G

M A R K E T I N G B U N D L E

I S F U L L O F P R O D U C T S

T O K E E P Y O U

C E L E B R AT I N G ' T I L

S U M M E R !

PostcardPack

SPRING


H O O R A Y F O R S P R I N G

M A R K E T I N G B U N D L E

Art PrintsFRESH

After the success of our Fall Marketing pack, we’re launching a Spring

and Summer inspired collection dedicated to engaging your returning

clients. Our friends at Artifact Uprising have partnered with us on these

templates to make unique, customized and memorable marketing pieces

to remind your clients to book this Spring. Check them out here!

2 8 | N A P C P N e w s l e t t e r J a n u a r y 2 0 1 6A L I C I A C A I N E J E F F S H I N A B A R G E R S A R A H L A N E

please visit napcp.com or email us at [email protected] with questions or inquiries.

MembershipInterested in applying for

membership? Learn more

about the benefits of a NAPCP

membership on our site!

Directory

Looking for a photographer in

your area? Visit our exclusive

NAPCP Member Directory on

the site today!

DIRECTORYAPPLY NOW

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NAPCPIssue 42

napcp april newsletter 2016

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