nashville media kit - activa...
TRANSCRIPT
The Largest Spanish Radio Network In The South East
www.activanetwork.com
Charlotte Greenville Raleigh, NC Kansas City Piedmont Triad, NC Nashville, TN Richmond, VA
Charlotte GreenvilleSpartanburg
RaleighDurham, NC
Kansas CityMetropolitan
GreensboroWinston SalemHigh Point, NC
MiddleTennessee
RichmondPetersburg
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NETWORK PRESENTATION
NASHVILLE MEDIA KIT
TBLC MEDIA
PROVEN FORMAT WITH THE #1 SHOWS AND CURRENT HITS
NETWORK FOCUSED ON ENTERTAINMENT AND COMMUNITY THRU BROADCASTING, DIGITAL, MOBILE APPs, STREAMING AND LOCAL EVENTS
FM/AM COVERAGE THROUGHOUT THE SOUTHEAST
7 MARKETS AND 14 STATIONS
THE LARGEST SPANISH BROADCAST NETWORK IN THE SOUTHEAST WITH 14 RADIO STATIONS
Charlotte
GreenvilleSpartanburg
RaleighDurham, NC
Kansas CityMetropolitan
GreensboroWinston SalemHigh Point, NC
MiddleTennessee
RichmondPetersburg
24/7 LIVE STREAMING,REACHING OVER 300K
ANYWHERE AT ANYTIME
Desktop 62KiOS 12K
Android 22KTunein 18K
NASHVILLEMIDDLE TENNESSEE & SOUTHERN KENTUCKY
• 325,000 HISPANICS
• 10% of Nashville population is Hispanic
• 20% of Nashville Metro Schools is Hispanic
• INFORMAL CENSUS: 425,000 HISPANICS
• ANNUAL HOUSEHOLD INCOME: 56K
BROADCASTING. STREAMING. DIGITAL AND MOBILE APP. ADVERTISING. EVENTS
SOCIAL MEDIA
POSTS REACHED
3,539,860
FACEBOOK FOLLOWERS
64,166 LIKES
ONLINE STREAMING AND MOBILE APPs
394,933 IMPRESSIONS
PROGRAMING & MUSIC
EL BUENO, LA MALA Y EL FEOMONDAY – FRIDAY 5A-9A
• #1 UNIVISION AM DRIVE SHOW IN THE COUNTRY
• MAS MUSICA WITH HUMOROUS AND EXCLUSIVE INTERVIEWS
• MUSIC INTENSIVE
• FB FOLLOWERS: 5,619,109
EL SHOW DE PIOLINMONDAY – FRIDAY 9A-12N
• #1 SHOW IN THE COUNTRY
• EL SHOW DE PIOLIN IS ON IN
OVER 50 MARKETS
• FB FOLLOWERS: 2,504,561
EL SHOW DE ERAZNOY LA CHOKOLATA
MONDAY – FRIDAY 4P-7P
• #1 AFTERNOON DRIVE SHOW IN THE COUNTRY
• 65 MARKETS COVERING 84% OF U.S. HISPANICS
BROADCASTING. STREAMING. DIGITAL AND MOBILE APP. ADVERTISING. EVENTS
ACTIVA: LOCAL TALENT
HEYSEL De AQUINO
MONDAY – SATURDAY6A-11A
FERNANDA GUERRERO“LA CHINA”
ACTIVA 2 DE NASHVILLE“LA CHINA” & “EL COMPA CARLITOS”
MONDAY – SATURDAY12-2 & 2-7P
https://www.facebook.com/Fernanda-La-China-1013940091950360/?fref=ts
RENE CIFUENTES DIAZ“EL PRIMO RENE”
MONDAY – SATURDAY7P-11P
https://www.facebook.com/El-Compa-Carlitos-597677400345310
www.facebook.com/elprimorene.5https://www.facebook.com/heysitand?fref=ts
BROADCASTING. STREAMING. DIGITAL AND MOBILE APP. ADVERTISING. EVENTS
10% of Nashville population is Hispanic20% of Nashville Metro Schools is Hispanic
TBLC MEDIA DOMINATES HISPANIC LISTENERS IN NASHVILLE!
Nielsen Source: This report was created using the following information: NASHVILLE; JUN-Jul16; HISPANIC ALL Metro; Multiple demos used
DAYPART A18-34 A18-49
M-F 6A-10A #1 WNVL-AM / ACTIVA #1 WNVL-AM / ACTIVA
M-F 10A-3p #1 WNVL-AM / ACTIVA #1 WNVL-AM / ACTIVA
M-F 3P-7P #1 WNVL-AM / ACTIVA #1 WNVL-AM / ACTIVA
10% of Nashville population is Hispanic20% of Nashville Metro Schools is Hispanic
Judging by Nielsen’s ratings, only one station can be on top!
That station is ACTIVA!
We are number #1 “It’s MORE than just a slogan!”
Both our audience and our advertisers are number #1
Celebrate this successful summer with us and join Activa! The #1 Hispanic radio station in Middle Tennessee
DON CHETOMONDAY – FRIDAY MORNING DRIVE
STEFANI ALVAREZ“LA TREMENDA”
MONDAY – FRIDAYMID DAY DRIVE
ALBERTO TORRES“EL GUERO”
MONDAY - FRIDAYAFTERNOON DRIVE
FUTBOL DE PRIMERAMONDAY - FRIDAY
6P – 7P
LA RANCHERA: PROGRAMINGBROADCASTING. STREAMING. DIGITAL AND MOBILE APP. ADVERTISING. EVENTS
TBLC MEDIA DOMINATES HISPANIC LISTENERS IN NASHVILLE!
Nielsen Source: This report was created using the following information: NASHVILLE; JUN1MAY16; HISPANIC ALL Metro; Multiple USED; Multiple Demos Used Sorted by Avg. Person
DAYPART A18-34 A18-49
MONDAY THRU SATURDAY6A-7P
#1 TBLC MEDIA COMBO#1 WNVL-AM / ACTIVA#2 WMDB-AM / LA RANCHERA
#1 TBLC COMBO#1 WNVL-AM / ACTIVA#2 WMDB-AM / LA RANCHERA
MONDAY THRU SUNDAY6A-12M
#1 TBLC COMBO#1 WNVL-AM / ACTIVA#3 WMDB-AM / LA RANCHERA
#1 TBLC COMBO#1 WNVL-AM / ACTIVA#2 WMDB-AM / LA RANCHERA
NASHVILLE HISPANIC POPULATION MEDIAN AGE IS 26.5!
10% of Nashville population is Hispanic20% of Nashville Metro Schools is Hispanic
SOCIAL MEDIA
POSTS REACHED
3,539,860
FACEBOOK FOLLOWERS
64,166 LIKES
ONLINE STREAMING AND MOBILE APPs
394,933 IMPRESSIONS
REACHING THE HISPANIC COMMUNITY
NATIONAL HOLIDAYS
We produce community events with live music, food and fireworks that
draw together over 20,000
listeners each year!
SPORTS
We are proud to be the OFFICIAL broadcasting station for the Mexican
National Team!
La Selección Nacional de México
PROGRAMMING
We air the #1 shows in the country such as
Erazno Y La ChokolataEl Show De Piolin
Bueno, La Mala y El Feo
STREAMINGOUR RADIO GROUP GROWS EXPONENTIALLY
EVERY MONTH IN STREAMING AND APPS REACHING OVER 230,000 LATINOS!
BROADCASTING. STREAMING. DIGITAL AND MOBILE APP. ADVERTISING. EVENTS
2014: Fiestas Patrias!13,000 Listeners in Attendance
2015: Back to School Event!4,000 Listeners in Attendance
Charlotte Greenville Triangle, NC Kansas City Piedmont Triad, NC Nashville, TN Richmond, VA
Charlotte & Metro
Area
GreenvilleSpartanburg &
AndersonCombined
The ResearchTriangle Raleigh
Durham, NC
Kansas CityMetropolitan
Area
GreensboroWinston SalemHigh Point, NC
DavidsonMurfreesboro
Franklin MSA, TN
The GreaterRichmond Region
(Richmond Petersburg)
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WE PROUDLY SUPPORT ST. JUDE’S
AND THE IMPORTANT WORK THEY
PROVIDE TO SAVE LIVES!
AMOUNT RAISED
2015: $78,924.00
2014: $81,105.00
2013: $65,820.00