natalie harrower - getting the most out of twitter
TRANSCRIPT
Dr Natalie HarrowerManager, Education and OutreachDigital Repository of Ireland Royal Irish Academy
@dri_ireland@natalieharrower
Social Repository of Ireland
Getting the most out of Twitter
How to increase reach and impact
1. What kind of platform is Twitter?2. Basic protocol3. Social conventions & strategy 4. Tools: time-savers, analytics,
extenders
Types of Platforms
• Exists primarily as a social sharing platform• Specifically for sharing individual A/V• Scrapbooking/curating• Discussion boards • Websites/news sites with social media slant
Types of Platforms
• Exists primarily as a social sharing platform• Specifically for sharing individual A/V• Scrapbooking/curating• Discussion boards • Websites/news sites with social media slant
Social Sharing Platform
• Twitter, Facebook, LinkedIn, Google+, Meetup
• It’s about having something to share
• … and also about networking
• Content and social experience are primary
• Content could be a personal statement (e.g. status), or a link/photo/like/share
Source: http://www.ipsosmrbi.com/social-networking-quarterly-survey-february-2015.html
Other types of platforms
Sharing A/V: YouTube, Instagram, Slideshare,
Vimeo, Flickr, Vine (mobile apps increasing)
Scrapbooking/curating: Pinterest, Scoop.it,
Paper.li, Storify
Discussion boards: Boards.ie, Tumblr, Reddit
Websites/news sites with social media slant:
boingboing.net, journal.ie, reddit.ie
Basic Protocol
• 140 characters max• short lifespan of a tweet• use @username to tag someone (mention)• use #keyword to contribute to a topic (hashtag)• frequently includes a URL• Take care in setting up your profile
Setting up your Profile
Social Conventions: Etiquette & Strategy
• Develop a Twitter ‘personality’• Alter the times of day you post• Practice variety – type and tone• Run a small tweet campaign• Join communities and tag people - #hashtags and
@mentions (note about #events)• Direct traffic back to your website/more info• ***Use pictures***
Example: from ok to better!• Example: I find an article that is relevant to my project, but that also gets
people thinking. E.g. Article in Guardian about how to use the word ‘data’ – plural only, or singular?
a. First try, post the link:
b. Add the title so people know what the link refers to:
Example: from ok to better!c. Shorten the link to make it cleaner: d. Ask a question:
e. Use # to tag some key topics: f. Tag someone to elicit their response (great way to make
friends)
Tools
• Time-savers: Instagram, Hootsuite• Analytics: Tweriod, Klout• Extenders: Storify
Instagram• Popular photo-sharing app• Connects to other social media accounts
Hootsuite• Social Media Management• Allows you to schedule tweets, view multiple accounts
Tweriod : best time to tweet
Klout• Assess your impact on social media• Shows which posts had the most engagement
Storify• Curate & Archive social media
Thanks!
[email protected]@natalieharrower