NatioNal aDVERtiSiNG PRoGRaM

TMTM

WHERE THE BUYING AND SELLING NEVER ENDS...Ferrari

about uS

Established in 1984, duPont REGiStRY™ is the premier marketplace for ultra affluentcustomers and the dominant media for luxury products.

duPont REGiStRY™ has accomplished something no other publication can claim—an environment dedicated exclusively to reaching buyers.

Whether you are an independent or authorized dealership, manufacturer, or luxury brand, duPont REGiStRY™ has delivered results that have helped advertisers across the country grow their business.

let us do the same for yours.

McLaren Automotive

average Household income

Household average Net Worth

average age

Male/Female Ratio

average autos owned

Employment background

average assets

$315,000

$2.2 million

38.1

95.8/4.2

4.35

32.5% Top Management

89.9% Own Investments

Source: Simmons Research

duPont REGiStRY’s™ buyers are...130 times more likely to own/lease a Porsche.

71 times more likely to own/lease a land Rover.

62 times more likely to own/lease a Mercedes-benz.

32 times more likely to own/lease a bMW.

30 times more likely to own/lease a Jaguar.

26 times more likely to own/lease a lexus.

duPont REGiStRY’s™ buyers are active, affluents, and ready to buy.

DEMoGRaPHiCS

Maserati

total Paid Circulation

Subscribers

Monthly Newsstand Readers

Readers Per Copy

77,000

23,183

50,539

2.9

• Newsstand revenue that rivals Car & Driver

• Subscription list of Fortune 500 and Forbes 400 executives, celebrities and entertainers

• available at select newsstands, bookstores and commuter terminals

Source: Simmons Research

duPont REGiStRY™ is one of the widest-circulatedautomotive magazines on newsstands.

CiRCulatioN

Bugatti Automobiles S.A.S.

• Exclusive distribution to locker rooms of the NFl, Nba, Mlb and NHl, and PGa golfers

• Participation at high-end automobile and boat events -St. John’s Concours d’Elegance -Boca Raton Concours d’Elegance -Amelia Island Concours d’Elegance -Winter Park Concours d’Elegance -Pebble Beach Concours d’Elegance -Barrett-Jackson Collector Car Auctions -Fort Lauderdale Boat Show -Miami Boat Show -Palm Beach Boat Show -Annapolis Boat Show -St. Petersburg Boat Show

• targeted end-of-lease list of high-end automobile owners -Aston Martin -Bentley -BMW -Ferrari -Jaguar -Lamborghini -Land Rover -Maserati -Mercedes-Benz -Porsche -Rolls-Royce

• 162 of the busiest private jet centers in North america

• First-class airline seats and lounges

• 5-diamond hotel suites around the globe

duPont REGiStRY™ is distributed to affluent and ultra-affluent consumers.

DiStRibutioN

Porsche

• 28.5% have assets and securities valued over $1 million.

• 9% of readers own or lease a private aircraft.

• 9.3% readers own or lease a private yacht 40’ or larger.

duPont REGiStRY™ readers enjoy an active, affluent lifestyle.

liFEStYlE

Ferretti

LEISURE ACTIVITIES

• 68.6% of readers purchased a watch within the last 12 months.

• 82.2% of readers purchased jewelry for themselves or as a gift in the last 12 months.

• 23.5% purchased jewelry valued at more than $10,000.

• $933,494,000 spent on watches (almost $1 billion).

duPont REGiStRY™ is the most cost-effective publicationtargeting the high-end watch and jewelry marketplace.

liFEStYlE

Ulysse Nardin

WATCHES & JEWELRY

Koenigsegg

average time Spent Reading

average Months Magazine is Kept

-inquired about an advertised vehicle.

-inquired about an advertised product.

-bought an advertised vehicle or product.Source: Simmons Research

Readers spend a significant amount of timereading duPont REGiStRY™.

PRINTbuYER bEHaVioR

81.5% of duPont REGiStRY™ readers took actionin the last 12 months.

2 Hours

6.3

Print thrives among the wealthy.

- 82% of affluents read at least one of 150 print titles.

- ultra-affluents read 25% more than affluents.

Source: Simmons Research

Source: Ipsos MediaCT Mendelsohn Affluent Survey

• 400,000-plus unique visitors per month• 8-plus million page views per month• 11-plus minutes average visit time• 21-plus page views per visit

Source: Omniture

5 million buyers depend on duPontREGiStRY.com™ when purchasing high-end products.

WEBbuYER bEHaVioR

Automobili Lamborghini S.p.A.

duPont REGiStRY™ reaches a broad audienceacross multiple social networking platforms.

Facebook

twitter

Youtube

instagram

SoCial MEDia

autofluence.com

1 million-plus fans

17,000+ followers

4.9 million+ video views

10,000+ followers

- More Facebook fans than Robb Report, Forbes, Motor Trend, Automobile, and AutoWeek

- More twitter followers than Robb Report, Automobile, Cars.com, and ebay Motors

Rolls-Royce Motor Cars

autofluence.com is duPont REGiStRY’s™ blog that is dedicated to reporting the latest news in the automotive world while intertwining the luxury lifestyle.

December 2012

• 40,000-plus unique visitors per month• Visitors from 161 countries

Ferrari

• 360 JEtS• airstream• alishaev bro.• american Watch Co.• aston Martin• aqua Master• audemars Piguet• audi• avantair• aVJEt Corporation• bell & Ross• bentley• blue Star Jets• bMW• bombardier Flexjet• bombardier Skyjet• bovet• breitling• Cadillac• Carl F. bucherer• Cartier• Cellini

NotablE aDVERtiSERS

duPont REGiStRY™ defines luxury advertisers.

• Citation Shares• Corum• Delta airElite• Dewitt• Ferrari• First impressions• Fisker• Flight options• Fraction air• Franck Muller• Franc Vila• Hanhart u.S.a.• Harley Wilke• HD3 Slyde• Hublot• iCoN• iCoN JEtS• Jacob & Co.• Jaguar• Jl audio• lamborghini• land Rover

• lexus• lotus• louis Moinet• Marquis Jet Partners• Maserati• Mcintosh• Mclaren• Mercedes-benz• Net Jets• Newell Coach• orbita• Pagani• Panerai• Patek Philippe• Parmigiani• Piaggio• Polanti Watches• Porsche• Raytheon aircraft• Rolls-Royce• Romain Jerome• ulysse Nardin

looK No FuRtHER

Bentley Motors

For more than 27 years, luxury brands have relied on duPont REGiStRY™ to build their businesses. today, we offer a multimedia platform that includes display ads in our targeted publication, classified ads, complete web marketing programs, and targeted direct mailcampaigns along with special event marketing.

look no further...

TMTM

duPont Publishing, Inc.3051 tech Drive

St. Petersburg, Fl 33716

(800) 233-1731www.duPontREGiStRY.comsales@dupontregistry.com

Where the buying and selling never ends...

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