@JuanVLopez

WEBINARS FOR BUSINESS GROWTH

LEAD CAPTURE, INDOCTRINATION, & SALES

Digital Marketer

@JuanVLopez

What’s A Webinar?

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Quick Poll:Have You Used

Them?Why or Why Not?

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Why They’re (So) Great

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CHEAPMost softwares cost $25-$250/month

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MULTI-USEUnlimited applications

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EASYFor you AND your clients/prospects

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DATA ANALYSISGather custom data from your registrants

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By The Numbers…• More than 60% of marketers use webinars• Average attendance rate is 30% to 40%• Tuesday & Wednesday are best days to host• 30 to 45min+ webinars are preferred• 100% of attendees who stay all the way til the end are qualified leads – ME

Source: Content Marketing Institute

@JuanVLopez

How To Use Them In YOUR Business

@JuanVLopez

Lead Generation• Webinars are popular lead magnet• Build your email list• Indoctrinate a cold audience • Give great content to online crowd

@JuanVLopez

Qualifying Prospects• Mistake: Believing the only way to qualify a prospect is through money• Someone giving you their TIME is almost better• People who are already on your list but haven’t moved to action

@JuanVLopez

Indoctrinate Buyers• Post-sale educational tool• Teach people more about what they purchased• Increases client satisfaction, reduces refunds, engages buyers, builds fans

@JuanVLopez

Educate Internal Staff• Can’t get everyone together for meeting?

Host a webinar!• Easily track attendance and engagement

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Deliverable Program• Many programs are delivered in webinar-style• Instead of fulfilling your offer yourself, pre-record it and fulfill it as a webinar• Gives attendees change to digest on demand

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Sales!• Most popular (over)use for webinar these days are to make sales• Free registration -> Automated reminders -> Good content -> Sales pitch• Successful? Yes. Overdone. YES.• Key? Shine through with great content

@JuanVLopez

Sales! Case Study• Worked with client to host 5-day online event delivered through webinar• Hosted 12 events in 15 months• Brought in more than 800 paid registrants ($97)• Total revenue of more than $1.5 million• Expenses: Webinar software, employee time

@JuanVLopez

Sales! Case Study

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Bonus: Automated Webinars

• Webinar funnels very popular• Automated to re-run based on your registration time• Follow-up email campaigns are automated based on your attendance• Take long time to build out & optimize, but valuable

@JuanVLopez

Automated Webinars – Case Study

• Funnel structure: Quiz -> Webinar reg -> Upsell to small offer -> Sale on webinar• Paid $100,000 per month in Facebook ads• ROI was more than 300% for 12 months• Total revenue of more than $2.5 million• Expenses: Webinar software, employee time

@JuanVLopez

Automated Webinars – Case Study

Basic Funnel Sequence

Case Study Sequence

Lead Magnet

TripwireProfit

Maximizer/Upsell

CoreOffer

Quiz Automated

Webinar

Membership Program

CD Set Upsell

Traffic:Affiliates

or Ads

@JuanVLopez

How To Market Them – Better

@JuanVLopez

Better Marketing• Seminar, NO. Training, Program, Virtual Event YES• Get a refundable deposit – higher attendance• Pre-event homework – commitment• Auto add to registrants’ calendars• Post-webinar segmented follow up

@JuanVLopez

Takeaways:• They’re sooooooo cheap and easy…you can’t afford NOT to use webinars in your business.• Identify: How can I use webinars in my business What makes sense for me & my clients?• Establish a game plan -> Buy a webinar software -> Integrate it into your marketing -> GO!

@JuanVLopez

Want Extra Help?Need digital marketing expertise?

Help with webinars, funnels, email marketing, landing pages, Facebook advertising, copywriting, sales page creation, lead

generation, etc?

$7 To www.paypal.me/juanvlopez = 30-Min Chat!