nestle
DESCRIPTION
this is the presenetation presented by students of shree ram murti smarak international business school group 9 & group 10 in international business . i am very thankful to our professor ekta rastogi for proTRANSCRIPT
SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
NESTLE AND DRIVERS OF
INTERNATIONAL BUSINESS
SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
PRESENTATION OVERVIEW
GROUP 9 GROUP 10GAURAV KUMAR VIKRANT ARORARAVINDRA VISHVAKARMA YATISH MITTALRAHUL SINGH ARUN JOSHIRAHUL CHAWLA AMIT KUMAY
YADAVSUMIT KUMAR SUDHIR KUMARMANISH KUMAR RAJNISH KUMAR
SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
Definition and Meaning •To move about in one's place, like a bird when shaping the interior of her nest or a young bird getting close to the parent; as, a child nestles
•To cherish, as a bird to her young.
INTRODUCTION
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• It is like when a mother bird provide food and care of her babies in her nest, in the same way nestle take care the babies just like their mothers.
• In the second definition CHERISH means to be attached , mother always to be with their babies just the same way nestle to be with us.
SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
• Nestle was founded in 1866 by Henri nestle.• It’s headquater is in “vevey” Switzerland.• It is the largest food and nutrition company in
the world.• It’s first product was for babies and it also
deals in many products like coffee, dairy product, breakfast cereals, confectionary, bottled water, ice-cream, etc.
SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
History
• In the 1860s, Henri Nestle developed a food for babies who were unable to breastfeed.
• By the early 1900s the company was operating factories in US, UK, Germany and Spain
• After the 1st world war the production had become doubled
SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
History
• After the 2nd world war company’s profit dropped
• The end of 2nd world war was the beginning of a dynamic phase for Nestle
• After the war, The company launched its newest product Nescafe(“Nestle Coffee”) which became the staple drink of the US military.
SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
Mergers and Acquisition
• 1947 :- Maggie• 1950 :- Croose and Blackwell• 1963 :- Findus• 1977 :- Alcon Laboratories Inc• 2005 :- Bought the Greek company Delta Ice
Cream for 240 million• Jan 2006 :- Took full ownership of Dreyer’s. Thus
it became the world’s largest Ice Cream maker
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Mergers and Acquisition
Nov 2006 :- Purchased the medical nutrition division of Novartis Pharmaceutical for $ 2.5 billion
2007 :- Acquired milk flavoring product Known as OvaltineApril 2007 :- Returning to its root Nestle bought US
baby food manufacturer ‘Gerber’ for $ 5.5 billionDec 2007 :- Partnership with Belgian chocolate
maker ‘Pierre Marcolini’.
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BUSINESS PRINCIPLE
• Value Of Goodwill• Wide Focus• Absolute Customerisation• Corporate Convergence• Appropriate Man Power Planning• Observes The Legal And Regulatory
Framework
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GENE TECHNOLOGY
•Responsible Application OfG.M.O•Improve Nutrient Value Of Food•Confirm Positive Effect On Health•Enhance Sustainable AgriculturalPractice
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COMMITMENT TO SOUTH AFRICA
• Good Food Good Life • Localization • PPP Strategy• First Factory Was Established In 1927 In South
Africa And Has Been Operating For The Past 94 Years.
• To Succeed It Requires Patience , Dedication , Perseverance.
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CONTRIBUTION TO ECONOMIC GROWTH AND DEVELOPMENT
• Job Opportunity• The Millennium Development Goals• Innovation• Partnership With UNHCR.
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CONTEMPRARY SCENARIO
The current status of the company can be explained by the following heads :-
• Brands• Services
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BRANDS OF NESTLE
• Baby Products• Milk Products And Nutrients• Beverages• Chocolates• Prepared Dishes And Cooking Aids
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SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
SERVICES
• Nestle Family
• Nestle Start Healthy Stay Healthy
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NESTLE DONATIONS
• Lip service on ethics• Voluntary sector• Water donation• Financial donation• Cultural activity• Contributes to program
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SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
STRENGTH
•Parent support•Brand strength•Product innovation•Strong financial position
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STRENGTH
•Model operation facility•Compensate losses•Own distribution network
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WEAKNESS
•Raw material• Packaging•Export•Supply chain
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OPPORTUNITY
•Backward Integration•Expansion•Product Offering•Global Hub
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THREAT
•Competition•Changing Consumer Trend•Sectoral Woes•Political Scenario
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CONTROVERSY AND CRITICISM
• Marketing Of Formulas• Ethiopian Debt• Chinese Milk Scandal• Green Washing Advertising Campaign• Child Labor - Dark Side
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SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
WHY DID NESTLE FOLLOWED A VARIETY OF STRATEGY OF MERGER AND EXMANSION
• To expand business beyond its home country• To overcome competition• To overcome the fluctuation in demand
SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
WHY DID NESTLE DIVERSIFY ITS PRODUCT BASED ON RELATED DIVERCIFICATION STRATEGY
• They had rich experience in the field• Nestle is based in innovation and renovation• To use their technical expertise
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HOW DID THE DRIVERS OF GLOBALISATION HELP NESTLE TO GROW AT A FAST RATE
• In 1990 trade barriers crumbled thus allowed company to use less costly import and export duties.
• World market developed into more or less integrated trade areas.
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WHY DID NESTLE CONCENTRATE ON RESPONSIBILITY TO THE COMMUNITY
• The aim of company is to build business based on sound human values and principles.
• Basic foundation of company remains to reflect the basic ideas of fairness , honesty and general concern for people.
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THANK YOU