Good Food,Good Life

To be the leader in Nutrition Health and Wellness, and the industry reference for financial performance, trusted by all stakeholders.

Objective

History of Nestle

Founder: Henri Nestlé (German pharmacis )Head Quarter: Vevey, SwitzerlandFounded at: 1866 yearsFirst product launch: Farine Lactée Nestlé (an infant cereal)

The world's largest and most diversified food company with around2,50,000 employees, 500 factories and 8000 range of products

Nestle's Growth

1866-1905

Henri Nestlé decided to merge his company with Anglo-Swiss Condensed Milk company after after a couple of decades as fierce competitors

1939-1944

Initial launch of Nescafé. With the United States entering the World War II, Nescafé coffee became a staple beverage of American servicemen serving in Europe and Asia.

1981- 2003

Nestlé become the first company to develop policies based on the World Health Organisation (WHO) Code and apply them across our entire operations in developing countries.

Nowday

• Availability of the vending machine network.• Promote new product by giving sampling product in

shopping mall,shoplet and etc• Café Nescafe’ and ‘Coffee Corners’ across metros and

mini-metros.

Promotion Stategy

Promotion Strategy

Baby foods

CerealsChocolate & confectionery

Culinary, chilled and

rozen food

Ice CreamDrinks

Nestle

Product

Donate-a-classroom Program

Social Responsibility (SR)

Packaging Source Reduction Program

Program Shift from Corrugated

Container to Shrink Film

Reduced cut-off length

Social Responsibility (SR)

Water Conservation Program

Social Responsibility (SR)

Sensor operated faucets

Water recycling at vacuumpump cooling system

Boiler blowdown and effluent

used for watering plants

Nestle India is going to launch verticals of health foods especially to tackle obesity, heart diseases and diabetes etc.

Nestle India plans to penetrate both rural and metro at same level.

To be bi-focal to achieve growth.

Future Plans

Q &A