nestle by prism boys
DESCRIPTION
TRANSCRIPT
ByArun Sahu
Harikishan PadeyPawan Sahu
Niranjan Sahu
HISTORYHenri Nestlé established Nestlé in 1867 in Switzerland (Vevey HQ)
His first product was lactogen formula for infants by the name “Farine Lacteé”
VISION
• Our vision is to be the leading Food and Beverage Company in the world, providing our customers with high quality products and services with added value at competitive prices, simultaneously ensuring the long term viability and profitability of the organization.
Top 10 Food Processing company In India
Nestle India Parle AgroBritannia Industries LimitedGlaxoSmithKline Consumer HealthcareCadbury India LimitedKwality Dairy India LimitedRasna International Private limitedVadilal Industries limitedMTR foodsREI Agro Limited
Top 10 Food Processing company In World
Pepsico inc. Tyson foods inc.NestleJBS USAAnheuser-Busch InBevKraft Foods Inc.General Mills Inc. Smithfield Foods Inc.Dean Foods Co.Mars Inc.
PRODUCT DEFINITION
Nestle, a multinational company has acquired & merged with various companies.
Factors behind its success are multifarious, quality, improved technology, innovation which have created brand loyalty amongst its customers.
SBU’s like Pharmacy, Breakfast Cereals and Cosmetics, Ice cream, Frozen Foods, Sauces.
BRANDS
Quality and nutritional value are the essential ingredients in all of its brands.
Millions of people prefer Nestlé products every day, happy with the addition to their wellness that they bring.
Today Nestlé is present in different markets with the following main brands:-
Baby FoodsBreakfast CerealsBeveragesBottled WaterChocolate & ConfectioneryDairy ProductsFood ServicesIce CreamPrepared FoodsPetcarePharmaceuticalsCosmetics
CUSTOMERS
Every person, of any age group, gender etc is the target customer of Nestle
Nestle target its customers by knowing customer needs & demands. For this purpose it made customer profile.
COUNTRIESBangladeshChinaHong KongIndiaIndonesiaIranIsrael Japan Jordan Kazakhstan Kuwait Lebanon Malaysia
Pakistan Philippines Republic of KoreaSaudi Arabia SingaporeSri LankaSyriaTaiwan Thailand United Arab Emirates Uzbekistan Vietnam
COMMITMENT
The continuous progress and leadership is made possible through the collective commitment of the tens of thousands of individual Nestlé employees who, on a daily basis, work to make this a better planet on which to live.
LEADERSHIP PRINCIPLES
Their motto is: "Teamwork with responsible leadership".
Nestlé is people & product oriented.Value for its stake holder but would not favor
short term profit at expense of long term business development.As decentralized as possible.Concept of Continuous improvement of activities.
ORGANIZATIONAL STRUCTURE Organizational chart clearly indicates the, responsibilities, authorities and accountability for each function.
Employees in the organization has clearly written job description according to the designation.
When delegations occurs, agreement is written with the mutual understanding.
MARKETING AND SALES PROMOTION
Nestle knows the specific segment of the market, its business is attempting to serve.
It determines the sales of its products against those of its competitors with the help of research.
Four Ps of Marketing
Product – Product is anything that can be offered to the market that might satisfy a need and want.Price - In economics and business, the price is the assigned numerical monetary value of a good, service or asset.
Cont.
Place - geographic location, an industry, a group of people (a segment) to whom a company wants to sell its products or services.Promotion - Promotion is one of the four aspects of marketing. Promotion comprises four subcategories : Advertising, Personal selling, Sales promotion,Publicity and public relations
Distribution Channel
The process by which a producer or supplier directs marketing activity by involving and motivating parties comprising its channel of distribution.
Distribution Channel
MOTIVATION
Employees get Motivation by:-
Immediate job satisfaction Long-term career development Superior pay and benefits The personal growth that comes from
experience and training Materialistic as well as internal motivation
Corporate Social Responsibility
WaterRural developmentEducationNutritionEmploymentHealth
Thank You…
BABY FOODSInfant nutrition Nestlé,Lactogen, Nestogen, Cerelac, Neslac, PowerBar, Pria etc..
BREAKFAST CEREALSChocapicShreddiesCheeriosCookie CrispLucky Charms,Cinnamon Toast etc..
BEVERAGESCoffee NescaféRicoréRicoffyNespresso BonkaLoumidis Fruity fruits
Nestlé fruit juices
NesteaNesquik MiloCarnationNidoNestlé Omega PlusCoffee-Mate etc..
BOTTLED WATERNestlé Pure LifeNestlé AquarelContrexAcqua PannaArrowheadPoland SpringDeer Park, Ice Mountain etc..
CHOCOLATE & CONFECTIONERYChocolate confectionery and biscuits NestléCrunchGalak/MilkybarKit KatSmartiesButterfingerAeroPolo
DAIRY PRODUCTS
NidoNespray CarnationLa Lechera etc..
ICE CREAMAntica Gelateria del CorsoDreyer's/Edy'sDrumstick/ExtrêmeMaxibon/TandemMega MövenpickSin Parar/Sem Parar/Non Stop
PREPARED FOODLean CuisineHot Pockets Maggi Refrigerated products (cold meat products, dough, pasta, pizzas, sauces, snacks) etc..
PET CARE
FriskiesFancy FeastDog ChowCat ChowTidy cats etc..
PHARMACEUTICALSAlconPharmaceutical and cosmetic joint ventures GaldermaLaboratoires innéov Patanol
COSMETICS
L’Oréal
KEY DATES 1866 COMPANY FOUNDATION
Major joint ventures 1981 Galderma
1905 Merger between Nestlé and Anglo-Swiss Condensed Milk Company
1929 Merger with Peter, Cailler, Kohler Chocolates Suisses S.A. 1947 Merger with Alimentana S.A. (Maggi)
1969 Vittel (equity interest)
1971 Merger with Ursina-Franck
1974 L'Oreal (equity interest)
1977 Acquisition of Alcon (2002: partial IPO)
1985 Acquisition of Carnation
1988 Acquisition of Buitoni-Perugina
1988 Acquisition of Rowntree
1990 Cereal Partners Worldwide
1991 Beverage Partners Worldwide (formerly CCNR)
1992 Acquisition of Perrier
1998 Acquisitions of San Pellegrino and Spillers Pet foods
2000 Acquisition of Power Bar 2001 Acquisition of Ralston Purina
2002 Acquisition of Schöller and Chef America 2002 Dairy Partners Americas and Laboratories innéov
2003 Acquisition of Mövenpick, Powwow and Dreyer's
2004 Acquisition of Valio (ice cream activities) 2005 Acquisition of Wagner, Protéika, Musashi