NESTLE CORNFLAKES PACKAGING Consumer Behavior: Research Report

GroupAzam Ali ToorElina PashaHira AzherHirra KhalidJawad FarasatNida Saleem

NESTLE

Nestle has been serving Pakistani consumers since 1988

NESTLE CORNFLAKES

Breakfast: most important meal of the day

Children, teens and adults

Nestle CORNFLAKES (275g & 150g boxes)

Nestle KOKOCRUNCH (330g & 170g boxes)

STATEMENT OF THE PROBLEM

The problem of this study is to establish the need for better packaging of Nestle cornflakes to increase the shelf life and reduce the moistening of the cornflakes, once opened, to satisfy and retain customers.

PURPOSE OF THE STUDY

Is cornflakes packaging an inconvenience for consumers?

The shelf life of cornflakes is very less

Cornflakes should take steps to provide convenient packaging to their customers

VARIABLES TO BE STUDIED

Consumer Preference Quality

Package Size

Convenience

OBJECTIVES OF THE STUDY Important attribute in our research: convenient

packaging

To find out how these attributes affect consumer behavior significantly

To find out the consumer attitude towards the new packaging of Nestle cornflakes

Does packaging influence consumers to switch brands?

Are the customers willing to pay some extra price if we bring some change in the current packaging style?

HYPOTHESIS OF THE STUDY

It is hypothesized that the change in packaging style will have a positive effect on the sale of the product and customer satisfaction and retention will increase

RESEARCH METHODOLOGY

Quantitative Data Collection

Qualitative Data Collection

Research Design Demographics Sample Unit

Sampling Design Sample Size Data Collection Method Statistics of the Data

DATA COLLECTION

QuantitativeWe will conduct surveys through

questionnaires from the consumers to gain their feedback and insight

QualitativeWe will Observe working environment of employees Small interview with some employees

RESEARCH & SAMPLE DESIGN

•Consumers of Lahore City•Pot Pourri, HKB and Al Fateh

Demographics

•Working Class•College Students•Senior Citizens

Sample Unit

•15 consumers•5 employees

Sample Size

LIMITATIONS

Limited to specific geographic location

Reliability of data collection may vary for reasons other than packaging

Random selection of consumers

Thank You!