new buildings energy renovation business models...

HORIZON 2020 – 745594 – NOVICE D8.2 - 2nd NOVICE Dissemination and

Communication Plan and Associated Material

WP8 – Dissemination and Communication © NOVICE Consortium of 34

”This is part of the project that has received funding from the European

Union’s Horizon 2020 research and innovation programme under grant

agreement No 745594”

NOVICE

New Buildings Energy Renovation Business Models Incorporating Dual

Energy Services

Deliverable No. D8.2

Work package WP8

Task Task 8.1: Development of External Communication and

Dissemination and Exploitation Plans

Lead beneficiary HYPERTECH

Authors Tsagkrasoulis Dimosthenis (HYP), Southernwood Jo (IERC), Milne

Caroline (JA), Amann Christof (E7), Ring Daniel (NLGES), De

Augustin Camacho Pablo (TEC), Macia Juez Olga (TEC), Vavallo

Michele (SOL), Bucur Mircea (KIWI), Hoerster Stephan (APL)

Delivery date 28/02/2019

Status Report

File Name: D8.2 2nd Dissemination and Communications Plan FINAL

Dissemination level

PU Public, fully open, e.g. web X

CO Confidential, restricted under conditions set out in Model Grant Agreement

CI Classified, information as referred to in Commission Decision 2001/844/EC.

2nd NOVICE Dissemination and Communication Plan and Associated Material




Deliverable administration

No & name D8.1: 1st NOVICE Dissemination and Communication Plan and Associated Material

Status Final Due M21 Date 28 February 2019

Author(s)

Tsagkrasoulis Dimosthenis (HYP), Southernwood Jo (IERC), Milne Caroline (JA), Amann

Christof (E7), Ring Daniel (NLGES), De Augustin Camacho Pablo (TEC), Macia Juez Olga (TEC),

Vavallo Michele (SOL), Bucur Mircea (KIWI), Hoerster Stephan (APL)

Description

of related

task

Task 8.1: This task includes the delivery of a comprehensive Dissemination and Communication Plan

(DCP) describing the project’s strategy, activities and means to be utilized. A draft DCP has been

included in section 2.2. The first version of the DCP will be produced, at month 6, and updated

continuously, releasing new versions at least on months 21 and 36. The final version will include the

collection of all dissemination activities, impact conclusions and the plan for further dissemination

and communication beyond the project life, as a parallel support strategy to the Exploitation Plan. The

dissemination and communication strategy will be mapped to the NOVICE dissemination and

communication activities (and supportive dissemination and communication materials), already

foreseen and tailored to identified targets as further detailed in section 2.2 of the proposal. It is

important to note, that as reflected in section 2.2., the DCP will design and implement different

communication strategies, means and materials to address dissemination (targeted at stakeholders)

and communication (to a wider audience) and that the DCP includes also training activities

(dissemination and training workshops) to reinforce awareness and engagement among stakeholders.

The planning and management will also include the design of the project branding, developed and

implemented from the beginning of the project, to ensure a distinctive, attractive identity in all

communication tools to be produced including: design of project logo, website graphic design

templates, banners, leaflets, etc. During the particular task, the NOVICE consortium will also conduct

a series of activities towards the definition of a plan for the exploitation of the NOVICE tangible and

intangible results. These activities include: (i) The early definition of the project’s exploitation strategy;

(ii) The identification of the project’s tangible and intangible results and the partners (or clusters of

them) responsible for their exploitation; (iii) The definition of targeted areas (even those not falling in

the scope of energy efficiency) and the scope of such exploitation and (iv) The preparation of

individual exploitation plans defining roles and responsibilities, IPR and ownership issues. The task will

conclude with the signature of an Exploitation Agreement between all involved partners. Advantage

will be taken of the tools and services provided by European Commission and its partners as the

European IPR helpdesk and the EC Innovation Platform to address non-technological exploitation

issues.

V Date Authors Description

0.1 15/02/2019 HYP Initial Version

0.2 22/02/2019 HYP Added Material

0.3 26/02/2019 HYP KPI Reporting and Analysis

0.4 27/02/2019 IERC Review and Comments

0.5 28/02/2019 HYP Address comments, Edits

Disclaimer: The information in this document is provided as is and no guarantee or warranty is given that

the information is fit for any particular purpose. The user thereof uses the information at its sole risk and

liability. The document reflects only the author’s views and the European Community is not liable for any

use that may be made of the information contained therein.




TABLE OF CONTENTS

1 PUBLISHABLE EXECUTIVE SUMMARY .................................................................................... 7

2 INTRODUCTION .............................................................................................................................. 8

2.1 SCOPE OF THE DELIVERABLE ................................................................................................................. 8

2.2 STRUCTURE OF THE DOCUMENT ............................................................................................................ 8

3 DISSEMINATION & COMMUNICATION OBJECTIVES AND PLAN ..................................... 9

3.1 DISSEMINATION AND COMMUNICATION OBJECTIVES ........................................................................ 9

3.2 TARGET AUDIENCE .................................................................................................................................. 9

3.3 DEFINED ACTIVITIES FOR DISSEMINATION AND COMMUNICATION ............................................. 10

3.4 DISSEMINATION AND COMMUNICATION PLAN ................................................................................. 12

4 NOVICE DISSEMINATION AND COMMUNICATION MEANS ............................................ 15

4.1 PROJECT WEBSITE ................................................................................................................................ 15

4.2 SOCIAL MEDIA ........................................................................................................................................ 17

4.3 BLOG POSTS............................................................................................................................................ 18

4.4 PRESS RELEASES.................................................................................................................................... 19

4.5 PROJECT LOGO AND THEME ................................................................................................................ 19

4.6 PROJECT POSTER ................................................................................................................................... 20

4.7 NEWSLETTERS ....................................................................................................................................... 21

4.8 WEBINARS AND WORKSHOPS ............................................................................................................. 23

4.9 COMMON DISSEMINATION BOOSTER ................................................................................................. 24

4.10 EU EMBLEM AND STATEMENT IN DISSEMINATION AND COMMUNICATION MATERIAL .......... 25

5 DISSEMINATION, COMMUNICATION AND STAKEHOLDERS ENGAGEMENT – KEY

PERFORMANCE INDICATORS ............................................................................................................ 26

5.1 COMMUNICATION INDICATORS ........................................................................................................... 26

5.2 DISSEMINATION INDICATORS .............................................................................................................. 28

5.3 STAKEHOLDER ENGAGEMENT INDICATORS ...................................................................................... 30

6 SUMMARY ...................................................................................................................................... 32

7 APPENDIX ...................................................................................................................................... 33




LIST OF FIGURES

Figure 1: NOVICE Project Plan Overview. ........................................................................................................ 12

Figure 2: Timeframe for Dissemination, Communication & Stakeholders Engagement .................. 13

Figure 3: Project Website Main Page. ............................................................................................................ 15

Figure 4: Project Website Public Results Page. .............................................................................................. 16

Figure 5: Project Website – Google Analytics up to M21 of the project. .............................................. 16

Figure 6: NOVICE Linkedin Account Page. ....................................................................................................... 17

Figure 7: NOVICE Twitter Account Page. ......................................................................................................... 17

Figure 8: Project Website Blog Area. ................................................................................................................. 18

Figure 9: NOVICE Blog post in the EU Cordis Website. ................................................................................ 18

Figure 10: Press Release in partner's website. ............................................................................................... 19

Figure 11: NOVICE Logo. ........................................................................................................................................ 19

Figure 12: NOVICE Poster. .................................................................................................................................... 20

Figure 13: NOVICE First Newsletter. .................................................................................................................. 21

Figure 14: NOVICE Second Newsletter. ............................................................................................................ 22

Figure 15: NOVICE Third Newsletter. ................................................................................................................ 23

Figure 16: Webinar Video Recording available in Youtube. ...................................................................... 24

Figure 17: Common Dissemination Booster - Joint Poster between NOVICE, SEAF and ICP. ......... 24




LIST OF TABLES

Table 1: Main target groups of NOVICE and how they will benefit. ....................................................... 10

Table 2: Target dissemination activities in NOVICE. ..................................................................................... 11

Table 3: Target Communication activities in NOVICE. ................................................................................. 11

Table 4: NOVICE Communication Plan. ............................................................................................................ 14

Table 5: NOVICE Dissemination Plan. ................................................................................................................ 14

Table 6: NOVICE Stakeholder Engagement Plan. .......................................................................................... 14

Table 7: NOVICE Communication KPIs – Target Values. ............................................................................. 27

Table 8: NOVICE Communication KPIs - Phase I achieved values. ........................................................... 27

Table 9: Dissemination KPIs – Target Values. ................................................................................................. 28

Table 10: NOVICE Dissemination KPIs - Phase I achieved values. ............................................................ 28

Table 11: List of relevant Scientific Journals. .................................................................................................. 30

Table 12: Stakeholders Engagement KPIs – Target Values. ....................................................................... 31

Table 13: NOVICE Stakeholder Engagement KPIs - Phase I achieved values. ...................................... 31

Table 14: List of undertaken activities in Phase I of the project (M1-M21). ........................................ 34




ABBREVIATIONS

AMBER Advanced Business Models for Buildings Energy

BEMS Building Energy Management Systems

D Deliverable

DAD Decide-Announce-Defend

DCP Dissemination & Communication Plan

DER Distributed Energy Resources

DoA Description of Action

DR Demand Response

EE Energy Efficiency

EPC Energy Performance Contracting

ESCO Energy Service Company

FM Facility Management

H2020 Horizon 2020 Programme

HVAC Heating, Ventilation and Air Conditioning

ICT Information and Communications Technology

IEEE Institute of Electrical and Electronics Engineers

IoT Internet of Things

KPI Key Performance Indicators

KSI Key Success Indicators

M Month

NGOs Non-governmental organization

NOVICE New Buildings Energy Renovation Business Models Incorporating Dual Energy Services

R&D Research & Development

RES Renewable Energy Sources

WP Work Package




1 PUBLISHABLE EXECUTIVE SUMMARY

The document contains the second version of the dissemination and communication plan (DCP)

for the NOVICE project, summarizing the developments and providing the key performance

indicator values until the month 21 of the project. Reiterating from the original document, the

main goals of the task 8.1 are:

To produce the strategy and the plans for dissemination, communication and

stakeholder’s engagement throughout the project’s period.

To provide the list of potential dissemination, communication and users’ engagement

activities to be performed by the consortium during, primarily, the first project period.

In the first DCP, the dissemination and communication objectives of the project were defined,

along with the target groups and stakeholders addressed in the project. In this report we do not

concentrate again on this task, but provide a quick overview for completeness.

Subsequently, we concentrate on the various dissemination and communication means and

related material that was produced during the intervening period from the first to the second DCP

report. Finally, following the structure and time plan that was initially defined, we quantify the

project’s progress through key performance indicators with respect to communication,

dissemination and stakeholder engagement.

The task of dissemination & communication is ongoing and will be finalized only upon completion

of the project. The final version of the DCP, D8.3 will be published on M36 of the project.




2 INTRODUCTION

2.1 SCOPE OF THE DELIVERABLE The scope of this document is to present the updates and report the advancements with respect

to the implementation of the NOVICE dissemination and communication plan. The main goals of

the associated task are reiterated here for reference purposes:

Identify the major target audiences and optimal communication strategies at the early

stage of the project in order to prepare the market for a successful rollout of the financial

schemes and business model.

Define the overall dissemination strategy of the project, including the detailed planning

of the dissemination tasks to be carried out by the project partners. As part of this action

we define the optimal tools and means which will support the dissemination activities.

Raise awareness about the project, its expected results and progress within defined target

groups, especially ESCOs and aggregators but also other relevant groups as well.

Define and implement an ample management framework for the dissemination activities,

including monitoring mechanisms and performance metrics, for evaluation and feedback

adjustment of on-going activities.

Establish a consistent and high-quality project theme/brand which will consist a powerful

trend about the project and develop dynamic, personalized and content rich material

(leaflet, poster, other dissemination material) in order to continuously promote and

further enhance the dissemination activities.

Ensure the stakeholders’ engagement in project activities.

2.2 STRUCTURE OF THE DOCUMENT The structure of the document is as follows:

Chapter 3 repeats the main parts of the NOVICE DCP, as were defined in deliverable 8.1, for

completeness. Chapter 4 focuses on the associated means and material and presents the

developments during the period from M6 to M21 of the project. Subsequently, in chapter 5 we

present the updates in terms of monitored key performance indicators for dissemination,

communication and stakeholder engagement. Chapter 6 concludes this deliverable with a short

summary.




3 DISSEMINATION & COMMUNICATION OBJECTIVES AND PLAN

In this chapter we present, for completeness, a condensed version of the NOVICE dissemination

and communication objectives and plan. For detailed information the reader is directed to

deliverable 8.1, in particular chapters 3 and 5.

3.1 DISSEMINATION AND COMMUNICATION OBJECTIVES The first step towards the definition of the DCP was the identification of the objectives for

dissemination, communication and stakeholder engagement. The goals for dissemination are the

following:

DISS. OBJ. I: To ensure maximum visibility of the project in the target audiences via

appropriate key messages.

DISS. OBJ. II: To timely diffuse the scientific and technological knowledge generated in the

project within and beyond the project’s consortium.

DISS. OB J. III: To establish liaisons with other projects and initiatives for knowledge and

innovation transfer.

DISS. OBJ. IV: To engage the targeted audiences to get feedback and validate the project’s

results.

DISS. OBJ. V: To inform and attract potential user- / client-groups and stimulate the

appropriate market segments to support and embrace the project’s exploitation strategy.

DISS. OBJ. VI: To encourage the development of further outcomes in new initiatives.

Similarly, six objectives were defined for communication:

COMM.OBJ. I: To create awareness of the project among the full range of potential

adopters / users in the general public.

COMM.OBJ. II: To provide a clear view of the project’s concept, goals and results by

formulating adapted key messages, and preparing communication material.

COMM.OBJ. III: To create an active community of potential users and collect feedback to

be taken into account by the project's activities.

COMM.OBJ. IV: To prepare the ground for the exploitation of project results.

COMM.OBJ. V: To support targeted dissemination of the project results.

COMM.OBJ. VI: To foster the wide adoption of the project’s results in industry and society.

Finally, the objective towards the effective stakeholder engagement was defined as the

establishment of a transparent framework that ensures a greater input from stakeholders and

their support for the decisions to be taken.

3.2 TARGET AUDIENCE The target audience for the NOVICE project was already identified within the Description of Action

(DoA), and can be seen in Table 1.




Target Group Justification

ESCOs They are the stakeholders to adopt and roll out the NOVICE business model

EPC Facilitators They are the intermediaries between building owners / FM companies and

the ESCOs that will facilitate the implementation of the new EPC template

Aggregators They are the strategic partner of ESCOs in rolling out the NOVICE business

model and the direct link with TSOs/DSOs where the second (DR services)

revenue stream will come from

TSOs/DSOs They are the stakeholders to unlock the DR revenue stream from the NOVICE

building renovation model through the Aggregators

Building Owners They are the final beneficiaries to which the value proposition of the new

business model is directed at and the ones that will decide or not its

implementation at their buildings

FM FM providers are managing the building and its technical systems and have

direct contact to the building owner. For them, NOVICE can bring building

optimizations, which in return promote the loyalty of the building owner to

the FM provider.

Technology Vendors They are the stakeholders that provide the technological solutions (building

energy systems, HVAC, BEMS, ICT) that make the dual energy services model

possible

Financing Institutions They are the stakeholders to unleash the required funds for investments in

building renovation under the NOVICE model

Regulatory Authorities They are the stakeholders that can regulate the EE and DR market in the

appropriate way to foster and promote the roll out of building renovation

under the NOVICE model

Table 1: Main target groups of NOVICE and how they will benefit.

3.3 DEFINED ACTIVITIES FOR DISSEMINATION AND COMMUNICATION

Similar to the definition of the target audience, a number of dissemination and communication means, and associated target values were defined within the DoA. These can be seen in Table 2 and Table 3 respectively.




Action Means Target Group

Make project results available to

the community (see open access)

Papers publication

Conference presentations

Academic and research

community

Make general information about

the project and the subject

available

Project website General public MediaResearch

community Policy makers

Project newsletter General public Research

Community Policy makers

Press releases General public Media

Results including business model

launch

Presentations stands at

technology fairs

Research community

IndustryPolicy makers

Make project results available to

the European Commission

Reports, presentations Policy makers Project officers

Table 2: Target dissemination activities in NOVICE.

Communication

Channel

Targeted

frequency

Target

audience

Language Targeted

audience size

Responsible

partner(s)

Project brochure

and e-brochure

1 at end of

NOVICE

all EN 500 Project

coordinator

Project Newsletter 2/year all EN 500 WP8 leader

Project website Up and running

from month 3

all EN > 25,000

visits after 5

years

WP8 leader

Conference

contribution

> 2 per partner

(average)

S, A Not

specified

250-1000 per

conference

Leaders of

WP2-7

Publications >1 per research

institution / per

year

all EN > 5000 in

total

Research

institutions

Press release

(written)

>1/partner all Country’s

language

> 5000 per

country

Individual

partners

Social media 1 outlet per

partner

all Country’s

language, EN

> 10000 Individual

partners

Exhibition

contribution

>2 for NOVICE

duration

all Not

specified

250-1000 per

exhibition

Individual

partners

Public Forums >2 for NOVICE

duration (per

country)

all Country’s

language

50-100 per

meeting

Individual

partners

Workshops M7, M13, M25,

M31, M36

S, A Country’s

language, EN

20 per event Leader of WP

1, 3, 5, 7 and 8

Webinars M13, M25, M36 S, A EN >80 per

webinar

Research

institutions

*S: Stakeholders, A: Academia, P: Public Table 3: Target Communication activities in NOVICE.




3.4 DISSEMINATION AND COMMUNICATION PLAN In this section we summarize the NOVICE’s dissemination and communication plan.

Dissemination activities are characterised by active, a priori awareness and validation by the targeted audiences and will be collectively performed by all partners, according to each partner’s profile and expertise. The industrial partners will approach relevant industry-sectors, as well as their distributors and client networks, while the academic and research partners will focus on disseminating the project results towards research institutes and universities across Europe.

On the other hand, communication activities include all actions contributing to the diffusion of the project’s results beyond the consortium and the close groups, maximising its contribution to innovation and attracting a wide range of stakeholders who are invited to benefit from the project’s advancements.

Figure 1 presents a classification of DC activities for the NOVICE Project, identifying the major means adopted for promoting the project results.

The time plan for the execution of the DCP was broken down to two periods, ranging from M1 to M21 of the project, and then until the end (M36). This break-down was performed based on the timetable of relevant deliverables and the corresponding due dates.

Supporting Actions Materials: website - social media,

posters, newsletters, leaflet, press releases...

Local (regional)

actions, including

liaison points

(Public bodies,

Industry, Fora),

talks, local media

publications...

Backbone

dissemination actions

(papers and

presentations, major

liaison points,

meetings, large

demonstrations...)

Specialized actions

(WP-level, task-

level or partner-

level, including

publications,

presentations,

contributions to

other initiatives, etc.)

Figure 1: NOVICE Project Plan Overview.




Task Name

2017 2018 2019 2020

Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May

M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12 M13 M14 M15 M16 M17 M18 M19 M20 M21 M22 M23 M24 M25 M26 M27 M28 M29 M30 M31 M32 M33 M34 M35 M36

Phase 1: Raise Awareness & Interact

Phase 2: Promote & Interact

Figure 2: Timeframe for Dissemination, Communication & Stakeholders Engagement

The first phase of the plan (M1-M21) was concentrated on raising Awareness for the project’s objectives and attract interest from R&D and business communities, and public authorities, while in the second period, the target will be primarily the communication through various means of the project results and outcomes.

In accordance to the aforementioned time-plan, the communication, dissemination and stakeholder engagement plans were broken down into two phases. The objectives were tied together with suitable means and provided in the form of Table 4, Table 5 and Table 6 respectively.

NOVICE Phases

Communication Mechanisms

Phase I: Raise Awareness & Diffuse Knowledge (M1-M21) Comm. Obj. I, II, III, V

Phase II: Communication Culmination (M22-M36)

Comm. Obj. I, II, III, IV, V, VI

Phase III

Post Project Communication

(C1) NOVICE Project Website C1.I) Design & Development of an intuitive and responsive project’s web site; Search engine optimization; Regular update of the website content; Watch website’s analytics to measure impact and provide content of interest

C1.II) Regular update of the website content; Clear visibility of results, demo / application material in an interactive way

(C2) Social Media Presence C2.I) Establishment of presence in twitter, LinkedIn, Facebook Reproduce relevant content and monitor relevant hashtags; Upload public material’ Follow influencers of the domain; Engage with other projects and initiatives; Promote project’s outcomes and events; Interact with followers to get feedback; Answer on comments and private message on the various channels; Upload public material’ Reproduce relevant content and monitor relevant hashtags

C2.II) Promote project’s outcomes and events; Interact with followers to get feedback; Answer on comments and private messages on the various channels; Upload public material; Reproduce relevant content (more sporadically)

(C3) Project’s Blog C3.I) Deploy project’s blog’ Provide blog posts related to project’s positioning & technologies and to initiate discussions on specific issues relevant to the project to receive feedback

C3.II) Publish frequent blog posts to demonstrate and promote project’s results

(C4) News Media C4.I) Press releases to announce the project’s launch and the significant events / results

C4.II) Press releases to promote the business case of the project’s results




(C5) Communication Material C5.I) Design logo and project identity; Prepare project factsheet, brochure versions, banner, releases of e-Newsletter and promo video, Publish blogs / news in EU instruments (e.g. Cordis news, research magazines etc.)

C5.II) Prepare final brochure, banner, frequent releases of e-Newsletter and video material; Publish blog / news

Table 4: NOVICE Communication Plan.

NOVICE Phases

Dissemination Mechanisms

Phase I: Raise Awareness, Inform & interact (M1-M21) Diss. Obj. I, II, III, IV

Activities Intensity: Low Target Audiences: All

Phase II: Promote & Interact (M22-M36)

Diss. Obj. II, III, IV, V, VI Activities Intensity: High

Target Audiences: All

Phase III Post Project Dissemination Activities

(D1) Organization of Project Events

D1.I) Organization of workshops in scientific conferences, industry event & fairs

D1.III) Organization of workshops in industry events

(D2) Participation to Conferences & Workshops

D2.I) Participation to events; Presentation of project scope & interim results; Interaction with participants; Representation in booths

D2.III) Presentation of project’s results and business case to events; Representation in demo sessions

(D3) Scientific Publications D3.I) Publication of position & methodology papers / review papers in conferences

D3.III) Publication of overall project’s results in journals & industry magazines

Table 5: NOVICE Dissemination Plan.

NOVICE Phases Stakeholders Engagement

Phase I: Raise Awareness & Interact (M1-M21) Diss. Obj. I, II, III, IV

Activities Intensity: Low Target Audiences: All

Phase II: Promote & Interact (M22-M36)

Diss. Obj. II, III, IV, V, VI Activities Intensity: High

Target Audiences: All

Phase III

Post Project Communication

(D4) Community Building / Engagement with Stakeholders

D4.I) Establishment of contact points; Liaison with industry communities and networks; Promotion of project’s communication material; interviews; Validation of results with key stakeholders in events / online; Interaction with industry communities and networks; invitation to project’s events

D4.II) Creation of network of potential units; Promotion of project’s application stories; Invitation for demos; training webinars

(D5) Collaboration and synergies with projects

D5.I) Synergies identification; Establishment of contact points; Exchange of ideas & intentions; Periodic bilateral exchange of news & results, joint presence in events

D5.II) Joint engagement in events / demo days

(D6) Internal dissemination in partners’ networks

D6.I) Project’s links & news in partners’ website, social media accounts, newsletters, Inclusion of projects’ results in partners’ events

D6.II) Demonstration of results; Training; Reuse of results

Table 6: NOVICE Stakeholder Engagement Plan.




4 NOVICE DISSEMINATION AND COMMUNICATION MEANS

In this section we go through the various means for dissemination and communication and

present the updates for the time period up to M21 of the project.

4.1 PROJECT WEBSITE The NOVICE project website was established early in the project (M3) and serves as the main

source of information and material produced by the project. It is available under the following

domain: www.novice-project.eu. All public deliverables and material produced by the project can

be found at the resources section of the site. Furthermore, blogs posts discussing the main results

of the project are periodically published though the site as well.

Figure 3: Project Website Main Page.

http://www.novice-project.eu/




Figure 4: Project Website Public Results Page.

Figure 5: Project Website – Google Analytics up to M21 of the project.




4.2 SOCIAL MEDIA NOVICE’s presence in the Social Media is performed through accounts in Twitter and Linkedin. Updates relating to the project, as well as interesting news on Energy Efficiency and Demand Response are pushed through in regular intervals.

Figure 6: NOVICE Linkedin Account Page.

Figure 7: NOVICE Twitter Account Page.




4.3 BLOG POSTS As defined in the DoW, the consortium periodically shares scientific and technical perspectives,

advancements and lessons learnt, in a comprehensive and public-friendly language, though blog

posts that appear in the project website. In order to raise awareness and visibility, the decision

was made recently to publish such material in the EU Cordis website as well.

Figure 8: Project Website Blog Area.

Figure 9: NOVICE Blog post in the EU Cordis Website.




4.4 PRESS RELEASES Digital press releases are an effective mechanism of promotion at a local or national level.

Partners are expected to send out press releases on their own markets in their local language,

explicitly mentioning the NOVICE project and that it is funded by the EC. An example Press Release

is shown in

Figure 10: Press Release in partner's website.

4.5 PROJECT LOGO AND THEME The project logo was designed in order to be consistent with the project scope and signify the successful branding, dissemination and future exploitation of the project’s outcomes. It can be seen in Figure 11.

Figure 11: NOVICE Logo.

With regard to reproduction quality and visibility, all partners shall adhere to the following guidelines:




Please use only high-quality logos; Reproduction quality needs to be ensured.

In order to guarantee the logo’s visibility, the minimum logo size for print is 5 cm in length. Online, the logo must not be smaller than 36 pixels at 72 ppi.

4.6 PROJECT POSTER

Partners have produced a banner poster for dissemination of the project in relevant events. This can be seen in Figure 12.

Figure 12: NOVICE Poster.




4.7 NEWSLETTERS

The project results are communicated to registered stakeholders through the circulation of

newsletters. At the moment of writing this report, three such newsletters have been circulated.

Screenshots of these, along with corresponding analytics reports are shown in the following

figures.

Figure 13: NOVICE First Newsletter.




Figure 14: NOVICE Second Newsletter.




Figure 15: NOVICE Third Newsletter.

4.8 WEBINARS AND WORKSHOPS The partners have so far organized a series of workshops with identified project stakeholders.

Further details on these training activities can be found in Deliverable 8.5, which was published

on M19 of the project. In addition, a webinar was organized on April 2018, in which the principles

and targets of the project were presented. The recording of that webinar is available online

through the project’s Youtube page (https://www.youtube.com/watch?v=ouNcLR8GSCk&t=4s).

https://www.youtube.com/watch?v=ouNcLR8GSCk&t=4s




Figure 16: Webinar Video Recording available in Youtube.

4.9 COMMON DISSEMINATION BOOSTER An additional activity that was undertaken during this period, was the participation of the project

in the Common Dissemination Booster, a service offered by the EU to help groups of related

projects jointly promote their results and reach their target audience. In specific, NOVICE, along

with SEAF (http://seaf-h2020.eu) and ICP (http://europe.eeperformance.org) undertook the CDB

Service 3, focusing on the development of a Portfolio Dissemination Plan and the stakeholder-

focused dissemination strategy. Joint activities have been prescribed among the projects, while a

two-page poster was produced.

Figure 17: Common Dissemination Booster - Joint Poster between NOVICE, SEAF and ICP.

http://seaf-h2020.eu/

http://europe.eeperformance.org/




4.10 EU EMBLEM AND STATEMENT IN DISSEMINATION AND COMMUNICATION MATERIAL As NOVICE members are the beneficiaries of EU funding, the European Union emblem shall be

used in all project dissemination materials/press releases/media contacts to acknowledge the

support received under EU programme (High resolution emblems can be found here:

http://europa.eu/about-eu/basicinformation/symbols/flag/).

The name of the programme (Horizon 2020) shall be used as verbal brand, i.e. references to it will

be made without a regulated visual mark or logo, following a number of basic rules:

The minimum height of the EU emblem shall be 1 cm.

The name of the European Union shall be used in conjunction with the name of the

programme or fund and it shall be spelled out in full.

The typeface to be used in conjunction with the EU emblem can be any of the following:

Arial, Calibri, Garamond, Trebuchet, Tahoma, Verdana. Italic and underlined variations

and the use of font effects are not allowed.

The positioning of the text in relation to the EU emblem is not prescribed in any particular

way but the text should not interfere with the emblem in any way.

The font size used should be proportionate to the size of the emblem. The colour of the

font should be reflex blue (same blue colour as the EU flag), black or white depending on

the background.

The following NOVICE statement about EU financing shall be used throughout the whole project

duration when communicating about the project:

This project has received funding from the European Union’s Horizon 2020 research

and innovation programme under grant agreement No 745594.

When displayed together with another logo, the EU emblem must have appropriate prominence.

Both elements: (1) the statement above and (2) EU emblem should be used according to the rules

when communicating about the project (in promotional materials, project templates, project

deliverables, project website, social media etc.).

If it would not be possible to include both elements e.g. when publishing articles in magazines

(due to lack of space or especially in cases where we have no control of the final publication format

or contents) please make sure to at least include the phrase: “the project is co-founded by the

European Union”.

Deliverables and scientific publications published in the framework of NOVICE, must additionally

include a disclaimer excluding EU responsibility. The following disclaimer to be used:

The document reflects only the author’s views and the European Community is not liable for any

use that may be made of the information contained therein.




5 DISSEMINATION, COMMUNICATION AND STAKEHOLDERS

ENGAGEMENT – KEY PERFORMANCE INDICATORS

In this chapter we concentrate on the various Key performance indicators that were defined in

order to monitor the process of the DCP. Target values for each indicator were defined for both

phases of the project (M1-M21, M2-M36). These can be seen in Table 7, Table 9 and Table 12, for

Communication, Dissemination and Stakeholder Engagement respectively.

In order to keep continuous track of the various indicators, an online datasheet was created.

events and other analytics can be entered in the sheet by the partners, and are then automatically

assigned and counted in the appropriate KPI. The achieved numbers up to date of submission are

shown in Table 8, Table 10 and Table 13. The table of activities that was utilized in order to extract

the KPI measurements is included in Appendix 7.

5.1 COMMUNICATION INDICATORS Communication Mechanism

Communication Key Performance Indicators Means of Verification

Description Target Value for Phase I

Target Value for Phase II

Total Target Value

(C1) NOVICE Project Website

No of unique visitors

250 +500 >5.000

after five years

Google Analytics

Average duration of visits

2 min 2 min 2 min

No of Page Views 1.000 +2.500 >25.000

after five years

(C2) Social Media Presence

Target audience 150 +300 >10.000

after five years

Social Networks’ Built-in Analytics, Tweetchup Klout, Google Alerts for NOVICE

No of accumulative followers

100 +250 750

after five years

No of accumulative posts

200 +300

>500

No of interactions (discussions, retweets, etc.)

100 +100

>200

(C3) Project’s Blog

No of posts 5 +10

15

NOVICE Website Built-in Analytics, Social Networks’ Built-in Analytics




(C4) News Media No of press releases 9

+9

>18

Material available in the NOVICE Website

(C5) Communication Material

No of factsheets, brochures and banners

1 +2

3 Material available in the NOVICE Website

No of eNewsletters 3 (M6, M12, M18)

+3 (M24, M30, M36)

6 Material available in the NOVICE Website

No of videos 1 1 Videos in the NOVICE YouTube channel

Table 7: NOVICE Communication KPIs – Target Values.

Communication Key Performance Indicators

Description Phase I (M1-M21)

Target Value Actual Value

No of Unique Visitors 250 1360

Average duration of visits (min) 2 2.01

No of Page Views 1000 6740

No of accumulative followers 100 99

No of accumulative posts 200 178

No of interactions (discussions, retweets, etc.) 100 190

No of posts 5 5

No of press releases 9 4

No of factsheets, brochures and banners 1 1

No of eNewsletters 3 3

No of videos 0 0

Table 8: NOVICE Communication KPIs - Phase I achieved values.

With respect to the defined communication KPIs, we see that most targets for the first phase have been either achieved or surpassed. In particular, website traffic exceeds by a significant amount the defined thresholds. Number of posts and followers in Social Media are very slightly behind the set targets, nevertheless, the difference between the achieved values is very small and is safe to deem that the remaining numbers can be reached within the second phase of the project.




5.2 DISSEMINATION INDICATORS Dissemination Mechanism

Dissemination Key Performance Indicators Means of Verification



Total Target Value

(D1) Organization of Project Events

No of Thematic Workshops

2

+3 5 Number of people attending the workshops. Number of post activities resulting from the workshops. Number of accesses to the online content.

(D2) Participation in Fora & Thematic Events

No attended events

6

+12 18 Number of national and international Fora and events effectively reached by the consortium members Number of national and international Fora and events were NOVICE project was presented

(with) NOVICE Project Presentation

3

+5 8

(D3) Scientific Publications and Presentations

No of scientific papers

3

+3 6 Number of scientific papers accepted per

year.NOVICE publications distribution per journal / top-level conference / general- specialized issue/article etc. Number of jointed papers submitted by the partners of the consortium

Table 9: Dissemination KPIs – Target Values.

Dissemination Key Performance Indicators



No of Thematic Workshops 2 3

No of Webinars 1 1

No attended events without Presentation 6 2

No attended events with Presentation 3 8

No of scientific papers 3 1

Table 10: NOVICE Dissemination KPIs - Phase I achieved values.




Up to M21, a number of dissemination activities were organized by the project partners, including

the required number of webinars and workshops. Attendance in other types of events was less

than expected, although this is not viewed as a significant issue, since, on the other hand,

participation to events including presentation of the NOVICE project exceeded significantly the

required numbers. In the table above we do highlight in red the only KPI that has been identified

as problematic up to now. This relates to the activity of publishing scientific papers/articles. This

issue has been discussed among the project partners and contingency measures have been

identified. In particular, a plan is made so that selected major results (deliverables) of the project

will also be promoted for publication in article format. Contribution from all partners is important

for this activity. A number of suitable journals have been identified and are shown in the following

table.

Relevant Scientific Journals Energy Efficiency - https://link.springer.com/journal/12053

Energy Efficiency covers wide-ranging topics related to energy efficiency, energy savings, energy consumption, energy sufficiency, and energy transition in all sectors across the globe. Coverage includes energy efficiency policies at all levels of governance enabling social, organizational, and economic factors of sufficient and efficient behavior and decisions; analysis and modeling of energy efficiency performance, measures, policies, outcomes, and impacts; energy management systems and energy services; the role of energy efficiency and demand-side management in energy planning, energy markets and risk assessment; local sustainable energy planning; energy behavior; acceptability of policy, technology, and new energy systems; and emerging technologies and approaches to improve energy efficiency.

Energy Policy - https://www.journals.elsevier.com/energy-policy/

Energy Policy is an international peer-reviewed journal addressing the policy implications of energy supply and use from their economic, social, planning and environmental aspects. Papers may cover global, regional, national, or even local topics that are of wider policy significance, and of interest to international agencies, governments, public and private sector entities, local communities and non-governmental organizations. Within this broad spectrum, topics of particular interest include energy and environmental regulation, energy supply security, the quality and efficiency of energy services, the effectiveness of market-based approaches and/or governmental interventions, technological innovation and diffusion, and voluntary initiatives where the broader policy implications can be recognized. Policy prescriptions are required to be supported by rigorous analysis and balanced appraisal.

Sustainable Cities and Society - https://www.journals.elsevier.com/sustainable-cities-and-society

Sustainable Cities and Society (SCS) is an international journal focusing on fundamental and applied research aimed at designing, understanding, and promoting environmentally sustainable and socially resilient cities.

Energy and Buildings - https://www.journals.elsevier.com/energy-and-buildings/ Energy and Buildings is an international journal publishing articles with explicit links to energy use in buildings. The aim is to present new research results, and new proven practice aimed at reducing the energy needs of a building and improving indoor environment quality.

https://link.springer.com/journal/12053

https://www.journals.elsevier.com/energy-policy/

https://www.journals.elsevier.com/sustainable-cities-and-society

https://www.journals.elsevier.com/sustainable-cities-and-society

https://www.journals.elsevier.com/energy-and-buildings/




ASHRAE Journal - https://www.ashrae.org/resources--publications/periodicals/ashrae-journal

The official monthly publication of the Society, the Journal speaks to and for the HVAC design specialist. Articles submitted to the Journal are peer-reviewed by member engineers with expertise in the subject area of the article. ASHRAE Journal explores topical technical issues, such as: indoor air quality, energy management, thermal storage, alternative refrigerants, fire and life safety and more.

CIBSE Journal - https://www.cibsejournal.com/ The Journal, originally launched in February 2009 by CIBSE, provides all the news, analysis, comment, features, technical articles, regulatory advice and learning tools needed by the wide range of professionals working in the modern building services world.

Table 11: List of relevant Scientific Journals.

5.3 STAKEHOLDER ENGAGEMENT INDICATORS Stakeholders Engagement Mechanism

Stakeholders Eng. Key Performance Indicators

Means of Verification



Total Target Value

(D4) Set contacts with Industry Members

Set contacts with industry communities and projects

8 +2 10 Number of industry communities contacted /engaged in NOVICE project activities Number of active contributions of industry participants in NOVICE project activities (questionnaires/ interviews etc...) Number of webinars (Industry based) to disseminate NOVICE outcomes Number of participants in the webinars.

No industry contacts 70 +30 100

(D5) Set contacts with Research and Academia

Joint activities with other projects

5 +7 12 Number of related European projects effectively reached Number of joint activities performed with other projects

https://www.ashrae.org/resources--publications/periodicals/ashrae-journal

https://www.ashrae.org/resources--publications/periodicals/ashrae-journal

https://www.cibsejournal.com/




(D6) Set contacts with Internal Consortium Participants

Number of internal events

2 +3 5 Number of internal events to ensure the maximum participation

Table 12: Stakeholders Engagement KPIs – Target Values.

Stakeholders Eng. Key Performance Indicators



Set contacts with industry communities/projects 8 17

No industry contacts 70 154

Joint activities with other projects 5 5

Number of internal events 2 4

Table 13: NOVICE Stakeholder Engagement KPIs - Phase I achieved values.

The stakeholder engagement strategy has been efficient in attaining or surpassing all KPI targets up to M21 of the project. The interaction with stakeholders is progressing well and should continue with increasing effect, considering also the fact that a number of activities have already been prescribed and planned due to the participation in the Common Dissemination Booster service.




6 SUMMARY

The main objective of this deliverable was to present the updates in terms of the Dissemination, Communication and Stakeholder engagement activities that were undertaken as part of NOVICE within the period up to M21 of the project. Additionally, an analysis, based on the identified KPIs and predefined target values, was performed, in order to quantitatively assess the progress of the Dissemination and Communication Plan. In most cases, performance was satisfactory or exceeding the requirements that were set initially. The only area of some concern regards the publication of scientific papers and other articles based on the NOVICE project. This has been discussed among the partners and suitable measures have been identified to try and address the issue. The final version of the DCP will be delivered on M36, and will include the complete list of activities and produced dissemination and communication material.




7 APPENDIX

NO. Type of activities

Main leader Title Date/Period

1 Internal Event All Kick off Meeting 1

2 Web Hypertech Project Website 3

3 Web Hypertech Social Media 3

4 Press Release Hypertech Press release in company's website 4

5 Blog post Hypertech NOVICE project report on building typologies for dual energy services

4

6 Event with presentation

IERC Architecture and Building Expo Conference

5


IERC H2020 Energy Info Days Brokerage 5

8 Newsletter Hypertech 1st Newsletter 5

9 Internal Event All Plenary Meeting 7

10 Workshop KiWi 1st NOVICE Stakeholder workshop 8

11 Newsletter Hypertech 2st Newsletter 8


Solintel CEVISAMA 2018 Fair 9

13 Webinar Hypertech, IERC, Kiwi, Noel, e7

Novice Webinar 9


IERC IERC Conference 2018 10

15 Workshop IERC Carbon Smart Lunch & Learn 12


IERC/Joule Assets

Engerati Meets: Accelerating Energy Efficiency

13


18 Workshop e7, Solintel, All

2nd NOVICE Stakeholder workshop 13

19 Liaison with other projects

IERC Performance Gap & Technical Workshops at Sustainable Places 2018

13


IERC EASME Contractors Meeting on Smart Buildings at Sustainable Places 2018

13


IERC Presenting NOVICE at GuarantEE project monthly meeting & discussion on possible collaborations for demo sites

14

22 Press Release IERC Press release on company's website 3

23 Other Publication

IERC Article on Engerati Meets 13





IERC Cross collaboration workshop report: Reducing the performance gap between predicted and actual energy performances at the level of buildings and blocks of buildings

17


IERC Presentation on 'The Energy Cloud' at Tyndall Technology Days 2018

17


HYPERTECH Common Dissemination Booster 16

27 Newsletter HYPERTECH 3rd newsletter 18

28 Blog post IERC 2nd blog post 14

29 Blog post IERC 3rd blog post 15

30 Brochure HYPERTECH Banner 16


Joule Assets Common Dissemniation Booster 16

32 Event without presentation

NLGES EMEX - The Energy Management Exhibition

18


e7 Verbindung von Energieeffizienz und Flexibilität bei der Gebäudesanierung: Neue, innovative Geschäftsmodelle.

9

34 Event without presentation

IERC Energy Efficiency Financing Contractors Workshop

9

35 Press Release Joule Assets Press release in company's website 3

36 Press Release IERC Press release in company's website 3

37 Blog post IERC Energy Efficiency with Demand Response: Can a Single Business Model Solve Both Problems?

21


39 Blog post IERC 4th blog post 21

Table 14: List of undertaken activities in Phase I of the project (M1-M21).

new buildings energy renovation business models...

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