New challenges for

public communication in Europe

Professor Dejan Verčič, Ph.D.

Centre for Marketing and Public Relations

Faculty of Social Sciences, University of Ljubljana

3 main challenges for comms

• the Internet

• hype

• Europe

European Communication Monitor

European Communication Monitor, 2007 - 2016

http://www.communicationmonitor.eu

ECM research team

The Internet changes everything

Blurring the lines between:

• public/private

• political/commercial

• military/civilian

Hyperdemocracy in hypermodernity

Communication was to educate:

“information deficit hypothesis”

(benefits of objective, timely, transparent info)

But in PROTSCIENCE educated mistrust, communication can induce/produce doubt, anxiety and fear AGNOTOLOGY

How many Europes?

• native comms concepts

• sectoral differences

• geographic differences

• linguistic differences

How many Europes

What comes next?

• datafication and algorithms

• hyperenlihtenment (AI or Ai?)

• requisite variety