new era of enterprise engagement apps - ready for consumerized sup apps? - service2media
DESCRIPTION
SAP Mobility Forum 22 mrt 2012, ’s-Hertogenbosch Spreker: Peter Broekroelofs, CTO & Co-founder, Service2MediaTRANSCRIPT
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NEW ERA OF ENTERPRISE ENGAGEMENT APPS Ready for consumerized SUP apps?
Peter Broekroelofs CTO and co-founder
AGENDA • Who we are and what we do • Pillars of success for enterprise apps • S2M – SAP Reference story and demo
• Otto Workforce – Apps with SAP data and social collaboration • Achmea – Enterprise Apps build from within SUP
Advanced app solutions | 2
THE APP AWAKENING
Advanced app solutions | 3
“An app is a nice
to have gadget”
“Let’s add an iPhone App as a new digital channel”
“Apps are the cornerstone of
the engagement strategy”
The App Effect
Advanced App Solutions | 4
The Human Behavior The App Behavior
The App Economy
Advanced app solutions | 5
CLIENTS AND PARTNERS – B2C CASES
ENERGY INSIGHT
Advanced app solutions | 6
Advanced app solutions | 7
BRING YOUR OWN DEVICE
Advanced app solutions | 8
• The consumer device is the business device
• SAP and Service2Media, best of both worlds • Systems of records • Mobile Application Platform
Wouldn’t it be great to have the consumer application User Experience in business apps?
TOP 4 SUPPORTED OS’S FOR B2B APPS
• B2B apps - like sales automation, expense tracking and field service – are growing quickly.
• Mobile will become a standard
add - on to nearly all categories of enterprise applications and eventually the primary way to access application.
• Forrester Research, Inc
Advanced app solutions | 10
PILLARS OF STRENGTH 1. DEVELOPMENT
2. USER EXPERIENCE
3. MANAGEBILITY 4. SECURITY
5. GLOBAL AND MULTI - LINGUAL
6. INTEGRATION
Advanced app solutions | 11
1. DEVELOPMENT
OUR APP LIFECYCLE PLATFORM
Advanced app solutions | 12
• Design Apps Once
Advanced app solutions | 13
OUR APP LIFECYCLE PLATFORM
• Design Apps Once • Deploy Apps on Multiple Devices
Advanced app solutions | 14
OUR APP LIFECYCLE PLATFORM
• Design Apps Once • Deploy Apps on Multiple Devices • Evolve Apps Throughout their Lives
Advanced app solutions | 15
2. USER EXPERIENCE
APPS ON MULTIPLE SCREENS
Advanced app solutions | 16
Advanced app solutions | 17
3. LIFECYCLE MANAGEMENT
Advanced app solutions | 18
4. SECURITY
Advanced app solutions | 19
5. GLOBAL & MULTI - LINGUAL
6. INTEGRATION WITH SAP / SUP
SUP
Apps (Presentation
Layer)
Back-end (Integration
Layer)
SAP
SUP
App UI + logic (Designed Once)
App UI + logic (Designed Once)
App UI + logic (Designed Once)
App UI + logic (Designed Once)
M2Active native Android
Runtime SUP SUP SUP
M2Active native WP
Runtime
M2Active native BlackBerry
Runtime
M2Active native iPhone
Runtime
3rd Party Services
App Life Platform | 20
SAP MOBILITY WITH SERVICE2MEDIA
Connect Create
Consume
Manage
ECLIPSE
Example
Example
Relay Server
Databases
Web Services
Software Applications
Files
SAP Applications
SUP Mobile Business Objects
Sybase Unwired Platform
SUP plugin M2Active plugin
Server side Client side
Service2Media M2Active Apps
SUP Mobile Business Objects
PROOF POINTS – OTTO REFERENCE
Drivers • From paper to digital (contractor – staff – customer)
• Core business process
• Marketing communication • Grip on Social Collaboration
Capability • Seamless integration with SAP ERP and social media • App is Otto community
Benefit • Shorter turnaround time, efficiency improvement • Growth and differentiation
PROOF POINTS – ACHMEA REFERENCE
Driver • Manageability across brand portfolio • Time to market across devices for B2C and B2E Capability • On-premise AppCenter • SAP and SUP data integration • Compliancy with corporate standards (UI, security,
data, ..)
Benefit • Faster time to market • Increased reach with target audience
[email protected] M: +31 6 51 76 43 25