new ibm development lab in israel20061106

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IBM Research

IBM Israel Software Lab

Daniel Yellin, Director, Israel Software LabIBM Distinguished Engineer

November 2006



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Agenda

►The changing landscape of business►IBM in Israel, a long history►Israel Software Lab►Future plans



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Agenda




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What does the future hold for the enterprise?► Fine grain globalization (Palmisano, Foreign Affairs, 2006)

■ A deeply integrated, world-wide value web of businesses

■ Dramatically larger numbers of highly specialized businesses, enabled by globalized distribution and communication

■ A highly fluid skills marketplace, where jobs flow across and between continents based on dynamic business needs.

► Dynamic solutions and relationships■ Partnerships come and go rapidly as business needs change, even as the total number of partners for any one enterprise continues to

grow due to hyper specialization

■ Fragmentation of traditional markets drive the need for large numbers of highly customized solutions (Anderson, The Long Tail, 2006)

■ Flexibility and agility become key characteristics of the competitive enterprise.

► Highly permeable organization boundaries



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As On Demand is Becomes a Reality…

B u s

i n e s s

U n

i t

O p

t i m i z e

d

VerticallyIntegrated

IndustryNetworks

P r o c e s s

O p

t i m i z e d

Widespread verticalintegration

Partial deconstructionwith hardwired linksbetween firms

Seamless and dynamiclinks betweenenterprises

Best of breedbusiness componentsused acrossenterprises

Components sharedextensively acrossbusiness lines withinenterprise

Each business line

owns and operatesspecialized processesusing proprietarytechnology

PreliminaryDeconstruction

E n

t e r p r i s e

R e c o n s

t r u c

t i o n

Industry Deconstruction

What are the Attributes of The New Environment?

E n

t e r p r i s e

O p

t i m i z e d

Global Technology Outlook, 2005



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Enterprises are Deconstructing and Reorganizing into Extended ValueNetworks of Partners, Suppliers, Customers and CompetitorsOpen standards and migration to SOAs will dramatically increase the rate, global scale

and granularity of business componentization

Predicated on drivers such as:Increasing pervasive nature of technology

Open standards

Globalization

Fusion of business models and IT capability

Time

E n

t e r p r i s e

D e c o n s

t r u c

t i o n

Enterprise

ExtendedValue Net

......

VerticallyIntegrated

Global Technology Outlook, 2005

Enterprise 2.0emerges here

A dynamic, global,real time, interactive,collaborative value net



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New technologies for an on-demandenterprise

►Leveraging information■Ability to find, synthesize, and act upon data

►Flexible infrastructure■Ability to easily accommodate changes to business processes, to organizational structure, totechnology advancements

►Real-time responsiveness■Ability to notify, communicate and re-act in real-time to changing business conditions



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Agenda




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Milestones

1972

1972 Joseph Raviv establishes the

IBM Scientific Center in the Technion City

- Projects to benefit mankind - Helped newly born CS dept. at the Technion

1982 The Haifa Research Group is born

- Mainly advanced development work for IBM development labs

1997IBM Haifa joins the Research Division as

the IBM Haifa Research Lab (HRL)

1999

Michael Rodeh is appointeddirector of HRL

Josef Raviv establishes theHaifa Development Lab

2002 IBM Haifa Labs is formed

- Haifa Research Lab (HRL) - Haifa Development Lab (HDL)

- SWG Development Lab 2006ILSL established

2006

The Haifa SoftwareDevelopment group,formerly known as

iPhrase Technologies, joins the Haifa Labs

2005



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Agenda




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SWG Worldwide Presence



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Why an IBM Software Lab in Israel

►With recent acquisitions, now have critical mass►Advantages of single lab

■Community■Long-term technical vitality

■Efficiencies►Further tap into Israeli software development talent►Ability to better work with ISV partners in Israel



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Areas of expertise

► Real-time Collaboration■ Acquisition of Ubique (May 1998)■ Development efforts: Sametime (Lotus), WAS SIP Container

(Lotus, AIM), Presence Server (Telco)► Search (Application Layer)

■ Acquisition of iPhrase (October 2005)■ Development efforts: OmniFind Discovery Edition (IM, CM

and Discovery Services)► Metadata Management

■ Acquisition of Unicorn (May 2006)■ Development efforts: Websphere Metadata Workbench,Websphere Business Glossary (Information Server)

■ CEDI EMEA



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Metadata Management



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Today’s business challengesmandate a fresh approach to

managing information.

Managing information in silos has

become obsolete.

The Information Challenge Information is in Silos… Trusted Information is Not

Available

Multiple Versions of the Truth Inaccurate, Untimely

Inconsistent

Incomplete, Inaccessible

Out of Context…

Globalization, M&As

Risk & Compliance,

Eroding Customer Loyalty,

Supply Chain Complexity,

Industry Transformations,

Cost Cutting…

70% of people’s time canbe spent searching for

relevant information

60%+ of CEOs: Need to do a better job leveraging

information Sources: IBM Attributes & Capabilities Study, 2005; Client Interviews 2004; IBM CFO Study, 2006

5X More Value creation by organizations effective at

using Information as an Asset

Information Must Become a

Strategic Asset



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Introducing the Information ServerDelivering information you can trust

Information Server

Discover, model, andgovern information

structure and content

Standardize, merge,and correct information

Transform and deliverinformation in line and

in context

Virtualize access todisparate information

Unified SOA Deployment

Unified Metadata Management



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Search (Content Discovery Engineering)



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Enterprise Search

►Enterprise Search is more than finding keywords:■How to embed search into existing applications ?■How to search across multiple heterogeneous repositories of enterprise information?■How to use search to lower costs, increase sales, and/or improve enterprise efficiency?



h



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What’s Special about Content Discovery ► Contextual Understanding

■ Interprets query intent and application context to help people find information based on whatthey mean as opposed to what they say

► Adaptive Presentation

■ Guides content discovery by presenting answers, navigation options and proactive guidancein a format that helps people take action

► Business User Control■ Allows subject matter experts to monitor the online experience and make real-time

improvements without reliance on IT

► Information Accelerators

■ Industry vocabularies, configuration logic and application UIs that compress implementationtime and shorten time to value

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Team History and Profile

► History■Founded in Jerusalem in 1997 as Banter■Developed the RME core technology - adaptive classification engine that learns from examples■1999- 2004 - Developed the business mainly in the US■On Q1 2004 acquired by iPhrase’, a Boston based startup that developed onestep – an advanced search

product■Since the iPhrase acquisition the Jerusalem team assumed engineering responsibility for both product lines■ November 1 st – IBM acquired iPhrase and we become IBMers part of the Content Discovery Organization

► Company Profile■28 employees – 3 main teams ( development, QA and doc )■Located in Jerusalem – Har Hotzvim

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Real-time Collaboration

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Rehovot Lab

1993

1993 Ubique was founded by Prof. Udi Shapiro

Incubated in Weizman Institute

- Projects to benefit humanity

1995 Acquired by AOL Virtual Places technology

Patents on Co-Browsing andAwareness on the Internet

1998Acquired by IBM

Sametime 1.0 released on December

2002 Integrated into Haifa Labs

2006 New Sametime version (7.5)

1st WAS version with SIP IMS Server for Telco

2006

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Areas of Activity – Products

► Real Time Collaboration Infrastructure for the Enterprise Market (Sametime)■ Infrastructure improvements + new functionality (e.g., Enhanced Privacy, New status for meetings, …)

► RTC Gateway – bridge between protocols and domains■ Ex: Support connection to public systems: AOL, Yahoo!,…

► SIP Infrastructure (WAS 6.1)■ WAS 6.1 SIP Container and a SIP Proxy, incl support for high-availability and failover

► Presence Server (IMS 6.1.0)■ IMS 6.1.0 [current status: end game]■ Includes a SIP based Presence Server (Publish/Subscribe/Notify)■ Part of a new IMS offering to the Telco market.

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IP Multimedia Subsystem (IMS)

Voice Video Data

Fixed Mobile

IP technology used to support alltypes of communications traffic on

a single, common network

Voice Video Data

Fixed Mobile

IP technology used to support alltypes of communications traffic on

a single, common network

► Hundreds of services► Horizontally integrated services and supporting infrastructure► Open standards based

► Commercial Off the Shelf (COTS) hardware and software► Common Internet Protocols: HTTP, SSL, SIP, XML, Web

Services► Open integrated model – modular building blocks► Competitive, ecosystem-dependent

Transport

Control

Services

Legacy NGN

Transport

Control

Services

Transport

Control

Services

Legacy NGN

Value in Telecommunications market is shifting to componentized services on a common ITplatform as legacy networks transform to Next Generation Networks

IMS Industry standard framework

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Agenda


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Future plans

►Organic growth of mission■Establish ILSL as leaders in innovation and development within IBM for specific productlines

►Working with Israel ISV community in select areas■Telco Center of Excellence

►Technology transfer path from HRL to product■Complex event processing

new ibm development lab in israel20061106

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