New Madison Ave

An Introduction

What we do

Business IntelligenceVisualization

Analytics

Big Data

KPI’s

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What sets us apart

Focus = marketing + media + sales

Data product design

Third party data expertise

Data monetization strategy

ten year history

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We Help Solve Your Marketing Data Challenges

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Am I using the data I have? Our current assessment process helps you identify “low hanging fruit”.

Do I need additional data? Our strategy practice helps you identify additional high-value opportunities to

leverage data.

I need to maximize the return on my data?

We help you move from reporting to predicting.

Do I have the right technology?

Our gap analysis helps you plan your roadmap.

Does my organization have the right skills?

Our organizational design service helps you transition

My data is not telling the right story.

Data visualization and storytelling is our specialty.

I just need to get control of my data?

Our data quality services provide rapid results.

Challenge NMA Solution

Our Solutions

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Technology Partners: Microsoft, IBM, Oracle, TeradataOpen Source: Hadoop, Hive, H-Base, PIG, Manhut, Sqoop, R

Strategy

Business Intelligence Readiness

Assessment Big Data – Hadoop

Readiness Assessment

Business Intelligence Architecture

Big Data Architecture

Current Situation Gap Analysis

Development

Database Design

Extract-Transform-Load

API Integration

Executive Dashboards

Operational Dashboards

Sales Dashboards

Analytics

Visualization

Descriptive Analytics

Prescriptive Analytics

KPI’s

Sales Order Data Mining

Customer Segmentation

Custom Assignments

Management

Marketing Data Governance

Data Quality Management

Data Cleaning

Project Management

Vendor Evaluation RFP’s | Contracting

New Analytic Service Offering

Insights Segmentation by sex, average order size, frequency of purchase, location concentration of customers, product

sales analysis, customer segmentation by purchase behavior

and much, much more.

BenefitRefine target audiences, optimize media, refine messaging, increase

penetration & loyalty; update products and services, price optimization, new product

development, test sacred cow assumptions and more.

Simple You provide us with your order data, which is easy to get, and we provide

you with great insights.

ValueLow OOP cost: $4,500

2 week turnaround

LIFTSales Order Data

Mining

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The company we keep

A Gallery of Work

Custom BI Solutions

Custom Marketing Tools

Prototypes/Proofs of Concept

FAQ’s

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• A. We see this often. There are many potential root causes such as bad data, confusing visualizations, over-use of charts, slow performance, etc. We would recommend a two week “Gap Analysis” to pinpoint the root cause(s) of your issue and recommend a strategy to correct.

Q. I have a business intelligence system, but it is not meeting my

needs. Can you help?

• A. Absolutely, marketing business intelligence is our specialty. We have deep experience both on the client and media agency side. We know marketing data, KPI’s, analytics, third party data sources, business processes, eco-systems and emerging trends and technologies. And we have experience with small, medium and large organizations, with each having its unique challenges and opportunities.

Q. I require a partner who has deep expertise in marketing data.

My current I.T. staff has limited knowledge in this area. Can you

help fill this need?

• A. Our recommendation would be to perform a “Marketing Business Intelligence Readiness Assessment”. It will evaluate your vision and needs, current technologies, skills and payoff and provide you with a comprehensive presentation for management.

Q. I would like to implement a marketing business intelligence

solution, but I’m not sure my company has the resources or desire to make it successful.

What should I do?

We look forward to working with you

Rob Kingston914-406-0604

rkingston@newmadisonave.com

New Madison Ave:www.newmadisonave.com

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Thank You