new madison ave: an overview – october 2013
TRANSCRIPT
New Madison Ave
Data Solutions for Competitive Advantage.
What we do
We deliver strategic & tactical data solutions
• Translate strategy into technology• Choreograph data & technology across the marketing
organization• Fuse technology into the DNA of marketing: practice, people &
culture• Create data visualizations that quickly and effectively tell the data
story
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Our Thinking
Data SolutionsSolutions that encourage behaviors
Strategic | Tactical | Operational
Top Line GrowthDifferentiation
LoyaltyProductivity
Custom Exclusivity
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What sets us apart
We know this space cold!We are a unique blend of marketing execs turned geeks, former CIOs and creative technologists joined together to
devise and execute technology-enabled business solutions, that tell your story with data.
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What sets us apart
Our Data Product PerspectiveCreating data solutions takes all the traditional technology
skills Analytics, data base systems, API’s, integration and reporting
But, creating data products takes all this and more.
To build compelling data products you have to tell a story using advanced visualization and features that
encourage engagement use and referrals.
We do this in a way that reduces risk and improves end-user adoption.
Our ProductClients, Case Histories & Partners
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The company we keep
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The Challenge
• Marketing organizations are awash with data, but they often rely heavily on manual reporting to monitor Key Performance Indicators (KPIs). Stakeholders often have difficulty retrieving the right data at the right time. Also, due to the complexity in producing reports, they are often late, out of date and costly to prepare resulting in a significant gap between stimulus and strategic execution.
The Solution• We design and develop comprehensive,
visualization tools and data products that bring together all the vertical data into one horizontal view of data across all marketing channels that tells a consistent and true story of the data.
• Employ APIs to create automated pulls of data directly from their source eliminating costly, error prone manual efforts.
Business Benefits
Our ProductMarketing Business Intelligence
Business Benefits• We believe that bringing complex data together
in one, easy to access place is a powerful capability that marketers can leverage to create savings and revenue opportunities.
*Specific Case Histories available upon request
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Our Partners
Next Generation | Best In Class | Open Source
OctopiiInnovative real-time engagement, analytics & monetization.
TeradataPowerful technology to transform insight into action
OthersIBM, Microsoft, Oracle
Open Source Hadoop, Hive, H-Base, PIG, Manhut, Sqoop, R
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Our Unique Offering
Agency Industry Experience Strategic Perspective
Media Information ArchitectureIndustry Contacts
Partners
Our Team
Our TeamEd Cannon – Founder, General PartnerEd is the CMO’s CIO. For Ed, technology is a creative experience in which success can usually be measured.
Prior to founding New Madison Ave, Ed held Chief Information Officer position’s for branded companies such as Sony, MTV and Grey Global Group. He was instrumental in creatively integrating business strategy, marketing and technology that drove new ways of doing business, especially in marketing and media functions. He managed organizations of 300+ with combined operating and capital budgets in excess of $100 million.
Ed’s talents are not limited to technology and business process optimization. He has extensive experience in marketing from an advertiser, media supply and agency perspective. Known as Grey Advertising’s “secret weapon”, Ed was a member of the creative team that developed the highly successful advertising campaign, “Oracle: Software Powers the Internet,” that repositioned Oracle from a data base company to an internet company.
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Our TeamRob Kingston – Vice PresidentA recovering ad guy, Rob now applies his considerable marketing communications expertise along with holistic strategic vision and technology know-how to help translate strategy into technology.
With over 20 years in marketing communications management, Rob’s proven record in inspiring and delivering broad based integrated communications campaigns on local, national and global scales for leading brands like AT&T, Oracle, Unisys, Toyota, BellSouth, Pfizer, Coca-Cola, Northwest Airlines and Citibank provides a unique perspective to bridge the gap between IT and Marketing initiatives, helping clients to leverage technology trends and transform into more agile and innovative organizations.
Adept in nurturing collaborative relationships across cultures, Rob is skilled in motivating interdisciplinary teams, building organizational effectiveness, analyzing data and growing revenue.
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We look forward to working with you
Ed Cannon: 203-536-0604
Rob Kingston:914-406-0604
New Madison Ave:www.newmadisonave.com
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Thank You