new media consultants & trainers © 2009 virtual eyesee new media tools for market research...

New Media Consultants & Trainers

www.virtualeyesee.com© 2009 Virtual EyeSee

New Media ToolsFor Market Research

MRIA - June 11th 2009

Natasha D’Souza

www.virtualeyesee.com

[email protected]


© 2009 Virtual EyeSee

New Media

Blogs Social Networks Microblogs Video sharing Photo sharing Wikis Podcasts

2



Other terms

Social Media

Web 2.0

Social Web

Interactive Web

Digital Media3



Social Media Participants

4Confidential

inactives login but do nothing after

collectors just add friends links etc..

spectators observe on the sidelines



Social Media Participants

5Confidential

joiners join and participate a little

creators publish the videos for contest, write blogs, upload video, photos etc..

critics will comment on blogs, post ratings , reviews



RSS

Confidential



7

Have you seen this?



8

RSS Reader

Google Reader

FeedBurner

RSS reader



API

Confidential



Social Networks

Social Network for professionals

10



LinkedIn

Social Network for professionals

11



12

LinkedIn

Linked In Ads- Age, gender, location,

Linked Applications- Polls- Blogs- Slideshare- custom applications

Groups Events Buy data



Facebook

Confidential

Real people with Real friends



14

Facebook

Facebook Ads- Age, gender, location…

Facebook Applications- Polls- Quizes- Fun applications

Groups Public Profiles Events Buy data



Microblogs

Confidential



Microblogs

Identi.ca

Twitter

Jaiku

Yammer

16



17

Microblogs

Search by topic

Hastags

trending



Microblogs

SocialMention

TweetScan

Tweet Stats

18



Benefits

real time results

in some cases highly targeted

free

19



Conclusion

20Confidential

There is a lot of information on in New Media Explore, listen to what people are saying

Need to define what best practices are

Work with the vendors to improve on these technologies, reporting mechanisms



Confidential21

Connect

EyeSee http://www.virtualeyesee.com/blog/

Fan at http://en-gb.facebook.com/pages/Virtual-EyeSee/36774699796

Tweet at http://twitter.com/VirtualEyeSee

Link at http://www.linkedin.com/in/natashadsouzadotcom

Email [email protected]

The old fashioned way 613-327-4410

new media consultants & trainers © 2009 virtual eyesee new media tools for market research...

Documents

virtual eyesee confidential

virtual eyesee conclusion

eyesee http

data slide

virtual eyesee new media

topic hastags trending

terms social media web

confidential joiners