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1 Copyright 2012 © Professor Michael E. Porter 2012 State Competitiveness Rich Bryden New Mexico Competitiveness: Creating a State Economic Strategy For further material on regional competitiveness and clusters: www.isc.hbs.edu/econ-clusters.htm For state economic profiles: www.isc.hbs.edu/econ-statesregions.htm Professor Michael E. Porter Harvard Business School March 28, 2012

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Page 1: New Mexico Competitiveness: Creating a State Economic … · New Mexico Performance Scorecard ... New Mexico $60,000 $70,000 $80,000 $90,000 ... • Economic development is the process

1 Copyright 2012 © Professor Michael E. Porter

2012 State Competitiveness – Rich Bryden

New Mexico Competitiveness:

Creating a State Economic Strategy

For further material on regional competitiveness and clusters: www.isc.hbs.edu/econ-clusters.htm

For state economic profiles: www.isc.hbs.edu/econ-statesregions.htm

Professor Michael E. Porter Harvard Business School

March 28, 2012

Page 2: New Mexico Competitiveness: Creating a State Economic … · New Mexico Performance Scorecard ... New Mexico $60,000 $70,000 $80,000 $90,000 ... • Economic development is the process

2 Copyright 2012 © Professor Michael E. Porter

2012 State Competitiveness – Rich Bryden

The Economic Challenge for Governors in 2012

Enhancing State

Competitiveness

Achieving Fiscal Stability

Page 3: New Mexico Competitiveness: Creating a State Economic … · New Mexico Performance Scorecard ... New Mexico $60,000 $70,000 $80,000 $90,000 ... • Economic development is the process

3 Copyright 2012 © Professor Michael E. Porter 2012 State Competitiveness – Rich Bryden

What is Competitiveness?

• Competitiveness is the productivity with which a state utilizes its human, capital, and natural endowments to create value

• Productivity determines wages, jobs, and the standard of living

• It is not what fields a state competes in that determines its prosperity, but how productively it competes

Page 4: New Mexico Competitiveness: Creating a State Economic … · New Mexico Performance Scorecard ... New Mexico $60,000 $70,000 $80,000 $90,000 ... • Economic development is the process

4 Copyright 2012 © Professor Michael E. Porter 2012 State Competitiveness – Rich Bryden

Where Does Productivity Come From?

Businesses and government play different but interrelated roles in creating a productive economy

• Only businesses can create jobs and wealth

• States compete to offer the most productive environment for business

Page 5: New Mexico Competitiveness: Creating a State Economic … · New Mexico Performance Scorecard ... New Mexico $60,000 $70,000 $80,000 $90,000 ... • Economic development is the process

5 Copyright 2012 © Professor Michael E. Porter 2012 State Competitiveness – Rich Bryden

Agenda

1. How is your state doing?

2. Why?

3. Where to go from here?

State Performance Scorecard

Explaining your state’s performance, strengths, and weaknesses Action Steps

Page 6: New Mexico Competitiveness: Creating a State Economic … · New Mexico Performance Scorecard ... New Mexico $60,000 $70,000 $80,000 $90,000 ... • Economic development is the process

6 2012 State Competitiveness – Rich Bryden Copyright 2012 Professor Michael E. Porter

New Mexico Performance Scorecard

• Education and Knowledge Creation (32)

• Hospitality and Tourism (33)

• Oil and Gas Products and Services (7)

• Entertainment (29)

• Information Technology (31)

Prosperity GDP per Capita, 2000-2010

Innovation Patents per Employee, 2000-2010

Cluster Strength Employment in Strong Clusters, 1998-2009

Leading Clusters by employment size, 2009

(national rank)

Start Position

Trend

19

21

1-10

21-30

31-40

11-20 41-50

State Rank

Current Position

26

12

26

12

20

14

40

40 43

42

Wages Average Private Wage, 1998-2009

+2

+3

+0

+0

New Business Formation Traded Cluster Establishment Growth,

1998-2000 and 2007-2009

31 43 37 -6

Labor Mobilization Proportion of Working Age Population

in the Workforce, 2000-2010

16 41 43 +2

Job Creation Private Employment Growth,

1998-2000 and 2007-2009

22 27 31 +4

Labor Productivity GDP per Workforce Participant, 2000-2010 19 29 33 +4

Page 7: New Mexico Competitiveness: Creating a State Economic … · New Mexico Performance Scorecard ... New Mexico $60,000 $70,000 $80,000 $90,000 ... • Economic development is the process

7 2012 State Competitiveness – Rich Bryden Copyright 2012 Professor Michael E. Porter

New Mexico

$25,000

$30,000

$35,000

$40,000

$45,000

$50,000

$55,000

$60,000

$65,000

-1.0% -0.5% 0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5%

U.S. GDP per

Capita: $42,346

High and rising

prosperity

versus U.S.

Comparative State Prosperity Performance 2000 - 2010

Source: BEA. Notes: GDP in real 2005 dollars. Growth rate is calculated as compound annual growth rate.

U.S. GDP per Capita

Real Growth Rate: 0.63%

Real Growth in Gross Domestic Product per Capita, 2000 to 2010

Gro

ss

Do

mes

tic P

rod

uct

pe

r C

ap

ita,

20

10

Low and declining

versus U.S.

Low but rising

versus U.S.

High but declining

versus U.S.

Alabama

Alaska

Arizona

Arkansas

California Colorado

Connecticut

Delaware

Florida

Georgia

Hawaii

Idaho

Illinois

Indiana

Iowa

Kansas

Kentucky

Louisiana

Maine

Maryland

Massachusetts

Michigan

Minnesota

Mississippi

Missouri

Montana

Nebraska

Nevada New Hampshire

New Jersey

New York

North Carolina

North Dakota

Ohio

Oklahoma

Oregon

Pennsylvania

Rhode Island

South Carolina

South Dakota

Tennessee

Texas

Utah Vermont

Virginia

Washington

West Virginia

Wisconsin

Wyoming

Page 8: New Mexico Competitiveness: Creating a State Economic … · New Mexico Performance Scorecard ... New Mexico $60,000 $70,000 $80,000 $90,000 ... • Economic development is the process

8 2012 State Competitiveness – Rich Bryden Copyright 2012 Professor Michael E. Porter

Comparative State Labor Mobilization Performance 1999-2010

Change in Labor Force

Participation Rate: -2.4%

U.S. Labor Force

Participation Rate: 64.7%

Change in Proportion of Working Age Population in the Workforce, 1999-2010

Pro

po

rtio

n o

f W

ork

ing

Ag

e P

op

ula

tio

n i

n t

he W

ork

forc

e,

2010

High Labor Force Participation and

Participation rising versus U.S.

High but declining

versus U.S.

Low and declining

versus U.S. Low but rising

versus U.S.

Notes: Source BLS.

Alabama

Alaska

Arizona

Arkansas

California

Colorado Connecticut

Delaware

Florida Georgia Hawaii

Idaho

Illinois

Indiana

Iowa

Kansas

Kentucky

Louisiana

Maine

Maryland

Massachusetts

Michigan

Minnesota

Mississippi

Missouri

Montana

Nebraska

Nevada

New Hampshire

New Jersey

New Mexico New York

North Carolina

North Dakota

Ohio

Oklahoma

Oregon

Pennsylvania

Rhode Island

South Carolina

South Dakota

Tennessee

Texas

Utah

Vermont

Virginia

Washington

West Virginia

Wisconsin Wyoming

50%

55%

60%

65%

70%

75%

-7% -6% -5% -4% -3% -2% -1% 0% 1% 2%

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9 2012 State Competitiveness – Rich Bryden Copyright 2012 Professor Michael E. Porter

New Mexico

$60,000

$70,000

$80,000

$90,000

$100,000

$110,000

$120,000

$130,000

$140,000

-0.5% 0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5%

Comparative State Labor Force Productivity Performance 2000-2010

Real Growth in Gross Domestic Product per Labor Force Participant, 2000-2010

Gro

ss

Do

mes

tic P

rod

uc

t p

er

Lab

or

Fo

rce

Pa

rtic

ipa

nt,

2

01

0

Highly productive

and productivity

rising versus U.S.

High but

declining

versus U.S.

Low and

declining

versus U.S.

Low but rising

versus U.S.

U.S. GDP per Labor Force Participant

Real Growth: 0.803%

U.S. GDP per Labor Force

Participant: $85,229

Wisconsin

Oklahoma

Sources: BEA, BLS. Notes: GDP in real 2005 dollars. Growth rate is calculated as compound annual growth rate.

Delaware

Alaska

Wyoming

Connecticut

New York

North Dakota

New Jersey Massachusetts

California Louisiana Hawaii

Maryland

Oregon

South Dakota Nebraska

Texas Virginia

Washington Illinois Colorado

Nevada

Georgia

Ohio Michigan Arizona

South

Carolina

North Carolina Minnesota

Pennsylvania Indiana Rhode Island

Iowa

West Virginia

Alabama

Arkansas Idaho Mississippi

Montana Vermont

Maine

Kentucky

New Hampshire Utah Kansa

s Tennessee Florida

Missouri

Page 10: New Mexico Competitiveness: Creating a State Economic … · New Mexico Performance Scorecard ... New Mexico $60,000 $70,000 $80,000 $90,000 ... • Economic development is the process

10 2012 State Competitiveness – Rich Bryden Copyright 2012 Professor Michael E. Porter

New Mexico

$60,000

$70,000

$80,000

$90,000

$100,000

$110,000

$120,000

$130,000

$140,000

$150,000

0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5%

Comparative State Employee Productivity Performance 2000-2010

Real Growth in Gross Domestic Product per Employed Worker, 2000-2010

Gro

ss

Do

mes

tic P

rod

uct

pe

r E

mp

loye

d W

ork

er,

2

01

0

Highly productive

and productivity

rising versus U.S.

High but

declining

versus U.S.

Low and

declining

versus U.S.

Low but rising

versus U.S.

U.S. GDP per Employed Worker

Real Growth: 1.42%

U.S. GDP per Employed

Worker: $94,315

Wisconsin

Oklahoma

Sources: BEA, BLS. Notes: GDP in real 2005 dollars. Growth rate is calculated as compound annual growth rate.

Delaware

Alaska

Connecticut

New York

Wyoming

Montana Vermont

Maine

North Dakota

Oregon

California New Jersey Massachusetts

Louisiana Hawaii

Maryland Washington

Texas Illinois

Nevada Colorado

Virginia

North Carolina

South Dakota

Alabama West Virginia

Mississippi Idaho

Iowa

Nebraska Indiana

Rhode Island

Ohio

Georgia

Arizona New Hampshire

Missouri

South Carolina Kentucky

Michigan Utah Kansas

Pennsylvania Minnesota

Tennessee Florida

Arkansas

Page 11: New Mexico Competitiveness: Creating a State Economic … · New Mexico Performance Scorecard ... New Mexico $60,000 $70,000 $80,000 $90,000 ... • Economic development is the process

11 2012 State Competitiveness – Rich Bryden Copyright 2012 Professor Michael E. Porter

New Mexico

0

5

10

15

20

-6% -4% -2% 0% 2% 4% 6%

Comparative State Innovation Performance 2000 - 2010

Growth Rate of Patents per 10,000 Workers, 2000 to 2010

Pate

nts

per

10,0

00 W

ork

ers

, 2010

Source: USPTO utility patents, Bureau of Labor Statistics. Note: Growth rate calculated as compound annual growth rate (CAGR).

U.S. average Growth

Rate of Patenting:

+2.25%

Arkansas Louisiana

Montana South Dakota West Virginia

Alaska

Idaho

Pennsylvania

Mississippi

Washington (16.5, +10.6%)

Oregon

New Jersey

Ohio

Delaware

Vermont

California

Massachusetts

North Carolina

North Dakota Wyoming

Georgia

Nebraska

Maine

Utah

Michigan

Minnesota

Colorado

New Hampshire Connecticut

Wisconsin

Rhode Island

Kansas

Nevada Iowa

Texas Arizona

New York

Illinois

Maryland

Indiana Florida

Tennessee

South Carolina Kentucky

Alabama

Oklahoma

U.S. average Patents per

10,000 Employees: 7.77

High and improving

innovation rate versus U.S.

High and declining

innovation

Low and declining innovation

Low and improving

innovation

= 2000 patents in 2010

= 500 patents in 2010

Hawaii

Missouri

Virginia

Page 12: New Mexico Competitiveness: Creating a State Economic … · New Mexico Performance Scorecard ... New Mexico $60,000 $70,000 $80,000 $90,000 ... • Economic development is the process

12 Copyright 2012 © Professor Michael E. Porter 2012 – State Competitiveness – Rich Bryden

Why?

What Drives State Productivity?

3. Policy

Coordination

among Multiple

Levels of

Geography/

Government

1. Quality of the

Overall Business

Environment

2. Cluster

Development

Page 13: New Mexico Competitiveness: Creating a State Economic … · New Mexico Performance Scorecard ... New Mexico $60,000 $70,000 $80,000 $90,000 ... • Economic development is the process

13 Copyright 2012 © Professor Michael E. Porter 2012 – State Competitiveness – Rich Bryden

Why?

What Drives State Productivity?

3. Policy

Coordination

among Multiple

Levels of

Geography/

Government

1. Quality of the

Overall Business

Environment

2. Cluster

Development

Page 14: New Mexico Competitiveness: Creating a State Economic … · New Mexico Performance Scorecard ... New Mexico $60,000 $70,000 $80,000 $90,000 ... • Economic development is the process

14 Copyright 2012 © Professor Michael E. Porter 2012 – State Competitiveness – Rich Bryden

Quality of the Overall Business Environment

Context for Firm

Strategy and Rivalry

Related and Supporting Industries

Factor (Input)

Conditions

Demand Conditions

Sophisticated and demanding local

needs and customers – e.g., Strict quality, safety, and

environmental standards

– Consumer protection laws

– Government procurement of

advanced technology

– Early demand for products and

services

Rules and incentives that encourage

local competition, investment and

productivity – e.g., tax policy that encourages

investment and R&D

– Flexible labor policies

– Intellectual property protection

– Antitrust enforcement

Access to high quality business

inputs – Human resources

– Capital access

– Physical infrastructure

– Administrative processes (e.g.,

permitting, regulatory efficiency)

– Scientific and technological

infrastructure

Local availability of suppliers and

supporting industries

• Many things matter for competitiveness

• Economic development is the process of improving the business environment to enable companies to compete in increasingly sophisticated ways

Page 15: New Mexico Competitiveness: Creating a State Economic … · New Mexico Performance Scorecard ... New Mexico $60,000 $70,000 $80,000 $90,000 ... • Economic development is the process

15 Copyright 2012 © Professor Michael E. Porter 2012 – State Competitiveness – Rich Bryden

Improving the Business Environment

Common Action Items

1. Simplify and speed up regulation and permitting

2. Reduce unnecessary costs of doing business

3. Establish training programs that are aligned with the needs of the

state’s businesses

4. Focus infrastructure investments on the most leveraged areas for

productivity and economic growth

5. Design all policies to support emerging growth companies

6. Protect and enhance the state’s higher education and research

institutions

7. Relentlessly improve the public education system, the essential

foundation for productivity in the long run

Page 16: New Mexico Competitiveness: Creating a State Economic … · New Mexico Performance Scorecard ... New Mexico $60,000 $70,000 $80,000 $90,000 ... • Economic development is the process

16 Copyright 2012 © Professor Michael E. Porter 2012 – State Competitiveness – Rich Bryden

Why?

What Drives State Productivity?

3. Policy

Coordination

among Multiple

Levels of

Geography/

Government

1. Quality of the

Overall Business

Environment

2. Cluster

Development

Page 17: New Mexico Competitiveness: Creating a State Economic … · New Mexico Performance Scorecard ... New Mexico $60,000 $70,000 $80,000 $90,000 ... • Economic development is the process

17 Copyright 2012 © Professor Michael E. Porter 2012 – State Competitiveness – Rich Bryden

What is a Cluster?

A geographically concentrated group of interconnected

companies and associated institutions in a particular field

Traded Clusters

• Compete to serve national

and international markets

• Can locate anywhere

• 30% of employment

Local Clusters

• Serve almost exclusively

the local market

• Not directly exposed to

cross-regional competition

• 70% of employment

Page 18: New Mexico Competitiveness: Creating a State Economic … · New Mexico Performance Scorecard ... New Mexico $60,000 $70,000 $80,000 $90,000 ... • Economic development is the process

18 Copyright 2012 © Professor Michael E. Porter

2012 State Competitiveness – Rich Bryden

Research Organizations

Biological

Products

Specialized Risk Capital VC Firms, Angel Networks

Biopharma-

ceutical

Products

Specialized Business

Services Banking, Accounting, Legal

Specialized Research

Service Providers Laboratory, Clinical Testing

Dental Instruments

and Suppliers

Surgical Instruments

and Suppliers

Diagnostic Substances

Containers

Medical Equipment

Ophthalmic Goods

Health and Beauty

Products Teaching and Specialized Hospitals

Educational Institutions Harvard, MIT, Tufts,

Boston University, UMass

Cluster Organizations MassMedic, MassBio, others

Example: Massachusetts Life Sciences Cluster

Analytical

Instruments

Cluster

Page 19: New Mexico Competitiveness: Creating a State Economic … · New Mexico Performance Scorecard ... New Mexico $60,000 $70,000 $80,000 $90,000 ... • Economic development is the process

19 Copyright 2012 © Professor Michael E. Porter

2012 State Competitiveness – Rich Bryden

Equipment

Suppliers

(e.g., Oil Field

Chemicals,

Drilling Rigs,

Drill Tools)

Specialized

Technology

Services

(e.g., Drilling

Consultants,

Reservoir Services,

Laboratory

Analysis)

Subcontractors

(e.g., Surveying,

Mud Logging,

Maintenance

Services)

Business

Services

(e.g., MIS

Services,

Technology

Licenses,

Risk Management)

Specialized Institutions (e.g., Academic Institutions, Training Centers, Industry Associations)

Oil

Trans-

portation

Oil

Trading

Oil

Refining

Oil

Distribution

Oil

Wholesale

Marketing

Oil

Retail

Marketing

Gas

Gathering

Gas

Processing

Gas

Trading

Gas

Trans-

mission

Gas

Distribution

Gas

Marketing

Example: Houston Oil and Gas Cluster

Oil & Natural Gas

Completion &

Production

Oil & Natural Gas

Exploration &

Development

Upstream Downstream

Oilfield Services/Engineering & Contracting Firms

Page 20: New Mexico Competitiveness: Creating a State Economic … · New Mexico Performance Scorecard ... New Mexico $60,000 $70,000 $80,000 $90,000 ... • Economic development is the process

20 Copyright 2012 © Professor Michael E. Porter

2012 State Competitiveness – Rich Bryden

Strong Clusters Drive Regional Performace

Source: Porter/Stern/Delgado (2010), Porter (2003)

• Specialization in strong clusters

• Breadth of industries within each

cluster

• Strength in related clusters

• Presence of a region’s clusters in

neighboring regions

• Job growth

• Higher wages

• Higher patenting rates

• Greater new business

formation, growth and survival

On average, cluster strength is much more important (78.1%) than cluster mix

(21.9%) in driving regional performance in the U.S.

Page 21: New Mexico Competitiveness: Creating a State Economic … · New Mexico Performance Scorecard ... New Mexico $60,000 $70,000 $80,000 $90,000 ... • Economic development is the process

21 Copyright 2012 © Professor Michael E. Porter 2012 – State Competitiveness – Rich Bryden

Clusters and Economic Diversification

Note: Clusters with overlapping borders or identical shading have at least 20% overlap (by number of industries) in both directions.

Furniture Building

Fixtures,

Equipment &

Services

Fishing &

Fishing

Products

Hospitality

& Tourism Agricultural

Products

Transportation

& Logistics

Plastics

Oil &

Gas

Chemical

Products

Biopharma-

ceuticals

Power

Generation

Aerospace

Vehicles &

Defense

Lighting &

Electrical

Equipment

Financial

Services

Publishing

& Printing

Entertainment

Information

Tech.

Communi-

cations

Equipment

Aerospace

Engines

Business

Services

Distribution

Services

Forest

Products

Heavy

Construction

Services

Construction

Materials

Prefabricated

Enclosures

Heavy

Machinery

Sporting

& Recreation

Goods

Automotive

Production

Technology Motor Driven

Products

Mining & Metal

Manufacturing

Jewelry &

Precious

Metals

Textiles

Footwear

Processed

Food

Tobacco

Medical

Devices

Analytical

Instruments Education &

Knowledge

Creation

Apparel

Leather &

Related

Products

Page 22: New Mexico Competitiveness: Creating a State Economic … · New Mexico Performance Scorecard ... New Mexico $60,000 $70,000 $80,000 $90,000 ... • Economic development is the process

22 Copyright 2012 © Professor Michael E. Porter 2012 – State Competitiveness – Rich Bryden

The Evolution of Regional Economies San Diego

U.S.

Military

Communications

Equipment

Sporting

Equipment

Analytical Instruments

Power Generation

Aerospace Vehicles

and Defense

Transportation

and Logistics

Information Technology

1910 1930 1950 1990 1970

Bioscience

Research

Centers

Climate

and

Geography

Hospitality and Tourism

Medical Devices

Biotech / Pharmaceuticals

Education and

Knowledge Creation

Page 23: New Mexico Competitiveness: Creating a State Economic … · New Mexico Performance Scorecard ... New Mexico $60,000 $70,000 $80,000 $90,000 ... • Economic development is the process

23 2012 – State Competitiveness – Rich Bryden Copyright © 2012 Professor Michael E. Porter

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

-0.7% -0.6% -0.5% -0.4% -0.3% -0.2% -0.1% 0.0% 0.1% 0.2% 0.3%

Change in New Mexico share of National Employment, 1998 to 2009

New

Mexic

o n

ati

on

al

em

plo

ym

en

t sh

are

, 2009

Employees 1,900 =

Traded Cluster Composition of the New Mexico Economy

Overall change in the New Mexico Share of

US Traded Employment: 0.06%

Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director.

New Mexico Overall Share of US

Traded Employment: 0.49%

Added Jobs

Lost Jobs

Employment

1998-2009

Oil and Gas Products

and Services

Jewelry and Precious Metals

Power Generation and Transmission

Aerospace Engines

Apparel

Information

Technology

Medical Devices

Page 24: New Mexico Competitiveness: Creating a State Economic … · New Mexico Performance Scorecard ... New Mexico $60,000 $70,000 $80,000 $90,000 ... • Economic development is the process

24 2012 – State Competitiveness – Rich Bryden Copyright © 2012 Professor Michael E. Porter

0.0%

0.2%

0.4%

0.6%

0.8%

1.0%

-0.15% -0.10% -0.05% 0.00% 0.05% 0.10% 0.15% 0.20% 0.25%

Change in New Mexico share of National Employment, 1998 to 2009

New

Mexic

o n

ati

on

al

em

plo

ym

en

t sh

are

, 2009

Employees 4,100 =

Traded Cluster Composition of the New Mexico Economy (continued)

Overall change in the New Mexico Share of

US Traded Employment: 0.06%

Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director.

New Mexico Overall Share of US

Traded Employment: 0.49%

Added Jobs

Lost Jobs

Employment

1998-2009

Heavy Construction Services

Entertainment

Communications

Equipment

Automotive

Motor Driven

Products

Financial

Services

Furniture

Transportation

and Logistics

Distribution Services

Textiles

Analytical Instruments

Heavy Machinery

Production Technology

Leather and

Related Products

Metal Manufacturing

Processed

Food

Forest Products

Plastics

Construction Materials

Publishing and Printing

Chemical Products

Agricultural Products

Education and

Knowledge

Creation

Biopharmaceuticals

Building Fixtures, Equipment and Services

Hospitality and Tourism

Business Services

Lighting and

Electrical

Equipment

Prefabricated

Enclosures

Aerospace Vehicles

and Defense

Page 25: New Mexico Competitiveness: Creating a State Economic … · New Mexico Performance Scorecard ... New Mexico $60,000 $70,000 $80,000 $90,000 ... • Economic development is the process

25 2012 State Competitiveness – Rich Bryden Copyright © 2012 Professor Michael E. Porter

New Mexico Job Creation in Traded Clusters 1998 to 2009

Jo

b C

reati

on

, 1998 t

o 2

009

-4,000

-2,000

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000B

usin

ess S

erv

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s

Ed

uca

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n a

nd

Kn

ow

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Cre

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n

Oil a

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Ga

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Po

we

r G

en

era

tio

n a

nd

Tra

nsm

issio

n

Fin

an

cia

l S

erv

ice

s

Je

we

lry a

nd

Pre

cio

us M

eta

ls

Au

tom

otive

Info

rma

tio

n T

ech

no

log

y

Ap

pa

rel

To

ba

cco

Net traded job creation,

1998 to 2009:

+13,646

Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director. * Percent change in national benchmark times starting regional employment. Overall traded job creation in the state, if it matched national benchmarks, would be 8,804

Indicates expected job creation

given national cluster growth.*

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26 2012 – State Competitiveness – Rich Bryden Copyright © 2012 Professor Michael E. Porter

$0 $25,000 $50,000 $75,000 $100,000 $125,000

ApparelFootwear

Fishing and Fishing ProductsPrefabricated Enclosures

PlasticsLighting and Electrical Equipment

TobaccoAerospace Engines

Aerospace Vehicles and DefensePower Generation and Transmission

TextilesMotor Driven Products

Hospitality and TourismEntertainment

FurnitureCommunications Equipment

Building Fixtures, Equipment and ServicesForest Products

Sporting, Recreational and Children's GoodsJewelry and Precious Metals

Construction MaterialsBiopharmaceuticals

Education and Knowledge CreationAgricultural Products

Leather and Related ProductsPublishing and Printing

Transportation and LogisticsAutomotive

Processed FoodMedical Devices

Heavy MachineryChemical Products

Heavy Construction ServicesMetal Manufacturing

Analytical InstrumentsDistribution Services

Business ServicesFinancial Services

Production TechnologyInformation Technology

Oil and Gas Products and Services

New Mexico Wages in Traded Clusters vs. National Benchmarks

Wages, 2009

New Mexico average

traded wage: $41,048

Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director.

U.S. average

traded wage: $56,906

l Indicates average

national wage in

the traded cluster

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27 2012 - State Competitiveness – Rich Bryden Copyright © 2012 Professor Michael E. Porter

State

State Traded Wage versus

National Average

Cluster Mix Effect

Relative

Cluster Wage Effect State

State Traded Wage versus

National Average

Cluster Mix Effect

Relative

Cluster Wage Effect

Connecticut +27,171 7,028 20,142 Oregon -10,359 -1,304 -9,056

New York +24,102 3,628 20,474 Missouri -10,427 -1,425 -9,002

Massachusetts +16,169 4,391 11,778 Alabama -10,934 -3,563 -7,371

New Jersey +13,535 3,761 9,774 Florida -11,007 -1,559 -9,448

California +9,573 349 9,224 Wisconsin -11,722 -3,516 -8,206

Maryland +6,651 2,496 4,155 Nebraska -11,777 241 -12,018

Washington +5,652 2,692 2,960 Utah -11,992 2,072 -14,064

Virginia +5,319 1,617 3,702 Tennessee -12,172 -3,156 -9,016

Illinois +2,658 16 2,642 Indiana -12,554 -4,840 -7,714

Colorado +1,662 2,416 -754 Vermont -13,368 -1,572 -11,796

Texas +352 2,494 -2,142 Oklahoma -13,572 497 -14,069

Delaware +164 11,060 -10,896 Nevada -14,277 -2,365 -11,911

Alaska -930 -2,417 1,487 North Dakota -14,394 1,004 -15,397

Pennsylvania -3,970 -995 -2,975 South Carolina -15,276 -5,067 -10,209

Louisiana -4,280 95 -4,375 Arkansas -15,378 -4,560 -10,818

Georgia -5,322 -1,102 -4,220 Hawaii -16,043 -12,555 -3,487

Minnesota -5,576 -425 -5,150 New Mexico -16,123 -288 -15,835

New Hampshire -6,387 374 -6,761 Kentucky -16,215 -5,024 -11,191

Arizona -7,021 1,149 -8,169 Maine -16,379 -968 -15,412

Kansas -7,705 2,241 -9,946 Iowa -16,606 -2,721 -13,885

Wyoming -8,057 1,040 -9,097 West Virginia -16,645 -3,894 -12,751

Michigan -8,176 -2,544 -5,633 Idaho -18,671 -787 -17,884

North Carolina -9,245 -4,330 -4,915 Mississippi -19,942 -5,291 -14,651

Ohio -9,284 -2,495 -6,788 Montana -20,073 -2,259 -17,815

Rhode Island -9,791 -2,290 -7,501 South Dakota -20,968 289 -21,257

Productivity Depends on How a State Competes,

Not What Industries It Competes In

On average, cluster strength is much more important (78.1%) than cluster mix

(21.9%) in driving regional performance in the U.S.

Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director. 2009 data.

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28 2012 – State Competitiveness – Rich Bryden Copyright © 2012 Professor Michael E. Porter

Furniture Building

Fixtures,

Equipment &

Services

Fishing &

Fishing

Products

Hospitality

& Tourism Agricultural

Products

Transportation

& Logistics

New Mexico Cluster Portfolio, 2009

Plastics

Oil &

Gas

Chemical

Products

Biopharma-

ceuticals

Power

Generation &

Transmission

Aerospace

Vehicles &

Defense

Lighting &

Electrical

Equipment

Financial

Services

Publishing

& Printing

Entertainment

Information

Tech.

Communi

cations

Equipment

Aerospace

Engines

Business

Services

Distribution

Services

Forest

Products

Heavy

Construction

Services

Construction

Materials

Prefabricated

Enclosures

Heavy

Machinery

Sporting

& Recreation

Goods

Automotive

Production

Technology Motor Driven

Products

Metal

Manufacturing

Apparel

Leather &

Related

Products

Jewelry &

Precious

Metals

Textiles

Footwear

Processed

Food

Tobacco

Medical

Devices

Analytical

Instruments Education &

Knowledge

Creation

LQ > 4

LQ > 2

LQ > 1.

LQ, or Location Quotient, measures the state’s share in cluster employment relative to its overall share of U.S. employment.

An LQ > 1 indicates an above average employment share in a cluster.

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29 2012 – State Competitiveness – Rich Bryden Copyright © 2012 Professor Michael E. Porter

New Mexico Performance Scorecard

• Education and Knowledge Creation (32)

• Hospitality and Tourism (33)

• Oil and Gas Products and Services (7)

• Entertainment (29)

• Information Technology (31)

Prosperity GDP per Capita, 2000-2010

Innovation Patents per Employee, 2000-2010

Cluster Strength Employment in Strong Clusters, 1998-2009

Leading Clusters by employment size, 2009

(national rank)

Start Position

Trend

19

21

1-10

21-30

31-40

11-20 41-50

State Rank

Current Position

26

12

26

12

20

14

40

40 43

42

Wages Average Private Wage, 1998-2009

+2

+3

+0

+0

New Business Formation Traded Cluster Establishment Growth,

1998-2000 and 2007-2009

31 43 37 -6

Labor Mobilization Proportion of Working Age Population

in the Workforce, 2000-2010

16 41 43 +2

Job Creation Private Employment Growth,

1998-2000 and 2007-2009

22 27 31 +4

Labor Productivity GDP per Workforce Participant, 2000-2010 19 29 33 +4

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30 Copyright 2012 © Professor Michael E. Porter 2012 – State Competitiveness – Rich Bryden

Cluster Development

Common Action Items

Source: Porter/Stern/Delgado (2010), Porter (2003)

1. Build on the state’s existing and emerging clusters rather than chase

“hot” fields

2. Pursue economic diversification within clusters and across related

clusters

3. Create a private sector-led cluster upgrading program with matching

support for participating private sector cluster organizations

• Government should listen and remove obstacles to cluster

improvement

4. Align other state economic policies and programs with clusters

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31 Copyright 2012 © Professor Michael E. Porter 2012 – State Competitiveness – Rich Bryden

Aligning Economic Policy and Clusters

Specialized Physical

Infrastructure

Natural Resource

Protection

Environmental Improvement

Science and Technology

Investments

(e.g., centers, university

departments)

Education and Workforce Training Business Attraction

Export Promotion

• Clusters provide a framework for organizing the implementation of many

public policies and public investments to achieve greater effectiveness

Standard Setting / Certification

Organizations

Clusters

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32 Copyright 2012 © Professor Michael E. Porter 2012 – State Competitiveness – Rich Bryden

Why?

What Drives State Productivity?

3. Policy

Coordination

among Multiple

Levels of

Geography/

Government

1. Quality of the

Overall Business

Environment

2. Cluster

Development

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33 Copyright 2012 © Professor Michael E. Porter

2012 State Competitiveness – Rich Bryden

Geographic and Governmental Influences on Productivity

State

Metropolitan Areas

Neighboring State

Nation

Rural Regions

Neighboring State

Metropolitan Areas Metropolitan Areas

Rural Regions Rural Regions

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34 Copyright © 2012 Professor Michael E. Porter 2012 State and City Competitiveness – Rich Bryden

Defining the Appropriate Economic Regions

Source: Data from Bureau of Economic Analysis 2010. Prof. Michael E. Porter, Cluster Mapping Project, Harvard Business School; Richard Bryden, Project Director.

The economies of states are often an aggregation of distinct

economic areas with differing circumstances

Santa Fe

Economic Area

Pueblo

Economic Area

Farmington

Economic Area

Midland

Economic Area

AZ

TX

Amarillo

Economic Area

El Paso

Economic Area

Phoenix

Economic Area

Albuquerque

Economic Area

OK

NM

CO

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35 Copyright © 2012 Professor Michael E. Porter 2012 State and City Competitiveness – Rich Bryden

New Mexico Metropolitan Areas

Albuquerque MSA

Santa Fe MSA

Farmington MSA

Las Cruces MSA

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36 Copyright 2012 © Professor Michael E. Porter

2012 State Competitiveness – Rich Bryden

$25,000

$29,000

$33,000

$37,000

$41,000

$45,000

2.7% 2.8% 2.9% 3.0% 3.1% 3.2% 3.3% 3.4% 3.5% 3.6% 3.7%

Wage Performance in New Mexico Metropolitan Areas

Growth Rate of Private Wages, 1998-2009

Ave

rag

e P

riva

te W

ag

e,

20

09

Source: Census CBP, authors’ analysis. Note: “Bubble” size in chart is proportional to employment in 2009.

U.S. Average

Private Wage: $42,403

U.S. Growth Rate

of Wages: 3.01% New Mexico Growth Rate

of Wages: 3.29%

New Mexico Average

Private Wage: $34,712

Santa Fe MSA

Las Cruces MSA

Rest of State

Farmington MSA Albuquerque MSA

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37 Copyright 2012 © Professor Michael E. Porter

2012 State Competitiveness – Rich Bryden

Geographic and Governmental Influences on Productivity

State

Metropolitan Areas

Neighboring State

Nation

Rural Regions

Neighboring State

Metropolitan Areas Metropolitan Areas

Rural Regions Rural Regions

1. Influence and access

federal policies and

programs

4. Integrate policies and

infrastructure planning

with neighbors

2. Work with each metro

area to develop a

prioritized strategic

agenda

3. Connect rural regions

with proximate urban

areas

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38 Copyright 2012 © Professor Michael E. Porter

2012 State Competitiveness – Rich Bryden

Agenda

1. How is your state doing?

2. Why?

3. Where to go from here?

State Performance Scorecard

Explaining your state’s performance, strengths, and weaknesses Action Steps

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39 Copyright 2012 © Professor Michael E. Porter

2012 State Competitiveness – Rich Bryden

Agenda

1. How is your state doing?

2. Why?

3. Where to go from here?

State Performance Scorecard

Explaining your state’s performance, strengths, and weaknesses Action Steps

Biggest Action Item of All

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40 Copyright 2012 © Professor Michael E. Porter 2012 – State Competitiveness – Rich Bryden

Define the Value Proposition

Create an Economic Strategy

Develop Unique Strengths Achieve and Maintain

Parity with Peers

• What elements of the business

environment can be unique strengths

relative to peers/neighbors?

• What existing and emerging clusters

represent local strengths?

• What weaknesses must be addressed to

remove key constraints and achieve

parity with peer locations?

• What is the distinctive competitive position of the state or

region given its location, legacy, existing strengths, and

potential strengths? – What unique value as a business location?

– For what types of activities and clusters?

• Economic strategy requires setting priorities and moving beyond long lists of

separate recommendations.

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41 Copyright 2012 © Professor Michael E. Porter 2012 State Competitiveness – Rich Bryden

How Should States Compete for Investment?

Tactical

(Zero Sum

Competition)

Strategic

(Positive Sum

Competition)

• Focus on attracting new investments

• Compete for every plant

• Offer generalized tax breaks

• Provide subsidies to lower / offset

business costs

• Every city and sub-region for itself

• Government drives investment

attraction

• Also support greater local investment

by existing companies

• Reinforce areas of specialization

and emerging cluster strength

• Provide state support for training,

infrastructure, and institutions with

enduring benefits

• Improve the efficiency of doing

business

• Harness efficiencies and

coordination across jurisdictions,

especially with neighbors

• Government and the private sector

collaborate to build cluster strength

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42 Copyright 2012 © Professor Michael E. Porter

2012 State Competitiveness – Rich Bryden

Harnessing the New Process of Economic Development

Old Model

• Government drives economic

development through policy

decisions and incentives

New Model

• Economic development is a

collaborative process involving

government at multiple levels,

companies, teaching and research

institutions, and private sector

organizations

Competitiveness is the result of both top-down and bottom-up processes

in which many companies and institutions take responsibility

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43 Copyright 2012 © Professor Michael E. Porter

2012 State Competitiveness – Rich Bryden

Example: Organizing for Economic Development

South Carolina Council

on Competitiveness

Research /

Investment

Executive

Committee

Measuring

Progress

Chaired by a business leader and reporting

to the governor

Convenes working groups, provides

direction and strength, holds working groups

accountable

Task Forces

Education /

Workforce

Coordinating

Staff

Cluster Committees

Start-ups /

Local Firms

Cluster

Activation

Distressed /

Disadvan.

Areas

Hydrogen /

Fuel Cells

Travel and

Tourism

Apparel

Agriculture

Automotive

Textiles

Effective economic policy also requires coordination within government

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44 Copyright 2012 © Professor Michael E. Porter

2012 State Competitiveness – Rich Bryden

Summary

• The goal of economic strategy is to enhance productivity. This is the only

way to create jobs, high income, and wealth in the long run

• Improving productivity and innovation must be the guiding principles for

every state policy choice

• Improving productivity does not require new public resources, but using

existing resources better

• Improving productivity demands that governors mobilize the private

sector, not rely on government alone

• Economic strategy is non-partisan and about getting results

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45 Copyright 2012 © Professor Michael E. Porter

2012 State Competitiveness – Rich Bryden

Next Steps

1. Reach out to your team

2. Reach out to the business community

3. Take advantage of Harvard Business School data and tools to support

this effort. Go to www.isc.hbs.edu.

The prosperity of the U.S. economy will depend more on the success of

states in improving competitiveness than what happens in Washington