new tools for creative user involvement

NEW TOOLS FOR CREATIVE USER INVOLVEMENTMORTEN JENSEN - UXCAMPCPH 2013

www.mortendesign.com

MORTEN JENSENUSER-CENTERED DESIGNERIndustrial Designer M.Sc. (grad. 2011)Aalborg University

Lecturer (2011 - 2013)University College of Northern Denmark

Programme coordinator (2012 - 2013)Multimedia Design & Communication - UCN


RAPID USER TESTING

NEW TOOLS FOR CREATIVE USER INVOLVEMENTBased on ideas about user-centered design, particapatory design and co-creation.

Main focusUncovering the user’s needs, wants, limitiations, but also feelings and opinions through all stages of the design process.

The tools- Talk tools- Co-creation workshop- Rapid user testing



INNOSHOT - THESIS PROJECT AT AAU

Project and tools developed together with industrial designer Mads Busk Larsen.Process and product report can be found at www.innoshot.wordpress.com.


TALK TOOLS


TALK TOOLS

WHATAs set of tangible small games/assignments used to make the participants from the user group reflect on different topics rather than only answering questions in an interview.


APPROACHCREATE1. Select the topics, you want to cover through the talk tools. What is difficult to answer through a single question.

We wanted to cover the topics- Purpose/motifs- Self-perception/general values- Functionality/technology- Aesthetic preferences

2. Create a small game/exercise focusing on each of the topics. Ex. cardsorting, hierarchy sorting or pick’n’tell.

EXECUTE- As a part of a semistructured interview, where more fact-based question also can be covered.- Make each participant solve a game/assignment on their own. Compare the results if more participants are a part of the interview.- In the innoshot project we combined the talk tools with a small acting out session.- Record interviews for analysis

TALK TOOLS


TALK TOOLS

PURPOSE TOWER


TALK TOOLS

TYPE CARDS


TALK TOOLS

FEATURE SORT


TALK TOOLS

AESTHETICS CARDS


KEY FINDINGS- The women interviewed was dissociating themselves with the technical elements of photography

- Only a few, selected images are developed

- In general poor back-up of the family photos

- Displaying photos of their relatives on the camera, were sometimes used to calm the small girl down in one of the families, when she was upset

> This lead to the innovation track: Teach and inspire children with personal photos

* In addition to the interview with the parents a quantiative survey, retailer interviews and a excursion to the Photokina fair in Cologne was also done.

TALK TOOLS


CO-CREATIONWORKSHOP


CO-CREATION WORKSHOP

WHATAn idea and concept generating and rapid prototyping workshop with the user group as the participants.



APPROACH

CREATE1. Prepare material for building prototypes. Good resources can be found at recycle centers. Remember glue, scissors and knifes.

2. Prepare material for idea generation exercise. Ex Prepare“random, provoking” images for picture association.

GOOD IDEA: Create a small, rough prototype to illustrate the focus on idea and not the aesthetics.

EXECUTE1. Start with open talk. Let the user bring objects related to the theme of the workshop and use this as a starting point for a discussion. Ex. let them rate the objects according to different values.

2. Idea generation exercise. Ex. random picture association. Let the user use the medium they prefer (writing, drawing).

3. Let the users create small prototypes of their ideas.



KEY FINDINGS FROM THE WORKSHOP- Tangible interaction should be used to stimulate the children

- The product could be the starting point to build new and creative games from

- Possible to adjust the levels of skills needed by the children

- Photos can make it possible for children with with poorly developed language to express themselves better


AND THE PROTOTYPES

Phototorch

Baby mobile

Sensory machine



THE WHEEL FRAMEA wheel with a chicken sparked life to the wobble concept.A new way for children and their parents to enjoy the family photos.



RAPID USER TESTING


RAPID USER TESTING

WHATWhat do the user think about x and y? Instead of assuming or relying entirely on theoritical knowledge test it on the users throughout your project.

Be practical! A small user test in the shopping center outside your school or office can provide good insights or tell you if you need to test something more thoroughly.


RAPID USER TESTING

For a boy For a girl

25

20

15

10

5

0

3 months old

Relative ranking (color - grey)

0

1

2

Adults

COLORS


RAPID USER TESTING

ERGONOMICS


RAPID USER TESTING

PROTOTYPES

Analogue

Digital

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+45 5135 9520

THANK YOU