NEW TRENDSIN

ADVERTISING & MARKETING

BY : NAVIN, SHIKHA, TANZIL, KAVITA.

(KCCMS, AMSM : ‘09-’10)

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INTRODUCTION

Advertising trends are changing every day. Marketers are always in search for new and

effective ways to reach the target market before the competitors.

New media trends are developing faster than at any other time in history.

Traditional media which have been around for years are failing at records.

Marketing tactics used five years ago don’t work today due too today’s shifting demographics and preferences.

So what’s working ?2

HOT NEW TRENDS

Go Online Court the Boom Syndicate Simply Use Social Networks Advertise in Unusual Places Premium-ize Your Brand Blog On Make It Stick CRM Market on the Move

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GO ONLINE

Think globally, act locally. Online ad spending up by 33% this year. Such targeting allows to increase advertising efficiency by reaching users in particular geographic area. Advertisers can reach specific niche

audiences. Rise in online video ads for businesses. Move some offline dollars online.

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CASE STUDY

Building a Brand, One Click at a Time

Apple iPhone 3G launch –

Apple offered a 30-minute “guided tour” of the product not simply a product tour, but more of

a half-hour product advertisement

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COURT THE BOOM

Boomers are a dynamic group that’s much more open to new experiences and brands than previous generation of older adults have been.

Boomers are excellent target with disposable income and a tendency to refer business.

They tend to travel and buy in groups, so giving them an incentive to refer a friend works very well. They are also very responsive to direct mail.

More than 80% marketing professionals rank the boomers in top as an important or the most important demographics to target.

Segment will grow by 25% in the next decade. 6

SYNDICATE SIMPLY

Really Simple Syndication (RSS) – reader that lets you send and receive information without using e-mail.

Instead, the information is directly sent to the subscriber, who receives it through RSS reader.

With browsers like Internet Explorer integrating such readers, more information feeds can be seen.

These tools help you to show the reader what’s in it for them.

You can break up your feeds by audience – customers, investors, media and the like.

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USE SOCIAL NETWORKS

Social networking is hot, it’s a booming trend. It’s the most relevant way to reach out to your

customers and engage them in conversation. Social networking sites like MySpace,

Facebook, LinkedIn, Friendster, etc. are huge these days and have become a hot point for marketers.

These massive sites boast millions of users, all segmented by age, geography and interests and therefore offer an unbridled opportunity for marketers for prospecting on social networks.

They can be valuable as sales, marketing and support tools.

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Benefits – Extensive network of

users self-organized into groups and communities.

dialogue with end user.

Powerful business tool.

It enables the advertisers with yet another way to refine their audience.

Moreover it ensures that your advertising dollars are being spent as efficiently as possible.

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EXPERT’S COMMENT : Juliette Powell, author and social media expert,

explains that - it can be risky to ignore social media as :

with a savvy social media strategy, businesses can attract new customers, grow sales pipelines, burnish brand image, cement relationships with existing customers, and more.

Juliette Powell, author of "33 Million People In The Room,"

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ADVERTISE IN UNUSUAL PLACES

From valet tickets and hubcaps to T-shirts emblazoned with video displays, advertising is popping up in new places.

Business spending on traditional advertising continues to decline while spending on nontraditional marketing methods is up by 12% since late 2005.

This shift in ad spending will continue as advertisers look to make their ad dollars more effective.

Smart marketers are looking for places where people are engaged to target their message. 11

Introduce luxe versions at much higher price points.

Upscale your products/services.

Reinvent without having to swim against your image.

Posh up your product.

Do your research before you make your brand go bling.

Blogs are important for businesses that want direct customer feedback.

Development blogs – where businesses get direct input about products and services from readers.

Video blogs – communicate more effectively than text blogs.

PREMIUM-IZE YOUR BRAND BLOG ON

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MAKE IT STICK Get into customers’ hearts and minds. 3 important aspects to look at :

Target influencers. Engage your customers.

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CUSTOMER RELATION MANAGEMENT (CRM)

Two-third of customers switch brands due to perceived indifference.

Businesses lose 50% of their customers over a five-year period, those customers tend to be replaced by less loyal customers.

CRM implementations result in positive ROI, better customer retention rate.

Simple “thank you for shopping” email, e-newsletter.

Automated communication, customer segmentation, targeted offers.

Make customer service your top priority, make it worthwhile.

Building loyalty.14

MARKET ON THE MOVE

89% of brands use text and multimedia messaging to reach their audiences.

More than 10% of marketing budget is spent on advertising through this medium.

Mobile phone service providers are dipping their toes into the credit card pool.

Customers are relying on these devices more than ever.

Low-cost mobile marketing on ramps. Example : local restaurants send the day’s

specials to nearby lunch patrons. 15

CONCLUSION

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THANK YOU

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