news release - ancasta prestige 680 uk launch at lbs...

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T: 023 9252 2044 E: [email protected] www.marineadagency.com Marine Advertising Agency 15 Haslar Marina Gosport PO12 1NU News Release For immediate release 8 th January 2016 Prestige 680 impresses on UK launch at London Boat Show 2016 Ancasta presided over the UK launch of the Prestige 680, the newest luxury motor yacht from Prestige, on Friday 8 th January 2016 at London Boat Show. The Prestige 680 has cemented Prestige’s position as a major player in the motor yacht market. Prestige is the fastest growing motorboat brand in the world and the impact it is making at this year’s London Boat Show underlines the fact that now, for the first time, the motorboat brand ‘Big Three’ is not made up of solely British brands. Rather than being seen as a challenger, with the launch of the Prestige 680 and praise for the flagship Prestige 750, Prestige has come of age. The importance of the UK launch was indicated by the presence of Jean-Francois de Premorel, Design Manager for Prestige Motor Yachts. De Premorel talked through the concept of the Prestige 680, which he came up with whilst recovering from a sporting accident, saying that the key was to offer “lots of technical innovations and a surprise inside… the 680 reflects all the key features of Prestige boats; a central galley, lots of light and a front forward ensuite master cabin”. De Premorel also talked about the brand’s position, he said “It is very emotional for Prestige to be here today at London Boat Show 2016 with a 68-footer… the market is changing and we are now one of the major players in Europe, Worldwide and in the US, becoming the world leader in 40ft-75ft luxury motor yachts.” He went on to talk about being part of the Beneteau Group, which allows Prestige to invest more than anyone. The Prestige 680 has been incredibly well received since its world launch in September 2015 in Cannes. So far four new Prestige 680’s will be delivered to UK owners in 2016, an indication of how the Prestige 680 is set to be unrivalled in the 68 foot motorboat market. Nick Hatfield, Prestige Sales Manager at Ancasta, Jean-Francois de Premorel, and Antoine Chancelier from Prestige

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Page 1: News release - Ancasta Prestige 680 UK launch at LBS 8Jan16marineadagency.com/wp-content/uploads/2016/01/News... · 2019. 12. 7. · T: 023 9252 2044 E: alison@marineadagency.com

T:02392522044E:[email protected]

MarineAdvertisingAgency15HaslarMarina

GosportPO121NU

N e w s R e l e a s e Forimmediaterelease8thJanuary2016Prestige680impressesonUKlaunchatLondonBoatShow2016AncastapresidedovertheUKlaunchofthePrestige680,thenewestluxurymotoryachtfromPrestige,onFriday8thJanuary2016atLondonBoatShow.ThePrestige680hascementedPrestige’spositionasamajorplayerinthemotoryachtmarket.Prestigeisthefastestgrowingmotorboatbrandintheworldandtheimpactitismakingatthisyear’sLondonBoatShowunderlinesthefactthatnow,forthefirsttime,themotorboatbrand‘BigThree’isnotmadeupofsolelyBritishbrands.Ratherthanbeingseenasachallenger,withthelaunchofthePrestige680andpraisefortheflagshipPrestige750,Prestigehascomeofage.TheimportanceoftheUKlaunchwasindicatedbythepresenceofJean-FrancoisdePremorel,DesignManagerforPrestigeMotorYachts.DePremoreltalkedthroughtheconceptofthePrestige680,whichhecameupwithwhilstrecoveringfromasportingaccident,sayingthatthekeywastooffer“lotsoftechnicalinnovationsandasurpriseinside…the680reflectsallthekeyfeaturesofPrestigeboats;acentralgalley,lotsoflightandafrontforwardensuitemastercabin”.DePremorelalsotalkedaboutthebrand’sposition,hesaid“ItisveryemotionalforPrestigetobeheretodayatLondonBoatShow2016witha68-footer…themarketischangingandwearenowoneofthemajorplayersinEurope,WorldwideandintheUS,becomingtheworldleaderin40ft-75ftluxurymotoryachts.”HewentontotalkaboutbeingpartoftheBeneteauGroup,whichallowsPrestigetoinvestmorethananyone.ThePrestige680hasbeenincrediblywellreceivedsinceitsworldlaunchinSeptember2015inCannes.SofarfournewPrestige680’swillbedeliveredtoUKownersin2016,anindicationofhowthePrestige680issettobeunrivalledinthe68footmotorboatmarket.

NickHatfield,PrestigeSalesManageratAncasta,Jean-FrancoisdePremorel,andAntoineChancelierfromPrestige

Page 2: News release - Ancasta Prestige 680 UK launch at LBS 8Jan16marineadagency.com/wp-content/uploads/2016/01/News... · 2019. 12. 7. · T: 023 9252 2044 E: alison@marineadagency.com

T:02392522044E:[email protected]

MarineAdvertisingAgency15HaslarMarina

GosportPO121NU

AncastaPrestigeSalesManager,NickHatfield,isdelightedwiththeresponsetothenewPrestige680,hesaid“The680waslaunchedtotheworldatCannesinSeptemberandisalreadytakingthemotoryachtmarketbystorm.WhenwelookaroundthehallhereinLondon,thereisquiteclearlyanew“Big3”.”GuestswereservedHerbertHalla‘TraditionalMethod’Englishsparklingwine,madefromlow-yieldchardonnay,pinotnoirandpinotmeuniergrapesgrownorganicallyattheMardenVineyardinKent.NickHall,ownerofHerbertHall,said“OurbrandvaluesechothoseofPrestigesowearedelightedtobeinvolvedinthelaunch;werepresentquality,pleasure,adventureandindividuality,andwithEnglishsparklingwineincreasinglybeingassociatedwithluxury,ourassociationwithAncastaandAncastaYachtsistheidealmixofstyleandelegance.”The21mluxuryflybridgecruiserboastsallthekeyfeaturesthathavemadethePrestigerangesosuccessful,includingelementsfromtheflagshipPrestige750.ComingfromthedrawingboardofGarroniDesignandwithaJ&JDesignhullthePrestige680reflectsthestretchedlinesandlayoutoftheothersuccessfulmotoryachtsinthePrestigerange.PoweredbyTwinVolvoIPS1200engines,providinghigheconomyandeasymanoeuverability,thePrestige680iscapableofatopspeedof30Knots.Theflybridgehasaverylarge,privatespacelinkingtoaloungeareawithgalleybarandalargeforwardsunterrace.TheinteriorofthePrestige680exudescalmandstyle.Thelivingspaceisbathedinnaturallightfromthelargewindowsthatofferpanoramicviews.Thediningareaandloungeboastexceptionalviewsandplentyofspeciallydesignedstoragespace,andtheaftgalleyiscleverlyplannedforcookingorentertaining.ThePrestige680additionallyoffersseparatesidedooraccessfromthehelmpositiontothestarboarddeckwhilethelargeglazedslidingdoorsextendthesaloonareaintothecockpitlikeabalcony.TheinnovativelayoutofthePrestige680,witharaisedandforwardowner’scabin,givesanindependentcabinononelevelthatisbothprivateandverylightduetoitslargewindows.Guestcabinsareonaseparatelevel,withaccessviatheirownstaircase,addingtothesenseofprivacyfortheowner.Themodelisavailablewitha3or4-cabinlayout,pluscrewcabin.Withlinesthatarestilldaringandtimeless,andatopqualityfinishandmaterials,thePrestige680maintainsthehistorictechnicalattributesofthePrestigerangewhilstbenefitingfromthelatestinnovations.ThePrestige680isatLondonBoatShowuntil17thJanuary2016,contactAncastanowtomakeanappointmenttoview,emailNickHatfield([email protected])orcall+442380450000.Formoreinformationvisithttp://www.ancasta.com/boats-for-sale/new-boats/prestige/prestige-yachts/680/ENDS

Page 3: News release - Ancasta Prestige 680 UK launch at LBS 8Jan16marineadagency.com/wp-content/uploads/2016/01/News... · 2019. 12. 7. · T: 023 9252 2044 E: alison@marineadagency.com

T:02392522044E:[email protected]

MarineAdvertisingAgency15HaslarMarina

GosportPO121NU

Notestoeditors

• AncastaInternationalBoatSaleshas15officesacrossEurope• AncastaistheUK’slargestPrestigeLuxuryMotorYachtsdealer,theUK’slargestBeneteauPowerandtheUK’s

largestBeneteauSaildealer• AncastaisexclusiveUKdealerforLagoonCatamarans• InadditionAncastaisanewboatdealerforCNBYachtBuildersandMcConaghyYachts• TheAncastaGroupincorporatesHambleYachtServicesRefit&RepairandAdvancedRiggingandHydraulics,

bothoperatingfromPortHamble.• FormoreinformationonAncastavisitwww.ancasta.com

MediaenquiriesviaMarineAdvertisingAgency:[email protected]:02392522044