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Newspaper & Magazine AdsMagazines and newspapers are

the two traditional print media used by

companies for advertising.They share similarities

Despite these shared traits,

newspaper and magazine advertising

uses quite different techniques

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Diference between Newspaper andMagazine

• Audience

•Creativity•ife•!ewspaper contains fresher content than magazine.•!ewspaper has more variety of content than

magazine that pertains to its chosen field only such as

cars, movies, sports, and so on.

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 Types o Newspapers Advertisement

Classifed Ads

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Spotlight Ads

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Business Card Ads

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Circular Ads

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Display Ads

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Advantage and DisadvantageAdvantage

• "ide Coverage

•#roduct can be shown

Disadvantage

• $hort ife

• imited or poor color reproduction

• ac% of selectivity

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Magazine Advertisement

&agazines are the most

specialized of all advertising

media. "hile some, such as'eaders( Digest and !ewswee%,

are mass)appeal magazines,

most are targeted to a very

specific audience.

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 Types o Magazine Advertisement

Specialized Magazines

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General circulation magazines

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usiness Magazines

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Advantage and Disadvantage

Advantage• &ore targeted• ong ife•

#ass)on

Disadvantage

• Deadlines months in advance

• Cost of Advertisement

• *raveyard