nfc making mobile devices smarter · 34.6 million us mobile subscribers accessed the internet in...
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NFC
Making Mobile Devices Smarter
Narian Confidential Document
CTST 2008 – Smartcard Alliance
Narian Technologies Introduction
6 Years Developing NFC Technology
Provider of NFC Applications, Development Services and
Consulting
Over 200 NFC Applications Defined in 15 Markets
Narian’s Focus: Mobile Communication Services and Solutions that are . . .
� Intuitive� Convenient� Secure . . .
and
� Deliver Real Value toBusinesses and Consumers
Multiple NFC Patents
Granted and Pending
Licensor of NFC Technology and Narian IP
Who We Are
Applications Scope:
Retail Services
& Lifestyle Applications
Narian Confidential Document
NFC Will Make Mobile Phones Smarter
Narian Confidential Document
made the Internet Smarter
made TV Smarter
And now is going to make
Mobile Phones
Smarter
What is NFC
Touch & Link to Information
Touch & Pay
Touch & Connect
Touch & Exchange
Touch & Access
Narian Confidential Document
Card Emulation
Narian Confidential Document
NFC Phone
NFC, One Device, Unlimited KeysNFC, One Device, Unlimited Keys
Card Emulation Environment
Narian Confidential Document
Average Person In This Room Has Multiple Identification Cards In Their Wallet
85% Consumers have one shopper loyalty card, 59% have more than one-Hartman
Consumers 18-24 are most likely to swap their wallets for wallet phones-Javelin
Up to 69.3 million American Health Club Cards were used in 2006-IHRSA
Narian Confidential Document
RFID Read/Write
RFID Tag
Access Text and Image Info on
Products & Services
View Video Stream Info on
Products & Services
Listen to Audio Stream Info on
Products & Services
Interact with Flash to Learn
Features of Products & Services
Speak to a Remote Attendantabout Products and Services
NFC Phone
Institutional
Server
Cellular
Server
Cellular
Tower
NFCNFC--The Best Technology for Service Discovery & MultimediaThe Best Technology for Service Discovery & Multimedia
RFID Read/Write Environment
Narian Confidential Document
NFCTag
See
Below
34.6 million US mobile subscribers accessed the Internet in June 2006-Telephia
89% of Major Brands Planning to Market via Mobile Phones in 2008-Airwide
Shoppers exposed an average of 3,500 pieces of marketing stimuli in grocery stores, 5,000 stimuli at mass merchandisers (Wal-Mart), & about 2,300 at drugstores-Nielsen
Mobile data apps to generate $100 bln and be 26% of ARPU by 2012-ABI
Better Than Barcode, Bluetooth, Or Other Competing TechnologiesBetter Than Barcode, Bluetooth, Or Other Competing Technologies
NFC Sync
Narian Confidential Document
NFC Phone
NFC Sync Direct NFC Sync Network
Cellular
Tower
Cellular
Server
Institutional
Server
NFC Phone
NFCTag
The Future of Consumer Electronics is Intuitive Digital InteractThe Future of Consumer Electronics is Intuitive Digital Interactionion
NFC Sync Environment
Narian Confidential Document
Average US household owns 25 consumer electronics (CE) products and the average adult spends $1,200 annually on these product-CEA
There are currently 285 million televisions in use in US households-CEA
CE Product Ownership of All US Adults According to CEA in May 2007:
TV-98%, DVD-84%, Camera-62%, Cell Phone-76%, Desktop Computer-66%
Sync Device ViaSync Device Via
��NFCNFC
��BluetoothBluetooth
��WifiWifi
��CellularCellular
��OtherOther
Non-Infrastructure Reader
Narian Confidential Document
Cellular
TowerCellular
Server
Institutional
Server
Non-
Infrastructure
Reader
Vending
NFC Phone
NFC Can Be The Instant Network InfrastructureNFC Can Be The Instant Network Infrastructure
Non-Infrastructure Reader Environment
Narian Confidential Document
SelfServe Kiosk Market Estimated $1.3 Trillion in Transactions in 2007-CSD
1 Billion Euro Spent Annually on Payment Terminal Connectivity (WEU)-Berg Insight
Nearly 50 Billion dollars in Transactions from Vending Machines in US 2008-NAMA
Over 4 Billion dollars in Savings from such technology in the Vending Industry US
Purchase One Soda
Location Connect
Narian Confidential Document
Cellular
TowerCellular
Server
Institutional
Server
RFID Tag NFC PhoneInternet Terminal
Locations Around
The Globe
NFC Will Let Business Truly Interact With CustomersNFC Will Let Business Truly Interact With Customers
Location Connect Environment
NFCTag
See
Below
Retail NFC App Terminal
Connect With Your Customers In The Store, The Best Way Is With NFC
61% of Consumers find it extremely important that employees are available to ask for help-NRF/Amex
68% of customer defection takes place because customers feel poorly treated-TARP
Customer Relationship Software Market Size $5.7 Billion in 2005-Gartner
Narian Confidential Document
NFC Hardware Options
Narian Confidential Document
SDIO USB Bluetooth Embedded
NFC Enabling a Mobile Device ViaNFC Enabling a Mobile Device ViaNFC Enabling a Mobile Device Via
Pre-NFC
NFC Phone
NFC Developers Rule Chart
Server Contactless
Reader
NI Reader RFID
CardRFID Tag
Cellular
Tower
Narian Confidential Document
Linking
Identifying
Communicating
Exchanging
Conclusion
Narian Confidential Document
CTST 2008 – Smartcard Alliance