Media & Women N.G.O Project

Kutumbsakhi

IntroductionIntroduction Kutumbsakhi organization started in the Kutumbsakhi organization started in the

year 1977.year 1977. This org. was established because it is This org. was established because it is

seen that women in villages and in some seen that women in villages and in some urban areas are not allowed to work due urban areas are not allowed to work due to which they are dependent on their to which they are dependent on their husbands to run the family.husbands to run the family.

Women’s access to the labour market is Women’s access to the labour market is more difficult than men’s.more difficult than men’s.

In some cases women are exploited in In some cases women are exploited in their workplaces.their workplaces.

K.S is one such org. which is operating for K.S is one such org. which is operating for the past two decades. It provides food for the past two decades. It provides food for BMC schools.BMC schools.

The name “Kutumbsakhi” was inspired by The name “Kutumbsakhi” was inspired by the women’s working over there who at the women’s working over there who at first were dependent on their husbands first were dependent on their husbands and had ask for money like beggars from and had ask for money like beggars from them. But now they are independent and them. But now they are independent and comfortable working at the org. comfortable working at the org.

Dr. Chandrakala was a sociologist Dr. Chandrakala was a sociologist professor in S.N.D.T College who came up professor in S.N.D.T College who came up with the idea of opening this org.with the idea of opening this org.

Historical PerspectiveHistorical Perspective• On 8th Dec 1977, K.S came

into existence as a co-operative industrial production centre limited.

• Dr. Chandrakala had pioneered this project.

• The results from the survey of 500 lower middle class people revealed that the family starved from poverty. The women were either subjected to abuse by their drunk husbands, some of them were widows & some were abandoned by family.

• Majority of the households had single source of income.

• The women were unable to handle needle work. So, they started cooking & supplying food to various places.

The Benefits given by the The Benefits given by the Org.Org. Housing rent Rs. Housing rent Rs.

1000/-1000/- Sarees as uniformsSarees as uniforms Provident fundProvident fund Medical allowanceMedical allowance TravellingTravelling Special bonus for Special bonus for

not taking leavenot taking leave Diwali bonus-25% Diwali bonus-25%

of annual incomeof annual income Gudi Padwa-13% Gudi Padwa-13%

of annual incomeof annual income

Kutumbsakhi Management Kutumbsakhi Management CommitteeCommittee

President - Vandanatai NovalkarPresident - Vandanatai Novalkar Vice-President - Sandhya BelvalkarVice-President - Sandhya Belvalkar Secretary – Aruna MarkarSecretary – Aruna Markar Other Mgt. member minimum 18 yrs, Other Mgt. member minimum 18 yrs,

maximum age limit 65 yrs.maximum age limit 65 yrs.

Market Performance & Financial Market Performance & Financial PerformancePerformance

M.PM.P K.S is marketing food K.S is marketing food

products, which are a part of products, which are a part of unorganised market sector unorganised market sector as there is no separate dept. as there is no separate dept. The demand for their The demand for their products is more during products is more during festivals as the food is festivals as the food is homemade food, cooked in homemade food, cooked in hygienic conditions, packed hygienic conditions, packed properly & delivered to the properly & delivered to the door steps of the door steps of the people.There is customer people.There is customer feedback register at each feedback register at each centre.centre.

F.P F.P Meetings are held to assess Meetings are held to assess

the financial performance. the financial performance. The issues are basically The issues are basically related to market related to market performance of each product.performance of each product.

Financial PerformanceFinancial Performance Following action Following action

plan:plan:

1.1. Open new Open new centres.centres.

2.2. Tying with offices, Tying with offices, breakfast and breakfast and lunch.lunch.

3.3. Office & home Office & home delivery.delivery.

4.4. Telephone at each Telephone at each centres. centres.

Presented By:-Presented By:- Riddhi Gala 11Riddhi Gala 11 Amruta Sali 31Amruta Sali 31 Leha Pathrudu 28Leha Pathrudu 28 Anuradha Ambre 01Anuradha Ambre 01 Ashwini Nilankar 25Ashwini Nilankar 25 Jeel Chheda 04 Jeel Chheda 04

THE ENDTHE END

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