nick mattia | director of sales understanding today’s more tech savvy & cost conscious...
TRANSCRIPT
Nick Mattia | Director of Sales
Understanding Today’s
More Tech Savvy& Cost Conscious
Environment
Facial Plastic Surgery patients gather information from physicians and the following:
‣ Online 60%‣ Referrals/info from friends 53%‣ Social media 47%‣ Online chat rooms/forums 30%
The Pursuit of Information
Source: 2013 AAFPRS Membership Study
Note: Multiple sources could be checked on answer
Not Having a Social Media Presence is a Missed Opportunity
‣ Listen and learn about patient needs
‣ Interact and develop relationships with existing and potential patients
‣ Help patients find and consider your practice over the competition
‣ Build awareness and thought leadership in your local community
Source: “Building Your Social Media Practice With Marketing,” a Social Media webinar presented on behalf of CareCredit by Digitaria, 2012
Social Media can be a Manageable Time Commitment
21 + Hours
16 to 20 Hours
11 to 15 Hours
6 to 10 Hours
1 to 5 Hours
0 Hours
17%
8%
11%
26%
36%
2%
Source: 2013 Social Media Marketing Industry Report by Social Media Examiner
‣ In a survey of over 3,000 marketers, 62% said they spend between 1 to 10 hours per week working on social media
‣ For consumer marketing (B2C), Facebook, blogging, Twitter, LinkedIn and YouTube were the top five platforms used by marketers, with Facebook leading the pack at 67%
Benefits of Social Media Marketing
‣ Additionally, at least 62% of businesses with 10 or fewer employees agreed social media also reduced marketing expenses
‣ The top two benefits of social media marketing indicated by marketers are increasing exposure and increasing traffic
Source: 2013 Social Media Marketing Industry Report by Social Media Examiner
Build a Presence Through Simple Content
Your office build credibility and convey how it cares about patients by:‣ Positioning your industry expertise ‣ Addressing concerns‣ Sharing compliments ‣ Providing examples of care
Develop content your existing and/or potential patients may be looking for including:‣ New services or programs‣ Breaking news within your industry‣ Available payment options, such as the
CareCredit health & beauty credit card
Source: “Building Your Social Media Practice With Marketing,” a Social Media webinar presented on behalf of CareCredit by Digitaria, 2012
CareCredit Saves You Time by Putting it all in One Place:
Advertising Toolkit‣ Logos, copy suggestions and
CareCredit application links
‣ Sample Facebook® posts andsample Twitter ® tweets
‣ Banners and buttons you can add to your marketing can make it easier for your patients to learn about and apply for the CareCredit health and beauty credit card
Online Tools to Provide Insights
‣ Google Insights for Search™ service
‣ Facebook™ Reports‣ Hootsuite™
Tracking‣ CareCredit Reports
Source: “Building Your Social Media Practice With Marketing,” a Social Media webinar presented on behalf of CareCredit by Digitaria, 2012
CareCredit has free reporting tools for enrolled AAFPRS practices on a wide variety of topics including:
‣ Customized Practice Performance Review
‣ Custom Apply Link‣ Available Credit Report‣ Provider Locator‣ And much, much more
Sample Customized Practice Performance Review Report
Available credit can help patients move forward with procedures and treatments without further
delay
934
$156,920,262
$2,755,388
49,604
* Subject to credit approval
SAMPLE
Additional Consumer Insights Reporting:Consumer Confidence Index (CCI)
July
13'
August
13'
September 1
3'
October 1
3'
November 1
3'
December 1
3'
January
14'
Febru
ary 14'
Marc
h 14'
April 14'
60657075808590
Source: The Conference Board Consumer Confidence Index
‣ The U.S. Consumer Confidence Index (CCI) is an indicator designed to measure consumer confidence in the economy
‣ Household survey of consumer opinions on current conditions and future expectations of economy
Facial Plastic Surgery Patient Concerns
Top 3 patient concerns noted by AAFPRS
Members:
‣ Results‣ Cost‣ Recovery time
Source: 2013 AAFPRS Membership Study
When facial artistry andfinancial flexibility come together,
it’s a beautiful thing.
