nike running wieden kennedy
DESCRIPTION
Rachel Hoskins Hananha WillersTRANSCRIPT
Nike Running
Hananha Willers and Rachel HoskinsWieden and Kennedy
Young people don’t
think of themselves as runners
The event will be a run around the Hothouse.This run will hopefully be attended by around
3000 + young adults/teenagers.After the run, a festival will be at the
starting/finishing point of the run.Before the event we have lots of ways to get
people to the event.
7 K
Hothouse roofNewspapersAdvertorialsFacebookWebsite
Our Idea for the Installation:
Photos that light up as people run around the
park.
Kinetic
Bright Motion sensor
Solar
Light bulbs Energy saving
I AM A RUNNER