NIKKI RICH

BRAND!OVERVIEW "#$%

""#" S. FIGUEROA!STREET& SUITE '#( LOS!ANGELES& CALIFORNIA )###(

PHONE/FAX: %"%*"""*%(%+ / INFO@NIKKIRICHCLOTHING.COM

NIKKIRICHCLOTHING.COM

NIKKI RICH

WHO!WE!ARE

CO*DESIGNED!BY!NIKKI!LUND & RICHIE!SAMBORA&

NIKKI!RICH!IS!A LIFESTYLE!BRAND!THAT!INVOKES!A

MODERN!SENSIBILITY!BY!FUSING!MUSIC& ART&

AND!FASHION.

THE!PAIR!SUCCESSFULLY!BRIDGE!THE!GAP!BETWEEN!DESIGNER

AND!CONTEMPORARY!FASHION. PAIRING!LUXE!TEXTILES!WITH

IMPECCABLE!CRAFTSMANSHIP& NIKKI!RICH!OFFERS!A!UNIQUE

DESIGNER!AESTHETIC!AT!AN!AFFORDABLE!PRICE. THE!BRAND’S

EFFORTLESSLY!DECONSTRUCTED!COLLECTIONS!HELP

CONSUMERS!FIND!THEIR!STYLE!BY!OFFERING!A!CHIC!BLEND!OF

TAILORED!JACKETS!AND!BLAZERS& SILKY!SHIRTS& KNIT!TOPS&

FLATTERING!PANTS& AND!FEMININE!DRESSES.

NIKKI RICH

NIKKI!LUND

A!CALIFORNIA!NATIVE& LOS!ANGELES!BASED!FASHION

DESIGNER!NIKKI!LUND!HAS!BEEN!WIDELY!RECOGNIZED

FOR!HER!SOPHISTICATED& FASHION!FORWARD!READY*TO*

WEAR!DESIGNS!AND!CUSTOM!CREATIONS!FOR!CELEBRITIES

INCLUDING!CARRIE!UNDERWOOD& KATE!BECKINSALE& MILEY

CYRUS!AND!BLAKE!SHELTON. WITH!A!BACKGROUND!IN!AND

PASSION!FOR!MUSIC& LUND!SPENT!YEARS!HONING!HER

SONGWRITING!SKILLS!AND!PERFORMING!WITH!THE!BAND

SECRET!MIND. SIMULTANEOUSLY& NIKKI!JOINED!THE!DESIGN

TEAM!AT!JILL!STUART!IN!AN!EFFORT!TO!SUSTAIN!HER

INTEREST!IN!FASHION.

IN "##'& LUND!LAUNCHED!THE!LOUNGEWEAR!LINE

ECCENTRIC!SYMPHONY. INTEREST!IN!THE!LINE& AND!HER

BAND& GREW!EXPONENTIALLY. DURING!THIS!PROCESS!LUND

ALSO!MADE!HER!OWN!STAGE!CLOTHES& ATTRACTING!A

GROWING!AUDIENCE!FOR!HER!MUSIC!AND!HER!SENSE!OF

STYLE , AND!CATCHING!THE!ATTENTION!OF!FELLOW

MUSICIAN!RICHIE!SAMBORA.

WHAT!FOLLOWED!WAS!THE!BIRTH!OF!NIKKI!RICH.

NIKKI RICH

RICHIE!SAMBORA

THE!NEW!JERSEY!NATIVE!IS!BEST!KNOW!FOR!HIS!ROLE!AS

LEAD!GUITARIST& VOCALIST!AND!SONGWRITER!FOR!THE

WORLD*RENOWNED!ROCK!BAND!BON!JOVI. RICHIE!IS!ALSO

AN!ACCOMPLISHED!SOLO!ARTIST!AND!MUSIC!PRODUCER

WHO!HAS!WORKED!WITH!LEGENDARY!MUSICIANS!SUCH!AS

ERIC!CLAPTON!AND!BO!DIDDLEY!AS!WELL!AS!PROVIDING

SOUNDTRACKS!FOR!FILM!AND!TELEVISION.

RICHIE!JOINED!BON!JOVI!IN $)-%& AND!SINCE!THAT!TIME!THE

BAND!HAS!SOLD!OVER $## MILLION!ALBUMS!WORLDWIDE

AND!HAS!SOLD!OUT $" INTERNATIONAL!TOURS. AFTER "+

YEARS!OF!WRITING!RECORD*BREAKING!HITS& RICHIE!AND

JON!BON!JOVI!WERE!INDUCTED!INTO!THE!SONGWRITERS

HALL!OF!FAME!IN "##).

RICHIE!IS!HEAVILY!INVOLVED!IN!EVERY!ASPECT!OF!NIKKI

RICH. FROM!CONCEPTION!TO!COMPLETION& AND!ALL!OF

THE!DETAILS!IN!BETWEEN& RICHIE!WORKS!VERY!CLOSELY

WITH!NIKKI!TO!DEVELOP!EACH!COLLECTION.

NIKKI RICH

OUR!MISSION

OUR!LONG*TERM!VISION!IS!TO!INCREASE!THE!NIKKI!RICH!BRAND

EQUITY!THROUGH!BUILDING!UPON!ITS!MODERN!AND!UNIQUE

SENSIBILITIES!AND!OUTSTANDING!QUALITY.

OUR!PRODUCTS!ARE!SIMPLY!AN!EXTENSION!OF!OUR!BRAND

EXPERIENCE!AND!WE!BELIEVE!THEY!REPRESENT!OUR!CONSUMERS’

GREATEST!ASPIRATIONS.

BY!THE!YEAR "#$' NIKKI!RICH!WILL!BE!A!MULTI*TIERED!BRAND!WITH

FULLY!DIVERSIFIED!LIFESTYLE!PRODUCT!OFFERINGS!IN!CLOTHING&

FOOTWEAR& HANDBAGS& ACCESSORIES& BEAUTY!AND!HOME.

NIKKI RICH

OUR!CUSTOMER

COMPLETELY!ENGAGED!IN!CULTURE& THE!NIKKI!RICH

CUSTOMER!IS!PASSIONATE!ABOUT!MUSIC!AND!ART. SHE

SPENDS!HER!DAYS!SHARING!MUSIC!AND!GETTING!LOST

IN!THE!HALLWAYS!OF!THE!GREAT!MUSEUMS!IN!HER!CITY.

SHE!IS!AN!ENGAGED!SHOPPER!WHO!LOVES!FASHION

AND!LIVES!FOR!DETAILS. SHE!HAS!A!BUSY!LIFESTYLE&

A!REALISTIC!BUDGET& AND!DOESN’T!MIND!TAKING!THE

EXTRA!TIME!TO!SEEK!OUT!BOLD!FASHION!THAT!SHE

KNOWS!WILL!MAKE!HER!WARDROBE!LOOK!AND!FEEL

DISTINCT.

SHE!COVETS!PIECES!THAT!ARE!LUXURIOUS& BUT

ALL*AT*ONCE!ACCESSIBLE. SHE!IS!LOOKING!FOR

FASHION!FORWARD!PIECES!THAT!SHE!KNOWS!WILL

BLEND!EFFORTLESSLY!INTO!HER!WARDROBE& YET!MAKE

HER!STAND!OUT!IN!A!CROWD.

NIKKI RICH

IDENTITY

MUSIC

MUSIC!IS!THE!FABRIC!THAT!INFUSES!THE!BRAND!WITH

AUTHENTICITY. MUSIC!IS!IN!OUR!HERITAGE!AND!POSITIONS!US

AT!THE!FOREFRONT!OF!FASHION.

ART

ART!MOVES!US!ALL. FROM!THE!TINY!IDEAS!THAT!ARE!PLANTED

IN!THE!MIND!OF!AN!ARTIST!COMES!THE!GROWTH!OF!GREAT

PROMISE!AND!BEAUTY. ARTISTS!ARE!MOVED!TO!CREATE!IN!A

WAY!ONLY!THEIR!MIND!CAN. WE!ARE!MOVED!BY!THE!MYRIAD

WAYS!THAT!ART!HELPS!YOU!EXPRESS!THE!DEPTHS!OF!YOUR

SOUL.

FASHION

FASHION!SHOULD!ENCOMPASS!THE!ESSENCE!OF!MODERN&

AFFORDABLE!LUXURY. INSTANTLY!RECOGNIZABLE&

EFFORTLESSLY!DECONSTRUCTED& AND!ALIVE!WITH!AN

ECLECTIC& AVANT*GARDE!EDGE. FASHION!IS!FUNCTIONAL&

BUT!TEXTURED!FABRICS!SUCH!AS!TWEED& WASHABLE!SILKS

AND!ROCK!INSPIRED!VEGAN!LEATHER!DESIGNS& MAKE!A!LOOK

COVETED!AND!DISTINCT. FASHION!EMBODIES!A!SOFT&

FEMININE!MYSTIQUE!BUT!MAKES!NO!MISTAKE

ABOUT!YOUR!POWER.

NIKKI RICH

INSPIRATION

SHE!IS!FRAGILE!BUT!SHE!IS!STRONG!AND!WE!ARE

INSPIRED!BY!HER!CONTRADICTION.

SHE!MOVES!IN!SOFT!SHADOWS!AND!BRIGHT!LIGHTS!TO!CREATE!A

SENSE!OF!STYLE!THAT!SHE!OWNS

UNDENIABLY.

DELICATE!PETALS. SHARP!THORNS. HER

UNQUESTIONABLE!BEAUTY!IS!CELEBRATED!AND

PROTECTED.

SHE!IS!CONFIDENT& SHE!IS!SEXY& BUT!SHE!NEVER!LETS!GO!OF!HER

EDGE.

POWERFUL. SELF*ASSURED. ANGELIC.

ALLURING. NIKKI!RICH.

NIKKI RICH

"#$% CALENDAR!OF!EVENTS!AND!TRADE!SHOWS

"/$)*"$

%/"$*".

./-*)

'/+*-

'/%#*+/"

+/$#*$%

-/.*+

-/'*-

-/$.*$(

-/$)*"$

)/$(*$)

$#/$.*$(

$#/".*"(

DATES!TBA

MAGIC!LAS!VEGAS

DALLAS!APPAREL & ACCESSORIES!MARKET

CHICAGO!COAST!SHOW

INTERMEZZO!NYC

DALLAS!APPAREL & ACCESSORIES!MARKET

NEW!MART " LA!MARKET

INTERMEZZO!NYC

NEW!MART " LA!MARKET

DALLAS!APPAREL & ACCESSORIES!MARKET

WWD!MAGIC / ENK!LAS!VEGAS

COTERIE!NYC

NEW!MART # LA!MARKET

DALLAS!APPAREL & ACCESSORIES!MARKET

PURE!LONDON$ BREAD!AND!BUTTER / BERLIN$ WHO’S!NEXT / PARIS

NIKKI RICH

TODAY

ESTABLISHED!REPRESENTATION!WITH!DIRECTIVES!WEST /

DONEGER!GROUP

IN!HOUSE!SALES& AMANDA!MACCHIA / NY

MARY!JOYA!SHOWROOM / LA

SCOTT!BLAIR!GROUP / DALLAS

)( NEW!BOUTIQUES!THIS!SEASON!ALONE

NIKKI!RICH!CLOTHING!HEADLINED!LA!FASHION!WEEK!IN "#$%

FEATURED!REPEATEDLY!ON!EXTRA& ACCESS!HOLLYWOOD& GOOD

DAY!LA

TOP!CELEBRITIES!INCLUDING!CARRIE!UNDERWOOD& KATE

BECKENSALE& DEMI!LAVATO& MILEY!CYRUS& NICOLE SCHERZINGER

AND!OLIVA!MUNN!REQUEST!CUSTOM!PIECES!AND!SUPPORT!OUR

RTW!COLLECTIONS

ORDER!FULFILLMENT!IS!UP )#/ FROM!LAST!YEAR

SELL!THROUGH!RATIO!INCREASES!BY ../ PER!YEAR

$'# STREET!TEAMS& NATIONALLY!AND!INTERNATIONALLY& ARE

CURRENTLY!SUPPORTING!THE!BRAND

GROWING!WEB!PRESENCE. FACEBOOK!ACTIVITY!HAS!INCREASED

"##/ IN!THE!LAST ' MONTHS

OVER "%&### TWITTER!FOLLOWERS

ACTIVE!PINTEREST!SPACE

SUBSTANTIAL!BLOG!FOLLOWING!ATTACHED!TO!OUR!WEBSITE

SOPHISTICATED!WEBSITE!ENCOMPASSING!ECOMMERCE& BLOG&

COLLECTIONS!AND!EPK

NIKKI RICH

PROJECTED!GROWTH!AND!DEMAND

NIKKI!RICH!IS!IN!ITS %RD!SEASON& AND!AFTER!A!MUCH!ANTICIPATED

AND!SUCCESSFUL!FALL $% RTW!FASHION!SHOW!THE!INDUSTRY!IS

BUZZING!

WITH!THE!ASSISTANCE!OF!PUBLIC!RELATIONS!LEADERS!FILM!FASHION

0THE!FASHION!DIVISION!OF!ROGERS!AND!COWAN1 IN!LOS!ANGELES&

TRENDS!IN!JAPAN& AND!PURPLE!PR!IN!LONDON!WE!HAVE!RECEIVED!A

GREAT!DEAL!OF!NATIONAL!AND!INTERNATIONAL!PRESS& INCLUDING

WWD& THE!SUN 0UK1& AND!APPAREL!NEWS.

IN!FEBRUARY!WWD!MAGIC!KICKED!OFF!OUR "#$% TRADE!SHOW

CALENDAR. WE!ARE!MAINTAINING!EXISTING!ACCOUNTS!AND!OPENING

NEW!IN!SPECIALTY!STORES!COAST!TO!COAST. FURTHERMORE& WE!ARE

PLEASED!TO!ANNOUNCE!THAT!IN!AUGUST!OF!THIS!YEAR!WE!WILL!BE

LAUNCHING!THE!LINE!ON!SHOP!JAPAN 0JSC1.

WHILE!THE!JAPANESE!MARKET!HAS!ITS!OWN!IDENTITY& OUR

PRESENCE!THERE!WIDENS!THE!MARKET!FOR!NIKKI!RICH!BRAND

IDENTITY!GLOBALLY.

WITH!THE!FALL $% RTW!COLLECTION& BUYERS!AND!EDITORS!HAVE!BEEN

DRAWN!TO!OUR!MILITARY!INSPIRED!JACKETS& PONCHOS& VOLATILE

FLOWER!TEES& DOLMAN!TOPS!AND!OTHER!BASIC!MIX!AND!MATCH

PIECES.

WE!LOOK!FORWARD!TO!SOLID!LICENSING!PARTNERSHIPS!TO!EXPAND

THE!BRAND. ADDITIONALLY!OUR!PLAN!IS!TO!OPEN!NIKKI!RICH

BOUTIQUES!INTERNATIONALLY!AS!WELL!AS!CONTINUE!TO!TARGET

TOP*TIER& MID*LEVEL!AND!CHAIN!SPECIALTY!STORES!AND!ONLINE

RETAILERS.

NIKKI RICH

FALL "#$% COLLECTION $/'

NIKKI RICH

FALL "#$% COLLECTION "/'

NIKKI RICH

FALL "#$% COLLECTION %/'

NIKKI RICH

FALL "#$% COLLECTION ./'

NIKKI RICH

FALL "#$% COLLECTION '/'

NIKKI RICH

IN!THE!PRESS $/$#

NIKKI RICH

IN!THE!PRESS "/$#

NIKKI RICH

IN!THE!PRESS %/$#

NIKKI RICH

IN!THE!PRESS ./$#

NIKKI RICH

IN!THE!PRESS '/$#

NIKKI RICH

IN!THE!PRESS +/$#

NIKKI RICH

IN!THE!PRESS (/$#

NIKKI RICH

IN!THE!PRESS -/$#

MILEY!CYRUS

NIKKI RICH

IN!THE!PRESS )/$#

CARRIE!UNDERWOOD

NIKKI RICH

IN!THE!PRESS $#/$#

KATE!BECKINSALE

NIKKI RICH

""#" S. FIGUEROA!STREET& SUITE '#( LOS!ANGELES& CALIFORNIA )###(PHONE/FAX: %"%*"""*%(%+ / INFO@NIKKIRICHCLOTHING.COM

NIKKIRICHCLOTHING.COM